Milestone Addiction Centers | Brand Book

MILESTONE ADDICTION CENTERS

BRAND GUIDELINES

TABLE OF CONTENTS

2

MILESTONE ADDICTION CENTERS

MILESTONE DETOX

SAFE HARBOR TREATMENT CENTER

RESOLUTIONS BEHAVIORAL HEALTH

Mission

12

Mission

28

Mission

44

Mission

60

Values

13

Values

29

Values

45

Values

61

Logo

14

Logo

30

Logo

46

Logo

62

Color Palette

16

Color Palette

32

Color Palette

48

Color Palette

64

Typography

17

Typography

33

Typography

49

Typography

65

Photography

18

Photography

34

Photography

50

Photography

66

Writing Style

20

Writing Style

36

Writing Style

52

Writing Style

68

Editorial Guidelines

23

Editorial Guidelines

39

Editorial Guidelines

55

Editorial Guidelines

71

Style Manual Usage

24

Style Manual Usage

41

Style Manual Usage

57

Style Manual Usage

73

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MAC FAMILY LOGOS

MILESTONE ADDICTION CENTERS

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5

MAC FAMILY TYPOGRAPHY MILESTONE ADDICTION CENTERS

MILESTONE DETOX

SAFE HARBOR TREATMENT CENTER

RESOLUTIONS BEHAVIORAL HEALTH

HEADINGS

Headings

Headings

HEADINGS

2nd heading

Subheadings

2nd HEADING

2ND HEADINGS 3rd Headings Body

Body

Body

3rd Heading Body

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Typography

Typography

Typography

Typography

The fonts chosen for this brand are tall, strong, and bold.

These fonts are a balanced combination of professional and casual, and are easy to read.

The fonts chosen for this brand were strong, and can be independent on their own, but still feminine, and soft.

These branded fonts are strong, but colorful to embody the cool colors of the ocean. They look friendly and easy to read.

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MAC FAMILY COLORS

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MILESTONE ADDICTION CENTERS

SAFE HARBOR TREATMENT CENTER

The color palette for Milestone Addiction Centers is grayscale with a light blue to accent, to best compliment our family of brands.

Safe Harbor’s color palette is a broad selection of colors that express femininity and vibrancy of life.

MILESTONE DETOX

RESOLUTIONS BEHAVIORAL HEALTH

Milestone Detox includes tones of blue portraying calming and healing.

Resolutions Behavioral Health includes cool tones to reflect the beachhouse vibe of out treatment facility with accents of a beach sunset orange.

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MILESTONE ADDICTION CENTERS

Where Purpose and Healing are Imperative.

MILESTONE ADDICTION CENTERS 10

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MILESTONE ADDICTION CENTERS

Master Brand | Mission, Vision, Values, Unique Value Proposition

MISSION Milestone Addiction Center’s main mission is to heal and lead people on a path of new purpose. We believe that purpose is imperative to a successful recovery and prosperous life. We strive to guide people towards sobriety by helping them find the purpose they desire in their life, while also healing past wounds.

VISION Save lives by healing past wounds and guiding personal purpose in a life of sobriety.

UNIQUE VALUE PROPOSITION Providing treatment for the whole individual, both male and female, in gender specific programs.

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VALUES Purpose

Reliability

Compassion

Service

In all the Milestone Addiction Centers facilities, we create purpose in their lives of our clients. We believe that purpose is imperative to a successful recovery and prosperous life. We walk with our clients and guide them to finding that beautiful purpose that will motivate them to face their fears of change and become a person they never thought they could be.

Milestone Addiction Centers understands that healing begins in a safe environment and strives to provide service in a quality atmosphere where clients can know they are cared for by reliable people. We are a loving environment with the best therapeutic minds in the business.

The goal of everyone in the treatment industry should be to save lives. Milestone Addiction Center understands that each life is worth saving and that healing is always possible if you believe in your clients.

Milestone Addiction Centers believes that service to others provides fulfilling purpose in life to live free from substances.

