Budapest Business Journal 3115

VOL. 31. NUMBER 15 | JULY 28 – SEPTEMBER 7, 2023

HUF 2,100 | EUR 5 | USD 6 | GBP 4

HUNGARY’S PRACTICAL BUSINESS BI-WEEKLY SINCE 1992 | WWW.BUDAPESTBUSINESSJOURNAL.COM

SPECIAL REPORT INSIDE THIS ISSUE

Magyar Multis

Country Border Poses High Hurdle for Would-be Champions Exploring and conquering new markets is an obvious means of growth and development for companies; in Hungary, it is also a crucial aspect of the national economy.  14

Graboplast: Making Flooring in Hungary, Selling to the World László Ivan, CEO of flooring manufacturer Graboplast Zrt., talks about how the company is focusing on maintaining growth, its current projects, sustainability efforts, and future aspirations.  17

Megamerger is Only the Start

SOCIALITE

World’s first Permanent Capa Exhibition Opens In June of this year, the world’s first permanent exhibition of the legendary war photographer’s work opened in the new exhibition space at the Robert Capa Center just off Király utca in Budapest.  20

NEWS

Analysts Warn of Slight Recession on the Horizon The Monetary Council of the National Bank of Hungary has kept the key interest rate at 13%, which is not expected to change any time soon. Meanwhile, some analysts already see worsening outlooks for Hungary’s economy.  3

SPECIAL REPORT

Péter Balogh, MD of MBH Bank’s large corporate lending and special finance, talks about the expansion plans, rebranding process, and ESG commitments of Hungary’s second-largest lender. 15 BUSINESS

Surányi: Losses at MNB Down to ‘Indefensible’ Policies According to a study released in June, the National Bank of Hungary is set to post losses of up to HUF 2.4 trillion (EUR 6.4 billion) this year. That is equivalent to 2.5% of GDP or half the cost of the Paks II nuclear power station project, weekly HVG wrote last month.  8

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Budapest Business Journal | July 28 – September 7, 2023

IMPRESSUM

THE EDITOR SAYS

AN IDEA WITH WINGS TO FLY?

EDITOR-IN-CHIEF: Robin Marshall EDITORIAL CONTRIBUTORS: Luca Albert,

Balázs Barabás, Zsófia Czifra, Kester Eddy, Bence Gaál, Gergely Herpai, David Holzer, Gary J. Morrell, Nicholas Pongratz, Gergő Rácz.

LISTS: BBJ Research (research@bbj.hu)

The theme of our Special Report in this issue is that relative rarity, the Magyar Multinational.

If the government gets its way, they won’t be so out of the ordinary in the future. The rationale is that if foreign multinationals based here ship their profits home, then Hungarian companies ought to do exactly the same from beyond the borders.

Relatively late in the day, on deadline eve, in fact, we stumbled upon a story that may yet have legs, not to mention wings. You will have had to have been here for some time to remember Hungary’s official national carrier because Malév Hungarian Airlines, for that was its name, went bust early in 2012. Malév was, at times, a multinational. It was also privatized and renationalized. At one point, it was 99% owned

by AirBridge Zrt., which had links to Russian money, and the Abramovich brothers Alexander and Boris (nothing to do with the former owner of Chelsea FC in the United Kingdom). Undoubtedly, many working for multinationals in Hungary would have flown with Malév. I certainly did when I first came here. It seems there are plans to bring the brand, and possibly the airline, back.

For now, it’s all pretty low-key. We found out almost by accident, researching a completely different story.

