ACREW | BUSINESS OPPORTUNITIES 2022

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BUSINESS OPPORTUNITIES

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SUPERYACHT REPUTATION & ENGAGEMENT OPPORTUNITIES FOR DESTINATIONS & MARINAS, SHIPYARDS & REFIT YARDS AND VENDORS & SUPPLIERS

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Dear Clients, I would like to express our heartfelt gratitude for trusting in ACREW over the years. It is thanks to your trust and patience that we have been able to manoeuvre the tough times which have been brought to us all by COVID19.

We have been working tirelessly looking for better ways to improve our services to you. That is why this year we have grown our team, added consultancy to our services and have been able to build a stronger calendar of events. With these events we hope that you can get good engagement with our Captains and Crew, maintain a good relationship with your existing clients as well as generate leads for new business.

I am personally looking forward to seeing you at one of our events this year and I believe that this year will be a very successful year for all of us especially as the COVID19 measures are gradually going away.

Best wishes,

Arnold V Mbiydzengeh Head of B2B Sales, ACREW

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WHAT WE DO ACREW is a Superyacht marketing & consultancy company with its headquarters in Palma de Mallorca. ACREW boasts the largest membership of Superyacht captains and crew in the world. Over the past decade ACREW has hosted over 100 events with a focus on the professional development of Superyacht seafarers. In 2018 ACREW launched the global Crew Awards programme and in 2020 the Superyacht Business Awards programme was unveiled.

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These events and award programmes provide direct marketing opportunities to the thousands of businesses that surround these luxury yachts.

For businesses we help grow team, market and client engagement and most importantly reputation using state of the art tools. Especially in niche markets, like the Superyacht industry, engagement is essential as the purchasing process relies very much

on referrals and proven concepts. Familiarity and trust strongly influences decision making.

For Vessels and Fleets, we offer a strategic crew solution. Adopting our tools will result in not only better crew performance but also in measurable, reportable savings in overall crew overheads. Our purpose is to support and create a crew experience that will drive performance, engage crew and ultimately improve the performance.

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BUSINESS OPPORTUNITIES 2022 GET TOP OF MIND & STAY TOP OF MIND

Engagement Surveys

Superyacht Business Awards

ACREW Business Membership

Monaco Business Lounge

WITH BUYERS, DECISION MAKERS AND INFLUENCERS

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Captain & Crew Events

Captain & Broker Familiarization Trips

Destination videos

Crew Awards Sponsorships

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THE SUPERYACHT INDUSTRY REQUIRES CONTINUOUS ENGAGEMENT

ENGAGEMENT BY YOUR TEAM ENGAGEMENT WITH THE MARKET ENGAGEMENT WITH YOUR CLIENTS

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WE BELIEVE THE 3 STEPS TO BUSINESS SUCCESS ARE AN ENGAGED AND ENERGISED TEAM involved and focused on the best result possible

OPTIMISED MARKET ENGAGEMENT meet the buyers, decision makers and influencers

EXCELLENT CLIENT ENGAGEMENT consolidate your client base and grow your business

Through our 3 baseline measurements we can provide quantifiable solutions to improve the key decision making criterium: your reputation.

TEAM ENGAGEMENT Gallup reports disengaged employees have a 37% higher rate of absenteeism. They have 18% lower productivity and 15% lower profitability. Based on those calculations, the cost of a disengaged employee could be 34% of their annual salary. That’s 3,400€ for every 10,000€ they make. But if your employees are engaged they will supply excellent results in market and client engagement.

MARKET ENGAGEMENT According to a study by the World Economic Forum, on average more than 25% of a company’s market value is directly attributable to its reputation. The objective of strong market engagement is to build strong relationships with potential buyers, decision makers and influencers as well as to be invited to answer tenders, RFPs, buying decision trajectories and other sales opportunities.

CLIENT ENGAGEMENT Improve your client retention and longevity. Engage with them in a positive way, improve the client experience to reduce churn and to maintain and grow your business. If this resonates with you, then ACREW can conduct baseline measurements for your company which will provide powerful insights into where you are today and what steps should be taken for continuous improvement.

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ACREW BUSINESS MEMBERSHIP Over the past 11 years ACREW has grown to become the largest club for captains and crew in the superyacht industry.

