ACREW DUBAI FAMTRIP

ONLINE DUBAI FAMTRIP

A marketing approach that is tied to promoting a specific location and its benefits along with potential products or services it may offer.

DESTINATION MARKETING

Increase customer awareness of who you are, what you are, and where you are.

Bring more visitors to the area which subsequently boosts the local economy helping the destination establish itself further as an attractive location to visit.

Planting a seed of intrigue in people’s minds. Curiosity strikes all of us.

Targeting a specific audience is key when it comes to destination marketing.

Niche marketing is about targeting a specific group of people based on what they are looking for.

DUBAI AS A SUPERYACHT DESTINATION

Dubai is considered Indulgent, Glamorous and Progressive. The city of extravagant luxury and opulence, has become a prominent hub for superyachts in recent years. With its stunning coastline, vibrant nightlife, and world-class marinas, Dubai offers the perfect playground for the wealthy elite to showcase their wealth and indulge in a lavish lifestyle.

Dubai has huge potential for growth and a partnership with ACREW can assist the existing growth strategy.

OUR DUBAI VISION

Proposed Dates: 4 Day Event between November and February (taking Ramadan into consideration) or in conjunction with Dubai International Boat Show

Target Audience: High-end Superyacht Charter Brokers with the potential to bring new UHNWI to explore Dubai

Key Points of Interest:

• Tours of the main Marinas

• Boat Tour of the surroundings (Palm Jumeirah, Bluewaters Island, Burj Al Arab)

• Desert Dune Bashing

• Burj Khalifa Observation Deck

• Etcetera

OUR AIM IS TO HELP DUBAI BECOME ONE OF THE MAIN SUPERYACHT HUBS

OF THE FUTURE!

HOW TO POSITION DUBAI

To establish Dubai as a premier destination for superyacht cruising, it is essential to incorporate the following collaborators (Dubai Harbour, P&O Marinas, Emirates). This strategic move will enhance year-round Superyacht Tourism in Dubai, transcending it’s recognition from the Dubai International Boat Show to something much larger.

We aim to rise above and go beyond what has been achieved in surrounding areas. Dubai is known for its innovative skyline, unparalleled luxury, and progressive approach to shaping the future so let’s achieve this within the Superyacht Sector and make Dubai stand out from its competitors.

The initial Fam Trip we would like to organise in conjunction with yourselves, should mark just the beginning of our endeavours. Our aspiration is to surpass and outperform the expectations and outcomes set by prior initiatives.

We believe this should be an annual event, with the possibility of organising additional events catering to other sectors of the industry. Further in this presentation we will provide you with a few examples of everything else we do here at ACREW.

We also recognise that Dubai presently boasts a diverse range of charter vessels accessible at Dubai Harbour and P&O Marinas. We believe this asset should be promoted within our plans as it will equally contribute to the local economy and ROI.

LOCAL ECONOMY BENEFICIARIES

• Yacht Agents

• Dive centers

• Charter/private aircraft companies

• Hotels

• Shuttle/transfer companies

• Watersport toys rentals/ sellers

• Excursion/activity providers

• Restaurants

• Cocktail bars

• Beach Clubs

• Night Clubs

• Hidden gems

• Local luxury car rental companies

• Customs specialists

• Golf courses

• Anchor spots (buoys)

• + Many more...

FAMILIARISATION TRIPS

Fam Trips are an undervalued marketing tool that any destination can use. They have become increasingly popular when it comes to destination marketing over the years. It is a new concept that works - and boosts the reputation of your Destination & Marina.

ACREW invites targeted audiences such as Charter Brokers, Captains, Chief Stewardesses, Pursers, and Head of Departments to visit your destination. The objective is to engage with high-end guests that do not know your destination/marina well enough to promote it to their clients. It is the perfect opportunity to position your brand in the market as a key superyacht destination.

BAHAMAS FAMTRIP 2022 | ACREW

BAHAMAS FAMTRIP 2022 | ACREW

EXAMPLE 1

CARIBBEAN CREWFEST 2016, 2017, 2018

OBJECTIVE

Objective: Christophe Harbour was a new Superyacht destination that was still in the development process and was not yet seen as a Superyacht hub. The main challenge consisted of driving visiting yachts to the event and the second challenge was having them add Christophe Harbour to their itinerary and get owners interested in berthing and real estate purchase.

RESULT | 2017

• Fuel Sales Margin covered 50%+ of the total budget

• 250,000$US Directly attributable revenues

• 5 Repeat visiting yachts

• 1 Advance booking for 2018

• 12 vessels stayed outside of the complimentary event days

• Additional revenues on amenity use and spend

RESULT | 2018

• 500,000$US Directly attributable revenues

• 5 Repeat visiting yachts 2 Advance booking for 2019

• 12 vessels stayed outside of the complimentary event days

• 8 Untouched vessels visiting for first time

• Additional revenues on amenity use and spend estimated

“In my 20 years of yachting this was the first time I had attended a crew ONLY event such as yours, it was fantastic to meet lots of new people, and go to crew workshops that were relevant to what we do onboard, and not a broker insight! Then to finish with the Crewfest Games on the last day followed by a night of laughing and dancing in front of that huge sound system with some amazing tunes being played by Dani at the masquerade ball was the icing on the cake. Again, to all the ACREW team thank you, and hopefully see you next year.”

“It was the first time I have seen something organized that made me feel like what we are doing is truly a professional industry. All the events were professionally organized and run, and I had a great time getting involved with everything. I’m truly excited to attend another ACREW event as soon as possible.”

