Abyssinia Business Network / ABN / MAY 2019

Beefing Up Leather Products

Sol Image 2 nd YEAR NO 18

Ethiopia 40.00 birr , USA 5.00 $ , Europe 5 .00 Euro , South Africa 25.00 Rand , Kenya 500 Sh ,UAE 10.00AED

ግንቦት 2011 / MAY 2019

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Abyssinia Business Nework ግንቦት 2011 / May 2019

Abyssinia Business Nework ግንቦት 2011 / May 2019

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Editorial Team

MANAGING DIRECTOR Daniel Tiruneh

MANAGING EDITOR Getachew Alemu

EDITOR IN CHIEF Aklile Tsige

CONSULTANCY Zeima Ahmed

STAFF WRITERS Mekonnen Hailu Ketema Kebede Chacha Hiwot Salelew

Teshome Fantahun

REPORTER

Josephine Wawira Kamba Anthony Joseph Oduha

Designer Daniel Tiruheh Photo Sol Image

Distribution Hailu Abesse

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Ethiopia Culture And Tourism Addis ababa police Commission Ethio Great Investment Support Service PLC

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Abyssinia Business Nework ግንቦት 2011 / May 2019

ABN : EDITORIAL The theme of this editorial is inspired by the engagement of the renowned Ethiopian worldclass athletics champion and business tycoon, Haile Gebresilassie in building schools in a remote area at Wag HImira Zone, Amhara Regional State, where many primary students are studying under shades of trees and canvases.

Although Haileis hardly known for his involvement in social corporate responsibility, his move on changing the distressing and discomforting school climate in the specified area is very much hailed by large segment of people.

Haile’s unwavering commitment to lighting up the education quality level in the area is one of the jobs expected from private businesses since the Ethiopian government or regional administration cannot lend hands to curb every kind of socioeconomic challenges the society is faced with.

Well-known that throughout its history Ethiopia has been blessed with truly great children. From heroes who paid bitter-sweet sacrifices on battle fields to safeguard the nation, it has given birth to children who had contributed significantly to its overall social, economic, cultural and historical development.

Hence, we all are grateful for what Haile G/ Sillassie is doing to help his people get better education, life and hope so that citizens could, in turn, shoulder responsibility to carry out activities aiming to build a healthy and ultimately wealthy nation.

More importantly, this great job will undoubtedly remain exemplary, a source of inspiration to many other business icons to take such humanitarian measure and tackle various socio-economic problems our citizens suffer from.

Abyssinia Business Nework ግንቦት 2011 / May 2019

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CONTENTS

36 10 Questions ?

06 20 32 Beefing Up Leather Products

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Beefing Up Leather Products

By Aklile Tsige It has been much-trumpeted that Ethiopia stands first in Africa and tenth in the world for its cattle resources; nevertheless, it remains a paradox that its citizens are still suffering to harness this rich potential due to various reasons. Many Ethiopians are unable, or unwilling to buyleather and leather products such as leather jackets, shoes, handbags, wallets and the like. How is the Ethiopian leather products market going? Why people prefer mainly to get imported shoes? What are the bottlenecks and the prospects in the sector? AklileTsige takes up the story.

Throwbacks at over 100 million cattle, sheep, and goats.While the country’s cattle hides have no particular distinction, the skins of Ethiopia’s highland sheep are prized for their combination of softness and strength.

The leather value chain begins with themeat industry, which is still largely a backyard affair in rural Ethiopia, although some formal abattoirs exist. Traders collect hides and skins fromhomes and rural butchers, store and sell them to tanneries,which move them through the processing stages: frompickle to wet blue, crust, and finally coated or finished leather.

“Whether you’re going on a dinner date or to an event, a leather jacket is the perfect go-to piece of outer wear. If you’re running late and don’t know what to wear, throw on a striped shirt and leather jacket. You’re guaranteed to look chic and polished.”

Each stage involves progressively greater skill and higher technology, 06

Abyssinia Business Nework ግንቦት 2011 / May 2019

including advanced chemical inputs. The high degree of informality of much of the meat industry, as well as the large number of animals suffering from skin defects, have long created challenges for tanneries to secure adequate supplies of high quality hides and skins.

The production of leather and leather goods has a long tradition in Ethiopia. History has it that the first formal sector tannery, Addis Ababa Tannery, was established in 1925 by two Armenian entrepreneurs and is still in operation. Other tanneries followed in the 1920s and 1930s, and in 1949, the Addis Ababa Tannery set up the TikurAbay Shoe Company.

According to a joint research conducted byGirum and Schaefer, (2015), during the reign of Emperor Haile Selassie (1930– 1974), Ethiopia’s leather sectorexhibited expansion trend.

The government

established a Livestock and Meat Marketing Board in 1964 “to improve the collection, preservation and trading of hides and skins” and began to regulate the sector. A large, vibrantcluster of artisanal shoe and leather products workshops grew near Addis Ababa’sMerkato area, one of the largest markets in Africa.

When the Derg took power in 1974, it expelled foreign entrepreneurs and nationalized their assets, establishing the National Leather and Shoe Corporation to oversee eight formal sector tanneries and six large shoe factories .When the Derg regime itselfwas toppled in 1991, the National Leather and Shoe Corporationwas broken up again and sold to private investors.

A research carried out by Sonobe, Akoten, &Otsuka in 2009 stated thatby 2000, Ethiopia had more than a thousand local shoe manufacturers, Most were small-scale craftsmen, but the sector exhibited a classic dualism, with a sizeable informal, artisan sector alongside a small number of fairly large firms with long histories, most newly privatized.

Despite the large footwear cluster in Addis Ababa, most of Ethiopia’s leather was traditionally exported semi-processed, mainly to high-end Italian and, laterto Chinese tanneries that finished the leather.

Yet the government was aware that finished leather can be worth up to ten times the value of “wet blue” hides. In 2002, Ethiopia’s Industrial Development Strategy highlighted the potentialof meat, leather, and leather products as one of the center pieces of the agriculture-led development strategy Back in 1970s or 80s, when some of the shoe producing firms likeDarmar and Anbessa Shoe Factories were popular in Addis Ababa, most of the shoes the customers wanted were said to be made with real leather from cow hides despite their design and beauty, according to some senior citizens who used to buy those types

of shoes for themselves and families.

Leather jackets and handbags production in Ethiopia had also shown gradual improvement in terms of quality, design and market demand. Until recently these commodities were not widely seen and sold everywhere as they were not well supported by modern technology to maintain quality and beauty.

Modern Trend As so many African producers of rawmaterials have found, having a commodity in abundance does not necessarily make it easy to plot an industrial strategy by simply adding value. Still, South Africa aside, Ethiopia has gone further than any other sub-Saharan African country to move up the international value chain for finished leather and leather products.

The first step in crafting a

leather sector industrial policy was a locally-owned decision to diagnose the sector’s challenges andcreate a strong vision for the future. Ethiopia’s Industrial Development Strategy was produced in 2002, just after Ethiopia’s leathershoe producers had been hit by the “China shock” from trade liberalization.

Already in 1998, the Ethiopian government established the Ethiopia Leather and Leather Products Technology Institute to provide technical support to the sector. Initially under the supervision of the formerMinistry of Trade and Industry, the institute was charged with training, conducting research and development, and providing consultancy services to leather and leather products producers.

The institute; therefore, was reorganized as the Leather Industry Development Institute (LIDI) in 2010, with an expanded mandate to be the lead agency in the sector.

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Melat and her friend, Beza were “I know Ethiopian shoemakers and leather jacket window-shopping at aleather products shop under Addis Ababa National producing companies are coming up with snappy, Stadium. Minutes later they entered exquisite and cozy products, but the price forbids me the shop, throwing eyes to the left, and right, up and down where various to buy one.” Says Liya. types, colors and sizes of handbags, leather jackets, wallets and belts are displayed. Both finally got out of the Established in August 1997as it also generates high returns shop holding two full large-size plastic the leather wing of MIDROC to investors. The sector is also Ethiopia,Ethiopia Leather Industry enjoying significant international bags. plc.(LICO) to manage and operate comparative advantages.

“Leather jackets can be worn at all two tanneries and a leather garment times of the day and for any occasion. and leather goods manufacturing Particularly, owing well known On top of that, they can be worn in factory that were acquired from the sheepskins (in terms of quality, nearly every season.” Said Melat, Ethiopian Privatization Agency. thickness, flexibility, strength and and went on to say, “Although they’re Production and export of finished compact structure) that are very pricey, their versatility is guaranteed sports and dress gloving leather suitable for the production of high to pay off. If you’re willing and able to from sheepskin, finished shoe upper quality leather garments, gloves invest in one, you won’t regret it, which from goat and sheepskin, finished and other leather goods apart from creating more opportunities in the is why we’ve rounded up many reasons goat suede, and cow hide crust. world market make the country the to justify the idea of spending so much One of the foreign investments right place for leather industry. on a single item.” in the sector include Huajian, a government’s Beza on her part indicated some of Chinese shoemaker producing for Furthermore, brands like GUESS, Calvin Klein, investment friendly policies and the reasons why she preferred leather jacket produced in Ethiopia. “Whether Nina and other branded items, set strategies along with the duty free access for markets in USA you’re going on a dinner date or to an up its factory in Ethiopia in 2011.

This was, indeed, followed by a and EU markets are sector’s good event, a leather jacket is the perfect go-to piece of outer wear. If you’re second Huajian factory in August opportunities for investors. running late and don’t know what 2016 in the firm’s own industrial to wear, throw on a striped shirt and park on the outskirts of Addis Not only these, the enabling and leather jacket. You’re guaranteed to Ababa. Today the two Huajian conducive atmosphere in terms of factories together provide direct provision of incentives, including look chic and polished.”

Currently Ethiopian made leather and jobs to more than 7,000 Ethiopians. duty exemptions on capital goods and five-plus years of an income leather products are exported in large volumes to high quality demanded According to LIDI, the leather and tax holiday as well as the political markets in Europe and other parts of leather product exports have been and economic situations are the the world. And it is not now surprising showing substantial increment other positive aspects of investing to see Ethiopia’s leather products in year in year out, and significant in Ethiopia. some of the largest shopping malls of achievements are registered in Italy, United Kingdom, North America, increasing export volumes, and Shoppers have also a more vegan sensibility about what goes on Canada, Germany, Japan, China, diversifying goods.

