The world’s gone a little soft on cold But staying in or bundling up in fuzzy mittens is not for people like us . We aren’t intimidated by arctic temps because we believe there is a better way to deal with cold . In fact, we are comfortable making others feel uncomfortable about their layers of puff and fluff . We do things differently .
WE ARE HARDWIRED TO BE WARM
CONSUMER MOTIVATION
THAW consumers are driven to change what is not working by finding better and smarter solutions. Our consumers embrace technology to get what they want and need. They want and need to get outside... either because they want to be active, enjoy time with family and friends, or because their jobs demand it. Remaining true to who they are sometimes means changing their environment when it provides a possible roadblock.
THAW CONSUMERS WANT TO:
CHANGE OLD W AY S
Our consumers recognise a need for change and are willing to adopt new technology and solutions to get what they want.
BE COM F OR T ABLE
Our consumers want to and need to get outside. They need warmth and comfort in uncomfortable temperatures.
S T AY A C TIVE
Our consumers want to be active all year round, not just when the weather abides. Being active is core to who they are.
S A V O U R THE MOMENT
Our consumers don’t want to miss important moments with family and friends. They want to be involved.
BE PRODUC TIVE
Our consumers need to get things done. They cannot take the time to worry about the cold.
CORE TARGET DEMOGRAPHICS
PARTICIPANT: MOTIVATED TO BE ACTIVE
Participated in past 12 months: Fresh water or saltwater fishing, hunting with bow and arrow or gun
Participated in past 12 months: Hockey, skiing (downhill or CC), snowboarding, snowmobiling, skating
WORKER: MOTIVATED TO BE PRODUCTIVE
Hospital, Medical, Healthcare Practitioner and Technical Occupations, Healthcare Support Occupations, Police and Fire Protective Service
Building/Grounds Cleaning and Maintenance, Farming, Fishing, and Forestry, Construction, Maintenance/ Extraction, Installation, Maintenance, and Repair, Transportation/ Material Moving, Natural Resources
SPECTATOR: MOTIVATED TO SAVOR THE MOMENT
Kids 0-17 present in HH AND watched in past 12 months: Winter Extreme Sports, Figure skating, College Football, NFL (weekday or weekend), High School Sports, NHL Ice Hockey, Soccer
WE BELIEVE
We are meant to be outdoors no matter how cold
Layers like excuses keep us from meaningful experiences
Taking a hard approach to handling the cold is the best way to warm things up
You get out of life what you put into it
WE V ALUE EXPLORATION / The freedom to get out and seek new adventures STANDING OUT(SIDE) / Challenging the status quo to find a better way to be outdoors COURAGE / The audacity to take risks
TAKING THE UPPER HAND / Embracing new technology to edge out old solutions
WE E XIS T TO DISRUPT THE FLUFF & GIVE THE FINGER TO COLD
WE DELIVER RADICAL WAYS TO WARM
DISPOSAB LE WARMERS
Don’t “Bundle Up” “Bundle Off” with our disposable hand warmers . When opened, air reacts to the ingredients inside the pouch to create a safe and long- lasting heat so you can get on with your outdoor activities Use them all day then dispose of them easily . Don’t let cold stand in your way .
FEATURES
· 20 hours of safe natural heat
· Warms to 124⁰F / 51⁰C
· Air-activated
· Odourless
· Ready-to-use
· Long lasting
· TSA approved
3 year shelf life
SIZE
· Small QUANTITY
· 1 Pack
HANDWARMER
LARGE
Don’t “Bundle Up” “Bundle disposable hand warmers air reacts to the ingredients pouch to create a safe heat so you can get on activities Use them all of them easily . Don’t let way .
FEATURES
· 20 hours of safe natural
· Warms to 124⁰F / 51⁰C
· Air-activated
· Odourless
· Ready-to-use
· Long lasting
· TSA approved
3 year shelf life
SIZE
· Large
QUANTITY
· 1 Pack
Don’t “Bundle Up” “Bundle Off” with our disposable toe warmers . When opened, air reacts to the ingredients inside the pouch to create a safe and long- lasting heat so you can get on with your outdoor activities Use them all day then dispose of them easily . Don’t let cold stand in your way .
FEATURES
· 2 pack
· 7+ hours of safe natural heat
· Warms to 135⁰F / 57⁰C
· Adhesive backing keeps in place
· Air-activated
· Odourless
· Ready-to-use Long lasting
· TSA approved
· 3 year shelf life
SIZE
· One Size
QUANTITY
· 2 Pack
FOOTWARMERS
SMALL
Don’t “Bundle Up” “Bundle Off” with our disposable foot warmers . When opened, air reacts to the ingredients inside the pouch to create a safe and long lasting heat so you can get on with your outdoor activities . Use them all day then dispose of them easily . Don’t let cold stand in your way .
