zipLINE
July
2014
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THE FUTURE IS OUR PARTNERSHIP
Going Full-Service: In order to achieve automa on rates (that's barcoded and machinable) in 2014, you will need to...
(see inside cover)
New EDDM® (Every Door Direct Mail) Feature announced: AccuZIP, Inc. is proud to announce the addi on of EDDM® (Every Door Direct Mail) List crea on and...
(see inside cover)
Exciting times ahead for AccuZIP Partners by Steve Belmonte, CEO and President We hope you enjoy our rst issue of our new zipLINE newsletter. I want to personally thank you for trusting AccuZIP Inc. to help your business grow. It is very important to me that you are generating the most revenue and saving the most money and time that you possibly can with our products and services. Here is a phenomenal opportunity for you to grow your business now and well into the future. We have copyrighted an important document that will help you generate more prot now and help ensure your competitive advantage into the future. Use this link to download this important document: http://goo.gl/Up6KSB We continue to create new technology that we know will benet you. It is very important to us that you are successful and continue to grow your business. This is why I thought of and implemented our exclusive “Price Lock” guarantee ensures that the price you pay for the AccuZIP products and services you utilize today will not increase in the future. I am also a rm believer that our “Flat Fee” and “Unlimited” pricing models also assure that you, our partner, will prosper today and well into the future. We have been very busy developing new technologies and have kept them very condential. We will announce exactly what these new technologies are in the near future. We know that these new technologies will help improve your cash ow, increase your productivity, create new business opportunities and help expand your existing services. “The future is our partnership” is more than just words to all of us at AccuZIP. Please share how AccuZIP can help you achieve even greater success.
OUR TECHNOLOGY. YOUR SUCCESS. www.accuzip.com
2014 EVENTS by Kristen McKiernan, Sales Support Specialist
AlphaGraphics Vendor/Tech Expo July 24, 2014 Salt Lake City, UT AMSP 2014 Annual Conference: June 9-12 Milwaukee, WI
AccuZIP,Inc. is proud to announce that we a ended the 2014 Annual AMSP/NAPL/NAQP Conference. This is the first annual conference since these organiza ons announced their merger last year in San Diego! The conference was scheduled June 9-12 in Milwaukee, WI. The newly formed organiza on is a na onal trade associa on for the mailing, prin ng and fulfillment services industries. The members represent a large por on of our industry and they are great leaders across the full spectrum of the prin ng industry. Mark Rheaume, Na onal Postal Affairs Director at AccuZIP was present to represent AccuZIP. He was given the opportunity to lead a discussion group on Mail Tracking and Repor ng during one of the breakfast sessions. It was a pleasure to present and discuss our very own “Top 10” reasons for tracking mail with the members who choose to par cipate! AccuZIP was happy to meet all a endees that stopped by our booth to talk mailing solu ons and to par cipate in our drawings for prizes each day. Call Center Week June 10-12 Las Vegas, NV AccuZIP, Inc exhibited at this show for the first me ever. We presented our Data Quality Products and Solu ons to this audience. We had them on display as well as our industry leading postal processing and mail tracking and repor ng solu ons. Robert Bell, Director of Social Media / Marke ng and Sco Johnson, Data Quality Sales Director represented AccuZIP.