Vietnam, and Thailand and in many Ethiopia’s leather industry, as their feet, demanding shoes with African markets such as in Kenya, it bases on country’s livestock non-animal elements like canvas, Sudan and Uganda. Consequently, resources, has sizable investment microfiber and plastic. Making the sector is registering encouraging potential and business opportunities. the choice easier are advances in development and showing promising And investing in the sector does the quality of fake leather, which not only benefit the country but is now so good most buyers can’t export revenue.

Abyssinia Business Nework ግንቦት 2011 / May 2019

distinguish it from the real thing.

Nowadays it’s common to see particularly the young generation buying and wearing shoes made up of canvas and plastic, blaming the design, beauty and ingenuity of the shoes made at home. Added to this, those imported shoes respond their needs in fashion pack.

Addis Ababa University students Haregeweyin and Liya strongly hold beliefs that shoes made up of canvas or plastic give them smooth, simple and comfortable feelings, and the

price of most leather products, even if they are genuine ones, are unfair and unaffordable. “ I know Ethiopian shoemakers and leather jacket producing companies are coming up with snappy, exquisite and cozy products, but the price forbids me to buy one.” Says Liya.

“Although I prefer canvas or plastic shoes for most occasions, I also like to wear genuine leather jackets made here in Ethiopia because, I believe, it makes me more beautiful and elegant,” said Haregeweyin (laughing).

Getachew, a government employee is very candid to tell that his monthly income doesn’t allow him to buy a leather jacket he’s been dreaming of for long. But a new day has come when the organization he’s working at arranged a credit sale with a famous Leather and leather products industry.

“Thanks to my organization, I have finally managed to wear a genuine leather jacket with a design I adore.” Getachew noted, and added, “you know such beautiful leather jacket can be worn anywhere, in any occasion with any types of apparels.”

In light of the voices heard from the manufacturers, sellers and buyers sides as well as experts in the field, the leather industry in Ethiopia has faced with several challenges that include quality and quantity supply of raw hides and skins, the technology to overcome the surface defect of hides and skins, weak value chain linkage among stakeholders, and pollution problem of tannery wastes and their high treatment costs are among others.

Despite the cloudy landscape in the industry, there also seems to be light at the end of the tunnel. Availability of skilled manpower, inflow of support market like chemical companies through bonded warehouse, inflow of slaughter house investments across the country and high demand for Ethiopian hides and skins still remain to be good opportunities for both local and foreign investors to embark on these yet-an-untapped resources.

Fashionista girls like Haregeweyin andLiya need to remain optimistic to get the leather handbags, leather jackets and other leather products they are looking for with reasonable price and quality as long as theinvestment flow in the sector rises and the challenges are alleviated.

Sol Image Abyssinia Business Nework ግንቦት 2011 / May 2019

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MICE,

Our Nation Kumneger Teketel By staff writer Though the hospitality industry has taken a new dimension ahead, we in Ethiopia are a bit lagging behind from celebration of its full advantages. African economies are already dragged to the global investment map, and also adding continental voice in global issues.

A lot has been said and written on Ethiopia’s blessings in natural, historical and cultural tourism attractions. Various policies and strategies have also been designed and implemented to exploit its immense resources in the sector. Despite nation’s aspirations in tapping its rich tourism resources, the Meetings, Incentives, Conference and Exhibitions (MICE) tourism has not been paid due attention unlike the leisure tourism.

KumnegerTeketel W/Gabriel,Managing Director and Lead Consultant of OZZIE Business & Hospitality Consultancy and International Events Companystated that Ozzie exclusively hosts Hotel Show Africa- Hospitality Investment Trade fair and MICE East Africa- Meetings /Travel Industry.

This globally trending shift has added a new industry frontier to the existing leisure tourism. MICE are the new tourism concept arrived in our modern times. At this particular era, the hospitality industry has reached a new height where it can yield much more to economies.

Therefore, MICE which is complementary to conventional leisure tourism is a growing industry with promising opportunities to our nation and the continent.

It is three years since Ozzie Business and Hospitality Group, as an industry player, has been advocating a flexible turn to the utmost exploitation of MICE industry. It is with such a great pleasure that the company pioneered in organizing MICE East Africa editions.

MICE’s industry concept has already been recognized and become familiar among stakeholders.

So far Ozzie has undertaken three MICE East Africa edition &six Hotel Shows that has brought together over hundreds of exhibitors 10

Abyssinia Business Nework ግንቦት 2011 / May 2019

presenting latest products and services in the global hospitality industry. Several international hospitality brands have created exposure and global value chains besides sideline discussions and forums.

Yet, for Kumneger, the nation could lure multiple benefits with a closer understanding and support of the industry, describing it as a “new industry frontier”.

The success in attraction of industry players sends clear signal that suggest launching such constant platform is an essential element to integrate Ethiopia to the international meeting industry.

Coming up next is one of the largest trade shows in Africa, the 7th Hotel

Show Africa to be organized by Ozzie international. This is a big event where 180 international and local companies and 340 brands participate from June 20 to 23, 2019 at the Millennium Hall, Addis Ababa, Ethiopia.

Exhibitors expected to take part in the 7th Hotel Show include, among others, airlines, furniture fixtures and equipment, operating equipment, hotel & resorts, interior designs and decoration, architectural design Mechanical & Plumbing technology, electrical& lighting technology, finishing & construction materials installation companies & testing IT

technology & testing companies, Security & Safety companies wellness companies and forums on Hotel Development & Marketing.

Even though the MICE concept arrived late in Ethiopia, a fast embrace can help to set off equal growth with all respective sectors.

At this particular stage when the country is thriving to captivate investors to industrialization and increase hard currency earning, MICE is beating two targets with a stone. It’s also crucial to provide incentives for investments in facilities that accommodate the

new tourism dimension.

More importantly, the introduction of such new trends in Ethiopia helps stakeholders in the sector gain experience from highly developedexperts, and alleviates challenges faced with the ever growing hospitality industry in Ethiopia.This booming of hotel construction blended with the ever increasing global and local conferences being held especially in the capital Addis Ababa,paves ways to put in place the knowledge and experiences gained from MICE events Ozzie is bringing every year.

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ECONOMIC DEVELOPMENT

IN A DIGITAL WORLD PROSPECTS, PITFALLS AND POLICY OPTIONS By staff writer Digital technologies have already transformed how people communicate, learn, work and shop. They are also changing the geography of economic activity through their impact on corporate strategy, investment behaviour and trade flows. From a development perspective, the promise of digitalization is that it will open new sectors, promote new markets, boost innovation and generate the productivity gains needed to lift living standards in developing countries.

Fulfilling this promise of a new digital future will, for many developing countries, require an ambitious programme of infrastructure support and skills training. However, assessing the wider use and impact of these new technologies, particularly with respect to the 2030 Development Agenda, cannot be divorced from the economic environment in which they are nested.

As discussed in previous Reports, today’s hyperglobalized world has become more unequal, unstable and insecure: rent extraction has become an acceptable feature of doing business at the top of the corporate food chain and unchecked competition has made for precarious working conditions for many at the bottom. As a result, the gains 12

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UNCTAD

from technological progress and open economies have been captured by a small portion of society, while their costs have been carried by an increasingly frustrated majority. A key question therefore is whether, given this “winner-takes-most” environment, the spread of digital technologies risks further concentrating the benefits among a small number of first movers, both across and within countries, or whether it will operate to

disrupt the status quo and promote greater inclusion.

If history is any guide, while skill development and infrastructure provision will be necessary for helping developing countries integrate into the digital economy, ensuring developmental benefits from digitalization will require a more comprehensive. strategy and a much fuller range of policy measures. Among the

UNCTAD

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most critical additional policy challenge is that of adopting competition and regulatory frameworks to address potential adverse effects on market structure, innovation and the distribution of gains from digitalization. The combination of network effects and rentseeking behaviour associated with the digitization of data that transcend borders, must also be closely monitored and carefully managed. Accordingly,

developing countries will need to preserve, and possibly expand, their available policy space to effectively manage integration into the global digital economy.

Another critical challenge will be harnessing new digital technologies to local development capacity so that developing countries can enjoy rising shares of value added in manufacturing and service activities. TDR 2017 examined this challenge with specific reference to robot-based automation;

this chapter examines how a broader set of digital technologies, from computer-aided design to big-data analysis, could transform the entire manufacturing process. The chapter uses the value chain framework to explore the potential for, and the risks to, developing countries from using new digital technologies.1 It argues that digitalization and the associated erosion of the boundary between industry and services may make value chains shorter, customized production possible and smaller

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production runs more profitable by allowing for the design, production and post-production segments of the manufacturing process to be more closely interwoven. This could either open new manufacturing possibilities for developing countries or reduce some that are currently available.

Whether the high value added preand post-production segments move to developing countries will depend on the governance of these chains, the structure of markets, the bargaining power of local firms and policymakers and the policies employed to effect a more strategic pattern of integration into the digital economy.

The wider use of digital technologies is still unfolding, particularly in developing countries, and their precise impacts remain uncertain. A clear understanding of the channels through which these technologies may affect income generation in developing countriesis crucial to monitoring and influencing these effects.

The next section examines some of the channels through which digitalization may affect the various segments of the production process, the way it is organized through value chains and the possible distributional consequences. The key takeaway is that by making the various segments of the process more closely interwoven, digitalization alters the distribution of value added in value chains. This may provide developing countries with new opportunities for upgrading towards high value added segments of the manufacturing process, especially if they can leverage data on market demand for design and manufacturing decisions. However, control over both design and marketing processes is required for this, and this has been constrained by monopolies driven 14

by intellectual property rights, as noted in TDR 2017.

To date, the evidence suggests that both labour and local producers in developing countries are being squeezed, particularly in the production stages of these chains. the policy options that might facilitate wide diffusion and adoption of new digital technologies while ensuring an equitable sharing of their benefits. It argues that efforts towards bridging digital divides and building digital capabilities need to be complemented by adapting innovation, industrial and regulatory policies to a digital world, including in an internationally coordinated way through South– South and broader multilateral cooperation. It also cautions against a premature commitment by developing countries to trade and investment rules driven by one-sided interests and with longterm impacts. South–South digital cooperation is suggested as a way forward for developing countries for building their digital capacities.

Digital technologies in value chains: Potential opportunities for income generation and upgrading

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Digital technologies are based on information that is recorded in binary code of combinations of the digits 0 and 1, also called “bits”, which represent words and images (Negroponte, 1995).

This enables very large amounts of information to be compressed on small storage devices that can be easily preserved and transported, and reduces the costs and accelerates the speed of data transmission.

