Phase 2: Communications Implementation

Implementation will be modified based on AET review and feedback and as we identify needs and opportunities during the planning and review process:

● Creation of Printed Collateral: The Office of Public Affairs (OPA) will develop collateral materials for AET review and sign off. Engaging, unique COVID-19 materials will be created to engage our key audience. Messaging will be empathetic and inclusive.

● Development of Video Content: OPA will work with department staff (as identified by Assistant Agency Directors) to create compelling visual content. Videos, photo montages, and personal stories will be used to engage staff and raise internal awareness of core messaging centered on personal responsibility. OPA will work with TACT to develop original video content designed to raise internal COVID-19 awareness through staff video testimonials hosted on the SSA intranet. Video content will only be hosted on the SSA intranet.

Note: Actual employees to be interviewed will vary – images included for conceptual / placeholder purposes only.

● Development of Social Media Campaigns: OPA will create ongoing social media content, compelling graphics, GIFs, and advertising to communicate a broader message.

● Device Home Screen Messaging: Similar to current assessment and awareness efforts like the Daily COVID-19 Assessment questionnaire that auto-opens on an employee’s electronic device, home screen pop-up messages or surveys can highlight important information and issues.

These communication tools can serve to reinforce leadership’s message of workplace support, resources, and personal care.

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