ACREW Marketing Kit 2019

THE LEADERS & INNOVATORS IN SUPERYACHT CREW MARKETING MARKETING KIT 2019

ACREW EVENTS CALENDAR 2019

25th - 27th SEPTEMBER

12th OCTOBER

13th NOVEMBER

14th - 15th NOVEMBER

4th - 10th DECEMBER

Monaco Yacht Show LA RASCASSE, MONACO

The Crew Awards NICE, FRANCE

ACREW Insights Palma PALMA DE MALLORCA, SPAIN

Astilleros de Mallorca PALMA DE MALLORCA, SPAIN

ACREW Antigua ANTIGUA

ACREW & IMM CREW LOUNGE AT MONACO YACHT SHOW LA RASCASSE, MONACO 25 TH - 27 TH SEPTEMBER 2019 ACREW will be hosting the Crew Lounge at La Rascasse to provide a professional space with a friendly, relaxed atmosphere. It will be a central meeting point for Captains, Crew and Business Professionals during the Monaco Yacht Show. The programme will provide businesses the opportunity to host seminars and events to promote their products and services to crew members.

The activities deliver valuable learning for all professionals onboard and onshore. √ Be part of this highly popular business and crew hub outside the show √ Host events to demonstrate products and services √ Private table to hold your business meetings VIEW THE PHOTO ALBUM

VIEW THE AFTERMOVIE

SPONSORSHIP OPPORTUNITIES Title Sponsorship

SOLD

Event & Table Sponsorship

€ 20,000 Be the name giver of the Crew Lounge during Monaco Yacht Show

€ 7,500 Enjoy the Crew Lounge as your base during the Yacht Show and host a seminar for your target audience

Sponsorship Benefits

Sponsorship Benefits

√ Event logo will include your brand √ Co branding of print and online collateral including outside the show √ Private table √ Dedicated photocall √ All benefits related to event & table sponsorship

√ √ √ √ √ √

Private table including lunch Inclusion in all print collateral Inclusion in general email campaigns Inclusion in general social media campaigns Inclusion in partner banner Inclusion in media

SPONSORSHIP OPPORTUNITIES FOR MONACO YACHT SHOW CONTINUED...

Lunch Sponsorship

€ 10,000 Host your branded lunch in the garden lounge of La Rascasse

Sponsorship Benefits

√ Sponsor one of the lunches in the Crew Lounge √ Have your branding up during lunch √ Live interview during the lunch √ Designed invite for your lunch √ Inclusion in all print collateral √ Inclusion in general email campaigns √ Inclusion in general social media campaigns

Event Sponsorship

€ 5,000 Enjoy the Crew Lounge as your base during the Monaco Yacht Show

Sponsorship Benefits √ √ √ √ √

Inclusion in all print collateral Inclusion in general email campaigns Inclusion in general social media campaigns Inclusion in partner banner Inclusion in media

Crew Party Sponsorship

€ 10,000 Be the name giver of the annual Kick-Off Crew Party in the iconic La Rascasse

Sponsorship Benefits √ √ √ √ √

Crew Party posters Crew Party flyers Dedicated Crew Party banner Inclusion in general email campaigns Inclusion in general social media campaigns

Lunch Bag Sponsorship

€ 2,500 Be part of this unique offering to the Crew in the show

Sponsorship Benefits √

√ √ √ √

Your logo on 700 lunch bags distributed to the yachts in the show Include your flyer or special gift Inclusion in general email campaigns Inclusion in general social media campaigns Inclusion in programme. This includes the description of your activity, mention in the business directory and logo on the back cover

Seminar Sponsorship

€ 5,000 Host a seminar and showcase your expertise to your target group

Sponsorship Benefits

√ Facilitate a seminar √ Designed invite for your seminar √ Inclusion in general email campaigns √ Inclusion in general social media √ Inclusion in Media

Registration Sponsorship

SOLD

€ 2,500 Have your branding at the entrance of the ACREW & IMM Crew Lounge, where Crew sign up

Sponsorship Benefits

√ A3 roll-up banner with your logo at the reception desk √ Your business cards at the registration desk √ Inclusion in general email campaigns √ Inclusion in general social media campaigns √ Inclusion in programme. This includes the description of your activity, mention in the business directory and logo on the back cover

