Rocio Santos - Collaboroo (UX UI Design Project)

Great things happen when people collaborate.

R O C I O S A N TO S / U X D E S I G N F I N A L P R E S E N TAT I O N / N O V 2 0 1 8

W H AT I S C O L L A B O R O O ?

3

C O L L A B O R O O is a collaboration tool for creatives that allow them to find clever collaborations & partnerships with fellow artists, their local art community and businesses.

A NORMAL UX JOURNEY

Ideate

Research

MY PERSONAL JOURNEY

Design

Conceptualise

A NORMAL UX JOURNEY

MY PERSONAL JOURNEY

THE REASON

THE REASON

THE REASON

THE REASON

How?

10 P R O B L E M S TAT E M E N T

Digital artists don’t have a way to connect with each other Creatives don’t have a way to connect and collaborate with their local community, not-for-profit organisations, businesses and local government.

HYPOTHESIS

I believe that if tech-conscious creatives have an easy way to connect with their local art community, partner up with businesses or join collaborative projects they will increase personally and professionally as well as their community.

User Research

METHODS USER RESEARCH

METHODS USER RESEARCH

Interviews

Online survey

6 INTERVIEWEES

33 ANSWERS

METHODS USER RESEARCH

Who are them?

Interviews 6 INTERVIEWEES

2 Artists 3 Business Owner 1 Art Teacher 3 Spanish Speaking 17 Artists 2 Females 8 Digital Media Artist 4 Males 1 Creative 7 “Others”

Online survey 33 ANSWERS

USER INTERVIEWS QUOTES

"Connection is about two and we didn't connect"

“In order to connect I need to change myself and my judgemental mentality”

PA U L A , 2 9

ALEX, 32

“The ecosystem here in Melbourne push you to be creative, therefore I push myself”

RICARDO, 30

“I would like to join a group in safe environment”

“When it’s about people, I follow my guts”

“My goal is pursuing and observing the arts, in a social and recreational way”

S T U A R T, 4 6 G A B Y, 5 0

OLIVER, 35

17 SURVEY INSIGHT

“Artists are in most part introverts. Rarely will you find extroverts, and when you do usually they are the most successful” Anonymous (Online survey)

ART/PHOTO EDITTING / COMMUNITY APPS

C O M P E T I T I V E A N A LY S I S

MARKET PLACE

NICHE ART / COMMUNITY

Happy Place

COMMUNITY FEEDBACK

SHOWCASE PORTFOLIO

C O M P E T I T I V E A N A LY S I S COLLAGE COLLECTIV E

SYDNEY COLLAGE INSTAGRAM SOCIETY6 SOCIETY

x

x

Closed circle groups

x x

Geography location/ Melbourne based

x X x

Direct Message Social pro le

PICSART

X X X

X X X X

X x

x

x x

Easy connecting with other users / artist

x

Nice design, user friendly

x x x

Get feedback

x

x

x

x

x

X

X

x

X

x

x

X x x

x OPORTUNITY

fi

X

x

Create your own digital art Artist focus

TAYASUI

x

Easy to login

Show your portfolio

BEHANCE

X

Feed of posts Categorized content

ETSY

x

x x x x

x

MY UX JOURNEY

ART/PHOTO EDITTING / COMMUNITY APPS

C O M P E T I T I V E A N A LY S I S

10 Million+ MONTHLY ACTIVE USERS

Young users Editting apps more for editing selfies MARKET PLACE

NICHE ART / COMMUNITY

Happy Place

COMMUNITY FEEDBACK

SHOWCASE PORTFOLIO

N E W C O M P E T I T I V E A N A LY S I S

SPECIFIC NETWORK COMMUNITIES

MARKET PLACE

NEW Happy Place

EXAMPLE OF ART COMMUNITY BENEFITS

SHOWCASE PORTFOLIO

N E W C O M P E T I T I V E A N A LY S I S

COMMUNITY QUESTIONS & FEEDBACK

Mighty Networks: new social network totally re-imagined for deep interests on mobile

N E W C O M P E T I T I V E A N A LY S I S

R E M I X F E AT U R E

HITRECORD: is a new kind of online community, working together as a production company. They make wide variety media together for example short films.

N E W C O M P E T I T I V E A N A LY S I S

Vampr: is the tinder of music world, is an app that helps you discover, connect and collaborate with fellow musicians, the music industry and music lovers alike.

N E W C O M P E T I T I V E A N A LY S I S

HEY VINA: Your fave app for women's friendship! Swipe to meet new friends, join communities, take quizzes, & read awesome articles to live your best life.

Synthesis

AFFINITY MAPPING

MAIN FINDINGS

Creatives know the benefits of being connected

Willing to change or improve behaviour in order to benefit themselves and others

The persons they trust the most for advice is uni friends, work mates, other known artists.

OTHER FINDINGS

• Some creatives are not interested in any type of connection • Connecting is very hard • Creatives are curious about connecting with other creatives but don’t know how to do it • Most of the interviewees uses an online platform to showcase their work • Melbourne is an inspiring place for foreign artists • 10 of 36 persons find helpful offline meet ups, specially those who created / organised the event • There’s too many Facebook art groups, no real connections, more reliable communities • Meeting artist locally isn’t easy

Thomas Pratt aka “The Artist”

E M PAT H Y M A P P I N G

Melissa Grim aka “The business Owner”

E M PAT H Y M A P P I N G

Sheila Mar aka “Art lover”

E M PAT H Y M A P P I N G

USER STORIES

As an artist, I want to get feedback of my work from other artist, so I can improve myself.

