Eco packaging now

Client

Bennison Design agency

gyro: New York Completion

2015

Material

Water-soluble, non-toxic soap paper

Baby Care Wear From the moment a baby is born, their temperature dangerously fluctuates when unclothed, even in warmer climates. Bennison, a maker of high-end children’s sleepwear, donates and delivers pajamas to impoverished countries around the world. Those impoverished areas lack access to anything but communal bar soap to clean the donated pajamas, which actually spreads germs rather than eliminates them. That’s why the design agency created the Baby Care Wear package. Each pajama is wrapped in a package made entirely of water-soluble, non-toxic, biodegradable soap paper. Parents can simply tear off a square and drop it in a pail of water. Even the ink can be washed away since it’s the same kind that hospitals use for baby footprints.

130

Biodegradable

131

Client

Bennison Design agency

gyro: New York Completion

2015

Material

Water-soluble, non-toxic soap paper

Baby Care Wear From the moment a baby is born, their temperature dangerously fluctuates when unclothed, even in warmer climates. Bennison, a maker of high-end children’s sleepwear, donates and delivers pajamas to impoverished countries around the world. Those impoverished areas lack access to anything but communal bar soap to clean the donated pajamas, which actually spreads germs rather than eliminates them. That’s why the design agency created the Baby Care Wear package. Each pajama is wrapped in a package made entirely of water-soluble, non-toxic, biodegradable soap paper. Parents can simply tear off a square and drop it in a pail of water. Even the ink can be washed away since it’s the same kind that hospitals use for baby footprints.

130

Biodegradable

131

Designers

Kelly Verstraeten, Jelle Desimpelaere Completion

2014

Material

Cardboard, reused bicycle tire strips

116

RE–Jar Lamp

Everything about this project has been created to have the least amount of environmental impact as possible without cutting into the creative and functional result of this product and its packaging. Creating a funny yet stylish combination, the product combines a standard LED bulb with a recycle jar. As the product contains glass, it needs a protective packaging to avoid any damage, but instead of using protective foam or bubblewrap, the designers created a structure with cardboard inside the packaging where four strips of recycled bicycle tire keep the JarLamp straight in the center, resulting in an overall simple, functional, and sustainable outcome.

Recyclable

117

Designers

Kelly Verstraeten, Jelle Desimpelaere Completion

2014

Material

Cardboard, reused bicycle tire strips

116

RE–Jar Lamp

Everything about this project has been created to have the least amount of environmental impact as possible without cutting into the creative and functional result of this product and its packaging. Creating a funny yet stylish combination, the product combines a standard LED bulb with a recycle jar. As the product contains glass, it needs a protective packaging to avoid any damage, but instead of using protective foam or bubblewrap, the designers created a structure with cardboard inside the packaging where four strips of recycled bicycle tire keep the JarLamp straight in the center, resulting in an overall simple, functional, and sustainable outcome.

Recyclable

117

Client

Aromaterapia Biocorp Designer

Daniel Sรกnchez Quintero Completion

2014

Pebetero Packaging

Material

Cardboard

By using cardboard as the package material, the natural and artisanal principle of brand identity are highlighted. The graphic of a eucalyptus flower is regarded as a reference of aromatherapy. The package leaves a window for consumers to see and touch the product without taking it out of the packaging. Its structural system was designed to contain two separate pieces of the diffuser in a single box, which results in highly economic production and quick and easy assembly. In addition, the package is made of one piece of cardboard without using glue, which is also recyclable and very eco-friendly.

106

Recyclable

107

Client

Aromaterapia Biocorp Designer

Daniel Sรกnchez Quintero Completion

2014

Pebetero Packaging

Material

Cardboard

By using cardboard as the package material, the natural and artisanal principle of brand identity are highlighted. The graphic of a eucalyptus flower is regarded as a reference of aromatherapy. The package leaves a window for consumers to see and touch the product without taking it out of the packaging. Its structural system was designed to contain two separate pieces of the diffuser in a single box, which results in highly economic production and quick and easy assembly. In addition, the package is made of one piece of cardboard without using glue, which is also recyclable and very eco-friendly.

106

Recyclable

107

Client

Shirokuma Co., Ltd. Designer

Ryuta Ishikawa Completion

2013

Material

Kraft paper

Rice of Polar Bear Rice of Polar Bear is a rice branding focusing on the cultivation of organic fertilizer with less-persistent pesticide. The designer was commissioned to make the rice look “delicious and safe” through the package, so the material he chose was kraft paper as it looks very ecological. As “Shirokuma” translates into “polar bear” in Japanese, the white bear illustration on the package embodies a silhouette of the rice, which gives a sense of security, as well as a soft and gentle touch. The fusion of the characters of the polar bear and the rice helps to increase awareness of the product as well as the environment.

42

Recyclable

43

Client

Shirokuma Co., Ltd. Designer

Ryuta Ishikawa Completion

2013

Material

Kraft paper

Rice of Polar Bear Rice of Polar Bear is a rice branding focusing on the cultivation of organic fertilizer with less-persistent pesticide. The designer was commissioned to make the rice look “delicious and safe” through the package, so the material he chose was kraft paper as it looks very ecological. As “Shirokuma” translates into “polar bear” in Japanese, the white bear illustration on the package embodies a silhouette of the rice, which gives a sense of security, as well as a soft and gentle touch. The fusion of the characters of the polar bear and the rice helps to increase awareness of the product as well as the environment.

