ACREW + | IMPROVING CREW LONGEVITY ON SUPERYACHTS

IMPROVING CREW LONGEVITY ON SUPERYACHTS

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nno and I are delighted to share news of ACREW+, the industry’s first suite of tools designed specifically to improve crew retention and performance.

In the last ten years ACREW has worked with Captains and crew from over 1500 vessels and poor crew retention has certainly been cited as a consistent barrier to overall performance standards as well as

the Crew Experience and Owner/ Guest Experience. As ACREW we decided to investigate this area to gain a deeper understanding of the problems in the hope to create a practical, measurable solution.

We explored how job satisfaction affects overall performance onboard.

Significant international studies have demonstrated that demotivated and disengaged crew will cost the yacht on a minimum of €25001 per year per crew member. When asked what creates a good sense of job satisfaction the answer has overwhelmingly been “a sense of purpose and recognition”2.

Crew with low job satisfaction are likely to leave their position and in fact 69% of all junior crew and 65% of all chefs leave their job in their first year

of employment3. When compared with onshore average retention of 90% it is evident that the low retention rate on yachts (60% - 80%) needs to be addressed .

We then turned our attention to what parameters lead to a successful hire.

Learning from the corporate world, we see that recruitment has been proven to be significantly more successful when the candidate is profiled4. Looking at yachting we see that the success of a crew placement would better not rely on CV and experience but also on their suitability to fit the team and their working style.

a crew member leaves it is not only the recruitment fees that ought to be considered but also expenses such as inductions, repatriation, training, lost inventories and a drop in team performance. Speaking conservatively, a junior crew member will cost 5,000€, a senior crew member costs 8,000€ - 10,000€ and a captain will incur a cost of 20,000€ - 30,000€5.

Finally, we investigated the true cost of recruitment. It is well acknowledged that the crew are the single greatest expense for any superyacht. When

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These findings lead us to the question: What tools will enable a superyacht to improve job satisfaction, team cohesion, performance and ultimately longevity onboard?

We believe that ACREW+ answers this question. Furthermore, our proposal is both measurable and quantifiable making it a justifiable investment for all parties.

Best wishes, Abi & Onno

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Source: Gallup and Aon Hewitt Source: Gallup’s “State of the Global Workplace Source: Karen Passman, Impact Crew, 2017 survey with 800 participants & ACREW Member Research Open Source Source: ACREW Member Research & Captain Michael Schueler, M/Y Rasselas, Superyacht News, January 18th 2019

HAS BEEN DEVELOPED BY ACREW; THE LARGEST NETWORK OF SUPERYACHT CAPTAINS & CREW GLOBALLY

15,000+ CAPTAIN & CREW MEMBERS REPRESENTING

1,500+ VESSELS

CREATORS OF THE CREW AWARDS

OVER 900 NOMINEES TO DATE

41% ACREW MEMBERS ARE CAPTAINS & HODS

OVER 100,000 VOTES

TO DATE

PARTICIPATED IN 100+ LEARNING EVENTS

58 WINNERS TO DATE

INTRODUCING ACREW+

IMPROVING CREW LONGEVITY ON SUPERYACHTS ACREW+ is a far reaching service designed to provide superyachts with measurable tools to significantly improve crew retention & performance. ACREW+ comprises of 4 key components CrewTalent, CrewMatch, CrewSkills & FutureCrew. These 4 services will save your superyacht money through improved engagement, more highly skilled teams and overall better crew retention.

EMPOWER TEAMS Enabling team members to work in their recognised strengths brings motivation, engagement and positivity, which ultimately leads to a more productive workplace and a better Owner & Guest experience onboard.

IMPROVE CREW LONGEVITY Happier crew reduces crew turnover which in turn reduces recruitment fees and saves on all other crew replacement costs, both seen and hidden. ACREW+ vessels thus also enjoy the benefits of longevity such as more efficiency leading to reduced running costs as maintenance improves, accidents become more infrequent and purchasing is more smartly done.

DEVELOP SKILLS Skilled teams require less management, are able to assume more responsibility and work with more confidence, creating a safer and more cohesive environment for everyone. This significantly reduces the workloads of the Heads of Department and Captains.

UNDERSTAND & IMPROVE CREW ENGAGEMENT Engaged crew have a sense of energetic and effective connection with their work onboard.

Understanding the current level of engagement onboard is the first step towards improved productivity, safety and cohesion.

THE ACREW+ ENGAGEMENT SURVEY To measure the engagement of superyacht crew ACREW+ utilities the internationally renowned UWES Engagement Scale. This short and effective survey utilizes three scales to determine the level of work engagement: Vigour, Dedication, and Absorption.

