Fantastic designs in the store

Lifestyle

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Lifestyle

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Food

Sushi & Co. Design Agency: Bond Designer: Toni Hurme Producer: Piia Suhonen

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Food

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Food

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Food

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Food

FRESHOP Design Agency: Kapsoola Interior Designer: Alona Eliasi Naming: Laura Rosenfeld Tal Styling: Shufunidesign Locations Photography: Kfir Ziv Photography: Ya Studio

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Food

FRESHOP is a juice bar chain with stands located mainly in shopping malls. It offers a wide range of fruit juices, smoothies, yogurts and other healthy treats.

With the incentive of keeping Freshop a leading player in their field, we decided that a complete re-branding is necessary.

The solution was refreshingly simple: let's bring a rustic farm market experience to the cold urban mall.

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Food

Maki-San Design Agency: Kinetic Singapore Creative Director: Pann Lim Art Director: Esther Goh, Astri Nursalim, Gian Jonathan, Jack Tan, Pann Lim Copywriter: Eugene Tan, Joseph Davies Illustrator: Esther Goh Client: Maki-San

A fresh take on sushi The client wanted to launch Singapore’s first ever fully customizable sushi store. Being offered a wide selection of fresh ingredients, diners could pick and choose precisely what went into their hand-rolls.

"Maki-San" We proposed naming the store “Maki-San” for one simple reason: the word “-San” roughly translates as “mister” or “missus” in Japanese, and by using this suffix, each Maki could be uniquely personified. This idea also extends to operations: customers can name their own rolls however they choose to.

The logo is made up of emoticons commonly used in Japanese pop culture.

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Food

Endless possibilities Using hand-drawn illustrations of mushrooms, avocados, cucumbers, and other ingredients, we designed a myriad of patterns which became Maki-San’s main visual identity. These motifs were applied throughout the consumer experience - right down to the packaging - to play up the endless, fun options available for diners.

What's in a name?

To inspire customers in their Maki creations, we created amusing combinations such as “Kevin’s Bacon”, “Ebi Road”, and “Curry-OK”. The illustrated Maki rolls were extruded to reveal their ingredients.

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