There seems to have been little or no coverage in the Hungarian media, though I stand to be corrected on that; what we can say about the story we have laid out on page 13. We are planning on doing much more. But before any Malév superfans out there get too carried away, I would remind you of the fate of Sólyom Hungarian Airways, which didn’t

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so much crash on takeoff as fail to taxi down the runway. If establishing a business is hard, making that business an airline just adds to the layers of complexity. Will it fly? Time will tell. ********** This is our last print issue before we take our annual August break. If you are a relatively new reader of the Budapest Business Journal, please don’t be alarmed. We have done this every year since we launched in 1992. Our first fall issue on September 8, with a Special Report dedicated to Green Business, is already in the planning stages, and our publication schedule is mapped out all the way to December 15 and our Christmas and New Year break.

But if you aren’t embarking on whatever the modern equivalent of the Grand Tour is this August, we will still have plenty of reading material to offer you.

Our website, budapestbusinessjournal.com, will continue to be updated daily, and our Hungary A.M., Energy Today and Regional Today newsletters will go out early each working day morning.

However and wherever you choose to spend your summer holidays, we hope you get a chance to rest and relax and recharge your batteries, ready for the mad dash toward Christmas and those end-ofyear budgetary planning meetings! And perhaps we will all have a chance to reconnect at one of our BBJ Business Mixers. Until then, have a great time.

Robin Marshall Editor-in-chief

Why Support the BBJ?

• Value Creation. We have a nearly 30-year history of supporting the development of diversity and sustainability in Hungary’s economy. The fact that we have been a trusted business voice for so long, indeed we were the first English-language publication when we launched back on November 9, 1992, itself has value.

• Crisis Management. We have all lived through a once-in-a-century pandemic. But we also face an existential threat through climate change and operate in a period where disruptive technologies offer threats and opportunities.

Now, more than ever, factual business reporting is vital to good decision-making.

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• Community Building. Whether it is the Budapest Business Journal itself, the Expat CEO award, the Expat CEO gala, the Top Expat CEOs in Hungary publication, or the new Expat CEO Boardroom meeting, we are serious about doing our part to bind this community together.

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THEN & NOW In the color picture from state news agency MTI, a newly restored bus from the Ikarus 200 series is displayed in the Diesel Hall of the Northern Vehicle Garage in Kőbánya on July 26, 2023. The coach belongs to the Museum of Transportation. In the black-and-white photo from the Fortepan public archive, an Ikarus 211 is parked at what was then called Ferihegy Airport, but today is the Ferenc Liszt International Airport.

For more information visit budapestbusinessjournal.com

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News

• macroscope

Analysts Warn of Slight Recession on the Horizon

The Monetary Council has kept the key interest rate at 13%, which is not expected to change any time soon. Meanwhile, some analysts already see worsening outlooks for Hungary’s economy.

Change in Average Earnings in Hungary 2003-2023 (January-May) Average monthly net earnings of full-time employees (excluding those on fostered public work schemes), HUF/month

ZSÓFIA CZIFRA

The current level of the key interest rate in Hungary is sufficient for addressing inflationary risks, therefore modifying it is not on the agenda, National Bank of Hungary deputy governor Barnabás Virág told a press conference on July 25, following the rate-setters meeting of the Monetary Council of the National Bank of Hungary (MNB).

For the time being, it would be too early to signal anything in this regard before September. He added that it is still necessary to maintain strict monetary conditions to achieve price stability.

At its meeting on Tuesday, the council did not change the base interest rate of 13%, but it did further narrow the interest corridor, the upper edge of which will decrease by

100

basis points

from 18.5% to 17.5%. The lower end of the range remains at 12.5%.

Virág pointed out that, in line with the central bank’s expectations, the deflation rate will continue to accelerate, and the indicator will be “perceptibly” below 10% by the end of the year. The goal is for disinflation to continue in 2024, with the projected numbers to be included in September’s Inflation Report.

The favorable risk environment enables the MNB to continue the normalization of the interest rate environment at the previous pace, the deputy governor emphasized. The rate of disinflation continues to accelerate and is being felt more widely; prices have decreased in about one-third of the entire consumer basket on a monthly basis, Virág pointed out, indicating that this trend will continue in the coming months. He opined that with the rapid decrease in inflation, the retrospective real interest rates may become positive already in the fall.