As an artist, I want collaborate in big art projects, so my portfolio as an artist increases.

As an artist, I want to be able to ask questions about their creative journey to other artist, so I can set up a creative routine.

As an creative, I want to be able to sell my artwork to persons who values art, so I feel more happy of what I do.

As a decoration studio owner I want to connect with local artists so I can partner up with them to do workshops, classes, and different events.

As a coffee shop owner I want to buy art from local artist so I convert my coffee into a gallery supporting my own community.

As a business owner I want to connect with notfor-profit organisations that focus on the art community so I can invest in the projects.

As a bank company we would like to have a graffiti wall four our women in business conference

As event planner from the local council, we would like to create placemaking projects so we invite our local artist to participate and get funded

As a disability art teacher I would like to collaborate with local artists so my students learn the latest techniques.

As a person interested in art, I would like to buy affordable art to support my community.

As a scrip writer I would like to connect with a local artist to collaborate on a video animation about gender.

USER JOURNEY MAP

Scenario: Thomas is looking to connect with another artist and get involved in his local art community in some form of collaboration

Goals: Be more actively creating, get feedback or get a mentor, support community, sell his artwork, increase professionally

STAGES

PLAN

ACTION

CONNECTION

RESULT

OVERALL BENEFIT

TIME

DAY 1

DAY 5

DAY 5 (After the event)

DAY 60

DAY 90

He researchs online to find events, go to facebook, then evenbrite then goes to meetup.com

He eventually finds and event, book an art related event In Melbourne, It’s a drawing class.

In the art class, he meets an art teacher who is working on new techniques to teach in her disability art class, so her students get more involved in their projects. They interchange phone numbers for a future collab.

He ends up doing a collaboration class with his new contact as a way of learning teaching skills. At the end Thomas,, the teacher and the alumni is very happy with the result.

After his participation in his local community months ago, he got offer to curate the new alumni final exhibition.

• Too many unreliable platforms to search for local event • Too much time spent on just looking

• He is unsure what to expect from the event • He doesn’t learn anything new cause he know how to draw he just signed up to meet people • He is introvert so is hard for him to talk to people

• He doesn’t know what to expect from his new contact • Takes a lot of time to his new friend to comeback to him • He doesn’t know what he will receive in exchange for his skills

• He is afraid of teaching • He doesn’t know the impact of his new collaboration

• So much time happen since he tried to help his community that he will think twice to do another collaboration, cause isn’t easy.

ACTIVITY

PAINPONTS

A

EXPERIENCE

OPPORTUNITIES FOR IMPROVEMENT

• One platform to look for art related events • Suggestion for other things rather than events, could be workshops, projects, business, etc

• Now beforehand your other collaborators, potential clients etc so you can do a research on what to talk • Get notifications of the benefits of giving back, long term rewards

• Shorten the timeframes to do the collaboration.

• Know before hand the project you are about to be involved • Get community points, stars, medals

• Know the impact of your collaboration beforehand • Tell you how many skills you can gain because of this action.

• Get feedback from your friends

Developing a solution

40 ASSUMPTIONS RECAP

1. A platform that connects only digital artist 2. A creative platform for digital artist that allows them to create and edit their art and also can share, publish and get feedback.

3. A digital gallery for local artists to sell work locally

MY PERSONAL JOURNEY

ERDőS NUMBER

The Erdős number describes the "collaborative distance" between mathematician Paul Erdős and another person, as measured by authorship of mathematical papers.

COLLABOROO

COLLABOROO Great things happen when people collaborate.

M V P M AT R I X

Nice-to-have F E AT U R E D A RT I S T

N O T I F I C AT I O N S A B O U T T H E BENEFITS OF COLLAB

REWARDS CHALLENGES

A RT C R E AT I O N T I P S COMMUNITY FEEDBACK

USER ACHIEVEMENTS

ARTIST PROFILE V E R I F I C AT I O N

SOCIAL MEDIA LOGIN

M AT C H F E AT U R E

Easy

Hard TRACK A PROJECT

PROFILE C H AT EVENT LISTING PROJECT GALLERY

R E M I X F E AT U R E

BEHANCE/CARGO COLLECTIVE/ D R I B B L E I N T E G R AT I O N

E-COMMERCE

A RT W O R K R AT I N G

GALLERY S E A R C H / F I LT E R G E O L O C AT I O N F I LT E R

Must-have

WIREFRAME

I N F O R M AT I O N A R C H I T E C T U R E

WIREFLOW

PA P E R P R O TO T Y P E

LOW-FIDELITY PROTOTYPE

FEEDBACK, CHANGES

I don’t know why I’m selecting this now, will this change my experience later in the app, can I change my selection later?

I am on “art section”, which might be other people’s art, or it could be mine since I choose “creative” option earlier.

I could find were to collaborate but the text was a bit unclear weather I was creating my own projects for other to collaborate on, or searching for an existing one.

S E C O N D I T E R AT I O N

AFTER FEEDBACK

ON-BOARDING INTERACTION

A NORMAL UX JOURNEY

MY PERSONAL JOURNEY

What Solution I Want?

What Problem I Have?

MANY SOLUTIONS? What Start Again?

New Idea For My Product!!!

The Solution

Doubts?

Many Doubts!

Ideate

Research

Design

Conceptualise

Thank you