Structural packaging art

Design Agency: Karim Rashid

008 7

7

6

6

A

A

Silhouette bridges the gap between two worlds; being soft and romantic, but also being powerful through structure and shape. The bottle, inspired by the bright and crisp fabrics designer Christian Siriano often incorporates into his designs, signifies how the fragrance itself unfolds in ethereal layers.

8

8

5

5

Silhouette Bottle & Packaging

Designer: Karim Rashid

Client: Christian Siriano/ The Fragrance Group

Photography: Karim Rashid

009

160

4

4

3

THE INFORMATION CONTAINED IN THIS DRAWING IS THE SOLE PROPERTY OF KARIM RASHID INC. ANY REPRODUCTION IN PART OR AS A WHOLE WITHOUT THE WRITTEN PERMISSION OF KARIM RASHID INC. IS PROHIBITED.

PROPRIETARY AND CONFIDENTIAL

KARIM RASHID INC. 357 West 17th Street New York 10011 T: 212 929 8657 F: 212 929 0247 office@karimrashid.com www.karimrashid.com

SECTION A-A

standard sprayer

3

DO NOT SCALE DRAWING

FINISH

MATERIAL

INTERPRET GEOMETRIC TOLERANCING PER:

DIMENSIONS ARE IN MILLIMETERS TOLERANCES: FRACTIONAL ANGULAR: MACH BEND TWO PLACE DECIMAL THREE PLACE DECIMAL

UNLESS OTHERWISE SPECIFIED:

REV.

DESCRIPTION

REVISIONS

1 DATE

APPROVED

2

DATE

NAME

SCALE:1:1

C

WEIGHT:

SIZE DWG. NO.

Christian Siriano

1

KARIM RASHID INC.

SHEET 1 OF 3

REV

glass bottle painted or plated metallic.

Finishes tbd. See render.

Surlyn cap with painted (or in mold) gradient from smoked transparent to black gloss. See render.

COMMENTS:

Q.A.

MFG APPR.

ENG APPR.

CHECKED

DRAWN

ZONE

2

A

B

C

D

E

F

Design Agency: Karim Rashid

008 7

7

6

6

A

A

Silhouette bridges the gap between two worlds; being soft and romantic, but also being powerful through structure and shape. The bottle, inspired by the bright and crisp fabrics designer Christian Siriano often incorporates into his designs, signifies how the fragrance itself unfolds in ethereal layers.

8

8

5

5

Silhouette Bottle & Packaging

Designer: Karim Rashid

Client: Christian Siriano/ The Fragrance Group

Photography: Karim Rashid

009

160

4

4

3

THE INFORMATION CONTAINED IN THIS DRAWING IS THE SOLE PROPERTY OF KARIM RASHID INC. ANY REPRODUCTION IN PART OR AS A WHOLE WITHOUT THE WRITTEN PERMISSION OF KARIM RASHID INC. IS PROHIBITED.

PROPRIETARY AND CONFIDENTIAL

KARIM RASHID INC. 357 West 17th Street New York 10011 T: 212 929 8657 F: 212 929 0247 office@karimrashid.com www.karimrashid.com

SECTION A-A

standard sprayer

3

DO NOT SCALE DRAWING

FINISH

MATERIAL

INTERPRET GEOMETRIC TOLERANCING PER:

DIMENSIONS ARE IN MILLIMETERS TOLERANCES: FRACTIONAL ANGULAR: MACH BEND TWO PLACE DECIMAL THREE PLACE DECIMAL

UNLESS OTHERWISE SPECIFIED:

REV.

DESCRIPTION

REVISIONS

1 DATE

APPROVED

2

DATE

NAME

SCALE:1:1

C

WEIGHT:

SIZE DWG. NO.

Christian Siriano

1

KARIM RASHID INC.

SHEET 1 OF 3

REV

glass bottle painted or plated metallic.

Finishes tbd. See render.

Surlyn cap with painted (or in mold) gradient from smoked transparent to black gloss. See render.

COMMENTS:

Q.A.

MFG APPR.

ENG APPR.

CHECKED

DRAWN

ZONE

2

A

B

C

D

E

F

Creative Director: Sam O'Donahue Designer: Nils Siegel, Felix de Voss, Sam O'Donahue Photography: Stephanie Dinkel

CALVIN KLEIN REVEAL Bottle design for Calvin Klein fragrance: Reveal. The bottle is a blend of the strict, minimal, geometric proportions synonymous with the Calvin Klein brand and a femininity expressed through pillow-like curves. The cap has a high polished finish in soft gold, complimenting the warmth of the juice color and cool of the glass.