THE CREW AWARDS 2019 NICE, FRANCE 12 TH OCTOBER 2019 The Crew Awards 2019 promises to be the Superyacht crew event of the year. After a huge sell-out success in 2018 with over 275 attendees, it is guaranteed the numbers will over double in 2019. The event is expected to attract over 400 crew members and will be hosted in a convenient, prestigious location on the French Riviera. The evening will consist of a champagne reception, a three course dinner and a soiree, celebrating crew members receiving global recognition for their professionalism onboard. √ Become a part of THE crew event of the year √ Benefit from on-going exposure for months both before and after the event √ Ability to network with over 400 crew members on the evening VIEW THE PHOTO ALBUM

VIEW THE AFTERMOVIE

SPONSORSHIP OPPORTUNITIES Diamond Sponsor

Gold Sponsor

€ 30,000

€ 15,000

Sponsorship Benefits

Sponsorship Benefits

√ Be the name giver of the Crew Awards 2019 √ A table of 10 in your company’s name √ Brand exposure on all collateral, print and online √ 1 full page advert & 1 page editorial in Crew Awards Booklet

√ A table for 10 in your company’s name √ Extensive logo exposure √ 1 full page advert

SPONSORSHIP OPPORTUNITIES FOR THE CREW AWARDS CONTINUED...

Silver Sponsor

After Party Sponsor

Sponsorship Benefits

Sponsorship Benefits

€ 10,000

√ A table for 10 in your company’s name √ Extensive logo exposure √ ½ page advert

Bronze Sponsor € 3,500

Sponsorship Benefits

√ A table for 10 people in your company’s name √ Logo on table collateral

SOLD

€ 5,500

√ Name giver of the After Party √ Maximum brand Exposure during the After Party

Award Category Sponsor € 5,500

Sponsorship Benefits

√ Present the award onstage and to be photographed with the winner(s) √ A table of 10 in your company's name √ ½ page advert

ACREW INSIGHTS PALMA PALMA DE MALLORCA, SPAIN 13 TH NOVEMBER 2019 ACREW Insights is a new concept which has been developed to bring businesses in direct contact with their target market. Solely for senior and career-driven crew members, our Insights events are invite only and can host up to 20 crew members. They are an educational day of discussion focused around an important topic. 2019 will see an insight event for Chief Stewardesses and Pursers, one for Chief Engineers and ETOs, and one for Captains and First Officers. It provides an exclusive opportunity for businesses to enter Mallorca’s premier shipyard Astilleros de Mallorca and showcase their knowledge, products and services directly to the decision makers on board. √ Network closely with captains and heads of department √ Showcase your company in an intimate environment VIEW THE PHOTO ALBUM

SPONSORSHIP OPPORTUNITIES Title Sponsorship

€ 5,000

Sponsorship Benefits

√ Be the name giver of the department-focused Insights Day √ Have your brand on all print and online collateral √ All benefits related to Event Sponsorship

Event Sponsorship € 2,000 As an event sponsor you can choose which activity suits your brand: Seminar•Roundtable•Panel discussion•Lunch

Sponsorship Benefits

√ Lunch with Captains √ Logo on partner roll up √ Partner page on www.acrew.com √ Logo on notebooks √ Inclusion in TV presentation

ASTILLEROS DE MALLORCA PALMA DE MALLORCA, SPAIN 14 TH - 15 TH NOVEMBER 2019 ACREW Palma at Astilleros de Mallorca is returning for the 3rd year running - celebrating the end of a successful Mediterranean season.

This prestigious shipyard in the heart of Palma provides the perfect learning platform for a busy ACREW event. The two day event will be filled with valuable workshops, lunches and happy hours for crew members all over Mallorca.

√ Network with key decision makers onboard at the start of the yard period √ Position yourselves as thought leaders in refit √ Unique opportunity to access the crew in this popular superyacht hub

VIEW THE PHOTO ALBUM

VIEW THE AFTERMOVIE

SPONSORSHIP OPPORTUNITIES Title Sponsorship

SOLD

€7,500 Be the name giver of this private Shipyard Event at Astilleros de Mallorca. Benefit from your brand being promoted everywhere, to all crew, with extensive visibility.