Vigour refers to a high level of energy and mental resilience while working, the willingness to invest effort in one’s work, and persistence in the face of difficulties Dedication refers to being involved in one’s work, finding meaning in one’s work, being challenged, and experiencing a sense of enthusiasm, inspiration and pride Absorption refers to being fully concentrated and engrossed in one’s work, whereby time passes quickly and one has difficulties detaching oneself from work The survey consists of 17 statements about how you feel at work. Once completed ACREW+ will send a report and will provide professional advice for areas of improvement.

INDIVIDUAL & TEAM PERSONALITY ASSESSMENT Focus on your team’s strengths and optimise every individual’s full potential in 3 simple steps.

SKILL ASSESSMENT Each crew member completes a skill assessment and will receive a report detailing their strengths, competencies and inherent interests.

TEAM DEBRIEF Our professional insight specialists will then conduct a team debrief in order to facilitate the creation of effective, cohesive teams, working with each individual’s talents and challenges.

REPORT Finally, Captains and Heads of Department receive a detailed report clearly outlining how your team can work optimally together and where improvements can be made. Understanding the dynamics of your team enables better understanding and communication as well as better hiring practices. When crew members are empowered to work with their strengths they will be motivated, fully engaged and form a positive part of the team as a whole.

CrewMatch is a powerful placement tool that enables intelligent hiring for the individual who matches the team as well as they do the job criteria.

PROFILE THE PERFECT CANDIDATE Receive a clear diagnostic of the profile of candidate you seek based on the surrounding team as well as the specific demands of the vessel and the role to be filled.

PLACEMENT ASSISTANCE This overnight service will profile and report back on your final selection of candidates to support a more informed hiring decision.

VIDEO PRESENTATION SOFTWARE Enhance your hiring process through video presentations to give a deeper insight into the candidate. Share these with owners and management companies for ease of hiring.

VERIFY ABILITY Access CrewSkills training records of the candidates to assess competence, experience and professional abilities.

Crew Skills gives interior crew access to the GUEST Training Record Book in a digital format for the first time. This user-friendly app has been designed to work offline for ease of use onboard. Crew Skills helps you develop your skills and experience, resulting in better standards onboard as well as generating an ongoing sense of achievement and recognition. Crew no longer have to manage old paper records which can be easily damaged or lost. The new digital GUEST Training Record Book has a double digital verification system which ensures authenticity and it also has the added bonus of being backed up in the cloud. Coming soon to Crew Skills: Deck Training Record Book, Engineering and more!

Bring new career crew into superyachting through a trusted and professional program. Let ACREW+ advise you on the profile of your perfect candidate and then select your “green” crew member through our video database.

• No recruitment fees.

• Build a more professional career path into yachting for new crew • Demonstrate loyalty to and appreciation of the future superyacht crew community

PRICING

4

8

ALL CREW

ALL CREW

Debrief(s)*

1

1

2

Talent Dynamic Report

1

1

1

Engagement Tests & Reports

2

2

2

Skill Assessments

4

8

12

Consultation

2

4

6

ALL CREW

ALL CREW

1

1

NUMBER OF CREW

12

CrewTalent Skill Assessments*

25€

per crew member per month when billed annually 27.50€ per crew member per month when billed monthly

ALL C

CrewMatch

CrewSkills App Access

ALL C

FutureCrew Candidate Selected

4

12

16

20

24

28

32

36

40

ALL CREW

ALL CREW

ALL CREW

ALL CREW

ALL CREW

ALL CREW

ALL CREW

2

2

3

3

3

3

4

4

1

1

1

1

1

1

1

1

2

2

2

2

2

2

2

2

12

16

20

24

28

32

36

40

6

8

10

12

14

16

18

2

CREW

CREW

4

*Biennial : Full skill assessment repeated for existing crew every

ALL CREW

ALL CREW

ALL CREW

ALL CREW

ALL CREW

ALL CREW

ALL CREW

2 years. Every year a new team modelling will be

6

6

6

6

6

8

8

conducted.

NOTICEABLE “SOFT” RETURN ON INVESTMENT More longevity and therefore better skills, procedural execution and dynamics onboard lead to:

Improved efficiency

Improved safety onboard

Time saving through better functioning teams

Improved job satisfaction that might lead to reduced cost of wages

Less management time required

Further improved owner and guest satisfaction

QUANTIFIABLE RETURN ON INVESTMENT Improved crew retention with ACREW+ saves a vessel €10,000 - €50,000 in direct and indirect recruitment costs per annum.

When a vessel incorporates ACREW+ we expect to be able to quantify and measure a reduction in disengagement onboard which corresponds directly to lesser “disengagement cost” per crew member on the yacht. Furthermore, we will see an increase in overall crew retention onboard which will reduce the recruitment cost over the year.

SUBTITLE PLACEHOLDER

TITLE PLACEHOLDER

ABIGAIL MCGRATH abi@acrew.com +44 7584 149369

ACREW+ aspires to support superyachts improve not only longevity but also the overall experience onboard. We would be delighted to explore how we can work with you.