Action Deafness | Accessibility Services

Bridging the Gap Between Businesses and The Deaf Community

Accessibility Solutions

A £446 Billion Opportunity

The Purple Pound represents the £446 billion spending power of disabled people and their households in the UK - an immense opportunity for businesses to enhance accessibility and inclusivity, and unlock a market full of untapped potential.

The Untapped Market With over 70 million sign language users globally, and 151,000 people who use BSL in the UK, the Deaf community represents a significant, yet largely overlooked audience.

Accessible services aren’t just ethical - they’re a smart business decision, creating a competitive and strategic advantage.

In a market where accessibility is increasingly valued, Action Deafness offers an opportunity to connect with Deaf communities and cultivate a loyal customer base.

93% said it was important/ very important to communicate in their native language.

Problems and service failure cost UK organisation £7.3 billion per month (UKCSI)

AD 360 - Contact centre solution Live video call customer support directly in British Sign Language.

Video Relay Service (VRS) Representative

Interpreter

Deaf Customer

AD 360 Deaf Representative

Deaf Customer

A customised benefit to meet your needs.

Live Signing

Customers sign with a representative in real time

Sign Message

Customers send/receive recorded video messages.

Live Chat

Customers live chat with a representative in real time

When I'm on live chat, I don't always understand what they mean. With support directly in sign language, I'll finally be able to understand everything.

SignTranslate

Elevating communication for a more accessible world

Professional tailored solutions

Video Editing

Qualified BSL Translation

Subtitles

Voiceover

What can be made accessible?

Videos: Promotional videos, guides, training videos and more.

Documents: Policies, reports, forms and more.

Presentations: Presentations for conferences, meetings and more.

Websites: Key website content, and service descriptions and more.

Press Releases: Press releases and media statements.

Perfect for:

Healthcare providers

Public services (Including Local Authorities)

Charities and private organisations

Community Groups

We can make your vision of accessible communication into a reality.

Training 150,000 +

18 million +

87,000

People use BSL in the UK.

UK adults who have deafness or hearing loss.

Deaf people, BSL is their first or preferred language.

Transform your teams with our Deaf-led training solutions— empowering them to build confidence, embrace inclusion, and communicate effectively with Deaf and Hard of Hearing people.

What we offer: British Sign Language Taster sessions Deaf Awareness Training BSL Courses (accredited) BSL Resources

It was good to understand the context BSL and that it doesn't follow English language per se, also that the facial expressions and lips play as important part as the signing.

Our Services

Accessibility and Consultancy Interpreting Learning SignTranslate AD 360 BSL Customer Service Care and Support Services Sensory Services Local Community Hubs Equipment Referral Service Telephone and Translation Employment Support

Let’s build a more accessible world — together.

Whether you’re an individual, an organisation, or a community group, Action Deafness is here to help you reach more people and connect deeper.

Connect with us today

adaccessibility@actiondeafness.org.uk +(44) 0116 253 3200 actiondeafness.org.uk Call us in BSL via AD 360 on our website

Join us in making a difference.

Advance your company's commitment to accessibility and inclusion.

Registered Charity No: 1163758 (England & Wales); SC050670 (Scotland) Company (limited by guarantee) Registration No: 06706042