1 Consumer Electronics Business in the BRIC Countries Introduction The current trend in the business environment has seen many businesses adopt consumer electronics in their market activities since it has become an essential aspect of facilitating the success of the businesses. This is because the products have become useful in taking care of the usual everyday office tasks like electronic filing, phone services and many other tasks. This has made the demand for these products increase tremendously especially in the emerging markets which are mostly the BRIC countries like Brazil, Russia, India and China. As a result of the increase in demand in these countries, their GDP has been increasing after every decade. This has made any company intending to engage in the international market to consider seriously how to capture these emerging markets if the company has intentions of becoming a global market leader.
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