Business Membership with ACREW gives your company the opportunity to network and share knowledge with this community directly. As a Business Member of ACREW you have access to the most engaged network of superyacht captains and crew globally. Not only does the ACREW Business Membership provide a platform to nurture your business relationships but it also enables professional businesses with a tangible way to actively support captains and crew.

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WHY BECOME AN ACREW BUSINESS MEMBER? • Raise standards onboard superyachts • Support professionalism onboard • Share knowledge • Network with superyacht crew • Partner with leading superyacht businesses • A full year of marketing exposure

WHAT YOU GET

Opportunity to attend ACREW Superyacht Signature events

Opportunity to add course in the Seably platform

Opportunity to facilitate webinars/ workshops

(The Seably platform is the all-in-one training marketplace for superyacht captains and crew)

Company profile in ACREW event booklets

Welcome message introducing your company to ACREW Captain & Crew members

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2022 GLOBAL EVENTS MAP ASTILLEROS DE MALLORCA

23RD - 24TH MARCH 2022

MYBA CREW PARTY

25TH - 28TH APRIL

PALMA SUPERYACHT VILLAGE

28TH APRIL - 1ST MAY

IMM & ACREW LOUNGE MYS22 28TH - 30TH SEPTEMBER CREW AWARDS

14TH - 16TH OCTOBER

VILANOVA MENTORSHIP

19TH - 20TH OCTOBER

BAHAMAS RENDEZVOUS

8TH - 11TH NOVEMBER

*DISCLAIMER* Events & Event dates may be subject to change.

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BAHAMAS RENDEZVOUS

ACREW & IMM LOUNGE MYS22

CREW AWARDS 2022

MONTENEGRO CREW SPOTLIGHT

VILANOVA MENTORSHIP

MONTEGRO WINTER GAMES

MYBA CREW PARTY

ASTILLEROS DE MALLORCA

PSS 2022

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PORTO MONTENEGRO, TIVAT, MONTENEGRO The Crew Awards by ACREW is the

only

awards

international,

programme

to

impartial recognise

the excellence in superyacht crew.

In 2020 ACREW received over 400 nominations and 45,000 online votes.

The 2021 ceremony will welcome 250 Captains and Crew and 200 ACREW Business Members to celebrate the outstanding achievements of the best crew in our industry.

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ATTENDANC E

• • • •

EVENT FACTS

ACREW • • Business Members Superyacht owners Captains • Heads of Departments

500 Guests Live music and entertainment After Party

“I would like to take the opportunity to say a big thank you to you and all the ACREW team for giving us a chance to get a reward: You know we do a tough job and involve all our energy and time for our crew and guests... without ever asking anything in return. So when we have positive feedback like this nomination it is much appreciated and give some results to those everyday efforts.Thank you!”

First Officer M/Y AWOL

SPONSORSHIP OPPORTUNITIES Destination Sponsorship SOLD Title Sponsorship €35,000 Silver Sponsorship

€11,000

Award Sponsorship

€4,400

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SUPERYACHT BUSINESS AWARDS

The Superyacht Business Awards 2022, voted the Best

by Superyacht Captains & Crew, are awarded to the best businesses in the yachting industry. ACREW’s network of over 15,000 Captain and Crew Members are invited to vote for the superyacht businesses that deserve global recognition, for 16

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being the best in their field.

The Winners and RunnersUp receive the Superyacht Business Awards stamp to showcase their seal of approval from Captains and Crew around the world. ACREW champions these outstanding superyacht businesses through strong social and

digital platforms and via media partnerships. Captains and Crew benefit from learning which businesses their peers highly recommend, and the businesses themselves gain an invaluable marketing tool, with which to support their exponential growth.

YOU CAN NOMINATE YOUR BUSINESS WITHIN THE FOLLOWING CATEGORIES:

• • • • • • •

Best Superyacht Marina Award Best Superyacht Agent Award Best Superyacht Crew Training Award Best Superyacht Service Provider Award Best Superyacht Recruitment Agency Award Best Superyacht Software Award Best Superyacht Refit Yard Award

ONE TIME PARTICIPATION FEE To enter the awards programme one has to pay a fee of €925 Join ACREW and support professionalism onboard superyachts arnold@acrew.com www.acrew.com

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MONACO BUSINESS LOUNGE 2022

ACREW returns to Monaco to host the ACREW & IMM exclusive business lounge which will be located in La Rascasse and will be accessible for all ACREW business members and VIP Table Sponsors from 28-30 September. The lounge can be utilised for business meetings and networking with industry professionals. Crew are 18

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invited to enjoy a drink or to collect their Crew lunch boxes.

