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• Wide reach: Social media channels do not provide people with as much reach as email marketing does. Moreover, emails are a great way to fill up the gaps left by other marketing channels. Today emails can easily be read on phones, which enhance the appeal of this channel.

• Inspires actions: Each and every message you send to the customers forms an impression about your brands in their minds. You can trigger a response from your target audience by competently introducing exciting offers through a compelling tone, as well as with the design of your email. You can ask questions to the receivers, invite them for free trials, and nudge a sale, to initiate a response. Targeted emails especially inspire actions. Modern email marketing platforms are specially designed to seamlessly conduct targeted email marketing campaigns.

• Creates value: Specially drafted design, curetted news, and information in emails help in creating value in the eyes of the customers. The better value you create, the more shall they trust your brand.

• Room for creativity and experimentation: In comparison to many other marketing avenues or channels, email marketing provides way more room to execute your ideas differently from the competitors, without bearing high expenses. You can get creative with the types of emails you send, their content and nature, and more, to check what works the best for your business.

Small businesses are in a unique position to high benefit from Enterprise email marketing, as they tend to have greater flexibility in their image.

For instance, they can build trust with local customers much faster than larger corporations, who might not resonate with smaller communities too easily.