Event Design Yearbook 2019/2020

2019 / 2020

EVENT DESIGN YEARBOOK EVENTDESIGN JAHRBUCH

avedition

Katharina Stein

„DU ENTSCHEIDEST!“ DER MENSCH IM FOKUS “YOU DECIDE!” A FOCUS ON PEOPLE

Zauberwald Lenzerheide 6

Introduction by Katharina Stein

„LOS, MACH MIT!“ “COME ON, JOIN IN!”

Dona Nobis Pacem Westermann Kulturprojekte for Metropolitan Kapitel 8

76

Verein Zauberwald Lenzerheide 80

der Hohen Domkirche zu Köln

Interview with Tomke Hahn, Dagmar Korintenberg, Stephan Müller + Stephan Schäfer-Mehdi

CONSUMERS PUBLIC

Interprint Interior Festival – HUB Diiip for Interprint

86

Launch of the New Lamborghini Urus DEPARTÁMENT for Lamborghini

90

re:imagine Street ARt Cheil for Samsung Electronics

94

Mercedes Platz Opening Ceremony flora&faunavisions for AEG

16

G70 Festival BLACKSPACE for Genesis Motor Company

20

#wonachsuchstdu – Max Planck Day onliveline for Max-Planck-Gesellschaft

24

La Flèche dans les Nuages ACTLD for City of Strasbourg

28

PARTNERS 100

Insideout | La Casa Azul flora&faunavisions for Dubai Art Week & INKED

32

Audi Dealer Meeting Vienna 2018 Schmidhuber; MUTABOR for Audi

104

Red Bull Music / KMN Gang DREINULL for Red Bull Deutschland

36

Mercedes-Benz ServiceGipfel #SG10 Milla & Partner for Daimler

40

InvestmentAktuell 2018 – WeltWeitSichten insglück for Union Asset Management

108

WM Pop-up Store Uniplan for WM MOTOR

44

Best of Belron 2018 Uniplan for Belron

112

Nature Box @ Glow – The Beauty Convention STAGG & FRIENDS for Henkel Monnem Bike – Where it all began Ottomisu Communication for City of Mannheim

48

Skalar WHITEvoid

52

Etihad 15 Year Anniversary flora&faunavisions for Etihad Airways

118

adidas originals X Falcon @ B&&B DREINULL for adidas

56

Journey – 20 Jahre Cebra Cebra Event

122

Lichtfestival 2018 StudioNOW for Swarovski

60

ABB FIA Formula E Championship standing ovation for ABB

126

Highlight Innenstadt Raumkontakt for City of Karlsruhe

64

TUI Cruises Christening of the New „Mein Schiff 1“ insglück for TUI Cruises

130

Porsche Sound Nacht 2018 STAGG & FRIENDS for Porsche

68

Gaggenau Restaurant 1683 LA 1zu33 for Gaggenau

134

Sommer am U please don‘t touch for Dortmunder U

72

A Culinary Expedition through Downtown Riedel Ortvision for Riedel

138

FRIENDS

INHALT CONTENTS Marc Cain Fashion Show Fall/Winter 2018 Marc Cain

142

SKAN 50 | Backyard Party EVENT NOW for SKAN AG

210

10 Jahre Trei MATT CIRCUS for Trei

146

Mercedes-Benz Global Training Experience Ibiza 2018 STAGG & FRIENDS; jangled nerves for Daimler

214

Creating New Dimensions – Miele @ Fuorisalone 2018 flora&faunavisions; Wunderland for Miele

150

DIGITAL2018 DO IT! for Telekom

154

EXPERTS Grand Opening of the Qatar National Library 220 fischerAppelt for Qatar National Library / Qatar Foundation

PRESS

Best Cars 2018 VISUELL for Motor Presse Stuttgart

224

BMW VISION iNEXT World Flight VOK DAMS for BMW

160

Magenta Urban Garden @ TOA 2018 PHOCUS BRAND CONTACT for T-Systems International

228

World Premiere of the New Mercedes-Benz G-Class Oliver Schrott Kommunikation for Daimler