Sponsorship Benefits √ √ √ √

Event logo will include your brand Co branding of print and online collateral Partner page on www.acrew.com Inclusion in all email campaigns

Event Sponsorship €1,500 As an event sponsor you can choose which activity suits your brand: Workshop•Crew Consultation•Lunch•Happy Hour•Registration

Sponsorship Benefits √ √ √ √

Logo on flyer Logo on partner banner Partner page on www.acrew.com Inclusion in email footer in ACREW member communications

ANTIGUA CHARTER SHOW ANTIGUA 4 TH - 10 TH DECEMBER 2019 During the Antigua Charter Show ACREW will host a series of round table discussions over lunch in Cloggy’s. The discussions focus on different superyacht topics, therefore ACREW takes great care to invite the key decision makers onboard. Each session will host a maximum of 10 captains/senior crew. The setting allows businesses to connect and develop personal relationships with heads of departments whilst sharing knowledge and acquiring valuable feedback and input. √ Network closely with captains and heads of departments √ Showcase your company in an intimate environment

SPONSORSHIP OPPORTUNITIES Round Table Sponsorship

Captain's Dinner & Crew Party Sponsorship

€3,500

€15,000

Sponsorship Benefits

Sponsorship Benefits

√ √ √ √ √ √ √ √

Sole sponsor of a captains/heads of departments round table 3 course lunch including wine and coffee Showcase your commitment to excellence onboard Inclusion in the event invite Social media promotion Inclusion in email campaigns Feedback report from discussion List of attendees who attend and give consent for their data to be shared with you

√ √ √ √ √

Participate in the captain's dinner at Abracadabra's Be the name giver of the crew party at Abracadabra's.

Develop the crew party theme together with ACREW Brand exposure during crew party Branding on captain's dinner table

COMMUNICATIONS

COMMUNICATIONS Email Campaigns 1. Event Announcement Email Be part of an event announcement email going to ACREW’s database of 13,000 Crew. Reach all departments in an email campaign that performs with an open rate of +25%.

2. Department Specific Email You need to target a specific department onboard as your interest group? Place an advert in one of our department specific emails going out per event to each department.

3. Event Recap Email After each event ACREW shares the event experience in an email to the whole database with After movies and photo galleries.

Department Per email

Captain

€ 500.00

Engineer

€ 300.00

Interior

€ 300.00

Exterior

€ 300.00

Chef

€ 300.00

Advertisement Specifications There are many different ways we can create your advert and these are illustrated on the next page. Alternatively you can supply your own artwork for this focus area.

Max width

600px

Quality

72DPI

Max height

400px

File size

1MB

VIEW EMAIL EXAMPLES

COMMUNICATIONS Social Media ACREW creates a social media campaign for you; to improve your brand awareness, increase your follower interaction or any other goal you wish to reach.

Our social media campaigns consist of 3 posts per platform. The 3 posts will consist of copy, media and a call to action. Depending on your goal, we can work out promotional offers, giveaways, announcements, small polls and much more, which can be discussed with our Marketing Manager. As every social media platform has different purposes/ functionalities, the strategies differ per channel.

The 3 posts that are posted on @acrewyachting’s timeline will be shared by our social media team into the relevant Facebook and LinkedIn groups or added to instagram stories to reach maximum engagement.

PLATFORM

PER CAMPAIGN

INSTAGRAM

€ 270

FACEBOOK

€ 450

TWITTER

€ 150

LINKEDIN

€ 350

@acrewyachting

Blog

Vlog

Have your Blog written and published by us: â‚Ź600

Get your interview filmed or do a vlog at our events for maximum exposure: â‚Ź 600

BLOG ARTICLE EXAMPLE

VLOG INTERVIEW EXAMPLE

NEW YEAR, NEW ME POSTED ON JANUARY 24th 2019 The start of a new calendar year means different things to different people. For some reason, the beginning of January is a time for change. It gives some people the motivation to redirect their lives for the better; some give up bad habits, others commit to new diet regimes, and some change the direction of their lives completely.

Regardless of what resolution you committed to this year, the intention was to improve your life in 2019.

Whatever your goal may be, creating a plan to map out the steps you need to get there is the key to your success. With that in mind, you can use this tip not for future plans, but also to recognise what you need to leave in 2018.

A major trend in 2018 was the importance of #mindfulness. Working as a superyacht crew member can be challenging. Confined living spaces combined with long working hours and cultural differences of piers often put stress on your mental health. Companies such as Crew-Glue use qualified experts in team development READ MORE to achieve results to benefit crew relations onboard.

A lack of communication is the root to most problems onboard, so why not use this year to change that?

CLICK PLAY TO VIEW THE VIDEO

ACREW Event Programmes

1/2 Page Advert â‚Ź300

1/4 Page Advert â‚Ź200

Advert sizing:

Advert sizing:

Width: 148mm

Width: 148mm

Height : 105mm

Height : 52,5mm

CONTACT US TODAY TO SECURE YOUR PRESENCE Arnold Mbiydzengeh arnold@acrew.com +44 7584 149 370

Abi McGrath abi@acrew.com +44 7584 149 369