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MILESTONE ADDICTION CENTERS

Master Brand | Logo Usage Guidelines

CLEAR SPACE REQUIREMENTS

Logo Options

MILESTONE ADDICTION CENTERS

MILESTONE ADDICTION CENTERS

MILESTONE ADDICTION CENTERS

The logo should appear with proper clear space surrounding them to ensure maximum clarity. The clear space measurement is based on the exact logo size you are working with, so an appropriate amount of clear space can be determined regardless of the size of the logo by using 50% of the height of the logo on all sides. No elements should be placed within the clear space of the logo.

Minimum Size Requirements MILESTONE ADDICTION CENTERS

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To prioritize legibility, the minimum size of the primary logo for print is 1.5 inch wide, and for digital applications, the minimum size is 144 pixels wide.

MILESTONE ADDICTION CENTERS

1.5 Inches 144 Pixels

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MILESTONE ADDICTION CENTERS

Master Brand | Color Palette and Typography

COLOR PALETTE

TYPOGRAPHY

The color palette for Milestone Addiction Centers is grayscale to best compliment our family of brands.

The fonts chosen for this brand are tall, strong, and bold.

CMYK: 26, 1, 0, 0 RGB: 183, 225, 248 Hex: b6e1f8 CMYK: 0, 0, 0, 5 RGB: 241, 242, 242 Hex: f1f1f2

CMYK: 0, 0, 0, 21 RGB: 207, 209, 210 Hex: cfd0d2

CMYK: 0, 0, 0, 10 RGB: 230, 231, 232 Hex: e6e7e8

CMYK: 0, 0, 0, 45 RGB: 157, 159, 162 Hex: 9d9fa1

HEADINGS

Futura Condensed Medium Size | 29pt

2ND HEADINGS

Futura Condensed Medium Size | 22pt

3rd Headings

Futura Condensed Medium Size | 17pt

Body

Futura Light Size | 10pt

CMYK: 0, 0, 0, 78 RGB: 92, 93, 96 Hex: 5c5d5f CMYK: 0, 0, 0, 100 RGB: 35, 31, 32 Hex: 231f20

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MILESTONE ADDICTION CENTERS

Master Brand | Photography Style

PHOTOGRAPHY STYLE Our photography style includes pictures of smiling people to portray a life of success in recovery. We include beachy and rustic pictures to portray the high-end beach house vibe of our treatment facilities.

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MILESTONE ADDICTION CENTERS

Master Brand | Writing Style

WRITING STYLE The writing style of Milestone Addiction Centers is the most formal of the brands, being the managing arm and parent company. Frequently speaking to the professional, the writing style will embody formal language and use necessary medical terminology.

TONE OF VOICE The brand tone and voice for Milestone Addiction Centers is professional, hard-working and competent.

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Professional

Hard-Working

Competent

The overall tone of Milestone Addiction Centers is professional and educated with the understanding that the audience will frequently have experience in the medical field.

With the objective of encompassing reliability and vigilance within the healthcare industry, Milestone Addiction Centers cultivates an attitude of persistence and initiative.

Milestone Addiction Centers are experts in the healthcare industry and utilize terminology that is clinically descriptive and accurate.

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MILESTONE ADDICTION CENTERS

Master Brand | Editorial Guidelines

USE OF BRAND NAME Milestone Addiction Centers is preferred. MAC may be used an acceptable acronym to use once the full name, Milestone Addiction Centers, has been introduced. Never Milestones, as this could confusingly refer to either Milestone Detox or Milestone Addiction Centers.

Client, person suffering from addiction, person with a substance use disorder

Unacceptable User, abuser, junkie, alcoholic

CLIENTELE

Contextually Acceptable

When referring to clients in marketing materials, we will primarily refer to them as “clients.” Other nouns may be used as suits the context, providing the choice is consistent with a respectful tone.

In very rare cases, the word “addict” is permissible. It is only acceptable when no other term is feasible, when it’s not directed at a specific person and when not used in a way that sounds as though their addiction is all that they are.

We will never refer to clients in a way that is derogatory, insensitive or that makes them sound as though their substance use disorder defines them.