164

Fraunhofer Annual Convention 2019 onliveline for Fraunhofer-Gesellschaft

232

FutureLab @ Mercedes-Benz Trucks [m:ud] for Daimler

168

UN-Weltklimakonferenz 2017 (COP23) Vagedes & Schmid for BMU

236

Jaguar F-Pace “Dare to Challenge” Season 3 Uniplan for Jaguar Land Rover

172

World Premiere of the New Mercedes-Benz A-Class Oliver Schrott Kommunikation for Daimler

176

International Media Launch of the New BMW X2 Hagen Invent for BMW

180

LabCampus TULP Design; WBLT for Flughafen München

184

World Premiere of the Mercedes-Benz Vision URBANETIC Oliver Schrott Kommunikation for Daimler

188

STUDENT PROJECTS auto:proto:typ Pforzheim University, School of Design

242

Project:on – Stage Show of the Future 246 University of Applied Sciences Kaiserslautern, Virtual Design for Startup Westpfalz e. V. Influenza–M. Mode steckt an 250 Pforzheim University, School of Design for Cultural Department of Pforzheim / EMMA-Kreativzentrum Handwerker Games DHBW Ravensburg for Kreishandwerkerschaft Ravensburg

254

EMPLOYEES 350 Jahre Merck – Global Employee Event fischerAppelt for Merck

194

VON ANGLERN UND WÜRMERN OF FISHERMEN AND WORMS

Grow the Network Tour [m:ud] for Daimler

198

Commentary by Jan Kalbfleisch, FAMAB e. V.

Welcome to Y/Our Next Level onliveline for Daiichi Sankyo

202

IMPRESSUM IMPRINT

DigitalLife Day 2018 pulsmacher for Daimler

206

258

262

PUBLIC

LICHTFESTIVAL 2018

STUDIONOW GMBH, BERLIN Location Swarovski Kristallwelten, Wattens Client Swarovski Kristallwelten / D. Swarovski Tourism Services GmbH Month / Year January – February 2018 Duration 1 month Awards Silver at Austrian Event Award Lead / CD / Architecture / Design StudioNOW GmbH, Berlin Direction onliveline GmbH, Cologne Lighting Björn Hermann Lichtdesign, Berlin Music Matt Flores (Composition); Hansjörg Wenzel (360° Sound Design) Others PRG Production Resource Group AG (Technology) Photos Sandra Sommerkamp

61

PUBLIC

PORSCHE SOUND NACHT 2018 STAGG & FRIENDS GMBH, DUSSELDORF

Location Porsche-Arena, Stuttgart Client Dr. Ing. h.c. F. Porsche AG, Stuttgart Month / Year October 2018 Duration 1 day Awards Finalist at International Advertising Competition Golden Award of Montreux 2019 Dramaturgy / Direction / Coordination / Architecture / Design STAGG & FRIENDS GmbH, Dusseldorf Graphics / Film Dr. Ing. h.c. F. Porsche AG, Stuttgart Lighting Neumann&Müller GmbH & Co. KG, Esslingen am Neckar Music / Artists / Show acts wolf one GmbH, Frechen Decoration / Realisation metron Vilshofen GmbH, Vilshofen Photos Markus Leser; Markus Pöhlmann, Wolf Production GmbH, Frechen-Königsdorf

69

CONSUMERS

LAUNCH OF THE NEW LAMBORGHINI URUS DEPARTÁMENT, MOSCOW

Location Moscow Museum, Moscow Client Automobili Lamborghini S.p.A., Sant’Agata Bolognese Month / Year February 2018 Duration 1 day Production Petr Ivanov, Pavel Nedostoev, Yulia Sigunova Direction / Coordination / Design / Lighting / Media DEPARTÁMENT, Moscow: Alexander Millin (Direction); Maxim Meshkov (Coordination); Maria Mitsuo, Maxim Yanovskiy, Danila Kuchumov (Design); Stepan Novikov (Lighting) Show concept & design Sila Sveta Music Monoleak Sound Design, Moscow; Koloah; Ohota Construction Max Group, Moscow Photos Andrey Buzin

91

EIN ZENTRALER, PROMINENTER ORT VEREINT VISIBILITÄT, MARKENERLEBNIS UND VERSCHIEDENSTE EVENTS. Nach 60 Jahren fand 2018 erstmals wieder ein Rundstre-

In 2018, circuit racing returned to Switzerland for the first

ckenrennen in der Schweiz statt: die ABB FIA-Formel-E-

time in 60 years with the ABB FIA Formula E Championship.

