Nova Recovery Center | Brand Book

Nova Recovery Center’s

BRAND BOOK

Table Of Contents

History 2

Mission

3

Values

4

Vision

5

Personality

6

8

Tone Of Voice / Writing Style

Personas

10

Logo

14

18

Color Palette

Typography

20

22

Photography Style

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History Nova Recovery Center, located in the Texas Hill Country near Austin, opened its first outpatient facility in 2011. Specializing in chronic relapse, Nova Recovery Center focuses on addressing maladaptive patterns of behavior with the goal of achieving long term sobriety. Nova Recovery Center tailors it’s therapy programs for each client. The experienced staff supports clients as they are taught to strengthen the body, mind and spirit as they journey towards the path of sobriety.

Mission Nova Recovery Center improves the lives of its clients by offering affordable, customized rehabilitation programs for those battling the disease of addiction.

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Values 1. Affordability 2. Compassion 3. Commitment 4. Empowerment 5. Honorable We are affordable and upfront with our program pricing.

Our staff is compassionate, kind and caring. We continually strive to treat our clients and fellow staff members with compassion in all communications and interactions.

Our commitment to the clients we treat is unwavering. We are committed to offering the best programs at the most affordable prices.

We encourage our clients to own their sobriety and unique path to healing by embracing their own strength through personal empowerment.

Our name, Nova Recovery Center, means “do the right thing.” We are honorable, always doing right by our clients and their loved ones.

Vision Become the most well known addiction recovery facility in the United States offering a full continuum of care.

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Personality We are

Authentic, Holistic & Experienced

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STYLE Capitalization of titles Not using colloquial expressions Contractions may be used Writing from the point of view of the second person Addressing the reader with second person pronouns when appropriate

Tone Of Voice & Writing Style Nova Recovery Center’s brand voice features an informal writing style with the exception of not using colloquial or slang expressions.

Not using abbreviations or abbreviated words Demonstrating empathy for reader at every opportunity Softening words and phrases to be more sincere Using everyday English How we refer to clients Phone number style Use of the brand name

CORRECT

INCORRECT

COO, Chief Executive Officer

Coo, chief executive officer

want to / go away

wanna / buzz off

you’re / he’s

you are / he is

We will teach you the signs and symptoms of relapse to help you make a plan for your recovery.

There are many signs and symptoms of relapse, and learning how to make a plan for recovery is critical.

you, your, yours Street / Intensive Out Patient (IOP) / Alcoholics Anonymous

St. / IOP / AA

We understand that staying sober is not easy and we recognize the complex factors that lead to relapse.

Staying sober is hard and there are complex factors that can lead to relapse.

Our skilled and compassionate counselors are here to assist you during every step of your recovery.

We have counselors here to help you.

Extra / If you ask / About / Before

Additional / On request / Regarding / Prior to

Clients

Patients

(855) 834-6682

855.834.6682

Nova Recovery Center, Nova

NOVA, NRC

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PERSONAS: Client to Be Treated Demographics & Psychographics Name: Angie Burke Age: 36 Income: n/a Occupation: Employed part time Education Level: High school graduate Marital Status: Married Children: 2 Geographic Location: Hays County, Texas Values: Family, stability, staying in control Interests: Daytime television, social media games Goals: Create a sober lifestyle, reconnect with her family

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Personas: Caretaker / Loved One Demographics & Psychographics Name: Jim Burke Age: 42 Income: $65,000 Occupation: Director of Operations Education Level: Bachelor’s Degree Marital Status: Married Children: 1 Geographic Location: Hays County, Texas Values: Dependability, family Interests: Outdoor activities, camping Goals: Provide support for Angie, get Angie the help she needs to maintain sobriety

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Logo The Nova Recovery Center logo should appear with proper clear space around it to ensure maximum clarity. The clear space measurement is always based off of the exact logo size you are working with, so an appropriate amount of clear space can be determined regardless of the size of the logo. To calculate the minimum clear space, use the “O� in Recovery as shown. No elements should be placed within the clear space of the logo.

Smallest size acceptable is 1” x .50” or 72px x 40px.

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Acceptable Use The logo should always be presented in it’s full color over white or inverse over Nova Steel Grey. When there is a photo and the logo is not readable, the logo should be presented with a white box behind it with the appropreate clear space around it.

Unacceptable Use Never should the logo be stretched, have effects, placed over a color other than white or Nova Steel Grey, or altered in any other way.

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Color Palette The primary colors consist of Nova Steel Grey, Yellow and White with Brown and Dark Grey as accents which should be used sparingly. These colors are to be used for the Nova Recovery Brand.

Nova Steel Grey

Pantone 431 C

White

RGB: 92, 102, 112

RGB: 255, 255, 255

CMYK: 66, 52, 45, 17

CMYK: 0, 0, 0, 0

#5c6670

#ffffff

Yellow

Pantone 123 C #ffc627

RGB: 255, 198, 39 CMYK: 0, 23, 91, 0

Dark Grey

Pantone 419 C #212221

RGB: 34, 34, 34 CMYK: 72, 65, 65, 72

Brown

Pantone 876 C #8e634a

RGB: 142, 99, 74 CMYK: 37, 58, 71, 20

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Typography Open Sans is a sans-serif typeface designed by Steve Matteson and commissioned

by Google. According to Google, it was developed with an “upright stress, open forms and a neutral, yet friendly appearance” and is “optimized for legibility across print, web, and mobile interfaces.”

Open Sans Regular

Open Sans Semibold

ABCDEFGHIJKLMNOPQRSTUVWXYZ

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

abcdefghijklmnopqrstuvwxyz

Headline Sub-head

This is body copy

Open Sans Regular should be used for headline text in titlecase.

Open Sans Regular should be used for subheads, callouts and should be used in titlecase.

Open Sans Regular should be used for body copy in sentence case.

Photography Style Photography should reflect what it’s like at Nova Recovery Center, include real people whenever possible and convey a certain energy and spirit of positive recovery.

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The images that work best for Nova Recovery Center have a contemporary style, are in color, use muted colors and are in soft focus when possible. Stock photography selections should appear to be natural and not posed and depict real people in real situations.

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