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Acceptable

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MILESTONE ADDICTION CENTERS

Master Brand | Terminology

ACCEPTABLE

UNACCEPTABLE

PERSON FIRST LANGUAGE

Substance Use Disorder

Drug Habit

Disease/Disorder

Addicted/Addictive Lifestyle

We will always do our best to use person first language, which emphasizes the person rather than the disability. Examples of person-first language include, “person in recovery” or “person with a substance use disorder”. This is preferable to “recovering person”, or “addicted individual”.

Medication-Assisted Therapy/Treatment

Replacement/Substitution Therapy

In Recovery, Substance-Free, Abstinent

Clean

Active Addiction

Dirty

PRONOUNS Use of first-person pronouns (we, our) in branded messaging is acceptable and preferable, as it conveys the ideals of empathy and integrity. Addressing the audience with second person pronouns (you, your) where appropriate further underscores a personalized, compassionate approach to treatment.

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STYLE MANUAL USAGE For research-based materials such as whitepapers and eBooks, Milestone Addiction Centers primarily adheres to the standards established by the American Psychological Association. The references for all communications of this type will adhere to APA guidelines.

For informal and socially targeted materials such as blogs, Milestone Addiction Centers primarily adheres to The Associated Press style for titles, syntax, proper nouns and other words that are commonly presented in multiple styles.

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MILESTONE DETOX

Where Purpose and Healing are Imperative.

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MILESTONE DETOX

Mission, Tagline, Unique Value Proposition

MISSION Transform the lives of men and women with drug addiction, alcoholism, and prescription pain medication dependence with qualified staff by uncovering a renewed sense of purpose and health free from addiction.

TAGLINE Where purpose and healing are imperative.

UNIQUE VALUE PROPOSITION Comprehensive detoxification centers focused on transforming the lives of men and women with drug addiction, alcoholism and prescription medication dependence.

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VALUES Personal Growth

Purpose

Independence

As healing is a personal journey that must come from within, we provide the environment to encourage transformation within individuals to fulfill a life of purpose. Milestone Detox lays the foundations for growth to encourage clients to transform their lives for the better.

We believe that purpose is imperative to a successful recovery and prosperous life. We walk with our clients and guide them to finding that beautiful purpose that will motivate them to face their fears of change and become a person they never thought they could be.

We encourage our clients to develop the independence they will need to live a successful life after graduating from our program. This includes emotional regulation and other practical life skills.

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MILESTONE DETOX

Logo Usage Guidelines

Minimum Size Requirements To keep legibility to top priority, the minimum size of the primary logo for print is 2.5 inch wide, and for digital applications, the minimum size is 240 pixels wide.

CLEAR SPACE REQUIREMENTS The logo should appear with proper clear space surrounding them to ensure maximum clarity. The clear space measurement is based on the exact logo size you are working with, so an appropriate amount of clear space can be determined regardless of the size of the logo by using 50% of the height of the logo on all sides. No elements should be placed within the clear space of the logo.

1 Inch 96 Pixels

Logo Options

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MILESTONE DETOX

Color Palette and Typography

COLOR PALETTE

TYPOGRAPHY

Milestone Detox includes tones of blue portraying calming and healing.

These fonts are a balanced combination of professional and casual, and are easy to read.

Headings CMYK: 94, 67, 31, 14 RGB: 26, 83, 122 Hex: 195379

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CMYK: 86, 42, 18, 1 RGB: 11, 125, 169 Hex: 0a7ca8

CMYK: 29, 1, 0, 5 RGB: 165, 211, 235 Hex: a5d3eb

CMYK: 0, 0, 0, 0 RGB: 255, 255, 255 Hex: ffffff

Lato Regular Size | 46pt

2nd heading

Lato Regular Size | 31pt

Body

Lato Light Size | 18pt

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MILESTONE DETOX

Photography Style

PHOTOGRAPHY STYLE Our photography style includes images of our beautiful facilities, beaches, and happy people living a life of sobriety. These photos are predominantly male. All photos are clean and bright, with very little editing.