Meisterschaft. Die Strecke verlief mitten durch Zürich und

The racing series was held on the streets of Zurich, presen-

bot sich ideal für Marketing-Aktivitäten lokaler wie auch

ting an ideal marketing opportunity for both local compa-

globaler Firmen an – wie zum Beispiel für den in Zürich

nies and global ones, like ABB, which has its headquarters

beheimateten Konzern ABB. Erklärtes Ziel war es, während

in Zurich. The aim was to create an emotional experience

des Julius Bär Zürich E-Prix einen emotional überzeugenden

at the Julius Bär Zurich E-Prix with an exclusive event space,

Auftritt zu kreieren. Es sollte ein exklusiver Ort entstehen,

designed to bring together a celebratory atmosphere

der Gala-Atmosphäre und Brand Experience vereinte sowie

and brand experience, while being versatile enough for a

Platz für verschiedene Eventformate bot.

variety of event formats.

A CENTRAL, PROMINENT LOCATION BRINGS TOGETHER VISIBILITY, BRAND EXPERIENCE AND A WIDE VARIETY OF EVENTS. 128

So entstand in Zusammenarbeit mit standing ovation ein

In cooperation with standing ovation, a three-storey cube

dreistöckiger, weitherum gut sichtbarer Cube direkt über

visible from afar was built directly above to the start and

der Start- und Ziellinie der Rennstrecke. Dieser ermöglichte

finish line of the racing circuit. As well as providing a bird‘s

nicht nur von allen Ebenen einen guten Blick auf das

eye view of the race action from all floors, the cube served

Rennen, sondern diente auch als Dinner-Location für 350

as a dinner location for 350 guests to celebrate the 30th

Gäste anlässlich des 30-Jahre-Jubiläums der ASEA-/BBC-

anniversary of the ASEA/BBC merger. An 18-metre-high

Fusion. Eine Dachterrasse auf dem 18 Meter hohen Gebäu-

roof terrace also provided stunning views of the lake and

de bot zudem eine hervorragende Aussicht auf den See

mountains. The objective of the unique atmospheres of the

und die Berge. Die unterschiedlichen Erlebniswelten der

individual floors was allowing the guests to experience

einzelnen Ebenen sollten Brand Experience, Race-Erlebnis

the race, the brand and a and gala atmosphere with a con-

und das Flair einer Gala mit Konzertbühne und Infotainment

cert stage for music and infotainment, while having the

auf einen gemeinsamen Nenner bringen sowie gleichzeitig

possibility to network and to relax.

Möglichkeiten schaffen, zu netzwerken und zu entspannen.

PRESS

BMW VISION iNEXT WORLD FLIGHT VOK DAMS EVENTS GMBH, WUPPERTAL

Location Airports MUC, JFK, SFO, PEK; Munich, New York, San Francisco, Beijing Client BMW Group, Munich Month / Year September 2018 Duration 5 days Dramaturgy / Direction / Coordination VOK DAMS Events & Live-Marketing, Munich Architecture / Design architects company, Munich Lighting macom NIYU, Berlin Media congaz Creative Media Production, Dusseldorf Photos Enes Kucevic, Olching

161

STUDENT PROJECTS

INFLUENZA–M. MODE STECKT AN

PFORZHEIM UNIVERSITY, SCHOOL OF DESIGN, DESIGN PF FAKULTÄT FÜR GESTALTUNG Location Alfons Kern Tower, City area and River Enz, Pforzheim Client Cultural Department of Pforzheim / EMMA-Kreativzentrum Month / Year October – December 2018 Duration 6 weeks Dramaturgy Sarah Tribula, Steffen Vetterle & Fashion students Direction / Coordination Steffen Vetterle, Prof. Johann Stockhammer Architecture / Design Sarah Tribula, Rose Huyhn, Linda Schannen, Saskia Lorenz, Alexander Diez, Laura Ragusa Graphics Saskia Lorenz, Sarah Tribula, Jan Hubl Lighting belzner holmes, Stuttgart; Vecordia, Calw Media Jan Hubl a.k.a. zwischendrunter (Façade mapping); Daniel Steinfels a.k.a. tonal (Sound) Films / Animation 20 Films by Fashion students Music Daniel Steinfels a.k.a. tonal (Sound) Artists / Show acts Ballett Theater Pforzheim, Students, Kultur Schaffer e.V. Catering Café Roland Realisation Alfons Kern School (Exhibition furniture) Photos Janusz Czech, Harald Koch, Steffen Vetterle

251

Das aktuelle Credo der Live-Kommunikation heißt: Mitmachen und entscheiden lassen! Vorbei scheinen die Zeiten, in denen Produkte in starren Abläufen und sich selbst feiernden Eventformaten zur Schau gestellt werden. Nun fragt man sich, was den Besucher begeistert, wie man ihn einbinden und nicht zuletzt zu Social-Media-Posts animieren kann.