CARIBBEAN CREWFEST 2018 | ACREW

CARIBBEAN CREWFEST 2018 | ACREW

CARIBBEAN CREWFEST 2018 | ACREW

Simon Drew, Engineer, MY Bayesian (Caribbean Crewfest, January 2017)

Courtney Robertson, First Officer, MY Odessa (Caribbean Crewfest, January 2017)

EXAMPLE 2

BAHAMAS BROKER FAMTRIP 2019, 2022

OBJECTIVE

Drive more charter business to the Bahamas specifically Nassau, Abacos, North Eleuthera and The Exumas

RESULT

FamTrips attended by 40+ Charter Brokers representing 30+ companies from 10 countries

2019: The 20 Brokers booked an additional 89 weeks with an average worth of $37k per week to the local economy and local government. Thus a total worth of $3.3M. And this would only be the direct ROI within 9 months.

2022: Within the week of the FamTrip 2 weeks of charter to The Exumas were booked

‘Last week’s Fam Trip was an incredible example of industry partnership. I have received so many positive feedbacks from participants and the wider community. We were equally pleased with the successful outcome and look forward to deepening our relationship with ACREW in the next several months’.

Director

BAHAMAS FAMTRIP 2022 | ACREW

Dr. Kenneth Romer, Deputy

General of Tourism, Investments & Aviation

EXAMPLE 3

LURSSEN CAPTAIN FAMTRIP 2023

Objective: 3-day Familiarisation Trip to the world-renowned Lürssen Shipyard, exclusively designed for industry-leading captains. This was an exclusive opportunity to experience the exceptional quality and craftsmanship that goes into every Lürssen yacht, and to network with other industry-leading captains.

The event gave participants the exclusive opportunity to tour the shipyard and witness the various stages of yacht construction.

LURSSEN FAMTRIP 2023 | ACREW

LURSSEN FAMTRIP 2023 | ACREW

ADDITIONAL ACREW DESTINATION MANAGEMENT SERVICES

ADDITIONAL OPPORTUNITIES

Within ACREW there also many different additional opportunities to promote a destination!

These opportunities present a dynamic avenue for organisations to amplify their brand visibility and foster meaningful connections within the targeted industry. By engaging in sponsorship, businesses gain the advantage of showcasing their products or services to a targeted audience, this enhancing brand recognition and loyalty.

Consider the Market Surveys, Crew Awards, Superyacht Business Awards, Destination Videos, Bespoke Events and much more.

THE INTERNATIONAL CREW AWARDS

• The ACREW Crew Awards is the ultimate celebration of excellence and professionalism in the Superyacht Industry. The Crew Awards is the premier event for superyacht crew to be recognised for their hard work and achievement in the industry.

• This globally recognised event is the only Awards Competition that truly honours Superyacht Crew for their hard work and commitment to the industry. This makes the Awards a personal achievement and an industry-wide recognition of professional excellence. ACREW invites all Superyacht Crew and Captains to participate in the Crew Awards and join us for a weekend of celebrations.

A GLIMPSE AS THE DIFFERENT SPONSORSHIP OPPORTUNITIES AVAILABLE FOR THIS TYPE OF EVENT

DESTINATION CONSULTANCY /MARKET RESEARCH

Do you want to get a better insight into your consumers and users? Are you interested in launching a new product, service, or even a new marketing campaign, but you’re not sure what your consumers want? To answer the questions above, you’ll need help from your target audience. However, how will you collect that data? In this case and in many other situations in your organization, market research is the way to get all the answers you need.

Doing market research can be very important to making the right decisions for moving your destination forward. Market research for destinations and services development will help you to understand your users’ needs, as well as potential risks and market opportunities. It will also allow for the right decisions and objectives moving forward in the promotion of your destinations and which toolkit to allocate your budget and resources to.

SUPERYACHT CAPTAIN AND CREW EVENTS

ACREW events are not only a perfect opportunity for learning, networking or socializing for Captains & Crew, but they also serve as a medium to introduce Crew and Vessels to Destinations, Marinas, Refit Yards, and Shipyards. The benefits are endless:

• Become a premier destination in the region

• Target crew in European, US, and Caribbean hubs

• Gain access to 15000+ ACREW members

• Achieve awareness, engagement, bookings, sales, and/or visits in multiple geographic locations worldwide.

VILANOVA 2021 | ACREW ASTILLEROS 2022 | ACREW

MONACO YACHT SHOW 2019 | ACREW

DESTINATION DOCUMENTARIES

Destination videos play a key role in creating a strong image and boosting visits. ACREW offers high-end videos shot from a Captain & Crew perspective – let us be your ambassadors. Benefit from our reach and trust in the Superyacht community. The ACREW video team will visit your location and shoot a series of episodes that are shared and promoted on all ACREW channels and our Superyacht Engagement Channel.

BAHAMAS FAMTRIP 2022 | ACREW

BAHAMAS FAMTRIP 2022 | ACREW

ACREW DESTINATION PARTNERS

PERSONAL INVITATION TO

ACREW WOULD LIKE TO CORDIALLY INVITE YOU TO JOIN US AT OUR BUSINESS LOUNGE IN LA RASCASSE DURING THE 2023 MONACO YACHT SHOW.

IN ADDITION, WE WOULD ALSO LIKE EXTEND A WARM INVITATION FOR YOU TO JOIN US FOR THE 2023 INTERNATIONAL CREW AWARDS THIS OCTOBER!

The 2023 edition of the Crew Awards will be hosted in the prestigious Porto Montenegro from the 20th- to the 22nd of October. This year’s edition will have a vintage theme; “Old Hollywood”. 500 Captains, Crew and Professionals will gather to celebrate the 6th edition of the International Crew Awards to recognise and reward different departments onboard for their efforts and dedication to the Industry. We hope you can join us!