The industrial use of these technologies is currently at different stages of readiness.

Industrial robots have experienced rapidly growing deployment, especially since 2010, even though they have remained concentrated in developed and a few developing countries at more advanced stages of industrialization (TDR 2017). The use of additive manufacturing (or 3D printing), is at an even earlier stage but is also growing rapidly.

But this growth depends on the expiry of some core patents; currently, the more accessible 3D systems use technology that is somewhat dated, whereas frontier 3D systems for professional industrial use remain expensive

(Ernst and Young, 2016). Wider accessibility is expected for this technology over the coming decade (WEF, 2015; Basiliere, 2017) as well as for big data and cloud computing (Purdy and Daugherty, 2017) and for AI (WEF, 2015).

The distribution of value added and upgrading in traditional value chains The international division of labour is increasingly structured around global value chains (GVCs) (TDR 2002, 2014; World Bank et al., 2017). Participation in these chains by developing countries is expected to attract more foreign direct investment, provide easier access to export markets, advanced technology and know-how, and generate rapid efficiency gains from

from participation in value chains (TDR 2016),3 policymakers should also continue to look for ways to establish domestic forward and backward linkages that facilitate a rising share of domestically generated value added, encourage more widespread transfers of technology and diffusion of knowledge, and support economic diversification and upgrading towards higher value added activities that rely on more sophisticated technology and skill sets. The

evidence indicates that only a small number of developing countries – mostly in East Asia – have been able to build such linkages and achieve upgrading within GVCs (TDR 2016).

Divergence between expectations and outcomes from participation in GVCs is, in part, a reflection of the fact that the private interests of international firms do not necessarily coincide with the Continue page 22

specializing in specific tasks, appropriately guided by the “lead firm” in the chain. Such participation is seen as particularly important for developing countries with small domestic markets whose firms confront a range of technological and organizational constraints stemming from the fact that the minimum effective scale of production often far exceeds that required to meet their prevailing level of domestic demand.

This has meant that policy objectives are usually focused on providing an attractive business climate for the lead firm (including adequate infrastructure and a sufficiently trained labour force) and avoiding any restrictions on the free flow of goods and finance that connect suppliers along the chain.

However, in the absence of solid evidence on significant “spillovers”

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Ethiopian Real Estate Development Overview Collab . rahel@elilitapropertyservices.com No list of business opportunities in Ethiopia would be complete without the juggernaut: Real Estate. The real estate market in Ethiopia has been incrementally heating up and not only in the capital city Addis Ababa, but throughout the country.

It has been attracting capital from domestic and foreign investors due to the rapid urbanization and severe housing problems facing the citizens.

The real estate sector has contributed over 12.5 percent to the domestic growth of Ethiopia in the past ten years.

Whereby Real estate is “property consisting of land and the buildings on it, along with its natural resources such as crops, minerals or water; immovable property of this nature; an interest vested in this (also) an item of real property, (more generally) buildings or housing in general.

Also: the business of real estate; the profession of buying, selling, or renting land, buildings, or housing.

Being a property developer is not the only way to amass a small fortune from the Ethiopian real estate. Simply buying property, renting it out for about 6 months to a year then selling it is a great way to optimize the use of your savings in the bank.

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Home and land prices have been going up by more than 50% in one year and it is now cheaper to buy property in the developed world than it is in some cities of Ethiopia.

For example a 500 square meter plot in Addis Ababa’s Bole area with a demolishable home is selling from 13,500,000 ETB or 500,000 USD to 27,000,000 ETB or 1,000,000 USD. In the Merkato area of Addis Ababa, a 500 square meter plot is selling for 189,000,000 ETB or 7,000,000 USD. Buying condominiums for cheap, simply but beautifully designing the finishing work, furnishing it and renting it out weekly or monthly to foreigners is also another great way to make use of money sitting in the bank.

Some examples: a standard 300 square meter G+1 villa house in Addis Ababa’s Ayat bought for 460,000 ETB or 17,037 USD in 1996 is now selling for 9,000,000 ETB or 333,334 USD to 13,000,000 ETB or 481,482 USD, that’s an average of over 2000% increase of value.

As an investor with disposable cash, ones first job is to protect its value, and if the money is sitting in a bank then it is losing value plain and simple.

Abyssinia Business Nework ግንቦት 2011 / May 2019

Today, the Ethiopian Real Estate market is hotter than ever, especially after the new reforms being introduced in every sector of Ethiopian society.

These reforms have reignited the real estate market in Ethiopia due to the ever growing demand for homes from both the local population and the Ethiopian diasporas.

Be that as it may, when it comes to investing one’s life savings for a home, several factors come to the forefront.

For example, it is not a new phenomenon that Ethiopian real estate companies and developers have bad reputations for not delivering on time and for cost manipulation.

While some factors could not be controlled by the developers, it still remains that some untrustworthy souls

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looking only to enrich themselves at the hands of innocent home buyers have run rampant in the sector.

These houses are cost-effective, and the government has successfully maximized benefitting the urban poor, civil servants, and women.

Ethiopia’s construction sector is one of the significant economic pillars in the country. Information acquired from the Ministry of Construction indicated that the real estate and other construction contributed 12.5 percent in Gross Domestic Product. With increased public demand for residence, the government has been engaged in addressing such issues by employing several condominium house schemes which have primarily benefited middle and low-income earners in the country.

The government has constructed a hundred thousand houses with necessary facilities in the capital.

Established in 1997, Ayat Real Estate shareholder’s company remains one of the pioneering Ethiopian companies in the real estate development sector. Over its two decades journey the company has managed to complete over 5,000 residential units, making them one of the most experienced in the sector.

Ayat Real Estate is indeed the largest construction company focused only on residential homes in Ethiopia.

They had a bumpy beginning when they were first building and selling the Ayat villa houses in the Ayat area, with rumors of low quality building materials being spread. Today, the Ayat villas which once sold for about 375,000 ETB

are now being sold in excess of 20,000,000 ETB. Furthermore, in order to pass on the savings to its clients, Ayat Real Estate has bought and built factories for the purpose of producing the building materials they need, such as terrazzo tiles, concrete hollow blocks, marbles, prefabricated slabs, septic tanks, metal doors/windows, wooden doors/cabinets, and more.

At the moment, one of their largest projects is in the Ayat area of Addis Ababa with numerous apartment buildings being built and sold. Their prices are also considered relatively fair.

Source: allaboutethio com, ethiopianhome.com and en.wikipedia.org

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Towards Industrialization

has also developed the beginnings of a sharper policy focus. First, it encouraged investment in new productive capacity, especially in priority manufacturing activities (in light manufacturing, basic wage goods and import substitution, and strategic new industries such as new energy).

ECCSA Organizes the Third Ethiopian Light manufacturing industries are acknowledged to be exportBusiness Run-2019, Waving Placard: oriented, labor intensive, linked to “Let’s Run for Industrialization” agriculture, and involve tradable goods.

Although Ethiopia has emerged as one of Africa’s fastest-growing economies, Second, a new approach to hub its manufacturing sector is still far from development, agglomeration, and being an engine of growth and economic transformation. It currently plays a marginal role in employment creation, exports, and output, and falls short on stimulating domestic linkages.

Ethiopia’s unique model of hub development and industrial parks has been based on systematic learning (from South Korea, Singapore, China, Vietnam, Mauritius, Nigeria, and a review of the brief experience in Ethiopia).

Learning by doing was supported through piloting and experimenting at Hawassa Industrial Park.

There are positive indications of the effect of this new strategic approach. The quality and volume of FDI inflow has shown very rapid

The sector is dominated by small firms and resource-based industries, lowvalue and low-technology products, and weak inter-sectoral and intra-sectoral linkages. The manufacturing sector’s export orientation has been low and stagnant.Since the mid-2010s, however, there are some promising signals that the manufacturing sector might be coming out of its doldrums and showing positive dynamics.

Achieving Vision 2025, a plan to make Ethiopia the leading manufacturing hub in Africa, requires an annual manufacturing growth rate of 25 percent and an increase clustering was deemed essential, in manufacturing’s share of GDP to 20 with the focus on building sustainable, specialized parks that percent by 2025. apply a plug-and-play model. The The evidence above suggests the major departure occurred during economy may fall short of this ambitious GTP II when the government target. There are plenty of reasons to be decided on a comprehensive skeptical about the prospects for success. industrial hubs strategy, with the Nonetheless, evidences also suggest that aim of developing 25 industrial Ethiopia’s commitment to structural parks, of which some were transformation in recent years may be operational by December 2018. starting to bear fruit. The government

growth and change. FDI almost quadrupled to US$4.2 billion in 2016/17 from US$1.1 billion in 2011/12.

Manufacturing drew in more than 80 percent of FDI during this period.

McKinsey’s survey (2017) shows that about twothirds of all Chinese firms Continue page 25

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BRI: Project of the

Century Mekonnen Hailu (EIC Public Relations Director) China’s Belt and Road Initiative (BRI) is an ambitious program to connect Asia with Africa and Europe via land and maritime networks along six corridors with the aim of improving regional integration, increasing trade and stimulating economic growth.

east Asia, south Asia, Central Asia, Russia, and Europe by land – and a 21st century Maritime Silk Road, a sea route connecting China’s coastal regions with south east and south Asia, the South Pacific, the Middle East and Eastern Africa, all the way to Europe.

The name was coined in 2013 by China’s President Xi Jinping, who drew inspiration from the concept of the Silk Road established during the Han Dynasty 2,000 years ago – an ancient network of trade routes that connected China to the Mediterranean via Eurasia for centuries. The BRI has also been referred to in the past as ‘One Belt One Road’.

The BRI comprises a Silk Road Economic Belt – a trans-continental passage that links China with south

The Belt and Road Initiative is a global development strategy adopted by the Chinese government involving infrastructure development and investments in 152 countries and international organizations.The initiative defines five major priorities including policy coordination, infrastructure connectivity, unimpeded trade, financial integration and connecting people.The program is expected to involve over US$1 trillion in investments, largely

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in infrastructure development for ports, roads, railways and airports, as well as power plants and telecommunications networks.

The BRI’s geographical scope is constantly expanding.So far, it covers a number of countries, accounting for about 65 per cent of the world’s population and around one-third of the world’s Gross Domestic Product (GDP).

It is known that Italy is the first G7 country to sign to the scheme. As a midsize European country, Italy is keeping a subtle balance between the European Union and China since its signing of a memorandum of understanding on joining Beijing’s Belt and Road Initiative (BRI).

