ThePurplePoundrepresentsthe£446billion spendingpowerofdisabledpeopleandtheir householdsintheUK-animmenseopportunityfor businessestoenhanceaccessibilityandinclusivity, andunlockamarketfullofuntappedpotential.
TheUntappedMarket
Withover70millionsignlanguageusersglobally,and151,000 peoplewhouseBSLintheUK,theDeafcommunityrepresentsa significant,yetlargelyoverlookedaudience.
Accessibleservicesaren’tjustethical-they’reasmartbusiness decision,creatingacompetitiveandstrategicadvantage.
Inamarketwhereaccessibilityisincreasinglyvalued, ActionDeafnessoffersanopportunitytoconnectwith Deafcommunitiesandcultivatealoyalcustomerbase.
93%saiditwasimportant/ veryimportanttocommunicate intheirnativelanguage.
Problemsandservicefailure costUKorganisation£7.3 billionpermonth(UKCSI)
SignMessage
Customerssignwitha representativeinrealtime
Customerssend/receive recordedvideomessages.
Customerslivechatwitha representativeinrealtime
whattheymean.With supportdirectlyinsign language,I'llfinallybeable tounderstandeverything.
PeopleuseBSL intheUK. 150,000+
18million+
UKadultswhohave deafnessorhearing loss.
87,000
Deafpeople,BSLis theirfirstorpreferred language.
TransformyourteamswithourDeaf-ledtrainingsolutions empoweringthemtobuildconfidence,embraceinclusion,and communicateeffectivelywithDeafandHardofHearingpeople.
Whatweoffer:
BritishSignLanguageTastersessions
DeafAwarenessTraining
BSLCourses(accredited)
BSLResources
Itwasgoodtounderstandthe extBSLandthatitdoesn't wEnglishlanguageperse, thatthefacialexpressions lipsplayasimportantpart hesigning.