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MILESTONE DETOX

Writing Style

WRITING STYLE The writing style of Milestone Detox is informal to business casual. In breaking the stigma of addiction, there is a voice of understanding and empathy for providing people the healing and treatment required to create a new life in sobriety.

TONE OF VOICE Milestone Detox’s brand voice is contemporary, reliable and wholesome.

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Contemporary

Reliable

Wholesome

Utilizing the latest in treatment philosophies and practices, attendees are provided the most up-to-date treatment to ensure lifelong success.

The hardworking staff at Milestone Detox provide competent treatment within our secure facility to facilitate long-term healing.

Providing real and honest conversations with clients along with the latest medical treatment, we work to provide healthy opportunities for healing within our hygienic facility.

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MILESTONE DETOX

Editorial Guidelines

USE OF BRAND NAME Milestone Detox is the preferred use of the brand name. When being specific, you can use Milestone Detox Temecula or Milestone Detox San Juan, you can also use Milestone Temecula and Milestone San Juan after the facility has been introduced in the same instance. Never MD.

Client, person suffering from addiction, person with a substance use disorder

Unacceptable User, abuser, junkie, alcoholic

CLIENTELE

Contextually Acceptable

When referring to clients in marketing materials, we will primarily refer to them as “clients.” Other nouns may be used as suits the context, providing the choice is consistent with a respectful tone.

In very rare cases, the word “addict” is permissible. It is only acceptable when no other term is feasible, when it’s not directed at a specific person and when not used in a way that sounds as though their addiction is all that they are.

We will never refer to clients in a way that is derogatory, insensitive or that makes them sound as though their substance use disorder defines them.

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Acceptable

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MILESTONE DETOX

Terminology

ACCEPTABLE

UNACCEPTABLE

Substance Use Disorder

Drug Habit

Disease/Disorder

Addicted/Addictive Lifestyle

Medication-Assisted Therapy/Treatment

Replacement/Substitution Therapy

In Recovery, Substance-Free, Abstinent

Clean

Active Addiction

Dirty

PRONOUNS Use of first-person pronouns (we, our) in branded messaging is acceptable and preferable, as it conveys the ideals of empathy and integrity. Addressing the audience with second person pronouns (you, your) where appropriate further underscores a personalized, compassionate approach to treatment.

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PERSON FIRST LANGUAGE We will always do our best to use person first language, which emphasizes the person rather than the disability. Examples of person first language include, “person in recovery” or “person with a substance use disorder”. This is preferable to “recovering person”, or “addict”.

STYLE MANUAL USAGE For research-based materials such as whitepapers and eBooks, Milestone Detox primarily adheres to the standards established by the American Psychological Association. The references for all communications of this type will adhere to APA guidelines.

For informal and socially targeted materials such as blogs, Milestone Detox primarily adheres to The Associated Press style for titles, syntax, proper nouns and other words that are commonly presented in multiple styles.

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SAFE HARBOR TREATMENT CENTER

Where There is Love, There is Healing. Stay in The Love.

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SAFE HARBOR TREATMENT CENTER

Mission, Tagline, Unique Value Proposition

VALUES MISSION Our mission is to provide therapeutic program offering services to restore spiritual well-being and enhance physical and mental health. We empower individuals in realizing their value, worthiness and capacity to live a life of fulfillment. Through love and encouragement, we uplift and invite growth and expansion. Our community provides a platform for the understanding that each individual is an essential and necessary expression of life.

Unconditional Love

Safety

Purpose

Independence

Safe Harbor knows that true healing is possible in an environment of unconditional love and understanding. We want each of our clients to leave knowing that they are not alone, and that living a fulfilling life is possible.

Safe Harbor opened in 1993 to create a safe space for women to heal from complex issues relating to trauma. Safety is vital to our mission of restoring well-being and improving health, because the right environment can reassure mental well-being, which has lasting effects on physical health.

A life of purpose provides a healthy outlet for those healing from trauma and addiction, we encourage our clients to stay involved with 12-step programs and their community. Involvement in these programs is a healthy outlet for focusing on fulfillment, rather than negative behaviors.

