Business & Reference

How to create a successful companywide digital transformation? Bring all the employees on board. The much-needed digital transformation that organisations and companies have to make often causes tension and uncertainty for many. Besides finding the latest technologies and applying them, it is equally important to streamline internal processes and move the organisation to adapt to these new ways of working and thinking. Success largely depends on the willingness of all employees to participate. This book teaches how to place people first in a digital transformation process. It shows how to look at the relationship between people and technology and help everyone get on board.

Lannoo Publishers 240 x 170mm. 300pp. February 2023 £35.00, Paperback

Lannoo Publishers 240 x 170mm. 200pp. Available £35.00, Paperback

To ensure the well-being of the planet, we need marketing heroes on the barricades for a sustainable future. Research shows that more than 80% of consumers are looking at companies to take the lead in this transition. At the same time, it appears that less than 10% of the messages about sustainability are credible to the public. Speak up Now! helps companies seize this historic opportunity and shows how we can make the shift to a world where business success goes hand in hand with the survival of the planet.

Climate change is here. We are in the middle of it and cannot turn a deaf ear to the alarm bells that are sounding ever more compellingly. There is no more time to close our eyes and think the problem away. No, if we don’t want to burden future generations with insurmountable problems, we need to take action... and right away. Cathy Macharis, professor of Sustainable Mobility and Logistics at the VUB, puts her finger on the problem and translates meeting the climate goals - which for greenhouse gas emissions implies a reduction by a factor of 8 - into a concrete and sustainable mobility plan to which everyone can and will have to do their bit. In 8 A’s a (Awareness, Avoidance, Act and Shift, Anticipation, Acceleration, Actor involvement, Alteration and All in love!), a plan of action is comprehensively proposed, starting with a change in mentality. This discourse advocates urgent but achievable change, without finger-pointing, hysteria or the pessimism so often inherent in the climate debate.

Stichting Kunstboek 240 x 170mm. 152pp. February 2023 £25.00, Paperback