42

Recyclable

43

Client

Cultive Uma Ideia Designer

Jackes Araujo Completion

2013

Material

Kraft paper

Packaging Cultive Uma Ideia

Cultive Uma Ideia—a brand created by Gustavo Zoe from Atipo Design & Branding agency— is a producer of organic and gourmet mushrooms that can be grown, harvested, and prepared inside your kitchen. The packaging, in addition to reinforcing these values, allows cultivation with practicality, even by those who do not have a vegetable garden inside their own home. Made of environmentally friendly kraft paper, the corners bent in a geometric shape allow for minimal glue usage for closure. The black printing is designed to contrast with the information and help in maintaining the temperature inside of the packaging. By removing the top cover, the packaging can be used as a vase, and users only need to replace the internal infill to start a new crop. A brace, printed on paper with more colors, closes the packaging, and allows customization, without having to print a totally new packaging, in addition to making it beautiful and visually balanced.

188

Reusable

189

Client

Cultive Uma Ideia Designer

Jackes Araujo Completion

2013

Material

Kraft paper

Packaging Cultive Uma Ideia

Cultive Uma Ideia—a brand created by Gustavo Zoe from Atipo Design & Branding agency— is a producer of organic and gourmet mushrooms that can be grown, harvested, and prepared inside your kitchen. The packaging, in addition to reinforcing these values, allows cultivation with practicality, even by those who do not have a vegetable garden inside their own home. Made of environmentally friendly kraft paper, the corners bent in a geometric shape allow for minimal glue usage for closure. The black printing is designed to contrast with the information and help in maintaining the temperature inside of the packaging. By removing the top cover, the packaging can be used as a vase, and users only need to replace the internal infill to start a new crop. A brace, printed on paper with more colors, closes the packaging, and allows customization, without having to print a totally new packaging, in addition to making it beautiful and visually balanced.

188

Reusable

189

Designer

Giovanni Gobbo Completion

2015

Material

Cardboard

Arcade Cookies

Arcade Cookies is a fun new way for people to enjoy their breaks. This simple cookie box turns into a vintage arcade “Skee Ball� tailored for desks and ready for the challenge. All the components of the arcade, including the runway, the scoreboard, the slides, and the metal balls, are placed in the box, which turns into the support for the scoreboard. All it takes is to follow the dashed lines on the box to tear off the right segments and fold them together following the folding lines. Besides keeping the balls inside the runway, the cardboard sides are useful to connect the runway to the scoreboard, thanks to the splits on their extremities. This light-hearted approach to packaging not only protects the food, it’s also a fun object that can be transformed into something else.

234

Reusable

235

Designer

Giovanni Gobbo Completion

2015

Material

Cardboard

Arcade Cookies

Arcade Cookies is a fun new way for people to enjoy their breaks. This simple cookie box turns into a vintage arcade “Skee Ball� tailored for desks and ready for the challenge. All the components of the arcade, including the runway, the scoreboard, the slides, and the metal balls, are placed in the box, which turns into the support for the scoreboard. All it takes is to follow the dashed lines on the box to tear off the right segments and fold them together following the folding lines. Besides keeping the balls inside the runway, the cardboard sides are useful to connect the runway to the scoreboard, thanks to the splits on their extremities. This light-hearted approach to packaging not only protects the food, it’s also a fun object that can be transformed into something else.

234

Reusable

235

Eco Packaging Now Tony Ibbotson Peng Chong Nowadays, the sales range of goods spans across the world. It is not difficult for us to drink Russian vodka in New Zealand or taste fruits from Brazil in Japan. Packaging exists everywhere. It exists on the shelves in supermarkets, in our fridges, cabinets, gifts, and cosmetics; even some fruits of farms need packaging. However, with today’s environmental issues becoming increasingly prominent, reducing waste, saving energy, and improving sustainability of the overall products and creating green packaging have become hot topics in the packaging industry. So how do designers find ecological ways to design packaging strategies that protect

the product while ensuring that the packaging is more sustainable and not harmful for environment? Contemporary designers are finding unique and multi-functional ways to manipulate materials, structures and uses to make packaging recyclable, biodegradable, and reusable. More than 100 brilliant ideas from all over the world are showcased in this book, which are presented in insightful detail with glorious full-color photography throughout.

This book will inspire both design creativity and reveal ways to help counter significant environmental issues facing the world today.

ISBN 978 1 86470 703 8 Format 260mm x 215mm Binding Casebound with jacket Pages 248 Illustrations Full color In bookstores September 2016 For publicity information contact Merry Lovell: merry@imagespublishing.com +61 3 9561 5544 Distributed in North America by ACC Distribution www.accdistribution.com To place an order contact ACC Distribution at +1 212 645 1111 or sales@antiquecc.com Distributed rest of world (excluding Australasia and Asia) by ACC Distribution www.accdistribution.com To place an order contact ACC Distribution at +44 (0) 1394 389 950 or sales@antique-acc.com Distributed in Australia by NewSouth Books To place an order contact +61 2 8778 9999 or orders@tldistribution.com.au Distributed in New Zealand by Bookreps NZ www.bookreps.co.nz To place an order contact Bookreps NZ at +64 9 419 2635 or sales@bookreps.co.nz Distributed in China by Beijing Designer Books www.designerbooks.com.cn To place an order contact Beijing Designer Books at +86 010 59626195 or import03@designerbooks.com.cn Distributed in Hong Kong by APD Hong Kong asiapubs.com.hk To place an order contact APD Hong Kong at edward_summerson@asiapubs.com.hk Distributed in South East Asia by APD Singapore www.apdsing.com To place an order contact APD Singapore at +65 6749 3551 or ian@apdsing.com