Public sector Private sector

* Without discounts

Convergence the Focus

The overnight rapid tender rate and the gradual convergence of the base rate remain the focus of the monetary policy, Virág says. The deputy governor described the domestic financial market situation as stable but warned that the volatile international macroeconomic and market environment still requires a cautious approach.

Among the internal factors, the balance of the current account continued to improve, while inflation and core inflation are expected to decrease further, according to Virág.

“There are fluctuations in the mood of international investors, and the RussianUkrainian war also causes constant uncertainty. According to our current knowledge, the rate hike paths of the major central banks are coming to an end,” he said.

Something has moved in the Hungarian economy going into the third quarter, according to Virág.

While he emphasized that we were still “below the line,” there are signs of a turnaround, so that growth could be seen in the second half of the year.

“An important pillar of economic growth will be the repeated increase in real wages, as this statistic may return to the positive range again in the coming months,” he said.

While this all sounds relatively upbeat, some analysts have, in the meantime, started to paint a darker picture of the Hungarian economy.

Source:

For one, BNP Paribas released its revised forecast for the country, in which it emphasized the soft domestic demand.

Negative Growth

The report recalls that the Hungarian economy posted negative growth in the last three quarters. Real GDP fell by 0.3% on a quarterly basis in the first quarter, following -0.6% in Q4 2022 and -0.8% in Q3 2022. Domestic demand is losing momentum and is mainly responsible for this. Household consumption and destocking contributed negatively to GDP growth. By contrast, analysts at the bank write that net exports improved in Q1 but were insufficient to offset the weakening domestic demand.

They also mention that this year, Hungary may underperform compared to its neighbors in Central and Eastern Europe. Inflation, which is much higher in the region, will still impact negatively on growth, as wages have been rising more slowly than consumer prices since August 2022.

Furthermore, the level of interest rates is not favorable to demand for new loans. Besides, fiscal policy will provide relatively weak economic support, given consolidation efforts introduced since the summer of 2022. The authorities’ target is to reduce the budget deficit to 3.9% of GDP in 2023 and then to 2.9% in 2024, although, at first glance, this seems optimistic, particularly for 2023.

As a result of the above, prospects for an improvement in economic activity are weak in the short term. High-frequency indicators, such as industrial production, retail sales and the significant purchase intentions of households for the current and future period, have deteriorated in recent months. Production fell

by

3.6%

on a yearly basis in April, after reaching -2.9% and -1% in previous months. The drop in retail sales was more pronounced (-12% year-on-year in April, -12.7% in March and -8.4% in February). Notably, industrial production and retail sales fell below their pre-COVID level in April.

The analysts also mention that Hungary has by far the highest inflation rate among countries in the European Union.

In May, it stood at 21.5% y.o.y. compared with an average of 10-15% in the region.

In light of the above, BNP Paribas expects an economic decline of 0.2% rather than the 1.5% growth expected by the Hungarian government. According to analysts in France, there is a chance of a 3.1% GDP expansion in 2024, while the cabinet hopes for 4%.

Morgan Stanley also expects a GDP contraction, noting that the Hungarian economy is expected to show weak GDP growth in the second quarter of 2023, as both domestic and external demand will remain subdued.

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Quiet Year in Real Estate Investment Market Expected A quiet summer and a subdued year are predicted for the investment market by commentators, reflecting the cautious waitand-see strategy being adopted by investors toward Hungary and, indeed, the broader CEE region and Europe as a whole.

This reflects the unstable geo-political environment and the resulting economic and financial uncertainty.