Understandably, this member of the G-7 might bear a great amount of multidimensional pressure and skepticism from outside due to the divided interpretations of the BRI within Europe, as well as the fact that Italy’s participation could somehow dilute the U.S. influence in the region.The Chinese government had signed 173 cooperation agreements with 125 countries and 29 international organizations by the end of March 2019, according to the latest BRI report in 2019 released by the country.

It has been said that the BRI offers unique opportunity to Africa.

According to the World Bank, BRI offers a unique opportunity to address the large infrastructure gap in developing countries that hampers trade and economic development. Africa has hailed BRI in fostering connectivity and thereby accelerating integration and economic diversification on the continent.

Speaking at the Forum of ChinaAfrica Cooperation in Beijing, Chinese Ambassador to Ethiopia Tan Jian said the BRI is a platform to promote global cooperation and common development based on win-win results. According to the ambassador, the initiative is in line with the United Nations sustainable development goals and the African Union’s Agenda 2063 that is a blueprint for African development and prosperity.

On the relevance of the initiative to the AU’s Agenda 2063, James Wakiaga, economic advisor at the UNDP, stated that the BRI is vital to address the infrastructure deficit in Africa. The Belt and Road Initiative is very important particularly in terms of closing the infrastructure gap and speed up structural transformation and diversification in the continent.

According to Professor Kassahun Berhanu from Political Science Department of Addis Ababa

University, the initiative is envisioned towards increased understanding, enhanced recognition of multiculturalism and diversity, and peaceful collaboration for achieving mutually rewarding goals and objectives.

In May 2017, Kenya launched its first Chinese built highspeed railway so as to connect Nairobi to the major port city of Mombasa. The 290-mile railway was built by the China Road and Bridge Corporation. The project was financed almost completely by the China Eximbank. The railway is planned to extend to Uganda, the Democratic Republic of Congo, Rwanda and Burundi, South Sudan, and Ethiopia.

The BRI can be the engine of global growth and development if the giant economies of China and Japan – respectively the

second and third largest – and other great economies like South Korea join hands to build a better future in cooperation with other countries along the Belt and Road.

As far as Africa is concerned, for many decades, the continent’s growth has been uneven and constrained by lack of infrastructure development.

From this perspective the BRI is believed to be a good opportunity to overcome the hurdle and enable to promote transnational business, investment as well as tourism. Such infrastructures will spur other local developments and provide new jobs.

In addition, apart from Chinese companies, multinational companies (MNCs) from other nations may also be attracted to set up subsidiaries to tap into new growth opportunities for the continent.In conclusion, the China’s Belt and Road Initiative isa very long-term undertaking with multidimensional impacts for the host nations and for China.

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U N C T A D

developmental interests of the host countries.

This disconnect is, of course, familiar to many developing countries from their participation in commodity-based value chains, reflecting, in part, the asymmetric structure of markets and pricing power of firms from the North and South. It also highlights the importance of strategic policies, as countries look to shift towards a greater reliance on manufacturing (and service) activities and exports and is an important reminder that reductions in policy space can hamper industrialization and catching up in late developers (TDR 2014).

Since many developing countries have faced difficulties in achieving the policy objectives mentioned above, their place in GVCs has tended to be located on the lower portions of what is sometimes referred to as the “smile curve” .

The smile curve conceptualizes international production as a series of linked tasks and sees international trade organized within GVCs as involving trade in those tasks rather than trade in goods. The resulting fragmentation of production carries significant consequences for the spatial division of labour and the distribution of economic power and privilege.

Most of the preproduction and postproduction segments of the manufacturing process, with their higher return activities, are usually located in advanced economies, with developing countries often left with the lower value added activities of the production segment of the manufacturing process. As Stephen Hymer (1972: 101) recognized over 40 years ago, as international production fragments along these task lines, “output is produced cooperatively to a greater degree than ever before, but control remains uneven”; in particular, the lead firm tends to concentrate its own tasks at the two ends of the smile curve where “information and money” provide the main sources of control and where profit margins tend to be higher.

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These “headquarter” economies are still located predominantly in the North (now including parts of East Asia) while “factory” economies are, largely, in parts of the South (Baldwin and Lopez-Gonzalez, 2013). Indeed, as these chains have spread across more countries and sectors over the past three decades they have been accompanied by a more and more uneven distribution of those benefits.

In developed countries, the concern is that that lowand medium-skilled production jobs in traditional manufacturing communities have been “outsourced”, first to lower-wage regions of the developed world and then “offshored” to developing countries, and wages have stagnated while new jobs created at the ends of the chain have not only been insufficient in number to replace those being lost, but are often out of reach to those “left behind” both geographically and in terms of the skills required. The result is socioeconomic polarization and a vanishing middle class (Temin, 2017).

Developing countries worry aboutbeing stuck in low-value-added activities, unable to upgrade towards higher value added activitiesin R&D and design, marketing and management, and becoming trapped in “thin industrialization” or experiencing “premature deindustrialization”; here the problem is less one of a vanishing middle class and more one of a receding middle class, as a growing urban labour force (whose incomes may still be rising above the extreme poverty levels found in the rural and urban informal economies) experiences diminishing employment opportunities in higher productivity manufacturing and service sectors.

The critical question is whether and how the new digital technologies might aggravate or assuage these anxieties. In other words, new digital technologies could aggravate the inequalities already apparent across the value chain, with different national and global policies they could be associated with a flatter curve and more inclusive outcomes. Some of the concerns are elaborated below, while some possibilities for deriving greater benefits for developing countries are noted in section.

Holding Companies in Ethiopia

By Deborah Haddis A holding company is an organization that that owns enough voting stock in another company (its subsidiary) to control its policies and management. The term usually refers to a company that does not produce goods or services itself; rather, its purpose is to own shares of other companies to form a corporate group. Holding companies allow the reduction of risk for the owners and can allow the ownership and control of a number of different companies.

Holding companies also exist for the purpose of owning property such as real estate, patents, trademarks and stocks. A holding company must control 50 percent or more of a company’s stock before the latter isconsidered a subsidiary.

Recognition of Holding Companies under Ethiopian law The existing Commercial Code does not expressly acknowledge the existence of holding companies. Nonetheless, there are only a few provisions recognizing the concept of holding companies in the Commercial Code. Recently however, a definition and further requirementswith regards to holding companies have been provided in the Commercial Registration and Business Licensing Proclamation

No. 980/2016 (“the Commercial Registration Law”). Based on the definition provided in the Commercial Registration Law, a holding company is a limited liability business organization (either a share company or a private limited company) incorporating two or more limited liability companies.A holding company can form a subsidiary by either incorporating a new company or acquiring shares of an existing company.

light of Ethiopian law, theFederal Income Tax Proclamation No 979/2016 (theIncome Tax Proclamation) prohibits the reduction of tax as a result of splitting income. Furthermore, the Income Tax Proclamation does not provide any special treatment for holding companies with regards to dividend tax. Consequently, the tax advantages provided to holding companies in other jurisdictions are currently not available under the Ethiopian income tax regime.

The Commercial Registration Law further requires a holding company tobe registered at the Ministry of Trade and Industry and that it should be incorporated in a manner that does not disturb trade competition. Due to the fact holding companies do not provide services or goods there is no business license issued for holding companies. It is assumed that it is the commercial registration certificate and the special certificate that serve as its license.

Another advantage of a holding company in other jurisdictions is asset protection. A holding company provides an alternative to putting all your eggs in one basket. If one of the subsidiaries of a holding company is bankrupt or faces liability issues, the creditor can only go after the assets of the particular subsidiary. Thus, saving the rest of the assets of the holding company in other subsidiaries from being subject to liability spill over. Contrary to this, the Commercial Registration Law makes holding companies and its member companies subjectto joint and several liability to third parties.

Benefits of a Holding Company One of the advantages of establishing a holding company are the reduced liability of the holding company and its tax advantages. The tax regulation of some jurisdictions allows holding companies to offset the losses incurred in one subsidiary against the profits of the other subsidiaries.

As a result of this, there will be a lower corporate income tax applicable on all the companies as a group. The other tax benefit is with regards to dividend tax. In some jurisdictions there is a possibility for subsidiaries to pay dividend to the holding company without being subject to dividend tax liability. In

The draft revised Commercial Code is expected to incorporate further regulations that govern holding companies beyond registration requirements.

However, the efficient implementation of holding companies in Ethiopia,not only requires legislative recognition but also legislative harmonization across the various legal sectors such as the tax regime.

You can reach MTA through www.mtalawoffice.comand info@mtalawoffice.com

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Google

Street View to heavily impact

Kenya’s tourism sector

“ Credit: Josephine Wawira

Technology! A constant component that progressively weathers challenges of ecommerce evolution in every industry. Tourism is no exception and especially in Kenya, as stakeholders continually come up with innovative ideas and techniques meant to diversify tourism products.

Google is the latest entry into boosting the sector, with the launch of the Google Street View in Nairobi. The technology provides a 360-degree image of a street or area, enabling travelers to explore the city’s landmarks and natural wonders as a backbone of the tourism and hospitality sectors.

According to Kenya’s Minister for Tourism and Wildlife Najib Balala who spoke during the launch of the Google Street View, the technology “will enable the global audience to virtually explore Kenya’s cities and particularly Nairobi, eventually bringing the world to the country”; thus, boosting the international 24

Will enable the global audience to virtually explore Kenya’s cities and particularly Nairobi, eventually bringing the world to the country” tourist arrivals and expenditure.

In 2017, Kenya received1.4 million international tourists and generated 1.2 billion US Dollars.

The impact is significantly being felt by travelers, explorers and hoteliers as the appetite for a virtual feel ahead of a physical visit burgeons. This is not only in the city but also in Kenya’s top safari destinations such as Masai Mara, for the natural landscape, wildlife and heritage.

Describing it as revolutionary, Jumia Travel’s Country Manager Cyrus Onyiego notes that “tourism is very experiential, therefore the street view by Google will enable Tourism firms to market their destinations in a better visual way. It will also refine how tourists view activities in local destinations, which will go a long way in bringing the entire world to the country not only virtually, but also physically

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especially as we head to the high season.”

Initially, Virtual Reality (VR) in Kenya mainly focused on hotel rooms, airlines and to some extent the Giroptic iO 360° smartphones camera; for that perfect caption and display of travel destinations.