Tatsächlich binden auffällig viele Eventformate dieser Ausgabe ihre Teilnehmer stark ein. Das zeigt sich in mehrwert- und erlebnisorientierten Konzepten, in Interaktionsmöglichkeiten und individuellen Wahlfreiheiten.

Doch was einfach klingt, ist eine Herausforderung.

Wie überwindet man Hemmungen? Was begeistert verwöhnte und erlebnishungrige Besucher?

Wie sehen Social-Media-taugliche Erlebnisse aus?

Viele der rund 60 Projekte der diesjährigen Ausgabe zeigen Lösungsansätze aus der Praxis.

Antworten und Ratschläge von Fachleuten bietet ein vertiefendes Interview.

The current credo of live communication is: Let them participate and decide! It seems that the times in which products were displayed in rigid and selfcelebratory event formats are over. Now the question is what enthuses visitors, how can they be incorporated and not least encouraged to make social media posts.

A noticeable number of event formats in this edition indeed involve their participants to a great extent.

This is evident in concepts orientated towards added value and experiences, as well as in possibilities for interaction and individual freedom of choice.

However, what sounds straightforward is a challenge.

How does one overcome inhibitions? What enthuses spoilt visitors hungry for experiences? How does one create experiences suitable for social media? Many projects in this edition show potential solutions in practice. An in-depth interview provides answers and advice from specialists.

EVENTDESIGNER EVENT DESIGNERS

KUNDEN CLIENTS

1zu33, ACTLD, BLACKSPACE, Cebra Event, Cheil Germany, DEPARTÁMENT, DHBW Ravensburg, Diiip, DO IT!, DREINULL, EVENT NOW, fischerAppelt, flora&faunavisions, HAGEN INVENT, Hochschule Kaiserslautern, Hochschule Pforzheim, insglück, jangled nerves, Marc Cain, MATT CIRCUS, Milla & Partner, [mu:d], MUTABOR, Oliver Schrott Kommunikation, onliveline, Ortvision Berlin, ottomisu communication, PHOCUS BRAND CONTACT, pulsmacher, raumkontakt, SCHMIDHUBER, STAGG & FRIENDS, standing ovation, StudioNOW, TULP Design, Uniplan, Vagedes & Schmid, Verein Zauberwald Lenzerheide, VISUELL Studio für Kommunikation, VOK DAMS Events, WBLT Veranstaltungstechnik, Westermann Kulturprojekte, WHITEvoid, WUNDERLAND

ABB, adidas, AEG – Anschutz Entertainment Group, Audi, Belron International, BMW, Cebra Event, City of Karlsruhe, City of Mannheim, City of Strasbourg, Daiichi Sankyo, Daimler, Dortmunder U, Dubai Art Week & INKED, Etihad Airways, Federal Ministry of the Environment, Nature Conservation and Nuclear Safety – BMU, Flughafen München, FraunhoferGesellschaft, Gaggenau, Genesis Motor Company, Henkel, Interprint, Jaguar Land Rover China, Kreishandwerkerschaft Ravensburg, Lamborghini, Marc Cain, Max-Planck-Gesellschaft, Merck, Metropolitan Kapitel der Hohen Domkirche zu Köln, Miele, Motor Presse Stuttgart, Pforzheim Cultural Department / EMMA-Kreativzentrum, Porsche, Qatar National Library / Qatar Foundation, Pforzheim University, Red Bull Deutschland, Riedel, Samsung Germany, SKAN, Startup Westpfalz, Swarovski, Telekom, T-Systems International, Trei, TUI Cruises, Union Asset Management, Verein Zauberwald Lenzerheide, WM MOTOR

€ 69 (D) / US $ 85 ISBN 978-3-89986-312-3