A biweekly look at real estate issues in Hungary and the region

The Green Court Office complex in Budapest. It was acquired by Groupama Gan REIM on behalf of French investor SCPI Affinités Pierre from Belgian developer Codic Hungary and its partners Picton Group and Pesti Házak for EUR 77.1 mln in late November 2022. It was one of the most recent significant office deals in Hungary. yields at 5.75%, industrial at 6% and shopping centers at 6.5%. Office and shopping center yields are expected to move out, with industrial remaining constant. This provides a yield differential of around 100 basis points compared to Prague, where prime office yields stand at 5%, industrial at 4.75% and shopping centers at 5.75%.

Perez-Ellischewitz estimates that the market has already digested a move out of yields by

100

GARY J. MORRELL

“We are seeing a sharp downturn in activity and a longer period of ‘price discovery’ during which the expectations of sellers and buyers are not matching,” comments Benjamin Perez-Ellischewitz, principal at Avison Young Hungary.

“I don’t think we will witness a serious improvement in volume traded before the end of the year. We are going through a market correction in CEE and Hungary. Some deals are in discussions at a different price point than earlier, but the transactions are taking longer to materialize, and the attrition-stroke-failure rate is much higher than before due to the difficulty with regard to ‘price’ and the lack of debt finance,” he adds.

In this situation, vendors and investors are exercising caution in anticipation of more predictable yields and pricing levels. Earlier in summer, Colliers put prime Budapest office

Real Estate Matters

basis points

on the prime segment and 200-300 basis points on anything less core.

“We have seen a significant price change with the outward shift of yields; in some cases, it is more drastic than in others, but, generally

Estimated Q1 CEE Office Yield Prague

5.25%

Warsaw

5.25%

Bratislava

5.85%

Budapest

6%

Bucharest

6.75% Source: Colliers

speaking, the current market bodes well for opportunistic investors.

This is a good time to buy, but not the best year to sell,” comments Máté Galambos, director of leasing at Atenor Hungary. The developer has office projects that are possibly available to investors.

“The fact that new foreign capital keeps showing up on our market is promising. I envisage multiple significant office transactions this year.

Office yields are moving in the range of 6.5-8.5%, depending on the location, age, and technical features of the building,” he says.

Billion-euro Market?

Kevin Turpin, head of CEE at Colliers, estimates the CEE investment total for 2023 to be in the range of EUR 7 billion-10 bln.

Hungary is expected to be between EUR 750 million-1 bln.

“Everybody is nervous as there are no deals. We expect a quiet summer and possibly a turn in the market in the fourth quarter of the year or the first quarter of 2024. A total investment of up to EUR 1 bln for the year would be a [plausable] figure,” comments Gábor Borbély, director of research and business development at CBRE Hungary. That pause provides opportunities for investment consultants to take an extended break and consider investment strategies for when the markets do pick up.

“Everybody is nervous as there are no deals. We expect a quiet summer and possibly a turn in the market in the fourth quarter of the year or the first quarter of 2024.

A total investment of up to EUR 1 bln for the year would be a [plausable] figure.”

Perez-Ellischewitz considers that, realistically, the total volume in the Hungarian investment market will remain

below

EUR 400 mln

if arm’s length transactions are accounted for.

“The major problems facing the investment market are, firstly, a lack of debt finance from senior banks and a lack of debt on the alternative debt market, and, secondly, the difficulty of pricing the risk in this period of uncertainty and deteriorating fundamentals,” he says.

Despite the dominance of domestic capital, he expects more transactions involving international money to materialize towards the end of the year and early 2024.

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Nagy and Zelensky Argue Over Ukraine ‘Unacceptable’ Timing of Agri Ban Crisis Roundup Ukrainian President Volodymyr Zelensky urged the European Union to follow through on lifting restrictions that have been placed on the import of certain agricultural products from Ukraine, which are set to expire on September 15, during his nightly address on July 24.

NICHOLAS PONGRATZ

The European Commission introduced the ban on importing wheat, maize, rapeseed and sunflower seed from Ukraine on May 2, after unilateral restrictions had been imposed by neighboring member states, notably Hungary and Poland, in the weeks prior. Originally set to expire on June 5, the limits were then extended until September 15.