With the introduction of the Google Street View in Nairobi, it is no doubt that tourism stakeholders are progressively throwing caution to the winds with innovations meant to further evolve the sector, as service providers seek to give reliable planning and personalized experiences through virtual travel.

from page 25 manufacturing sector which is twice the average of Chinese firms’ engagement in Africa. In the export-oriented apparel and textiles sector, the contribution of FDI firms has grown in recent years and accounts for about 70 and 60 percent of exports and employment respectively.

By early 2018, there was inadequate evidence to fully assess the effectiveness of these policy responses.

The three strategic issues below required comprehensive and long-term attention. First, as Ethiopia embarks on late industrialization, building an industrial workforce has become a strategic issue of concern. Firms and industrial associations have developed joint initiatives to develop and upgrade workers’ skills in collaboration with government agencies and development partners, which has led to some positive results. High absenteeism and labor turnover eroded attempts to develop labor force skills in order to increase productivity. Labor sourcing and supply has been constrained by lack of welldeveloped labor market institutions to recruit and train workers, low wages, weak industrial relations, rapidly increasing living costs, and lack of affordable housing in host cities.

Moreover, human resource issues

related to personnel management and communication have also been cited as potential constraints in firms observed.

Oya highlights that building an industrial workforce is uneven, protracted, and requires wider state intervention. Based on the historical account of the UK and continental Europe, Thompson (1967: 90) underlines that it may take several generations to

participate in the country’s economic development endeavors, and advising them to invest and harvest in the country.

perpetuate and ‘institutionalize’ industrial work discipline.

More than fifteen years into a period of sustained and rapid economic growth, Ethiopia has continued to attract international attention for its achievements and for pursuing a home-grown development strategy, with an active industrial policy at its center. Some have been skeptical about Ethiopia’s development model.

awareness on the country’s course of industrialization and promote the role and engagement of the business community in the industry sector.

The road race that’s organized in three categories: Companies’ race, women’s race and men’s race will also incorporate miniexhibition and workshop that focus on industrial opportunities in Ethiopia.

The Ethiopian Chamber of Commerce and Sectoral Associations (ECCSA) as an umbrella of the business community has been undertaking various activities to promote and encourage investors and entrepreneurs to actively

In doing so, ECCSA has conducted two business runs over the past two years with the motto “Let’s Run for Industrialization”. This year also the Association plans to conduct the third Ethiopian Business Run2019, aiming to raise public

Company owners and investors, employees representing different companies, representatives of government organizations, media professionals, diplomatic communities and higher learning institutions are expected to participate in the upcoming event to be held on June…………2019.

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Surge

of the digital travel consumer Credit: Josephine Wawira The rise of the digital era has become fundamental in the travel and tourism industry. Digitalization is increasingly seen to empower travel consumers especially those seeking diversification and personalization for a remarkable experience. From the very initial stage of travel arrangements, the digital consumer seeks information key in deciding how, where, when to travel, what to expect and even more significantly, why to choose one destination, hotel, airline, or travel agency over another.

The latter is especially because price comparison as well as customer experience - often available via both offline and online customer reviews - are crucial in determining one’s choice. Fascinatingly, the presence of Online Travel Agencies (OTAs) enables the provision of most of the looked-for information on one platform, which is easily accessed via smartphones. According to aKenyan hospitality report by Jumia Travel, 71% of traffic to the online travel site is through mobile phones, while desktops and tablets are used by 26% and 3% of the visitors respectively.

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According to eMarketer, a market research company, an increased appetite for leisure travel among the middle-class consumers will see digital travel expenditures top $817 billion globally by 2020.

Combined with their quest for quality and flexible digital services, providers such as hotels, airlines and OTAs are deprived of options that aim for anything less than to meet their digital travel consumers at their points of need.

No longer is it enough for hoteliers to provide accommodation.

They must now consider offering additional amenities most sought after by guests, such as Wi-Fi, a workout facility, swimming pool, a restaurant

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among others; depending on the target customer, either leisure or business. Getting around their destinations has also never been this convenient. With apps, online maps, translation, packing and even banking apps at the touch of a button, the surge of digital travelers can only be expected grow further as the year swiftly comes to an end.

To further benefit from the growing market, travel agents are also providing amultiplatform where travelers can receive more than one solution; such as hotels and flights options on one stop.

Moreover, the novelty of digital payment solutions is further enticing more digital travelers, not only by simplifying their booking experience but also their payment options from their own comfort.

are prepared to seize the opportunities,” he said, adding that this will be discussed at next week’s eCommerce Week, held from 1 to 5 April at the United Nation’s European headquarters in Geneva, Switzerland.

Little change occurred in the list of the top ten e-commerce markets, with the United States holding on to its top position. At almost $9 trillion, online sales there were three times higher than in Japan and more than four times higher than in China.

The only shuffle in the list was Germany’s overtaking of the Republic of Korea as the fourth largest online market.

GLOBAL E-COMMERCE SALES SURGED TO

$29 TRILLION

Global e-commerce sales grew 13% in 2017, hitting an estimated $29 trillion, according to the latest numbers released today by UNCTAD. A similar surge was seen in the number of online shoppers, which jumped by 12% and stood at 1.3 billion people, or one quarter of the world’s population.

Though most internet buyers purchased goods and services from domestic vendors, the share of those buying from abroad rose from 15% in 2015 to 21% in 2017. The growth was driven mainly by an increase in the United States.

As a result, cross-border business-to-consumer (B2C) sales reached an estimated $412 billion, accounting for almost 11% of total B2C e-commerce a 4% hike on the previous year’s numbers.

“The new figures show that e-commerce is indeed creating export opportunities,” UNCTAD Secretary-General Mukhisa Kituyi said.

“But the question from a development standpoint is whether businesses in developing countries

While business-to-business (B2B) e-commerce continued to dominate – accounting for 88% of all online sales – B2C was the segment that saw the most growth, increasing by 22% to reach $3.9 trillion in 2017.

In the B2C realm, China increased its lead on the United States, while the United Kingdom held on to third place.

But UK consumers were still the most likely to shop on the internet, with a whopping 82% of people aged 15 and older making purchases online in 2017. Overall, however, China had the largest number of internet buyers at 440 million.

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ETHIOPIAN HOLIDAYS Ethiopian Holidays; a division of Ethiopian Airlines, highlights and promotes the very best of Ethiopian Airlines’ destinations around Ethiopia and across the globe!

Ethiopian Holidays has an incredible and diverse range of tour packages on offer for individuals or groups; from tailor made to a wide range of themed holidays ranging from one-day stop overs to full scale all-inclusive package holidays.

Whether you want a holiday filled with Adventure, Nature, History or a mixed variety, the travel experts at Ethiopian Holidays can arrange unique and fascinating trips. Ethiopian Holidays provides flexibility in travel planning, fine-tuned itineraries and their network of the best travel specialists and tour operators ensures all trips will be flawless working with experienced guides, offering excellent accommodation and transportation enabling travelers to simply enjoy their holiday, while Ethiopian Holidays takes care of all the details. Ethiopian Holidays offers exotic, dramatic and fabulous global and special interest holidays with smooth and seamless global connections.

Here below are snapshots of few of the Ethiopian Holidays’ packages besides countless tailor-made packages that may be developed according to your request.

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Axum

Fasiledes

Mombasa

Nosy Be

Seychelles

T

op International destinations

Lalibela

Eartale

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Private Sector: Engine for Growth

By Mekonnen Hailu A government could notalone realize infrastructural facilities expansion, social service delivery and economic development. Successful sustainable economic development requires , unquestionably, strong and last long partnerships between government and the private sector.

The private sector, of course, has the power of innovation and ability to create many of the solutions needed to address the challenges our planet is facing today.

Taking this fact into consideration the public and private sectors should work hand in hand in an effort to ensure sustainable economic development in a country. It is promising that it is now broadly accepted that the private sector has a critical role to play in achieving the overall economic growth and improving living standards.

Nowadays, foreign and domestic investments have been steadily growing in Ethiopia. With a view to enhancing the foreign direct investment flows to the nation, the Government has been providing incentives and all the necessary supportto investors.

With a view to creating a conducive investment climate and attract more 30

foreign direct investment, the Government of Ethiopia itself has been investing heavily to improve the country’s infrastructure like electric power, telecom, road networks, industrial parks, and the likes.

other words, many other economic activities depend on agriculture, including marketing, processing, and export of agricultural products.

In this East African nation agriculture and other allied activities like animal husbandry, horticulture, dairy farming, poultry etc. are playing a dominant role as it immensely contributes to the export. The major export products in the sector include commodities such as coffee, oilseed, pulses, flower, fruits, vegetables and coffee.

Ethiopia has recorded annual average GDP growth of over ten percent in the past decade and it is undeniable fact that investment has immensely contributed to the nation’s rapid economic growth. In fact, the nation has untapped investment opportunity in Eastern Africa especially in Currently, more than 120 foreign and the agriculture, manufacturing, local companies are engaged in the tourism and service sector. cultivation of horticultureproducts, including production of flower, The agriculture sectorin Ethiopia fruits and vegetables mainly for is the foundation of the country’s the European market. The country economy, accounting for half of has currently secured about 300 gross domestic product (GDP), million USD from the export of 83 percent of export, and 80 horticultural products. Such a big percent of total employment. In investment sector is mainly owned and managed by the private sector.

On top of that Ethiopia’s livestock population is believed to be the The country has currently secured about largest in Africa, and in 2016/2017 300 million USD from the livestock accounted for 11.5% of Ethiopia’s export income, with export of horticultural leather and leather products making products. up 7.8 percent while live animals accounts for 3.2 percent.

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Africa as the youngest continent in terms of economic development, has abundant supply of young and dynamic labor force at very competitive wage level, this enormous advantage would effectively enhance the economic growth by receiving the coming global industrial and capacity relocation especially from Asia to African countries including Ethiopia. In this regard, the private sector also plays a key role in creating jobs, boosting growth and fighting poverty in low and middleincome countries.

It is undeniable fact that job creation has been the major channel through which economic growth has uplifted the poor in countries that have escaped extreme poverty

in recent decades. Indeed, the critical roles of the private sector and private capital are fully recognized in the new global goals for sustainable development which will guide us in the fight against poverty up to 2030.

Some researches indicate that one of the main challenges that the private sector in Africa has to face stems from the involvementand interference of government-linked companies, which are usually given preference and priority. This in turncreates unfair competition and uncomfortable operation amongprivate sector and that of government-affiliated companies.