012

013

Creative Director: Sam O'Donahue Designer: Nils Siegel, Felix de Voss, Sam O'Donahue Photography: Stephanie Dinkel

CALVIN KLEIN REVEAL Bottle design for Calvin Klein fragrance: Reveal. The bottle is a blend of the strict, minimal, geometric proportions synonymous with the Calvin Klein brand and a femininity expressed through pillow-like curves. The cap has a high polished finish in soft gold, complimenting the warmth of the juice color and cool of the glass.

012

013

MARC JACOBS DAISY DREAM Design of fragrance bottle for Marc Jacobs Daisy Dream.

In a fresh and new approach, the iconic daisy was used to make a type of shawl around the “shoulders” of the bottle reflecting the playful femininity of the brand.

Creative Director: Sam O'Donahue Designer: Peter Ash, Felix de Voss, Sam O'Donahue

018

019

MARC JACOBS DAISY DREAM Design of fragrance bottle for Marc Jacobs Daisy Dream.

In a fresh and new approach, the iconic daisy was used to make a type of shawl around the “shoulders” of the bottle reflecting the playful femininity of the brand.

Creative Director: Sam O'Donahue Designer: Peter Ash, Felix de Voss, Sam O'Donahue

018

019

EMOZIONE Emozione, a multifaceted fragrance that combines feminine floral bouquets to a refined and precious woody texture enriched with a touch of sensual, glamorous chypre notes.

Designer: PATRICK VEILLET Client: FERRAGAMO

026

027

EMOZIONE Emozione, a multifaceted fragrance that combines feminine floral bouquets to a refined and precious woody texture enriched with a touch of sensual, glamorous chypre notes.

Designer: PATRICK VEILLET Client: FERRAGAMO

026

027

Nesushka_print_v1.pdf

1

26/06/14

Layer Hen A business souvenir in the form of a limited-edition egg carton, combining the packaging for a dozen eggs with a grocery bag, all decorated in the form of a hen.

The Layer Hen packaging aimed to demonstrate how fresh eggs are and how carefully each of them is produced.

Design Agency: Geometry Global / Moscow Client: Moscow Farmer

050

051

18:56

Nesushka_print_v1.pdf

1

26/06/14

Layer Hen A business souvenir in the form of a limited-edition egg carton, combining the packaging for a dozen eggs with a grocery bag, all decorated in the form of a hen.

The Layer Hen packaging aimed to demonstrate how fresh eggs are and how carefully each of them is produced.

Design Agency: Geometry Global / Moscow Client: Moscow Farmer

050

051

18:56

Sunrise The project was about developing the packaging for small organic fruits and berries, looking forward to decrease the environmental impact that plastic containers produce.

After analyzing environmental issues and ways of consumption, a cardboard packaging was developed with a structure that does not use glue points; on the other hand, small holes were added to the design in order to create the transparency needed to show fruit when selling. The name was inspired by the sunrise as a synonym for fresh fruits, and the graphics on the labels were based on illustrations that evoke natural and organic origin of fruits to distinguish each product.

Design Agency: Diego Frayle, María Duriana Rodríguez and Silvia Albertí.

Photography: Carlos Arturo Rodríguez © Master in Packaging Design ELISAVA. Barcelona, 2014.

056

057

Sunrise The project was about developing the packaging for small organic fruits and berries, looking forward to decrease the environmental impact that plastic containers produce.

After analyzing environmental issues and ways of consumption, a cardboard packaging was developed with a structure that does not use glue points; on the other hand, small holes were added to the design in order to create the transparency needed to show fruit when selling. The name was inspired by the sunrise as a synonym for fresh fruits, and the graphics on the labels were based on illustrations that evoke natural and organic origin of fruits to distinguish each product.

Design Agency: Diego Frayle, María Duriana Rodríguez and Silvia Albertí.

Photography: Carlos Arturo Rodríguez © Master in Packaging Design ELISAVA. Barcelona, 2014.

