Fashion Inc.

Eilish is a big fan of ‘Seattle-born, LA-based’ brand label, The Incorporated. Founded by Mark McGinnis, it has grown organically since he soft-launched the label as a student at The University of Portland back in 2010. Between 2016 and 2019, he created seven full collections. During Eilish’s 2022 Happier Than Ever tour, she faithfully wore a spectrum of The Incorporated’s T-shirts with matching cycle-pants, all embellished with collaged imagery and ransom-note lettering. Their sustainable pieces are made up of dead stock and vintage fabrics reworked into one-off items. The Incorporated dressed Billie for the 2019 Variety Hitmakers Brunch at Soho House in West California, and the suit in which she chose to accept her Hit Maker of the Year Award was bigger and brighter than ever – a co-ordinating, upcycled, beige and tan, floral, pants-andjacket set, featuring a deconstructed zipper fastening, hung wide and long and worn over a white, supersized, rollneck sweater. She teamed it with a pair of Gucci’s Flashtrek sneakers with detachable, crystal, hiking links. It was a statement outfit, platforming Eilish’s eco-friendly credentials. It dazzled as well as declaring her environmentalist ethos.

opposite: Knockout – The 2019 Hitmakers Brunch. overleaf: 'Happier Than Ever' world tour, O2 Arena, London, 2022.