Generally speaking, the private sector still remains the key-driver in the nation’s economic growth, as the sector carries out much of the economic activities in a country, including agricultural, manufacturing, mining and service sector. Furthermore,the private sector is the main link between the nation and the international communities for both are intertwined in this globalized world to comfort each other’s nations in all development activities.

At this juncture, it’s important to understand that every developing country has the potential to grow dynamically as long as there exists governmentwill and commitment tosupporting and facilitating the development of private enterprises.

Abyssinia Business Nework ግንቦት 2011 / May 2019

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እንኳን ከሴት ጋር ወንድ ከወንድ ጋርም ልዩነት አለው አርቢትር ሊዲያ አበበ በተሾመ ፈንታሁን ከሜዳ ውጭ ሲያዩዋት ከፊቷ ፈገግታ የማይለያት ፍልቅልቅና ተጫዋች ናት፡፡ ሜዳ ላይ ደግሞ ኮስታራና ቆራጥ የውሳኔ ሰው፡፡ የአቢሲኒያ ቢዝነስ ኔትወርክ መጽሔት የዚህ ወር እንግዳ አርቢትር ሊዲያ አበበ፡፡ ተወልዳ ያደገችው ጅማ ከተማ ውስጥ ነው፡፡ ሊዲያ በልጅነትዋ ከእግር ኳስ ይልቅ ቅርጫት ኳስ ታዘወትር ነበር፡ ፡ ባጋጣሚ የገባችበት የእግር ኳስ የዳኝነት ኮርስ ግን ሳታስበው አስጥሟት፤ ዛሬ በዓለም ዓቀፍ መድረኮች ሃገራችንን በግንባር ቀደምትነት ከሚወክሉ ጥቂት የእግር ኳስ ዳኞት አንዷ ለመሆን በቅታለች፡፡ በመጪው ወር በፈረንሳይ ሃገር የሚካሄደውን የሴቶች ዓለም ዋንጫ እንዲመሩ ከተመረጡ አፍሪካውያን ዳኞች አንዷ ሊዲያ አበበ ናት፡፡ ሊዲያ ወደ ፈረንሳይ ከማቅናቷ በፊት በተለያዩ ርዕሶች ላይ ተጨዋውተናል መልካም ንባብ፡፡ አቢሲኒያ ቢዝነስ ኔትወርክ፡ ታዲያ በምን አጋጣሚ ከቅርጫት ኳስ ወደእግር ኳስ ዳኝነት ገባሽ? ሊዲያ፡ ወደዳኝነት የገባሁት ባጋጣሚ ነው፡፡ በወቅቱ የስልጠና ዕድሉ ሲመጣ አራት ልጆች ተመርጠን እንድንካተት ተደረገ፡፡ ስልጠናውን ስወስድ አስተማሪዬ የነበሩት ኢንስትራክተር ሽፈራው ጎበዝ እንደሆንኩ እየነገሩ ያበረታቱኝ ስለነበር በዛው ቀጠልኩ፡፡ አቢሲኒያ ቢዝነስ ኔትወርክ፡ ሊዲያን ለዛሬ ማንነቷ ያበቋት ሶስት ነገሮች …. ሊዲያ፡ ለመማር ሁሌም ቢሆን ዝግጁ ነኝ፤ የሚነግሩኝን በቀላሉ እቀበላለው፡፡ ሕግ ሲነገርህ ለመተንተን መሞከር የለብህም፤ በቀላሉ መቀበል አለብህ፡፡ እኔ ሕግን ለመረዳት በጣም ዝግጁ ነኝ፡፡ ሁለተኛ ሙያዬን በጣም አከብራለው ለሙያዬ በጣም ታማኝ ነኝ፡፡ በመጨረሻ ዳኝነት የሚፈልጋቸውን ነገሮች ሁሉ አደርጋለው፡፡ ስልጠናዎቼን በሥርዓት እፈጽማለው፣ እራሴን እጠብቃለው፣ ሁልጊዜም ለውድድር እንደሚዘጋጅ 32

ስፖርተኛ እዘጋጃለው፣ ሶስተኛ አነባለው፣ ሌሎች ዳኞች ሲያጫውቱ እከታተላለው፡፡ አቢሲኒያ ቢዝነስ ኔትወርክ፡ ከወንዶች ፕሪሚየር ሊግ ጋር በተያያዘ ከፌዴሬሽን ጋር የተፈጠረው ነገር ምንድን ነው? ሊዲያ፡ ሌላ ሃገራት ከእግር ኳስ ደረጃቸው ጥራት የተነሳ፣ በርግጥ አዲስ ሕግ ባይሆንም ሴቶች ወንዶችን ለማጫወት በወንድ ሩጫ መሮጥ አለባቸው የሚል ሕግ አለ፡፡ ሕጉ ሲወጣ እኔ ወሊድ ላይ ነበርኩና ከዛ ስመለስ ወደቀድሞ ብቃቴ ለመመለስ ብዙ ጥረት አድርጌ በመጨረሻ ወደከፍተኛ ሊግ እንድመለስ ተደረገ፡፡ እኔ አፍሪካ ዋንጫና ዓለም ዋንጫን ካጫወትኩ በኋላ ፕሪሚየር ሊግ እንደማጫውት አስቤ ነበር፡፡ ማንም ሰው ትዳኛለሽ ወይም አትዳኚም አላለኝም ነገር ግን ሁሌም ከምደባ ውጭ እሆን ነበር፡ ፡ እኔ ደግሞ ሁሌም እንደምመለስ አውቅ ነበር፡፡ ሌሎች ሃገራት ሴቶችን በወንድ ሰዓት አይደለም የሚፈትኗቸው የራሳቸው ሰዓት አላቸው፡፡ ወንዶችና ሴቶች በተመሳሳይ ሰዓት ሲፈተኑ መጠነኛ ልዩነት መታየቱ ተፈጥሯዊ

Abyssinia Business Nework ግንቦት 2011 / May 2019

“እኔ ተቀብዬ ዳኝነት ባቆም ከኔ በኋላ የሚመጡ ታዳጊዎች ላይኖሩ ይችላሉ” ነው፡፡ የእንግሊዝና የስፔን ሊግ ላይ እንኳን ስታይ አንዳንድ ጊዜ እውነት እነዚ ዳኞች ኩፐር ቴስት ተፈትነው ነው ትላለህ፡፡ የሊጎቹንም ደረጃ ከግምት ማስገባት ደግሞ አለብህ፡፡ የኛን ተጫዋቾች ፍጥነትና አቅም ከእግሊዝ ሊግ ተጫዋቾች ጋር ለማነጻጸር በፍጹም አይቻልም፡፡ አቢሲኒያ ቢዝነስ ኔትወርክ፡ ሌላ ሃገራት ለዓለም ዋንጫ የተጠሩ ዳኞችን በፊፋ ጣልቃ ገብነት ሲያበረታቱ ይታያል ለምሳሌ ስቴፋኒ ፍራፓር የምትባለው ፈረንሳያዊት ዳኛ በፊፋ ቀጥተኛ ተጽዕኖ ሊግ 1 ላይ እንድታጫውት ተደርጓል ፊፋ በኛ ሃገር ፌዴሬሽን ላይ ወይም

አርቢትር ሊዲያ አበበ የኛ ፌዴሬሽን አንቺ በብቃትሽ ላይ እንድትቆዪ የተደረገ ጥረት ካለ? ሊዲያ፡ እኔም ስል የነበረው ይህንኑ ነው፡ ፡ ባምላክ በሚሮጥበት ሰዓትነው አንድ ፌዴራል ዳኛ የሚፈተነው፡፡ እንኳን ከሴት ጋር ወንድ ከወንድ ጋርም ልዩነት አለው፡ ፡ እኔ ይህን ሰዓት ለሟላው እችላለው፡፡ ሌሎች ከኔ በኋላ የሚመጡ ታዳጊዎች ግን ለምን ይሰቃያሉ፡፡ ለዛ ነው ስታገል የነበረው፡ ፡ ስቴፋኒ በፊፋ ተጽዕኖ አጫወተች፡ ፡ ሌላም ብዙ ሃገራት ለሴት ዳኞቻቸው ድጋፍ ያደርጋሉ፡፡ ፊፋ ለሌሎች ሃገራት ደብዳቤ ሲልክ ለኛም ፌዴሬሽን ልኳል፡

፡ ፊፋ የጻፈው ደብዳቤ ላይ ሊዲያ የሀገሪቱን ትልቁን ሊግ ማጫወት አለባት ይላል፡፡ ነገር ግን የፌዴሬሽን ሰዎች ደብዳቤ አይተው መልስ አይጽፉም፡፡ እንደውም የፊፋ ሰዎች ያንቺ ፌዴሬሽን ደብዳቤ እንኳን አይመልስም ይሉኛል፡፡ እንኳን ለፊፋ ለኔም በግልጽ ማጫወት አትችዪም ወይም ትችያለሽ ያለኝ ሰው የለም፡፡ ይታያል፣ እናየዋለን……. አቢሲኒያ ቢዝነስ ስትመለሺም

ኔትወርክ፡ ትልልቅ

ጨዋታዎች ላይ ነው እንድትመለሺ የተደረገው….. ሊዲያ፡ የተመለስኩበት ጨዋታ በርግጥም ማጫወት እንደምችል ያሳየሁበት ጨዋታ ነው፡፡ በቴሌቪዥንም ስለተላለፈ ብዙ ሰው አይቶታል፡፡ ሰዉም ከዛ በፊት በሚዲያ ይነገር ስለነበር ከጨዋታው እኩል የኔን ጉዳይ ጠብቆት ነበር፤ ጥሩ ጨዋታ ነበር፡፡ እኔ ለኔ ብቻ አይደለም የምታገለው ከኔ በኋላ ለሚመጡ ብዙ ታዳጊዎችም እንጂ፡ ፡ እኔ ተቀብዬ ዳኝነት ባቆም ከኔ በኋላ