056

057

A

B

182 C

D

E

8

7

7

Client: AnestasiA Vodka

183 6

122.46

6

Photography: Karim Rashid

F

8

5

5

48.43

50.54

4

4

29.12

48.40

3

3

AnestasiA Vodka has opened up a new chapter in the world of alcoholic spirits. A spirit this innovative requires an equally visionary bottle. Unique and crystalline, the faceted surface gives it an ultra-futuristic feel. The hardedge, asymmetrical design also provides an ease of use and intuitive functionality. The beauty of the bottle makes it a perfect table top piece, accenting the environment with a look embodying cutting-edge style. These factors contribute to AnestasiA Vodka being a new sensory experience unlike any other alcoholic product.

120.50

327 2

THE INFORMATION CONTAINED IN THIS DRAWING IS THE SOLE PROPERTY OF KARIM RASHID INC. ANY REPRODUCTION IN PART OR AS A WHOLE WITHOUT THE WRITTEN PERMISSION OF KARIM RASHID INC. IS PROHIBITED.

PROPRIETARY AND CONFIDENTIAL

W:www.karimrashid.com

KARIM RASHID INC. 357 West 17th Street New York 10011 T: 212 929 8657 F: 212 929 0247

2 REV.

DO NOT SCALE DRAWING

FINISH

MATERIAL

INTERPRET GEOMETRIC TOLERANCING PER:

DIMENSIONS ARE IN MM TOLERANCES: FRACTIONAL ANGULAR: MACH BEND TWO PLACE DECIMAL THREE PLACE DECIMAL

UNLESS OTHERWISE SPECIFIED:

ZONE

AnestasiA Vodka Branding & Packaging

Design Agency: Karim Rashid

Designer: Karim Rashid

85.50

DRAWN

COMMENTS:

Q.A.

MFG APPR.

ENG APPR.

CHECKED

DATE

NAME

1

REVISIONS

1 DATE

AnestasiA

DWG. NO.

1

SCALE:1:1 WEIGHT:

D

SIZE

FILE NAME

CLIENT

TITLE:

REV

APPROVED

SHEET 1 OF 1

KARIM RASHID INC.

DESCRIPTION

A

B

C

D

E

F

A

B

182 C

D

E

8

7

7

Client: AnestasiA Vodka

183 6

122.46

6

Photography: Karim Rashid

F

8

5

5

48.43

50.54

4

4

29.12

48.40

3

3

AnestasiA Vodka has opened up a new chapter in the world of alcoholic spirits. A spirit this innovative requires an equally visionary bottle. Unique and crystalline, the faceted surface gives it an ultra-futuristic feel. The hardedge, asymmetrical design also provides an ease of use and intuitive functionality. The beauty of the bottle makes it a perfect table top piece, accenting the environment with a look embodying cutting-edge style. These factors contribute to AnestasiA Vodka being a new sensory experience unlike any other alcoholic product.

120.50

327 2

THE INFORMATION CONTAINED IN THIS DRAWING IS THE SOLE PROPERTY OF KARIM RASHID INC. ANY REPRODUCTION IN PART OR AS A WHOLE WITHOUT THE WRITTEN PERMISSION OF KARIM RASHID INC. IS PROHIBITED.

PROPRIETARY AND CONFIDENTIAL

W:www.karimrashid.com

KARIM RASHID INC. 357 West 17th Street New York 10011 T: 212 929 8657 F: 212 929 0247

2 REV.

DO NOT SCALE DRAWING

FINISH

MATERIAL

INTERPRET GEOMETRIC TOLERANCING PER:

DIMENSIONS ARE IN MM TOLERANCES: FRACTIONAL ANGULAR: MACH BEND TWO PLACE DECIMAL THREE PLACE DECIMAL

UNLESS OTHERWISE SPECIFIED:

ZONE

AnestasiA Vodka Branding & Packaging

Design Agency: Karim Rashid

Designer: Karim Rashid

85.50

DRAWN

COMMENTS:

Q.A.

MFG APPR.

ENG APPR.

CHECKED

DATE

NAME

1

REVISIONS

1 DATE

AnestasiA

DWG. NO.

1

SCALE:1:1 WEIGHT:

D

SIZE

FILE NAME

CLIENT

TITLE:

REV

APPROVED

SHEET 1 OF 1

KARIM RASHID INC.

DESCRIPTION

A

B

C

D

E

F

Acknowledgements We would like to thank all the designers and companies who made significant contributions to the compilation of this book. Without them, this project would not have been possible. We would also like to thank many others whose names did not appear on the credits, but made specific input and support for the project from beginning to end.

Future Editions If you would like to contribute to the next edition of Artpower, please email us your details to: artpower@artpower.com.cn