1 The Subjective Nature of Management: Literature Review Introduction Management practice often is assumed to be the execution of pre-set and predetermined action plans which fall into place smoothly during actualisation. Managers are probably looked at as a group of professionals whose roles and responsibilities only mean turning strategies into reality. Their work seems cut-out and only awaiting simple procedural implementation by those with the right technical know-how. However, in real life scenario, managers actually face more challenging tasks than simply executing what is written on paper. Organisations undergo a lot of challenges and obstacles, all of which seems to be conspiring to rebuff the attainment of such pre-set goals and objectives. This paper analyses in detail the subjective nature of management and explains how flexible the management role should be if any tangible results have to be attained.
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