1 Project Proposal The digital revolution has had a significant effect on how businesses across the world are handled and managed (Kesa, 2019). In the current business dispensation, consumers are increasingly relying on the use of digital technologies not only to explore more choices, but also to make purchases. For this reason, there is a crucial need for businesses and organizations to ensure that they have a strong online presence that communicates who they are while also opening a channel through which consumers can find the company easily. Guided by these insights, the project that is proposed is the building of a new website for the company. This website will not only allow the company to rethink its customer-facing messaging, but will also present it with an opportunity to develop its brand messaging in a manner that is easily understandable and approachable. Finally, the new website will incorporate various payment systems and, therefore, increase the company’s potential to get customers from different avenues.
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