We encourage our clients to develop the independence needed to support their recovery when they return home. Our treatment program provides the life skills needed to confidently move forward in life upon program completion.

TAGLINE Where there is Love, there is Healing. Stay in the Love.

UNIQUE VALUE PROPOSITION The pioneer in treating women’s trauma, addiction, and mental health.

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SAFE HARBOR TREATMENT CENTER

Logo Usage Guidelines

Minimum Size Requirements

CLEAR SPACE REQUIREMENTS

Logo Options

To prioritize legibility, the minimum size of the primary logo for print is 1 inch wide, and for digital applications, the minimum size is 96 pixels wide.

The logo should appear with proper clear space surrounding them to ensure maximum clarity. The clear space measurement is based on the exact logo size you are working with, so an appropriate amount of clear space can be determined regardless of the size of the logo by using 50% of the height of the logo on all sides. No elements should be placed within the clear space of the logo.

1 Inch 96 Pixels

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SAFE HARBOR TREATMENT CENTER

Color Palette and Typography

COLOR PALETTE

TYPOGRAPHY

Safe Harbor’s color palette is a broad selection of colors that express femininity and vibrancy of life.

The fonts chosen for this brand were strong, and can be independent on their own, but still feminine and soft.

Headings CMYK: 73, 66, 61, 67 RGB: 38, 39, 42 Hex: 26272a

CMYK: 29, 100, 74, 31 RGB: 137, 22, 49 Hex: 881630

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CMYK: 75, 68, 67, 90 RGB: 0, 0, 0 Hex: 000000

CMYK: 51, 64, 66, 43 RGB: 91, 68, 61 Hex: 5b443c

CMYK: 30, 56, 16, 0 RGB: 181, 128, 163 Hex: b580a2

CMYK: 86, 79, 49, 56 RGB: 33, 37, 57 Hex: 202439

CMYK: 43, 27, 7, 0 RGB: 147, 168, 202 Hex: 92a7ca

CMYK: 33, 14, 72, 0 RGB: 180, 190, 108 Hex: b4be6c

CMYK: 68, 82, 42, 35 RGB: 80, 52, 81 Hex: 4f3451

Quattrocentro Size | 42pt

Subheadings

Dosis Regular Size | 24pt

Body

Dosis Regular Size | 16pt

CMYK: 0, 73, 88, 0 RGB: 242, 106, 53 Hex: f26934

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SAFE HARBOR TREATMENT CENTER

Photography Style

PHOTOGRAPHY STYLE Our photography style includes pictures of smiling women to portray a safe, and happy lifestyle in recovery. We include warm, colorful, and feminine pictures to portray the safe and homey atmosphere of our women-only treatment facility.

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SAFE HARBOR TREATMENT CENTER

Writing Style and Tone of Voice

WRITING STYLE The writing style of Safe Harbor Treatment Center is informal to business casual. Speaking from a place of love and understanding, much of the tone is empathetic and compassionate.

TONE OF VOICE Safe Harbor’s brand voice is down-to-earth, competent and sentimental.

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Down-to-Earth

Competent

Sentimental

Safe Harbor provides honesty to clients through real sincere discussions regarding healing while maintaining a friendly approach to treatment.

With history as a leader in the treatment industry, Safe Harbor speaks from a position of experience and wisdom.

Taking a position of unconditional love that a parent might have with their child, Safe Harbor is affectionate and warm with clientele.

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SAFE HARBOR TREATMENT CENTER

Editorial Guidelines

USE OF BRAND NAME Safe Harbor Treatment Center is preferred. Safe Harbor or Safe Harbor House can be used as abbreviated variations after Safe Harbor Treatment Center has already been used. Safe Harbor Treatment Center for Women is acceptable. Never use SHTC, SHH, or SH in branded copy.

Client, person suffering from addiction, person with a substance use disorder

Unacceptable User, addict, abuser, junkie, alcoholic

CLIENTELE

Contextually Acceptable

When referring to clients in marketing materials, we will primarily refer to them as “clients.” Other nouns may be used as suits the context, providing the choice is consistent with a respectful tone.