AccuZIP is looking forward to par cipa ng in this event. We hope to build on the rela onships we have established with our partners AlphaGraphics to-date. Since we were first approached about par cipa on as a vendor, it has been apparent that there was both benefit and synergy between our organiza ons. AccuZIP has excellent products and services that support our strong commitment to the industry. AlphaGraphics represents a significant segment of the prin ng and mailing industries built around a fine group of people and a very strong organiza on. We will introduce the most recent AccuZIP products and services and learn from them how we can op mally serve their needs to keep their business and the industry growing. Graph Expo, September 28-October 1, 2014 Chicago, IL AccuZIP, Inc. is VERY excited to announce our par cipa on again this year at one of the industry's largest tradeshows. AccuZIP, Inc. has some interes ng announcements to make at this show and as usual, we are looking for a way to have a “high impact” again this year (Remember the money booth?). This will be another opportunity for AccuZIP to reveal some new (We think revolu onary!) and exci ng products/technologies that will change the way you think about mail forever! We will have some fantas c giveaways throughout the show that you will not want to miss. Whether you are there for a single day or the en re show, please stop by and visit our booth and the representa ves from our company who will be there! We would enjoy the opportunity to see you and promise you will not be disappointed. More info: h p://www.graphexpo.com/
Visit us at booth #1951
EXCLUSIVE PRICE-LOCK GUARANTEE www.accuzip.com
BEYOND THE MAILROOM by Sco Johnson, Data Quality Sales Director Beyond the Mailroom is a new sec on in our newsle er which will primarily focus on providing insight as to how address verifica on and contact data technologies can be applied to other areas of an organiza on outside of the mailroom. Typically, in most organiza ons, the address contact data process flow begins at input and ends at output. The output stage is o en the mailroom, mail house or perhaps email, text or phone depending on how an organiza on prefers to communicate with their customers. Somewhere in the middle the address contact data is most likely maintained in some type of database. Let's go into more detail about the input and middle stage since this is the focus of Beyond the Mailroom. What do we mean by input? Address contact data (name, address, city, state and zip) is extremely valuable to organiza ons and is collected in a variety of methods. This data can be collected at point of entry on a website form, in a contact center over the phone, within internal data entry applica ons or perhaps on a mobile device. It can also be acquired in batches such as mailing lists or databases containing millions of records. The input stage focuses on any new address contact data being acquired by an organiza on. Where is address contact data maintained? A er address contact data is collected at input, it typically has to be stored or maintained in some type of database or customer rela onship management (CRM) system. Examples might be Excel, Access, SQL, MySQL, Salesforce.com, Siebel, Oracle or a number of other contact data management systems designed for specific industries or applica ons. The middle stage (database management) focuses on how to ensure address contact data is properly maintained a er it is acquired. To manage costs and business problems associated with incorrect or outdated address contact data, it is recommended organiza ons have a system in place that can iden fy and correct data quality problems at all three stages - input, database management and output. In the past, an enterprise data quality system would have been extremely expensive to implement and maintain. With new technologies, such as web services and cloud based processing,
being able to ensure accurate address contact data is input correctly and maintained on an ongoing basis has never been easier. In future newsle ers, we will go into more detail about our data quality technologies and capabili es beyond the mailroom and how they might benefit your organiza on. We will also share with you how specific industries, such as retail, healthcare, insurance, u li es and educa on, are taking advantage of these new technologies to solve their data quality goals and ini a ves. If you would rather not wait, feel free to contact us to learn more or visit our data quality website at h p://www.accuzip.com/products/data_quality/index.htm.
INDUSTRY NEWS by Mark Rheaume, Na onal Postal Affairs Director and Robert Bell, Director of Social Media Communica ons
AccuZIP was the first in our industry to host Full Service cer fica on webinars and we hope you have all par cipated and are presen ng Full Service mail to the USPS. For those of you who are not yet Full Service cer fied, please contact us (800.233.0555) to speak to someone about this training. You can also follow this link to learn more: h p://www.accuzip.com/full-service Finally, once you are producing Full Service mail, review your internal processes to iden fy ways to leverage the value this represents to your organiza on. There is a wealth of data in the barcodes and Mail.dat® files so do not use this data to simply “meet postal requirements”. Use it to improve your mailing opera on and expand your service offerings with things like Full-Service ACS, IMb Tracking and Repor ng, etc. . You will find that adding some of these services can improve your customer's experience and provide new revenue streams. When they see the value of the informa on you can now provide they will value you more highly than ever before. If you wait un l they ask, it is too late. Get out in front of this today and talk to AccuZIP about how our products can provide turnkey solu ons that can help your business grow. Our products provide all of the features you need to compete and our prices allow you to keep the profits rather than paying more as your business grows. Our “unlimited” model is s ll revolu onizing the industry and you deserve the benefits it offers.
continued next page...
ROCK-SOLID PRODUCTS AND SERVICES www.accuzip.com
INDUSTRY NEWS continued...
At the AMSP Annual Conference in San Diego, PMG Patrick Donahoe addressed concerns that the USPS® may seek addi onal revenue to offset its inability to eliminate Saturday delivery. He reminded everyone that the USPS does not want to seek an exigent rate case but did say that they will keep the op on open a er being told to explore the possibility of larger rate increases by the Postal Regulatory Commission (PRC).
