026
027
026
027
036 exterior is preparing the visitor to the surprising richness of the interior. Inside the space of the pavilion is divided and organized through an alternate play of solid walls and hexagonal macro shaped semi transparent vertical partitions to achieve a perfect framing of the main groups of products and in order to optimize the functional use of all the available space without sacrificing its strong decorative appeal. The exhibit of the nineteen marbellous models is the focus of the central area of the stand. The visitors can browse among look-a-like blocks of marble of different sizes in a landscape of volumes that contradict and complement each other. The blocks are placed on “floating� platforms adding an intriguing element to the whole composition. The central courtyard is surrounded by the lounge area and the meeting area. In a continuous play of overlaying, the hexagonal macro shaped semi transparent walls inside visually overlaps the perforated decoration of the external walls giving to the whole stand a vibrant yet elegant effect.
037
036 exterior is preparing the visitor to the surprising richness of the interior. Inside the space of the pavilion is divided and organized through an alternate play of solid walls and hexagonal macro shaped semi transparent vertical partitions to achieve a perfect framing of the main groups of products and in order to optimize the functional use of all the available space without sacrificing its strong decorative appeal. The exhibit of the nineteen marbellous models is the focus of the central area of the stand. The visitors can browse among look-a-like blocks of marble of different sizes in a landscape of volumes that contradict and complement each other. The blocks are placed on “floating� platforms adding an intriguing element to the whole composition. The central courtyard is surrounded by the lounge area and the meeting area. In a continuous play of overlaying, the hexagonal macro shaped semi transparent walls inside visually overlaps the perforated decoration of the external walls giving to the whole stand a vibrant yet elegant effect.
037
042
043
Mimicry Chairs Design Agency
nendo
Supporting Companies Location Client
Ochiai Seisakusyo Co.,Ltd., KADOWAKI COATING Co.,ltd. & TOHO LATH INDUSTRIAL CO.,Ltd.
Victoria and Albert Museum, London Victoria&Albert Museum
An installation for London’s Victoria and Albert Museum, home to more than four million items of historical and contemporary art and design. We pressed punched metal to create a transparent chair with a seemingly soft back rest, and placed it in the main entrance and ten other locations within the museum including galleries, staircases and corridors. For each location, we modified the chair to mimic the particular space and objects with which it was placed, so that it accords with its environment. We hoped that visitors might discover a new side to the museum’s appeal by sitting on different chairs to observe, absorb and appreciate its collection.
042
043
Mimicry Chairs Design Agency
nendo
Supporting Companies Location Client
Ochiai Seisakusyo Co.,Ltd., KADOWAKI COATING Co.,ltd. & TOHO LATH INDUSTRIAL CO.,Ltd.
Victoria and Albert Museum, London Victoria&Albert Museum
An installation for London’s Victoria and Albert Museum, home to more than four million items of historical and contemporary art and design. We pressed punched metal to create a transparent chair with a seemingly soft back rest, and placed it in the main entrance and ten other locations within the museum including galleries, staircases and corridors. For each location, we modified the chair to mimic the particular space and objects with which it was placed, so that it accords with its environment. We hoped that visitors might discover a new side to the museum’s appeal by sitting on different chairs to observe, absorb and appreciate its collection.
064
065
064
065
106
107
106
107
138
139
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139