Abyssinia Business Nework ግንቦት 2011 / May 2019

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የሚመጡ ታዳጊዎች ላይኖሩ ይችላሉ፡፡ አቢሲኒያ ቢዝነስ ኔትወርክ፡ እንደው ግን የፌዴሬሽን ምክንያቱ ምን ሊሆን ይችላሉ ብለሽ ታስቢያለሽ? ሊዲያ፡ በጣም የሚገርመው ለሊዲያ ብንሰጥ ሌሎችም ሴት ዳኖች ይጠይቃሉ ብለው ሁሉ ይሰጋሉ፡፡ ለምሳሌ ፈረንሳይ ሁለት ዳኞችን ለዓለም ዋንጫ አስመርጣለች፤ ሰቴፋኒና ኢማኑኤላ (የመስመር ዳኛ ናት)፡፡ ስቴፋኒ ሁለተኛ ሊግ ስታጫውት ኢማኑኤላ ደግሞ ሶስተኛ ሊግ ነው ስታጫውት የነበረው፡ ፡ ኢማኑኤላ እንዴት ብላ አትጠይቅም፡ ፡ እኛጋም ባጅ የሌላቸው፣ ኢንተርናሽናል ባጅ ያለጠፉ ዳኞች ይጠይቃሉ ብለህ የሚችል ሰው አትገፋም በዳኞች መካከል ያለ ልዩነት ሊበረታታ ነው የሚገባው፡ ፡ እንደማወዳደሪያ ልትገለገልበት ሁሉ ይገባል፡፡

አቢሲኒያ ቢዝነስ ሪቪው፡ ዓለም ዋንጫ እንደተመረጥሽ ስታውቂ ምን ተሰማሽ? ሊዲያ፡ ዝግጅት የጀመርነው በ2016 እ.ኤ.አ. ነው፡፡ ከአፍሪካ አስር ዳኖች ተመርጠን ካታር ለዝግጅት ተላክን፡ ፡ ከዝግጅት በኋላ በነበረ ምዘና ስድስት ቀረን፡፡ ከዛም ወደኣራት በመጨረሻ ሁለት የመሃል ዳኞች እና አንድ አራተኛ ዳኛ ከሩዋንዳ አብራን ትጓዛለች እና አዲስ አይደለም እንደምሄድ ካወቅኩ ቆየት ብያለው፡፡ ፈረንሳይ ለከ20ዓመት በታች ውድድር ስሄድ ለዓለም ዋንጫ እንደምሄድ አውቀው ነበር፡፡ በውድድሩ ላይ የሚኖረኝ ሚናም መሃል ዳኝነት ነው፡፡ አቢሲኒያ ቢዝነስ ኔትወርክ፡ ለዓለም ዋንጫ ዝግጅትሽ እንዴት ነው?

ሊዲያ፡ ችግሬን እኔም አውቀዋለው፤ እነሱም ያውቁታል፡፡ ኢትዮጵያውያን ዳኞች ፍጥነትና ጥንካሬ ይጎላችኋል ይሉኛል፡፡ ለካታር የመጨረሻ ፈተና ስዘጋጅ የማረሚያ ቤትን የአጭር ርቀት አሰልጣኝ ይዤ ነበር እዘጋጅ የነበረው፡ ፡ ተመልሼ ለፈተና ስሄድ 40 ማይክሮ ሰከንድ ቀንሼ ሲያኙን በጣም ነበር የገረማቸው፡፡ አሁንም ሚያዝያ ላይ ለመጨረሻ ፈተና ስሄድ ሰውነቴን ቀንሼ ነው ያገኙን በሱም በጣም ደስተኛ ናቸው፤ እንደዚ ሆነሽ ነው ልናይሽ የምንፈልገው ነው ያሉኝ፡፡ እኔ ተግዳሮት አልጠላም የባሰ እንድነሳሳ ነው የሚያደርገኝ፡፡ ዕድሎችንም በአግባቡ ነው የምጠቀመው፡፡ ጠንክሬ እሰራለው እግዚአብሄርም ይረዳኛል፡፡ አቢሲኒያ ቢዝነስ ኔትወርክ፡ የአፍሪካ፣ የዓለም ዋንጫዎችን መርተሻል፡ ፡ የታዳጊና የወጣት ውድድሮችንም አጫውተሻል፡፡ ከማቆምሽ በፊት ይሄ ይቀረኛል የምትዪውና ሳታደርጊው ብትቀሪ የሚጸጽትሽ፡፡ ይህ ቀረኝ የምትዪው ነገር? ሊዲያ፡ 4 የአፍሪካ ዋንጫ፣ 2 የዓለም ዋንጫ፣ ከ17ዓመት በታች የአፍሪካም የዓለምም ዋንጫ፣ ከ20ዓመት በታች የአፍሪካም የዓለምም ዋንጫ አጫውቻለው፡፡ ስጀምርም ይሄን ያህል ለመሄድ ነበር ህልሜ፡፡ ሕልሜ ተሳክቷል፤ አሁን መቀጠል አለመቀጠሌን ከዓለም ዋንጫው ስመለስ እወስናለው ነገር ግን ታላቁ ውድድር የኦሎምፒክ ውድድር ነውና የኦሎምፒክ ውድድር ላይ ባጫውት ደስ ይለኝ ነበር፡፡

አርቢትር ሊዲያ አበበ 34

Abyssinia Business Nework ግንቦት 2011 / May 2019

አቢሲኒያ ቢዝነስ ኔትወርክ፡ ለሴት ዳኞች በተለይ ለሴቶች በአጠቃላይ የምትመክሪያቸው ሊዲያ፡ ምንም ነገር ሲደርስብኝ ሴት ስለሆንኩ ነው የደረሰብኝ ብዬ በፍጹም አላሳብም፡፡ ማንኛውም ወንድ ዳኛ ላይ የሚደርስ ነው ብዬ ነው የማስብም፡፡ ወንድ ዳኞች ጠዋት ልምምድ ሰርተው ወደሥራ የሚሄዱት እኔ ቀኑን ሙሉ ጊዜ ስላለኝ በኋላ እሰራለው አልልም ተነስቼ

አብሬ ሰርቼ እነሱ ወደሥራ ሲሄዴ እኔም ወደጉዳዬ እሄዳለው ፡፡ ከጎደለብኝ ይልቅ ያለኝ ነገር ላይ ነው ማተኮር የምፈልገው፡፡ አቢሲኒያ ቢዝነስ ሪቪው፡ ይሄን ሁሉ ልምድ በመጨረሻ በመጽሓፍ ሰንዶ የማቆየት ሃሳብ ሊዲያ፡ አዎን ብዙ ሰዎች ይሉኛል በመጨረሻ ሳቆም ስንብቴ የሚሆነው በሱ ነው፤ መጽሃፍ መጻፌ አይቀርም፡፡ አቢሲኒያ ቢዝነስ ኔትወርክ፡ ስለ VAR ምንድን ነው የምታስቢው? ሊዲያ፡ ዳኛ ዘጠናውን ደቂቃ ያለስህተት ሊሰራ አይችልም፣ ሰው ነው ይሳሳታል፡ ፡ ስለዚህ ቫር ያርመዋል፣ ያግዘዋል ብዬ ነው የማስበው፡፡ ምናልባት ያስተማረኝ ኮሊና ስለሆነ ሊሆን ይችላል፤ ለቫር ፖሲቲቭ አመለካከት ነው ያለኝ፡፡ ሰው ነኝ ላላይ፣ወይም ልሳሳት እችላለው ስለዚህ ቴክኖሎጂው ሊያግዘኝ እንጂ እንቅፋ ሊሆን አልተፈጠረም ብዬ ነው የማስበው፡፡ አቢሲኒያ ቢዝነስ ኔትወርክ፡ ስለዚህ የምታደንቂው ዳኛ ኮሊና ነው ማለት ነው? ሊዲያ፡ ኮሊናና ማሲሞ ቡሳካን በጣም የመወዳቸው ዳኞች ናቸው፡፡ በዳኝነት ኮሊና አንደኛ ነው፡፡ ማሲሞ ደግሞ የሚገርም አሰልጣኝና የሚያስደንቅ መምህር ነው፡፡ ለሁለቱም እጅግ የበዛ ክብር አለኝ፤ በነሱ መሰልጠን ደግሞ ዕድለኝነት ነው፡፡ አቢሲኒያ ቢዝነስ ኔትወርክ፡ በትርፍ ጊዜዋ ሊዲያ ምን ታደርጋለች? ሊዲያ፡ ኳስ ቀጥታ ማየት እወዳለው፣ ስታዲየም አልቀርም፡፡ ኳሶችንም በቴሌቪዥን አያለው፤ የራሴንም ሌላውንም አያለው፣ አነባለው፣ ከቤተሰብና ከጓደኞቼ ጋራ እዝናናለው፡ ፡ አሁን ደግሞ ያለም ዋንጫ ዝግጅት ስለሆነ ብዙ ሪፖርቶች እጽፋለው፣ ማሳጅ አደርጋለው ብዙውን ሰዓት በዝግጅት ነው የማሳልፈው፡፡ አቢሲኒያ ቢዝነስ ኔትወርክ፡ ዳኝነት ካቆምሽ በኋላስ …? ሊዲያ፡ ጥሩ ኢንስትራክተር መሆን

እፈልጋለው፣ ያለፍኩበትን ሁሉ ማስተማር ነው የመጀመሪያ እቅዴ፡፡ አቢሲኒያ ቢዝነስ ኔትወርክ፡ እኛ ሃገር አራተኛ ዳኝነት ላይ አፈጻጸም ችግር የለም ዋናው አሰልጣኝ መምከሪያ ቦታው ላይ ሆኖ ሁለቱም ይጮሃሉ የቡድን መሪው ዋና አሰልጣኙን ይመክራል አንዳንድ ጊዜ አራቱም ያቆማሉ አራተኛ ዳኛን ይከባሉ አራተኛ ዳኛ ስልጣኑ እስከምን ድረስ ነው?