USELESS FACTS If jell-o is hooked up to an EEG, it registers movements virtually iden cal to the brain waves of a healthy adult. The original twinkies filling was banana; it was replaced by
The addi onal revenue amounts to approximately $2.6 billion. The USPS would ask the PRC for approval to break the CPI cap on postage increases, which they can allow by law to do in exigent circumstances. The Direct Marke ng Associa on (DMA) es mates that the exigency amount equates to an addi onal 4% postage increase coupled with an es mated 2% CPI cap increase h p://www.prc.gov/PRC-DOCS/home/CPI.pdf
vanilla flavored cream during WWII when the United States experienced a banana shortage. There are 1218 peanuts in a single 28oz jar of Jiffy peanut bu er. 100 shares of McDonald's stock purchased for $2250 when first offered in 1965 was worth 1.4 million
This would indicate an approximate 6% January postage increase. DMA expects an addi onal 2 - 3% increase for Standard Flat Mail and Periodical Mail, as both products are thought to be underwater at this me.
30 years later. M&M’s owe their success to the U.S. military, which was hungry for a candy that could hold up in GI’s pockets and backpacks and could be eaten without their
Several groups, including the Direct Marke ng Associa on (DMA), the Associa on of Magazine Media (MPA), Alliance of Nonprofit Mailers and the Associa on for Postal Commerce (PostCom) have called a mee ng of the Affordable Mail Alliance (AMA) to discuss responses to these USPS efforts. The AMA organizers do not believe that the prohibi on of elimina on of Saturday delivery cons tutes an exigent circumstance. AccuZIP will con nue to follow this closely and share informa on with you in future edi ons of our ZIPLine!
trigger fingers ge ng s cky
Interes ng Industry Ar cles 1. Here is something interes ng from the Wall Street Journal: h p://goo.gl/rSx3oY 2. Real me tracking from the USPS! h p://goo.gl/TGTEOm 3. The ZIP Code turns 50! h p://goo.gl/BzwSFS
ROCK-SOLID PRODUCTS AND SERVICES www.accuzip.com
Calling for Case Studies and White Papers AccuZIP is proud of the role we have played in your success. We applaud all of our customer partners for the significant efforts each makes on a daily basis in this industry. We realize you have choices and are so proud that you have chosen AccuZIP solu ons for your business. Please allow us to recognize your achievements! We will work with you to prepare a White Paper or Case Study if you will contact us and share your story. Call us at 800.233.0555 or send an email to sales@accuzip.com and we will schedule me with you to capture your informa on and share it within the industry if you will permit us to.
NEW FEATURE HIGHLIGHT by Dave Belmonte, Sales/Senior Support Specialist New EDDM® (Every Door Direct Mail) Feature announced: AccuZIP, Inc. is proud to announce the addi on of EDDM' (Every Door Direct Mail) List Crea on and Presort to our already feature rich flagship AccuZIP6 5.0 postal so ware. What is EDDM'? This is a service where mailers can target a geographic area of more than 200 and up to 5,000 deliveries per ZlP Code per day. It has been successful and the demand for it is growing among mailers. The USPS just recently announced this program has reached a significant milestone. The program has gone over the one BILLION dollars of revenue generated mark and shows no signs of slowing down.
The mail piece must contain "ECRWSS" in the address area or within or below the permit indicia. Using the approved Every Door Direct Mail - Retail Indicia, you don't need to purchase a postage permit which also saves you money. "EDDM'" must be included a er "ECRWSS" in the label area of pieces greater than 10” wide and up to 11” in length submi ed at a BMEU The mail must be entered at the Post Office loca on that serves the area you have targeted {ZIP Code or Carrier Route).
Minimum piece dimensions are (Must be one of the following): Height of 6 1/8" tall; 10 1/2" wide and ¼” thick* (*The piece must only be .007" thick if any one of the other minimum dimensions is met). Maximum piece dimensions are: 12" tall; 15" wide and3/4" thick. The maximum piece weight is 3.3 ounces. *To qualify as a commercial flat, the mail piece must exceed only one of the minimum dimensions but cannot exceed any of the maximum dimensions listed. By using our new EDDM' feature your mail pieces will qualify for postage rates as low as $0.16 per piece. AccuZIP users will now be able to saturate an area by ZIP Code and Carrier Route without having to use the cumbersome USPS website. AccuZIP6 has the ability to not only create an EDDM' satura on list but it can presort, create container tags and all the required postal paperwork (Yes, even the facing slips) needed to successfully execute an EDDM' mailing. All you will have to do is get the mail to the BMEU that serves the zip codes and carrier routes you have targeted. AccuZIP6 has been making the highest quality postal so ware for over two decades. We have all the informa on built-in so you can create, produce and present EDDM' mail with confidence.