FEATURES
· 2 pack
· 7+ hours of safe natural heat
· Warms to 98⁰F / 37⁰C
· Adhesive backing keeps in place
· Air-activated
· Odourless
· Ready-to-use Long lasting
· TSA approved
· 3 year shelf life
SIZE
· Small (UK: 4-6 / EU: 37-39.5)
QUANTITY
· 2 Pack
FOOTWARMERS
LARGE
Don’t “Bundle Up” “Bundle Off” with our disposable foot warmers . When opened, air reacts to the ingredients inside the pouch to create a safe and long lasting heat so you can get on with your outdoor activities . Use them all day then dispose of them easily . Don’t let cold stand in your way .
FEATURES
· 2 pack
· 7+ hours of safe natural heat
· Warms to 98⁰F / 37⁰C
· Adhesive backing keeps in place
· Air-activated
· Odourless
· Ready-to-use Long lasting
· TSA approved
· 3 year shelf life
SIZE
· Large (UK: 5-11 / EU: 38-45)
QUANTITY
· 2 Pack
THA
DISPOSABLES OVERVIEW
FEATURES
10+ hours of safe natural heat
Warms to 124⁰F / 51⁰C
Air-activated
Odourless
Ready-to-use
Long lasting
TSA approved
3 year shelf life
ITEM: THA-HND-0005-G
EAN: 5060063229447
OUTER: 240 PCS
INNER (DISPLAY): 40 PCS
FEATURES
20+ hours of safe natural heat Warms to 124⁰F / 51⁰C
Air-activated
Odourless
Ready-to-use
Long lasting
TSA approved
3 year shelf life
ITEM: THA-HND-0007-G
EAN: 5060063229454
OUTER: 240 PCS
INNER (DISPLAY): 40 PCS
FEATURES
7+ hours of safe natural heat
Warms to 135⁰F / 57⁰C
Adhesive backing
Air-activated
Odourless
Ready-to-use
Long lasting
TSA approved
· 3 year shelf life
ITEM:THA-FOT-0004-G
EAN: 5060063229492
OUTER: 320 PCS
INNER (DISPLAY): 40 PCS
FEATURES
7+ hours of safe natural heat Warms to 98⁰F / 37⁰C
Adhesive backing
Air-activated
Odourless
Ready-to-use
Long lasting
TSA approved
· 3 year shelf life
ITEM: THA-DIS-0001-G
EAN: 5060945230721
OUTER: 90 PCS
INNER (DISPLAY): 30 PCS
FEATURES
7+ hours of safe natural heat Warms to 98⁰F / 37⁰C
· Adhesive backing
· Air-activated
Odourless
· Ready-to-use
· Long lasting
· TSA approved
· 3 year shelf life
ITEM: THA-FOT-0003-G
EAN: 5060063229461
OUTER: 90 PCS
INNER (DISPLAY): 30 PCS
5 PACK DISPOSABLES
10 SMALL HAND WARMERS
FEATURES
10+ hours of safe natural heat
Warms to 124⁰F / 51⁰C
· Air-activated
· Odourless
· Ready-to-use
· Long lasting
· TSA approved
· 3 year shelf life
ITEM: THA-HND-0005-G5
EAN: 5060945230127
EAN: 5060945230141 5 PACK
10 SMALL FOOT WARMERS 10 LARGE HAND WARMERS
FEATURES
20+ hours of safe natural heat
Warms to 124⁰F / 51⁰C
· Air-activated
· Odourless
· Ready-to-use
· Long lasting
· TSA approved
· 3 year shelf life
ITEM: THA-HND-0007-G5
EAN: 5060945230745
10 TOE WARMERS
FEATURES
7+ hours of safe natural heat Warms to 135⁰F / 57⁰C
· Adhesive backing
· Air-activated
· Odourless
· Ready-to-use
· Long lasting
· TSA approved
· 3 year shelf life
ITEM:THA-FOT-0004-G5
EAN: 5060945230134
FEATURES
7+ hours of safe natural heat Warms to 98⁰F / 37⁰C
· Adhesive backing
· Air-activated
· Odourless
· Ready-to-use
· Long lasting
· TSA approved
· 3 year shelf life
ITEM: THA-DIS-0001-G5
EAN: 5060945230738
10 LARGE FOOT WARMERS
FEATURES
· 7+ hours of safe natural heat
· Warms to 104⁰F / 40⁰C
· Adhesive backing
· Air-activated
· Odourless
Ready-to-use
Long lasting
TSA approved
3 year shelf life
ITEM: THA-FOT-0003-G5
RECHARGEABLE WARMERS
HEATED SEATPAD
WITHOUT BATTERY
Your outdoor activity just got a lot more enjoyable with the Heated Seat Pad . Comfortable enough for any season, this Seat Pad features a USB connection that allows you to connect to a power bank (not included) and heat your seat . Sit down, relax and enjoy your outdoor activity with comfort and warmth .