በጣም ሥርዓት ያላት ልጅ ናት፤ ትረዳናለች፡፡ አብረና እንደማነውል አይደለችም በሥራችን ላይ ምንም አይነት ተጽዕኖ አታሳድርም፣ ከዓለም ዋንጫው በኋላ ደግሞ እንደእግዚአብሔር ፍቃድ ሶሊያና እህት ወይ ወንድም ይኖራታል ማለት ነው፡፡ ሶሊያናን ከወለድኩ በኋላ በርካታ ጥሩ ነገሮችን በሕይወቴ አይቻለው፡፡

ሊዲያ፡ እኛ ሃገር ማጫወት በጣም ከባድ ነው፡፡ አሰልጣኝ ማሰልጠኑን ትቶ ዳኛ ይገመግማል፣ ተጫዋች ዳኛን ይገመግማል፣ ደጋፊ ዳኛን ይገመግማል፤ በጣም ከባድ ነው፡፡ እውነት ነው ዳኛም ጋር ችግር አለ፡፡ ችግር ሲኖር ግን በሥርዓት ነው ሊጠይቅህና ሊያናግርህ የሚገባው፤ እያመናጨቀህ፣ እያሳጥህ፣ እየሰደበህ መሆን የለበትም፡፡ አራተኛ ዳኞች አስተዳደራዊ ሥራዎች ላይ ሙሉ ስልጣን አለው፡፡ ዳኛ ጠርቶ ማስቀጣት ይችላል፤ እኛ ሃገር ግን መተዛዘኑ አለ፣ መፈራራቱም አለ፡፡ አራተኛ ዳኛ መሃል ዳኛን ከጠራ የመጨረሻ ውሳኔ ነው የሚሆነው ስለዚህ አራተኛው ዳኛ ብዙ ጊዜ የመሃል ዳኛውን አይጠራም፡፡

አቢሲኒያ ቢዝነስ ኔትወርክ፡ በመጨረሻ ማመስገን የምትፈልጊው ወይም መናገር የምትፈልጊው ነገር ካለ፣ ይኸው ….. ሊዲያ፡ እኔን ለዚ ያበቁኝ፤ በርካታ ሰዎች አሉ፡፡ በመጀመሪያ በሥልጠና፣ ያስተማሩኝ፤ ከዛም በሥራ ፌዴሬሽን ያሉ አመራሮች፣ የኮሚቴ አመራሮች፣ የሙያ ባልደረቦቼ በሙሉ፡፡ የእኔ እዚ መድረስ የሚያስደስተው፤ የኔም ብቻ ሳይሆን ሴት ዳኞች የተሻለ ቦታ እንዲደርሱ ሁሌም ሆን በቅንነት የሚያግዝ ቅን ሰው አቶ ፀሃዬ ገብረእግዚአብሄር፡፡ በዳኝነት ያለሳለፈ፣ ነገርግን ለዳኞች የተለየ ሰው የነበረ ሰው ነው፤ እሱን ማመስገን ይገባል፡፡ አስተማሪዬ ኢንስትራክተር ሽፈራው፣ ሌሎች ኢንስትራክተሮች በሙሉ፣ ጓደኞቼ፣ አብረውኝ ልምምድ የሚያደርጉ ዳኞች፣ በሙሉ የኢትዮጵያ ዳኞች፣ ባጠቃላይ የስፖርት ኅብረተሰብ፣ ደጋፊዎች በሙሉ፣ የሚዲያ ባለሙያዎች፣ ቤተሰቦቼን፣ ባለቤቴን፣ ልጄን በሙሉ ስማቸውን ያልጠቀስኩት ብዙ ወዳጆቼ በሙሉ አመሰግናለው፡፡

አቢሲኒያ ቢዝነስ ኔትወርክ፡ ስለቤተሰብሽ ….? ሊዲያ፡ ሞገስ የሆነች ሴት ልጅ አለችኝ፤ ሶሊያና ትባላለች፡፡ ስድስት ዓመቷ ነው፡፡ ሥርዓት ያላት ልጅ ናት፡፡ እኔም ኣባቷም ውጭ ነው የምንውለው ነገርግን ወላጆቿ ውጭ እንደምንውል ሳይሆን

አቢሲኒያ ቢዝነስ ኔትወርክ፡ ፈቃደኛ ሆነሽ ቃለመጠይቁን ስለጠቀበልሽ፣ በጣም ከተጣበበ ጊዜሽ ላይ ይህን ሁሉ ሰዓት ሰጥተሸ ጥያቄዎቼን ስለመለስሽ በአንባቢዎች ስም ከልብ አመሰግናለው፡፡

አርቢትር ሊዲያ አበበ

Abyssinia Business Nework ግንቦት 2011 / May 2019

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ABN

10

Questions

?

“Volunteers are love in motion”.

ABN: Just tell us a little bit about yourself.

Getu: Born, grew up and studied in the capital Addis Ababa, I graduated in Journalism & Communication from Addis Ababa University. I had served as freelance writer for various print media. Moreover, I worked at the Ethiopian Radio and Television Agency (currently called EBC) for twelve years. I had mainlyproduced different TV shows for Africa Journal, News coverageand 120 Entertainment Programs.

I received various awards for my memorable TV productions at ETV / EBC. In 2008 a French- based TV witnessed my reputation from the audience and named me “ባለ ንሥሩ ዓይን ጋዜጠኛ - A Journalist with an Eagle Eye”. My three TV shows were translated in French and aired via the station. With the producer‘s invitation, I had the opportunity to pay visits to Germany, Italy, France and Belgium where I was able to gain insight into Europe’s socio - cultural reality and media landscape.

By: George Yehish

Journalists, Getu Temesgen

Our first ABN 10 questions corner brings you one of the most popular Ethiopian journalists, Getu Temesgen who is known for his unique presentation and program content. Getu had worked at the former Ethiopian Radio & Television Agency (now EBC) for over a decade, mainly at the SUNDAY ENTERTAINMENT SHOW with which he managed to reveal and produce fascinating and hidden human-touch stories. He has received various awards, including Green Hero and Tana Awardsfor his magnificent documentary films and related TV shows.Moreover, he was named as “A Journalist with an Eagle Eye” BY a French TV station. New social ABN’s Editor-in-Chief AKLILE TSIGE now takes the opportunity to talk to Getu on his media business and related issues.

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Abyssinia Business Nework ግንቦት 2011 / May 2019

One of my TVproductions, ‘Greening Konso’`that depicts the long-standing natural conservation culture of the Konso community in the southern Ethiopian Region attributes to the “Green Hero” award I have received. Following the show-“Greening Konso”, UNESCO and the Ethiopian Heritage Conservation Authority as well as the Konso Special District Administration extended their recognition and awards to me.

Currently I, Getu Temsgen – (ጌጡ ተመስገን) have got over 720,000 followers, viewing my different posts on my popular Facebook page. Coming soon, I’ll be launchinga YouTube channel called “Yagerbetdimits - የአገር ቤት ድምፅ.

ABN:How could you manage to start your business on the social media (Facebook page)?

Getu: Nowadays, Facebook has become the largest socialnetwork in the world.It’s been 15years since the creation of Facebook, a platform that revolutionized social media in the United States and around the world. Facebook remains immensely popular – and profitable, so, the moment I left EBC I had to embark on launching my own Facebook page, taking advantage of the popularity I have gained from my TV audience.

ABN:What are the main issues you cover on your page?

Getu: I am gathering and broadcasting news and current affairs. I believe I have been disclosing timely, credible and reliable information of which people are in need.

ABN: Do you think people in Ethiopia use the social media to disseminate fair, balanced and reliable information, or for constructive and development purposes?

Getu : Of course, Facebook and Twitter are playing positive as well as negative roles in Ethiopia and elsewhere in the world. Here in our country there are people who release fair, balanced and reliable information that are very important to bring about socio-economic as well as cultural changes. On the contrary, there are also people working day and night to fuel violence, conflict and hatred.

ABN:How do you evaluate the business development on your page?

Getu: The creative - ad copy and

Abyssinia Business Nework ግንቦት 2011 / May 2019

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all visual elements is part of the Facebook ad that will catch most people’s attention. And I don’t just want to catch only people’s attention. I want to catch people’s attention through bringing humantouch, and life-related stories to them. I am always advising myself to grow in line with my own pace , not to compare myself to others,Just to focus on own success. Hence, I’m witnessing good business development on my page.

ABN:How could you approach your clients?

Getu:There’re people who recommend others to place their ads. on my page. Many believe that a Facebook page with over 700, 000 followers is one of the most accessible channels to promote products and services. I don’t go to people and persuade them to bring their ads. or announcement to me.

ABN: How fair and reasonable is your price for posting different advertisements or information?

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Getu:I think mine is very fair and reasonable. I’m a journalist who feels social, national and cultural responsibilities.Let others speak on this issue.

ABN: As compared to mainstreaming media such as TV and radio, how is Facebook page going on in terms of reaching target groups?

Getu:Here are a few of the reasons that there are immense differences between traditional and social media: first Social media reaches a maximum audience, while traditional media’s audience is generally more targeted. Second Social media is versatile (you can make changes once published), whereas traditional media, once published, is set in stone. Third Social media is immediate, while traditional can be delayed due to press times. Fourth Social media is a two-way conversation, and traditional is one-way. And fifth Social media often has

Abyssinia Business Nework ግንቦት 2011 / May 2019

unreliable demographic data, but traditional media is more accurate, and bound to accountability. Therefore, to the best of my knowledge, the mainstreaming mediaremains a bit credible than the social ones. I think this requires research.

ABN: What about“ Afalgun”, or Wanted, and gofundme kinds of posts? Do you receive money for such announcement? If not, why?

Getu: “What is the essence of life?

I think it’s to serve others and do good.” – This’sspoken by Greek philosopher Aristotle over 2300 years ago. Volunteering is becoming increasingly important these days.The greatest thing about volunteering may be the benefits it offers to individual recipients, their communities, and the volunteers themselves. Volunteers are love in motion.Thus, I’m doing those kinds of services free of charge.

ABN: Tell us the opportunities and threats (advantages and disadvantages) of using Facebook page for business in Ethiopia?

Getu: Facebook is changing the way we think, feel and chat: A better

Internet communication, Friend Finder feature helps you to find out your friends, with their names or email addresses., Also one of the biggest advantages of Facebook isbusiness promotion.

You can start making FB pages for your brand or company and can use this advantage to earn money online, Facebook is the best thing to spend your time when you don’t have to do anything and just getting bored, The best part of the Facebook is that you do not have to pay money for its use and it’s the best medium for communication in the social networking sites, A platform to share feelings, life events Through Facebook, it is very easy to share your feeling, opinion and what’s happening in your life.

As far as disadvantages of Facebook are concerned,people just start living in this virtual world and spend hours and hours on Facebook. Due to this, a new type of disorder has also come in human life (“Facebook Addiction” A new disorder), the fight continues against fake profiles & phishing bots (Opening an account, making a fake profile & ID is simple for anyone on the Facebook. And there is no limit for these fake profiles. There are so many cases of harassment & abuse that are often formulated by the fake accounts; this may compel many face bookers to turn their facesoff this medium due to lack of credibility, thereby making promotion of products and services difficult.

WE Thank You !

Photo Nati Dire Abyssinia Business Nework ግንቦት 2011 / May 2019

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Abyssinia Business Nework ግንቦት 2011 / May 2019

Abyssinia Business Nework ግንቦት 2011 / May 2019