Elevation Behavioral Health | Brand Book

BRAND GUIDE

TABLE OF CONTENTS History Mission Values Vision Personality Tone Of Voice / Writing Style Logo Color Palette Typography Photography Style

ELEVATION BRAND GUIDE 1

HISTORY Elevation Behavioral Health is a luxury sober living facility located in Malibu, California, founded by Steve Booth and Priya Chaudhri, PhD. Both Steve and Dr. Chaudhri are addiction industry leaders with extensive backgrounds in developing and operating in-patient addiction treatment centers in California.

Recognizing a need in the area of primary mental health and dual diagnosis care for individuals completing residential treatment, the two created Elevation—an intimate 90-day program limited to six adults at one time. The facility provides medical and mental health care and support for clients transitioning back into independent living.

Dr. Chaudhri is a psychiatrist with extensive training in addiction treatment. She provides high quality and consistent medical care to the residents of Elevation.

During childhood, Steve witnessed the wreckage that addiction can cause by watching its effects on family members suffering from the disease.

He has also seen how treatment helped these same people regain purpose in their lives and is passionate about helping others do the same.

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MISSION Elevation Behavioral Health provides exceptional mental health and dual diagnosis treatment tailored to client needs and cultivates the skills necessary to achieve sustainable recovery and a sense of well-being and fulfillment.

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VALUES INTEGRITY: We are honest and trustworthy in our interactions, both with clients and industry connections. We keep our word.

RESPECT: The belief that each client deserves to live a happy, healthy life is inherent in our culture. We sincerely care about each of our clients, showing them warmth.

GENEROSITY: We cultivate sincerity and kindness. Our programs are rooted in a fervent desire to help others in their recovery journey.

COMMITMENT: When a client begins their journey with us, we commit fully to their health and wellness. We strive to provide each client with the best program to fit their needs.

TRANSPARENCY: We are ethical and honest, grounding everything we do in accountability and openness. This allows us to provide the highest standard of treatment to our clients.

BEGIN THE NEXT CHAPTER OF YOUR NEW, SOBER LIFE IN LUXURY.

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VISION To provide effective luxury treatment to our clients, with the long-term goal of expanding our programs to respond to the needs of potential clients.

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PERSONALITY Elevation Behavioral Health’s brand is innovative, insightful and forthright. It is also authentic.

INNOVATIVE INSIGHTFUL FORTHRIGHT AUTHENTIC

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STYLE Not using colloquial expressions

Contractions may be used

Writing from the point of view of the second person

TONE OF VOICE & WRITING STYLE Elevation Behavioral Health primarily uses an informal writing style, which features a personalized tone that allows us to speak directly to our target audience. As an exception to the informal writing style, we will not use colloquial expressions or broken syntax.

Addressing the reader with second person pronouns when appropriate

Not using abbreviations or abbreviated words

Using everyday English

How we refer to clients

Phone number style

Brand name usage

CORRECT

INCORRECT

want to go away

wanna / buzz off

you’re he’s

you are / he is

Our counselors are focused on helping you through your recovery.

Trained counselors help clients through recovery.

you, your, yours

Street Intensive Out Patient (IOP) Alcoholics Anonymous

St. / IOP / AA

Extra If you ask About Before

Additional On request Regarding Prior to

Clients

Patients

(818) 557-7201

818.557.7201

Elevation Behavioral Health Elevation

EBH

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LOGO This is the main logo that will be used across primary brand applications. If the logo is going to be applied with a size less than 2 inches wide, the ‘E’ icon can be used in place of the full logo. It is important that the icon is only used in select cases, such as web application.

The Elevation logo should appear with proper clear space around it to ensure maximum clarity. The clear space measurement is always based off of the exact logo size you are working with, so an appropriate amount of clear space can be determined regardless of the size of the logo. To calculate the minimum clear space, use the “E” located in the box above the word ‘ELEVATION.’ No elements should be placed within the clear space of the logo.

2“ 144 px

.5 “ 36 px

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LOGO APPLICATION The Elevation logo should always be presented in its full color over white or light-colored backgrounds or photos. When this is not possible, use a solid-color background or photo that provides enough contrast to keep the logo legible.

The one-color Elevation logo should be used on dark backgrounds or photos. The gray-scale logo should be used for one-color print materials.

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UNACCEPTABLE USAGE 1. Do not rotate or distort.

2. Do not change the colors of the logo.

3. Do not place on photos with insufficient contrast.

4. Do not add drop shadows or any other effects.

5. Do not modify the size or orientation of the logo.

6. No elements should be placed within the clear space.

1.

4.

2.

5.

3.

6.

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COLOR PALETTE The primary colors consist of Elevation Steel Gray and Elevation Gold. The accent colors are light yellow with dark brown and dark blue. This color palette provides an elegant and sophisticated feel across the brand.

ELEVATION GOLD

ELEVATION STEEL GRAY

PMS: 7563 C HEX: #eaa122 RGB: 234, 162, 34 CMYK: 7, 40, 100, 0

PMS: 446 C HEX: #474442 RGB: 71, 69, 37 CMYK: 68, 63, 64, 40

MAGNOLIA

MAHOGANY

SAPPHIRE

PMS: 7403C HEX: #eac981 RGB: 235, 202, 130 CMYK: 8, 19, 57, 0

PMS: Black 4C HEX: #2c1e0f RGB: 44, 30, 16 CMYK: 58, 67, 79, 76

PMS: 7699C HEX: #30596f RGB: 49, 89, 111 CMYK: 85, 58, 40, 20

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TYPOGRAPHY Typography is powerful for the brand and must be used consistently. This set of typefaces best represent the elegance and sophistication of the Elevation brand and should be used across all print and web applications.

HEADLINE

SUB - HEAD

This is body copy

Valentina is used for headline text in all caps shown in either primary color.

PT Sans is used for subheads and call-outs. This should be used in all caps in either primary color.

Lato is used for body copy in sentence case.

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PHOTOGRAPHY STYLE Photography should reflect what it’s like at Elevation Behavioral Health and what the client and loved ones can expect, with the ultimate goal of inciting individuals to contact Elevation. Include real people whenever possible and convey a certain energy and spirit of positive recovery.

All photography should support the brand values: integrity, respect, generosity, commitment and transparency. The photos that work best have a contemporary style and evoke sophistication, compassion and approachability.

All photos should be full color, without filters, and include full horizon depth with open space.

The photos should always feature one prominent person in a setting true to the location of Elevation Behavioral Health.

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