In very rare cases, the word “addict” is permissible. It is only acceptable when no other term is feasible, when it’s not directed at a specific person and when not used in a way that sounds as though their addiction is all that they are.

We will never refer to clients in a way that is derogatory, insensitive or that makes them sound as though their substance use disorder defines them.

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Acceptable

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SAFE HARBOR TREATMENT CENTER

Terminology

ACCEPTABLE

UNACCEPTABLE

PERSON FIRST LANGUAGE

Substance Use Disorder

Drug Habit

Disease/Disorder

Addicted/Addictive Lifestyle

We will always do our best to use person first language, which emphasizes the person rather than the disability. Examples of person first language include, “person in recovery” or “person with a substance use disorder”.

This is preferable to “recovering person”, or “addict”.

Medication-Assisted Therapy/Treatment

Replacement/Substitution Therapy

In Recovery, Substance-Free, Abstinent

Clean

Active Addiction

Dirty

PRONOUNS Use of first-person pronouns (we, our) in branded messaging is acceptable and preferable, as it conveys the ideals of empathy and integrity. Addressing the audience with second person pronouns (you, your) where appropriate further underscores a personalized, compassionate approach to treatment.

56

STYLE MANUAL USAGE For research-based materials such as whitepapers and eBooks, Safe Harbor Treatment Center primarily adheres to the standards established by the American Psychological Association. The references for all communications of this type will adhere to APA guidelines.

For informal and socially targeted materials such as blogs, Safe Harbor Treatment Center primarily adheres to The Associated Press style for titles, syntax, proper nouns and other words that are commonly presented in multiple styles.

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RESOLUTIONS BEHAVIORAL HEALTH

Medication Assisted Treatment Done Right.

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RESOLUTIONS BEHAVIORAL HEALTH

Mission, Tagline, Unique Value Proposition

MISSION Our mission is to prevent loss of life by providing opportunities for people to heal their addiction through access to medical professionals who will monitor medications in a loving, therapeutic, safe environment backed by evidence-based treatment.

TAGLINE Medication assisted treatment done right.

UNIQUE VALUE PROPOSITION Medication assisted detox and residential treatment for those suffering from alcohol or opioid use disorders.

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VALUES Open-Mindedness

Independence

Purpose

Safety

With the desire to provide the most cutting-edge, effective treatment, we remain open-minded and willing to incorporate new effective treatment methods into our programming to ensure clients success in a life of sobriety.

We encourage our clients to develop the independence they will need to live a successful life after graduating from our program. This includes emotional regulation and other practical life skills.

We believe that finding purpose in life is the key to successful recovery from addiction. Our program encourages clients to find that purpose that will lead them through a life that is fulfilling spiritually, mentally, and physically.

Using MAT as an evidence-based practice to save lives, our clients well-being and safety is our number one priority. We know that medication assisted treatment has been shown to extend lives and well-beings, therefore we incorporate it into our treatment to ensure ongoing success and health.

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RESOLUTIONS BEHAVIORAL HEALTH

Logo Usage Guidelines

CLEAR SPACE REQUIREMENTS The logo should appear with proper clear space surrounding them to ensure maximum clarity. The clear space measurement is based on the exact logo size you are working with, so an appropriate amount of clear space can be determined regardless of the size of the logo by using 50% of the height of the logo on all sides. No elements should be placed within the clear space of the logo.

Minimum Size Requirements

Logo Options

To prioritize legibility, the minimum size of the primary logo for print is 1.5 inches wide, and for digital applications, the minimum size is 144 pixels wide.

1.5 Inches 144 Pixels

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RESOLUTIONS BEHAVIORAL HEALTH

Color Palette and Typography

COLOR PALETTE Resolutions Behavioral Health includes cool tones to reflect the beach-house vibe of our treatment facility with accents of a beach sunset orange.

TYPOGRAPHY These branded fonts are strong, but colorful to embody the cool colors of the ocean. They look friendly and easy to read.

