Active Marketing | Brochure

WE’RE A MARKETING AGENCY FOR T H E T R E AT M E N T INDUSTRY

We

help you reach

the people you heal.

activemarketing.com

WE ATTRACT QUALIFIED CLIENTS TO YOUR PROGRAM. WE CONVERT THEM INTO QUALIFIED LEADS. YOU CLOSE MORE BUSINESS. Our c l i en t s se e in c re a se s bet ween 15% a n d 60% i n : • • •

Increased Website Visitors

Increased Inbound Leads (Calls & Form Submissions) Increased Closed New Business

“As website marketing and promotion experts, Active Marketing is in the

major leagues. If your company works with leads and lead acquisition, Active Marketing is a must-see lead generation agency.” –Sober Recovery

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OUR

SERVICES

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I F Y O U W E R E T O H I R E A C M O, Y O U ’ D E X P E C T T H E M T O B E A B L E T O D O E X A C T LY W H AT W E D O.

WE’ RE STR ATE G I C.

W E ’RE C RE ATI V E .

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Brand Development & Rebranding Conversion Rate Optimization Content Marketing

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Media Planning

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PR & Reputation Management

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Adver tising

Brochure & Repor t Design Infographics

Logo Design

Responsive Website Design Social Media

Tradeshow/Booth Design

W E MA KE YO U R P HO NE R I NG .

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PPC and Paid Media

SEO (Organic Search) Email Marketing

WE’RE

Lead Nurturing

QUALIFIED

“Active Marketing worked miracles and got the job done ahead of schedule!”

– LU - R O S S AC A D E M Y

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WE HE L P YO U R E AC H THE PE O PL E YO U H E AL .

E t h i c a l l y. E f f i c i e n t l y. W i t h a Proven Marketing Process.

A profitable strategy in the competitive addiction treatment industry must: •

Establish a recognizable and trusted brand

•

Ensure that you’re found wherever and whenever qualified potential clients are searching for your services

•

Include a marketing partner that won’t waste your time and money

NO SECRET Active Marketing has spent more than a

dozen years per fecting a formula that will help your addiction treatment facility thrive.

WE IMPLEMENT STRATEGIES THAT WORK. WE DO IT ON TIME AND ON BUDGET. And, our secret sauce is no secret.

We’ll share our formula for marketing success with you and your team.

JUST KEEP READING.

“We are getting so many phone calls! Active Marketing, keep up the great work.” – O p i a t e s . c o m

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OUR

CLIENTS

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W E UN DE RSTA ND THE A DDICTION TRE ATME NT INDU STRY

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OUR

WORK

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W E’ RE R A I SI NG T H E BAR .

Y O U K N O W W H AT Y O U R B U S I N E S S N E E D S .

W E K N O W W H AT Y O U R C U S T O M E R S W A N T. Our exper t account managers combine that knowledge and your Active Marketing team gets to work.

Smar t marketing married with excellent creative puts your program in front of the potential customers that need to see it. And, it compels them to pick up the phone.

Take a look.

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THE CLIENT

C E DAR G ROV E DE TOX: FROM THE GROUND UP Cedar Grove Detox came to Active Marketing when they were ready to build out their brand Website Color Palette

identity and develop an online presence that welcomed potential clients with a feeling of home.

Cedar Grove Detox is located in Austin, Texas and wanted to ensure that the site conveyed the sentiment of their location.

S E E I T YO U R S E L F

W W W.C E DA R G R OV E D E TOX .C O M Brand Style Guide

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THE CLIENT

ASC E N D RE C OV E RY: AUTHE NTICIT Y IN A SE A OF SAMENESS How do you convey authenticity,

humility, professionalism and compassion with design?

No models.

Mothers want to see their children. They want to see

what it will look like when their child gets to the other side of their addiction.

Those about to enter treatment want to see themselves.

They want to see that it’s possible.

Keeping it real with photography of actual clients and staff.

Sitemap and Wireframes: An important step in user experience design.

S E E I T YO U R S E L F

For the website, we built a scalable framework with ver y clear, distinctive content areas and conversion paths.

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W W W . A S C E N D R E C O V E R Y. C O M

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THE CLIENT

TH E N U -WAY L IF E RE C OV E RY C E N TE R: Proposed Logo Options

S E T T I N G N E W S TA N D A R D S I N R E C OV E RY FO R M E N

Where sons, husbands and fathers beat addiction.

The Nu-Way Life Recover y Center came to us to

build their brand long before opening their facility.

They knew it was impor tant to

cultivate brand recognition and trust from day one.

Final Logo Design

Business Card Design

We built a fully responsive website for The Nu-Way Life Recovery Center.

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S E E I T YO U R S E L F COMING SOON!

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OUR

PROCESS

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HE RE’S H OW WE GROW YO U R B U SI N E S S.

I T ’ S N O S E C R E T T H AT T H E J O U R N E Y T O G O O D W O R K TA K E S TIME , TE AMWORK , COFFEE AND A PROCES S. HERE IS HOW WE MAKE IT HAPPEN.

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CL ARIF Y YOUR B U SINE S S GOALS Because an improved click through rate won’t get you to the Fortune 5000. We

need to understand what we really need to accomplish

for you and agree on how we’ll measure progress toward those goals.

