Product Development

Product Development and R&D

Choosing the final line-up

Consistent performance in grass lies in combining the strengths of different species and individual cultivars. It’s a team thing. The relationships we’ve built with customers inform our breeding programs and product development, helping us to refine selections to meet the challenges of the present. Throughout this year’s catalog, you can find grass seed blends and mixes that compound the characteristics of a range of cultivars to respond to your environment.

Trials at our research facility located in Albany, Oregon The mixtures of grass varieties that make up our products are the result of technical knowledge combined with customer experiences and insights from the field. Product development encompasses a range of processes; just as individual seed cultivars are trialed, products are tested to establish synergies in the performance of species and cultivars. Within each product we also look closely at the traits of individual cultivars, and how best to match those with customer needs in different sporting contexts and locations. We take this process far beyond the scope of official trials, aiming to find the best possible match for our customers around the world. The R&D process in the U.S. is a collaborative one, with work carried out at the Barenbrug R&D site in Albany, Oregon, Kentucky, and a host of Universities around the continent.