In order to qualify for the Every Door Direct Mail (EDDM') program the USPS requires that all EDDM' mail pieces comply with specific guidelines. The program requires mailers to use of Standard Mail commercial flats and simplified addressing. Acceptable EDDM' addressing label op ons for entry at Business Mail Entry Units (BMEU): "Postal Customer" for all ac ve deliveries (business and residen al) "Residen al Customer" for residen al deliveries "PO Box Customer" for PO Box deliveries City,State and 5-Digit ZIP Code are recommended but not required
ROCK-SOLID PRODUCTS AND SERVICES www.accuzip.com
ACCUZIP COOKBOOK CLIP from the AccuKitchen
Chinese Chicken Le uce Wraps To make this an entrée serve with steamed white rice.
S r-Fry 2 tablespoons vegetable oil 2 celery ribs, cut into 1/4 inch pieces
Chicken
6 ounces shiitake mushrooms, stemmed and sliced thin
1 pound boneless, skinless chicken thighs, trimmed and cut into 1 inch
1/2 cup water chestnuts, cut into 1/4 inch pieces
pieces
2 scallions; White parts minced; Green parts slice thin
2 teaspoons Chinese rice wine or dry sherry
2 garlic gloves, minced
2 teaspoons soy sauce
1 head Bibb le uce ( 8 ounces) washed and dried, leaves separate and
2 teaspoons toasted sesame oil
le whole Hoisin sauce (To be passed when the dish is served)
2 teaspoons cornstarch
Sauce 3 tablespoons oyster sauce 1 tablespoon Chinese rice wine or dry sherry 2 teaspoons soy sauce 2 teaspoons toasted sesame oil 1/2 teaspoon sugar 1/4 teaspoon res pepper flakes
FOR THE CHICKEN: Place chicken pieces on large plate in a single layer. Freeze meat un l firm and star ng to harden around the edges, about 20 minutes. Whisk rice wine, soy sauce, oil, and cornstarch together in a bowl. Pulse half of meat in food processor unit coarsely chopped into 1/4 - 1/8 inch pieces, about 10 pluses. Transfer meat to bowl with rice wine mixture and repeat with remaining chicken. Toss chicken to coat and refrigerate for 15 minutes. FOR THE SAUCE: Whisk all ingredients together and set aside. FOR THE STIR-FRY: Heat 1 tablespoon vegetable oil in 12 inch nons ck skillet; Cover and cook on high heat un l smoking. Add chicken and cook, s rring constantly, un l opaque, 3 to 4 minutes. Transfer to bowl and wipe out skillet. Heat remaining 1 tablespoon vegetable oil in now empty skillet over high heat un l smoking. Add celery and mushrooms; cook, s rring constantly, un l mushrooms have reduced in size by half and celery is crisp-tender, 3 to 4 minutes. Add water chestnuts, scallion whites and garlic, cook, constantly, un l fragrant, about 1 minute. Whisk sauce to recombine. Return chicken to skillet; add sauce and toss to combine. Spoon into le uce leaves and sprinkle with scallion greens. Serve, passing hoisin sauce separately for guests to add as desired.
ROCK-SOLID PRODUCTS AND SERVICES www.accuzip.com
3216 el camino real atascadero ca 93422-2500 Have a question about the zipLINE? E-Mail zipline@accuzip.com
AccuZIP wins the 2013 MUST SEE ‘EMS award! for “The Future of Print - Technology Demonstrations”
Go to this URL to register and listen to this webinar to hear about all the winners: http://goo.gl/SmXS2S AccuTrace with LIVINGMAIL starts at the 57:55 minute mark in the webinar. (Click the “Jump To” link in the player and click the “57:55 Future Print: Technology Demonstrations”)
AN INDUSTRY LEADER www.accuzip.com
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