MODES
· High (58⁰ C / 136⁰ F): 2.5 Hours
· Medium (52⁰ C / 125⁰ F): 4 Hours
· Low (43⁰ C / 109⁰ F): 5 Hours
FEATURES
· Rechargeable Tough Nylon Construction
· Heat-Retaining Insulation
· Battery / Charging Indicator
SIZE
·
ACCESSORIES
· n/a
HEATED SEATPAD
10,000mAh BATTERY
Say goodbye to the ice cold seats and upgrade your seat with the Rechargeable Heated Seat Pad . This seat pad lets you endure the cold comfortably with heatgenerating power from the included power bank, which can also charge your USB powered devices . Sit down, relax and enjoy your outdoor activity with comfort and warmth
MODES
· High (58⁰ C / 136⁰ F): 2.5 Hours
Medium (52⁰ C / 125⁰ F): 4 Hours
· Low (43⁰ C / 109⁰ F): 5 Hours
FEATURES
· Rechargeable
· Power Bank
Tough Nylon Construction
· Heat-Retaining Insulation
· Battery / Charging Indicator
SIZE
· (L) 380 x (W) 380 x (D) 51mm
ACCESSORIES
· Micro USB Charging Cable
· 10,000mAh Battery
HEATED SCARF
5,000mAh BATTERY
The Rechargeable Heated Scarf is lightweight, comfortable, and provides up to 8 hours of wearable warmth to keep you cosy all day long The interlocking design keeps the scarf perfectly in place, and also easily adjusts to accommodate all sizes . Bundle up and go out ... don't let the cold stand in your way!
MODES
· High (55⁰C / 131⁰F): 6 hours
· Medium (50⁰C / 122⁰F): 7 hours
· Low (45⁰C / 113⁰F): 8 hours
FEATURES
· Rechargeable
· Insulated Synthetic Down
· Fleece Inner Lining
Interlocking Design
· Battery / Charging Indicator
SIZE
· One Size
ACCESSORIES
· USB-C Charging Cable
· 5,000mAh Battery
HEATED WRAP
10,000mAh BATTERY
Bundle up with the stylishly warm Rechargeable Heated Wrap . This ultra - soft wrap provides up to 4 hours of wearable warmth . The zipper closure allows the wrap to be worn or open it up and share the warmth with a friend . Either way, snuggle up and enjoy the comfortable, relaxing warmth .
Don't let the cold power you down power up, warm up, and light your way with the 5 K Rechargeable Hand Warmer . This USB - C rechargeable device not only keeps your hands warm, but also features an integrated LED light, and serves as a power bank for your USB devices .
MODES
· High (60⁰C / 140⁰F): 3.5 Hours
· Medium (50⁰C / 122⁰F): 5 Hours
· Low (45⁰C / 113⁰F): 7 Hours
FEATURES
USB-C Rechargeable
· Double-Sided Heating
· Temperature Memory Recall
· Integrated LED Light Weather-Resistant (IPX4)
· 5,100mAh Power Bank
· Battery & Mode LED Indicators
ACCESSORIES
· USB-C Charging Cable
USB-C to USB-A Charging Adapter
· Lanyard
10K HANDWARMER + LIGHT
10,000mAh BATTERY
Don't let the cold power you down power up, warm up, and light your way with the 10 K Rechargeable Hand Warmer . This USB - C rechargeable device not only keeps your hands warm, but also features an integrated LED light, and serves as a power bank for your USB devices .
MODES
· High (60⁰C / 140⁰F): 8 hours
· Medium (50⁰C / 122⁰F): 11 hours
· Low (45⁰C / 113⁰F): 14.5 hours
FEATURES
USB-C Rechargeable
· Double-Sided Heating
· Temperature Memory Recall
· Integrated LED Light Weather-Resistant (IPX4)
· 10,000mAh Power Bank
· Battery & Mode LED Indicators
ACCESSORIES
· USB-C Charging Cable
USB-C to USB-A Charging Adapter
· Lanyard
2K HANDWARMER + LIGHT
2,000mAh BATTERY
Two Rechargeable Hand Warmers your fingers much needed relief fit in your pocket, so they’re you . Beat the pain of chilled double - sided heating and button controls. Heats up lasts up to 4 hours Each hand features an integrated LED light illuminate your task without fingers .
MODES
· (45ºC / 113ºF): 4 Hrs
FEATURES
· Double-Sided Heating
· Integrated LED Light
· Battery / Charging Indicator
ACCESSORIES
· USB-C Charging Cable
· Wrist Lanyard
HEATED GLOVES
2,200mAh BATTERY
THAW Heated Gloves give you full- finger heating to keep your hands warm and comfortable. The gloves are insulated, water - resistant and touchscreen compatible with a reinforced palm and a waterproof battery pocket for durability Designed with three heating modes, they deliver up to 8 hours of heat and are perfect for daily commutes and outdoor activities in cold weather .
