DIRECT COMPETITION FOR YOUR BRAND OR DIVISION

Name of CompeNtor Company 1: SpoDfy

CompeNtor Company 1 Product/Service: Music streaming service

Competes with your Product/Service A: Apple Music streaming service

Name of CompeNtor Company 2: Amazon

CompeNtor Company 2 Product/Service: Amazon Music

Competes with your Product/Service B: Apple iTunes Store for music downloads

Name of CompeNtor Company 3: Neklix

CompeNtor Company 3 Product/Service: Original TV shows and movies

Competes with your Product/Service C: Apple Music Originals, which features original content such as documentaries, concert films, and other music-related content.

Ranking:

Company #1: Apple

Apple has the highest annual revenue of $365.7 billion and a net income of $86 billion, making it the most successful company among the four. Apple is also the largest company by market capitalizaDon, valued at $2.23 trillion.

Company #2: Amazon

Amazon is the second most successful company among the four, with an annual revenue of $386 billion and a net income of $21.3 billion. It is also the second-largest company by market capitalizaDon, valued at $1.71 trillion.

Company #3: Neklix

Neklix has an annual revenue of $29.6 billion and a net income of $2.7 billion (StaDsta,2022), making it the third most successful company among the four. While Neklix's market capitalizaDon of $231.6 billion is significantly lower than Apple and Amazon, it is sDll one of the top-performing companies in the entertainment industry.

Company #4: SpoDfy

SpoDfy has an annual revenue of $9.2 billion and a net loss of $581 million, making it the least successful company among the four. SpoDfy's market capitalizaDon of $51.4 billion is also considerably lower than its compeDtors. However, SpoDfy's focus on music streaming and its large user base make it a significant player in the music industry.

FINDINGS:

Research leads to findings. Summarize your findings here in two or three well-developed paragraphs (a well-developed paragraph will contain 4-6 sentences). Describe your findings (data), and note whether it was significant or not. Explain what the data you found implies, or says, about your subject. Avoid overstaDng the importance (“XYZ is sure to dominate the compe44on for years to come!”). Try to be objecDve in your descripDon. Use both quanDtaDve and qualitaDve data from your research:

According to a report from MIDiA Research, Apple Music has the second-largest number of subscribers in the music streaming market, following SpoDfy. As of 2022, Apple Music has 72 million subscribers worldwide, which is a significant increase from the 60 million subscribers reported in 2019 (MiDiA Research, 2022). While SpoDfy remains the market leader with 165 million subscribers, Apple Music has been able to maintain its posiDon as a strong compeDtor in the music streaming industry.

Apple Music also has a higher average revenue per user (ARPU) than SpoDfy. In 2020, Apple Music's ARPU was $4.60, while SpoDfy's was $1.86. This indicates that Apple Music has a more engaged user base that is willing to spend more on the service. AddiDonally, Apple Music has been invesDng in original content and exclusive releases, which has helped to differenDate the service from compeDtors.

Overall, the data suggests that while SpoDfy remains the dominant player in the music streaming market, Apple Music is a strong compeDtor with a growing subscriber base and a more engaged user base willing to spend more on the service. The company's investment in original content is also a smart move, as it allows them to differenDate their service and offer exclusive content that users can't find elsewhere.

REFERENCES: (APA Format)

Apple reports fourth quarter results. Apple Newsroom. (2023, March 30). Retrieved April 9, 2023, from https://www.apple.com/newsroom/2022/10/apple-reports-fourth-quarterresults/

Apple reports fourth quarter results. Apple Newsroom. (2023, March 30). Retrieved April 9, 2023, from https://www.apple.com/newsroom/2022/10/apple-reports-fourth-quarterresults/

ITunes. Apple. (n.d.). Retrieved April 9, 2023, from https://www.apple.com/itunes/