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AUDIT YOUR E XISTING WE B SITE S Now that the search engines are like

“stop trying to manipulate us and focus

on being a good brand, be relevant to your customers,”

there’s a good chance old SEO practices have left some

damage that needs to be cleaned up. We’ll comb through

all of your online proper ties, flagging which pages may be

DE FINE YOUR TARGE T AUDIE NCE Sure, you know that your typical client is a male between 18 and 34. You probably

know a little bit about his education level, where he lives

hur ting you and fixing them, and indicating which pages are helping and further promoting them. We’ll also audit your website for its success in conver ting qualified

visitors into buyers and optimize conversion paths to drive more leads to your admissions team.

and some basics about household income.

Do you remember the differences between yourself as an 18 year old and yourself as a 34 year old? How about

yourself as the parent of an 18 year old as opposed to

the parent of a 34 year old? Building trust and credibility requires that you reach your target market and engage

them on a level that feels personal. This step is how we make sure that your brand can do that.

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DE FINE YOUR BR AND & TOUCHPOINT S

We use alot of different tools to test, track and promote your website.

Great brands are defined by a whole lot more than color and font. In this step,

we’ll solidif y your positioning statement, your value

proposition, the voice and tone of your brand, your logo and tagline (if you need one) and a comprehensive style guide to ensure that your brand is represented consistently across all channels.

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DE SIGN, DE VE LOP & L AUNCH A RE SPONSIVE WE B SIT E Whether we’re starting from scratch or

refining an existing website, this is where

we ensure that your brand compels visitors to become leads and clients. We will author new site copy, design

and develop the site, test it across browsers and devices to make sure everything

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LE AD NURTURING & MARKE TING AUTOMATION What about potential clients who

aren’t quite ready to speak with the

admissions team? We’ll setup drip email campaigns to

automatically nur ture them through the sales funnel and be assigned to your admissions team as a qualified lead

when they’re most likely to conver t to a client. That’s right,

is working properly,

we said automatically.

and then launch it to

the world. And we’ll do this faster and more affordably than you

ever thought possible.

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DRIVE QUALIFIE D TR AFFIC It’s time to start driving qualified traffic to your site with targeted advertising,

generating leads and sales to deliver fast

and positive returns on the investment you made in your brand and your website. To keep media costs manageable, we integrate a host of paid media channels including

search engine PPC, display advertising, mobile adver tising and more. Our expert management and continual testing

will ensure that your acquisition costs from paid advertising make it a profitable marketing decision.

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E STABLISH THOUGHT LE ADE RSHIP & DRIVE ORGANIC TR AFFIC Establishing your brand as a thought

leader in the crowded addiction treatment space

requires ongoing content creation and promotion to

educate and build trust with your potential clients. We do this by authoring, designing and promoting ebooks,

thought leadership articles and blog posts. Educational

content, while branded, is much more trusted and viewed than traditional advertising messages. It’s also a critical component for organic rankings and traffic.

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Infographics, blog posts and ebooks are a great way to drive organic traffic to your site.

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OUR

COMMITMENT

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HE RE’S H OW WE K E E P OUR SE RV I CE S A F FORDAB L E .

SMALL BUSINESSES NEED SMART MARKETING, PERHAPS EVEN MORE SO THAN THEIR LARGE C O M P E T I TO R S. B U T S M A L L B U D G E T S D O N ’ T T Y P I C A L LY B U Y Q U A L I T Y W O R K .

As a marketing agency, we found ourselves ‘reinventing the wheel’ repeatedly when planning out the

marketing strategies of our clients. Over time, we realized that we were actually going through a ver y

similar planning process for each client. Even within one specific industr y (addiction treatment), we still wasted hours of valuable time planning marketing strategies that all seemed to follow similar steps to achieve success.

It became clear that we had created an informal ‘formula’ for high value marketing campaigns and websites in the addiction treatment industry. That process efficiency saves our clients time and money—while delivering results better than any they have typically experienced.

WHO WE ARE WE’RE TRANSPARENT:

We’ll report on exactly what we’ve done

No, we don’t have an addiction treatment

much time it took us to do it and what

business just like you. Ever y investment

for your business each month, how results our work has achieved.

WE’RE PROFESSIONAL:

We don’t wear bow ties to the office

every day, and some of us are girls and don’t actually wear them ever, but the essence is always there. Our clients get top notch ser vice, ever y time.

No exceptions, no excuses.

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facility. But we’re a small and growing

we make must produce returns, and it must do so quickly. We get it.

WE’RE FORMULAIC:

Websites and ad campaigns have to do more than just look good. So we test

and optimize ever ything—ever y step

of the way—like scientists. Only some of us are programmers instead.

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OUR CODE OF

ETHICS

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CODE OF ETHICS

BE TRUTHFUL

We will be true and honest in our statements, both visual and verbal.

BE ACCURATE

We will be accurate in the representations of application

and efficacy of the products and ser vices we promote. We will be accurate in the depiction or statements made by professionals and scientific authorities.

BE APPROPRIATE

The messaging and creatives that we produce will be

decent and appropriate to the general public. We will not

create any offensive statements, suggestions, or images.

BE TRANSPARENT

We will represent honestly the manner in which the organizations we promote conduct business.

BE GENUINE

We will publish real testimonials that reflect the true opinions of the individuals involved.

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CALL NOW

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WE WANT TO

WORK FOR YOU

Let’s talk about how we can make a dramatic impact on sales for your

business. We’ll provide references so that you can hear first-hand what it’s like to work with Active Marketing.

M i ke M y l e s CE O m i ke @ a c t ive m a r ke t ing.co m 1-231-946-2335

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