MODES
High 60˚C/140˚F 2.5 hours
· Medium 55˚C/131˚F 5 hours
· Low 45˚C/113˚F 8 hours
FEATURES
· Rugged glove design with center buckle adjustment
· Windproof nylon/poly exterior shell
· Lightweight 3M Synthetic Insulation fill
· Touchscreen compatible Abrasion protection on palm & fingertips
· Easy access battery pack (on top)
· Cinch bottom cords
· Large heating coils – full finger wrap heat
ACCESSORIES
USB Barrel Jack Dual Charging Cable
· 2x 2200mAh Batteries
SIZE
· (4 Sizes) – S, M, L, XL
I.G.N.I.T.E TM TECH
Integrated Graphene Nano Insulated
Thermal Elements heat up quickly and evenly to keep your whole hand as warm as possible without stiff, bulky coils.
An innovative, animal-free alternative, this loose-fill insulation mimics natural feathers when dry, and, when wet, preserves warmth better than down.
LED P O WER BU T T ON
Bout on d ' alimenta tion LED
LED - Einschalt t a s t e
LED - vir t apaini k e
LED - s t r ömknapp
LED Pow e r- knap
P ulsa n t e di accensione LED
B AT TE R Y POCKE T
P oche pour b a tt erie
B a tt eri e f ach
Ak k u t ask u
B a tt erific k a
B a tt erilomme
Tasca per b a tt eria
P oign e t r églable
Ve r s t ellba r es Handgelenk
S ääd e t t ä v ä r anne
Jus t erbar handled
Jus t erbart håndled
P olso r egolabile
Insulation treated with a durable water repellent (DWR) that doesn't contain perfluorinated compounds (PFCs)
Comp a tible a v ec les éc r ans t a c tiles
Touchsc r een - k omp a tibel
K osk e t usn ä y tt ö y h t eensopiv a
P e k s k ärmsk omp a tibel
Touchsc r een k omp a tibel
Comp a tibile con t ouchsc r een
HEATED VEST
10,000mAh BATTERY
The THAW Rechargeable Heated Vest provides 4 strategically placed heating zones to keep your core warm and comfortable, even in the coldest conditions. Designed with silver mylar thermal fabric and carbon fiber heating elements, the vest ensures efficient heat retention and comfort . Powered by a 7 . 4 v 10 , 000 mAh powerbank , it delivers over 9 hours of consistent warmth .
MODES
· HIGH (55ºC / 131ºF): 3 Hrs
· MEDIUM (45ºC / 113ºF): 6 Hrs
LOW (35ºC / 95ºF): 9 Hrs
FEATURES
· Large 4 zone heating elements at core & neck
· Streamline fitment with side panels
· Weather resistant exterior shell
Lightweight FELLEX® Synthetic Insulation
· Cinch bottom cords
· Silver heat reflective lining
· Ultra soft/cozy fleece pocket and neck lining
SIZE
· (5 Sizes) – S, M, L, XL, XXL
ACCESSORIES
· 10000 mAh Power Bank
· USB-A to USB-C Charging Cable
HEATED VEST
10,000mAh BATTERY
The THAW Rechargeable Heated Vest provides 4 strategically placed heating zones to keep your core warm and comfortable, even in the coldest conditions. Designed with silver mylar thermal fabric and carbon fiber heating elements, the vest ensures efficient heat retention and comfort . Powered by a 7 . 4 v 10 , 000 mAh powerbank , it delivers over 9 hours of consistent warmth .
MODES
· HIGH (55ºC / 131ºF): 3 Hrs
· MEDIUM (45ºC / 113ºF): 6 Hrs
LOW (35ºC / 95ºF): 9 Hrs
FEATURES
· Large 4 zone heating elements at core & neck
· Streamline fitment with side panels
· Weather resistant exterior shell
Lightweight FELLEX® Synthetic Insulation
· Cinch bottom cords
· Silver heat reflective lining
· Ultra soft/cozy fleece pocket and neck lining
SIZE
· (4 Sizes) – S, M, L, XL
ACCESSORIES
· 10000 mAh Power Bank
· USB-A to USB-C Charging Cable
I.G.N.I.T.E TM TECH
Integrated Graphene Nano Insulated Thermal Elements heat up quickly and evenly to keep your whole hand as warm as possible without stiff, bulky coils.
Warm, packable and lightweight, this Bluesign approved insulation is dependable even in the coldest climates
Treated with a durable water repellent (DWR) that doesn't contain perfluorinated compounds (PFCs)
The Heated Vest features a full length YKK Zip & Zipper, meaning a smooth action and no snagging when getting out of the cold!