The lounge is accessible for ACREW Business Members to host meetings.

The lounge allows for a limited number of private tables. VIP Table Sponsors will have access to the private terrace with complimentary lunch and drinks.

The upstairs lounge will be reserved for a maximum of 4 partners for a fully privatized area to host meetings and to invite guests. The private lounge includes complimentary lunch and drinks, 3 Captain soirees and inclusion in the outside branding.

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CAPTAIN & BROKER FAMILIARIZATION TRIPS A proven concept to boost the reputation of a Destination or Marina.

A FAMILIARIZATION TRIP OFFERS A DESTINATION • A bespoke and personal way of promoting a destination • The opportunity for the destination and local experts to build a personal relationship with decision makers and influencers • An excellent method to improve market and client engagement and to obtain the ultimate objective, to remain top of mind and to have a reputation as a key superyacht destination 20

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”ACREW put together a well-rounded five star FAM program in the Bahamas that included great information for us charter brokers to know and pass on to our clients. The importance of FAM trips cannot be understated. It provides us with inside knowledge and firsthand experience that we otherwise would not have.

Thank you for a stellar trip!”

Yvonne Stern - Charter Broker Fraser Yachts - Bahamas FamTrip 2019

ACREW will invite a selection of the target audience such as Charter Brokers, Captains, Chief Stewardesses and Pursers to visit your destination. The objective is to engage with these high end guests that do not know the destination well enough to promote it to their guests, owners or clients.

This proven concept promises exciting ROI’s. Use cases in other destinations show a ROI up to 40 based on weeks booked.

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CAPTAIN & CREW EVENTS The objective is to introduce Captains, Crew and vessels to Destinations, Marinas, Refit Yards and Shipyards. Organise your proof-of-concept now which could lead to an annual event added to the Superyacht Calendar.

POSITION YOURSELF AS PREMIER DESTINATION IN THE REGION • Target Crew in European, US & Caribbean hubs, shows and online • Experience your amazing destination at an annual event • Communicate with 15,000+ ACREW Members • Achieve awareness, engagement, bookings, sales and/or (return) visits 22

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ACREW has proven in several European (France, Spain, Monaco and Italy) and Caribbean destinations (St Maarten, St Kitts, St Thomas and the Bahamas) how essential Captains and Crew are as decision makers and influencers towards owners and guests.

ACREW events are the perfect blend of interactive learning opportunities for Captains and Crew, combined with interesting and exciting social activities. An ACREW event includes workshops, onboard sessions, excursions, explorations and sports/team activities and will be an unique experience for Superyacht crew. The event will be a perfect way to tell your story to Superyacht captains and crew.

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DESTINATION VIDEOS ACREW offers high end videos shot from a Captain & Crew perspective - let them be your ambassadors. Benefit from our reach and trust within the Superyacht community. The ACREW video team will visit your location and shoot a series of episodes which are shared and promoted on all ACREW channels and our Superyacht Engagement Channel.

• Destination videos play a key role in creating an online destination image of a place • Destination videos are representations of destination experiences which the destination, marina, shipyard or refit yard can utilize in their promotional and marketing agenda • Destination videos have a proven positive impact on engagement behaviour 24

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• Studies reveal positive impacts of source credibility, inspiration, escapism and self congruence on word-of-mouth, which further leads to travel intention. While source credibility is the strongest predictor of word of mouth, more factors representing the emotional resonance turn out to be the driving factors of word of mouth.

• Content and visual analysis of the videos as well as viewer

responses support the argument that influences and their respective videos play a key role in creating an online destination image ofa place. Stories and images in vlogs vividly create destination images necessary and fundamental for place marketing.

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INTERESTED IN KNOWING MORE ABOUT ACREW?

CONTAC T US

Contact Arnold at arnold@acrew.com

Contact Francesco at francesco@acrew.com

Contact Anna at anna@acrew.com