“Any [further] extension of the restrictions would be absolutely unacceptable and frankly anti-European,” Zelensky said. “We are in touch with all stakeholders to find a solution that suits everyone,” the president added in a message on Telegram after a meeting with government officials.

However, Hungarian Minister of Agriculture István Nagy called the

September

15

expiration date for a ban on imports of Ukrainian grain to neighboring countries in the EU “unacceptable” at a meeting with his peers from Poland, Bulgaria, Romania and Slovakia in Warsaw on July 19.

Nagy said he and his peers insist that the EU extend the ban on the import of these agricultural products until at least December 31, adding that if it did not, Hungary “will use all means available to protect Hungarian farmers.”

For his part, Polish Prime Minister Mateusz Morawiecki has already indicated that Poland would refuse

In this file photo from July 7, Minister of Agriculture István Nagy (left) speaks with Tamás Iván, president of the Association of Hungarian Entrepreneurs in Slovakia, at a forum called “Treasures of the Hungarian Countryside” in the Martos Free University, now in Slovakia, but once Upper Hungary. Nagy has since vowed to use “any means necessary” to protect Hungary’s farmers. Photo by Csaba Krizsan / MTI. to open its borders to Ukrainian grain even after the current expiration date of restrictions on September 15.

Continued Cooperation

Nagy added that the sides had signed an agreement “signaling that Hungary, Poland, Bulgaria, Romania and Slovakia will continue to cooperate on the matter of Ukrainian grain.” These countries neighboring Ukraine had initially introduced their own bans after an exemption from customs duties and quotas for Ukrainian grain, intended to expedite deliveries to countries in the Middle East and Africa and referred to as “Solidarity Lanes,” which caused a surplus in their domestic markets.

In a message on his Facebook page on July 25, reiterating the request that Brussels extend the ban until the end of the year, Nagy also referred to the importance of improving the operation of these so-called “Solidarity Lanes” and restoring their original purpose.

Explaining that the cost of land transport was very high, Nagy said the EU should provide progressive financial support for transport costs that take into account the transport distance.

“This makes it possible to transport Ukrainian grain by land to European ports and from there on to where it is really needed. Otherwise, a situation could easily arise where products from Ukraine remain in Europe, crops produced in Europe become unsellable, and developing countries acquire their needs from Russia.”

“This makes it possible to transport Ukrainian grain by land to European ports and from there on to where it is really needed,” Nagy said. “Otherwise, a situation could easily arise where products from Ukraine remain in Europe,

crops produced in Europe become unsellable, and developing countries acquire their needs from Russia,” the Hungarian minister concluded.

Meanwhile, the ratification of Sweden’s bid to join the North Atlantic Treaty Organization (NATO), which had been agreed to by holdouts Hungary and Turkey at the NATO Summit in Vilnius, Lithuania, earlier this month, will likely take place in the fall.

Zsolt Németh, chairman of the Foreign Affairs Committee of Hungary’s Parliament, told Inforádió on

July

13

that an extraordinary parliament session would not be required to approve the decision, which would instead be discussed when parliament reconvened for its regular autumn session in mid-September.

Additionally, Turkey’s Parliament decided on July 15 to keep the country’s foreign affairs committee on standby, thus enabling it to carry out work during the summer recess, which lasts until October 1, and speed up its own ratification process of Sweden’s membership in NATO.

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WHO’S NEWS Do you know someone on the move? Send information to news@bbj.hu

New CEO to Lead Penny Hungary A new head took over as the CEO of Penny Hungary on July 1. Mathias Mentrop was previously the chief operating officer of the Penny network in the Czech Republic. He replaced Florian Jens Naegele, who has moved to Prague as CEO of the operation there.

Jens Krieger, the previous boss of Penny Czech Republic, is continuing his career with the parent Rewe Group in Germany.