CMYK: 68, 61, 60, 47 RGB: 64, 64, 64 Hex: 3f3f3f

CMYK: 81, 47, 5, 0 RGB: 50, 122, 183 Hex: 317ab6

CMYK: 58, 4, 8, 0 RGB: 91, 192, 223 Hex: 5bc0de

CMYK: 26, 1, 0, 0 RGB: 183, 225, 248 Hex: b6e1f8

CMYK: 0, 44, 92, 0 RGB: 249, 159, 47 Hex: f99e2e

HEADINGS 2nd HEADING

Raleway Semi-Bold Size | 28pt

3rd Heading

Raleway Regular Size | 24pt

Body

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Raleway Medium Size | 48pt

Raleway Regular Size | 20pt

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RESOLUTIONS BEHAVIORAL HEALTH

Photography Style

PHOTOGRAPHY STYLE Our photography style includes images of smiling people, and healthy lifestyles in sobriety. There are also images of beaches, and sunsets.

These photos are clean, and have very little editing.

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RESOLUTIONS BEHAVIORAL HEALTH

Writing Style

WRITING STYLE The writing style of Resolutions Behavioral Health is both formal and comforting. As research-based data informs our treatment, scientific data and statistics are used to emphasize the effectiveness of MAT. Resolutions also emphasizes its comfortable, safe, non-hospital setting.

In breaking the stigma of addiction, there is a voice of understanding that abstinence-based treatment may not work for every person.

TONE OF VOICE Resolutions Behavioral Health’s brand voice is contemporary, competent and confident.

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Contemporary

Competent

Confident

By staying up to date with the most current research in the treatment industry, Resolutions provides the latest evidencebased models to ensure long-terms success of clients.

Knowing that long-term success means using the newest tools in treatment, we utilize scientific research to inform treatment plans, providing first-rate treatment.

We remain rest-assured that we are providing the highest-quality services for our clients with our use of the newest empirical data to inform our treatment.

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RESOLUTIONS BEHAVIORAL HEALTH

Editorial Guidelines

USE OF BRAND NAME Resolutions Behavioral Health is preferred. Resolutions Behavioral or just Resolutions can also be used once the facility has already been introduced as Resolutions Behavioral Health within the same context. RBH can be used as an appropriate acronym.

Client, person suffering from addiction, person with a substance use disorder

Unacceptable User, addict, abuser, junkie, alcoholic

CLIENTELE

Contextually Acceptable

When referring to clients in marketing materials, we will primarily refer to them as “clients.” Other nouns may be used as suits the context, providing the choice is consistent with a respectful tone.

In very rare cases, the word “addict” is permissible. It is only acceptable when no other term is feasible, when it’s not directed at a specific person and when not used in a way that sounds as though their addiction is all that they are.

We will never refer to clients in a way that is derogatory, insensitive or that makes them sound as though their substance use disorder defines them.

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Acceptable

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RESOLUTIONS BEHAVIORAL HEALTH

Terminology

ACCEPTABLE

UNACCEPTABLE

PERSON FIRST LANGUAGE

Substance Use Disorder

Drug Habit

Disease/Disorder

Addicted/Addictive Lifestyle

We will always do our best to use person first language, which emphasizes the person rather than the disability. Examples of person first language include, “person in recovery” or “person with a substance use disorder”.

This is preferable to “recovering person”, or “addict”.

Medication-Assisted Therapy/Treatment

Replacement/Substitution Therapy

In Recovery, Substance-Free, Abstinent

Clean

Active Addiction

Dirty

PRONOUNS Use of first-person pronouns (we, our) in branded messaging is acceptable and preferable, as it conveys the ideals of empathy and integrity. Addressing the audience with second person pronouns (you, your) where appropriate further underscores a personalized, compassionate approach to treatment.

72

STYLE MANUAL USAGE For research-based materials such as whitepapers and eBooks, Resolutions Behavioral Health primarily adheres to the standards established by the American Psychological Association. The references for all communications of this type will adhere to APA guidelines.

For informal and socially targeted materials such as blogs, Resolutions Behavioral Health primarily adheres to The Associated Press style for titles, syntax, proper nouns and other words that are commonly presented in multiple styles.

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MILESTONE ADDICTION CENTERS