For/By Women Information tool with a mission of closing the gap of underrepresented women in technology
By Rocio Santos
Australia Tech Ecosystem
Culturally & linguistically diverse communities
We have A lot to do
Women People with a disability
Underrepresented female â€¨ communities
Aboriginal &â€¨ Torres Strait Islander
Who is doing what… *Research: “Using CSR and philanthropy to close the gender gap in tech “ by Melinda Gates (philanthropist) and Kevin Sneader (global managing partner, McKinsey & Company).
Reasons why this problem it’s happening Lack of interest Gender Bias
Not choosing to Studying Tech
New entering the Workforce
Lack of communities
Industry experience STEM Education
Work Place bias
All types of women
All types of women
Problem Statement There’s a lot of knowledge barriers that non-tech women face when they are looking to transition into tech. The barriers are such: • Lack of information in one place about tech careers • Lack of role models / examples • Tech misrepresentation
Solution An easy to understand platform for non-tech women. • Clear pathways • 101 info of what’s happening in the tech space • Connecting Bridge with women interested in tech with the women in tech.
Why are we solving this?
â€˘ Help reduce underrepresentation of women in tech â€˘ Removal of entry of these women will also remove barriers of other women
Greater gender diversity is linked to greater profitability.
There is already momentum around diversity
The sector is on demand for a talented pool
The Product will be
Safe space A community dedicated to all nontech and tech women
• • • • •
101 Tech Guide: What is tech where to study career paths affordable courses comparisons
Amplify Women’s Voices: Stories of other women doing great things in technology
Language Support: Spanish/english To begin with
Competitiveâ€¨ Advantages 1. Women Love TECHâ€¨ Is the only platform that shares news but those are for people in the industry already 2. Closed communities with difficult access to information 3. Websites are just focusing on coding gap but tech space is bigger 4. Non existing platform of guiding you through tech space
Vision Aim to create a better inclusive world
Mision Close the women gap across the technology sector
Business Model • Validation: Free Model • After that a Freemium Model that potentially could charge a subscription fee • Potentially reaching to 1/3 (19,259K) of the total of young women from 25-35 yo of just Inner Melbourne with a $1,039 (total median personal income per week) https://myvictoria.vic.gov.au/
Market Adoption Existing female-only websites • Code Like A Girl Melbourne (2,786 members) • Women in Product (1,559 members) • Ladies That UX Melbourne (2,037 members)
Bootcamps and other online learning platforms that want to empower women Job consulting agencies
• Facebook Groups • Instagram • Linkedin
Success Metrics •Number of subscriptions •Page views •Number of click on Affiliate Market Links •Reviews
“The future is intersectional” Culture Amp
Check out our Product Management student, Rocio Santo's unique personal project.