Lifestyle
066
Lifestyle
067
Food
Sushi & Co. Design Agency: Bond Designer: Toni Hurme Producer: Piia Suhonen
122
Food
123
Food
158
Food
159
Food
FRESHOP Design Agency: Kapsoola Interior Designer: Alona Eliasi Naming: Laura Rosenfeld Tal Styling: Shufunidesign Locations Photography: Kfir Ziv Photography: Ya Studio
160
Food
FRESHOP is a juice bar chain with stands located mainly in shopping malls. It offers a wide range of fruit juices, smoothies, yogurts and other healthy treats. With the incentive of keeping Freshop a leading player in their field, we decided that a complete re-branding is necessary. The solution was refreshingly simple: let's bring a rustic farm market experience to the cold urban mall.
161
Food
Maki-San Design Agency: Kinetic Singapore Creative Director: Pann Lim Art Director: Esther Goh, Astri Nursalim, Gian Jonathan, Jack Tan, Pann Lim Copywriter: Eugene Tan, Joseph Davies Illustrator: Esther Goh Client: Maki-San
A fresh take on sushi The client wanted to launch Singapore’s first ever fully customizable sushi store. Being offered a wide selection of fresh ingredients, diners could pick and choose precisely what went into their hand-rolls. "Maki-San" We proposed naming the store “Maki-San” for one simple reason: the word “-San” roughly translates as “mister” or “missus” in Japanese, and by using this suffix, each Maki could be uniquely personified. This idea also extends to operations: customers can name their own rolls however they choose to. The logo is made up of emoticons commonly used in Japanese pop culture.
166
Food
Endless possibilities Using hand-drawn illustrations of mushrooms, avocados, cucumbers, and other ingredients, we designed a myriad of patterns which became Maki-San’s main visual identity. These motifs were applied throughout the consumer experience - right down to the packaging - to play up the endless, fun options available for diners. What's in a name? To inspire customers in their Maki creations, we created amusing combinations such as “Kevin’s Bacon”, “Ebi Road”, and “Curry-OK”. The illustrated Maki rolls were extruded to reveal their ingredients.
167