Mathias Mentrop Mentrop joined Rewe Group in 2012 as sales director for Penny Bulgaria, with more than 10 years of retail experience. From 2015, he was the sales director of Penny in the Czech Republic, and from 2018, he was its COO, where his primary responsibilities included sales, construction, and retail chain expansion.

Naegele became CEO of the Hungarian business in 2018 after five years as regional director of Penny Bavaria.

“Running a Hungarian business was one of the biggest opportunities of my career. We had a great team of experts and worked hard to shape Penny in the right direction,” said Naegele.

“I am confident that Penny is on track to further increase its market share in Hungary. We improved the customer experience and choice while offering more opportunities for our Hungarian suppliers,” he added.

Florian Jens Naegele Mentrop said, “Mr. Naegele leaves behind a Hungarian business built on strong foundations, and I look forward to continuing the work where he and his team left off. I worked for almost eight years at Penny in the Czech Republic, which belongs to the largest of the Penny networks. I gained a lot of experience in the field of improvement and expansion of our stores, and I would like to use this experience in the development of the

Hungarian business. We couldn’t be in a better position, and I feel privileged to be able to take our company forward from here,” Mentrop added.

When Naegele took over Penny in Hungary, the discount chain had an FMCG market share of 8.1%, 215 stores, and around 3,800 employees. That has since grown to 229 stores, nearly 5,000 employees, and a market share of almost 10.7% in Hungary.

AutoWallis Strengthens Ranks With Group HR Director Since June, a group HR director has been managing the human resource activities of AutoWallis Group. The new position was filled by Aranka Erdélyi, who has extensive experience in the automotive industry; her tasks will include supporting AutoWallis’s organization development, providing strategic support to the CEO in organizational issues, keeping the group’s HR strategy up to date, regional organization development, succession planning, and recruitment.

Aranka Erdélyi The creation of the position became necessary because the number of staff employed by AutoWallis Group’s subsidiaries, now present in 15 countries in the region, has seen substantial growth due to the acquisitions of recent years and is now nearing 1,000 employees.

Erdélyi arrived at AutoWallis from a multinational environment: She worked as the HR manager of Caterpillar Hungary Zrt. since 2021. Before that, she spent 10 years (2011-2020) as the regional HR manager for Central and Eastern Europe and Ukraine at Nissan Sales CEE Kft. She has also worked in HR in retail and the financial sector.

She obtained her marketing degree from Szent István University in 2000, after which she completed the Human Resources Management training program run by Budapest Corvinus University in 2011.

Wolt Announces New Business Unit in Hungary Wolt has announced the launch of its new business unit Wolt Drive in Hungary, appointing Péter Tausz as its head.

Tausz holds a law degree from the University of Szeged and worked at the American Chamber of Commerce in Hungary, where he coordinated the

corporate governance, business ethics, WTS Klient, Finacont and transparency working groups. to Merge The next major milestone in his career was at Transparency International, where The owners of two leading Hungarian entities in the local accounting and tax he undertook the development of private sector and public procurement programs. advisory market, WTS Klient Business After several years of successful research, Advisory Ltd. and Finacont Ltd., will merge their activities and staff into one he was asked to join the organization’s company under joint management. headquarters in Berlin, where he The relevant legal documents were was responsible for the technical signed in June; the final seal of approval management of the legal aid service, will be put on the agreement later this which operates in 120 countries. summer once the necessary licenses have been received.

WTS Klient and Finacont, established in 1998 and 2002, respectively, have grown organically over the past 20 years to number among Hungary’s leading providers of complex business advisory services. The merger of the two companies will make the entity, continuing as WTS Klient, one of the largest players on the market, according to a press release sent Péter Tausz to the Budapest Business Journal.

Initially set up as an accounting firm in 1998, Klient established On his return to Budapest, he its tax consulting division in 2004. continued in a family business: he It joined WTS Global, a leading took over the management of Fruccola global tax and financial advisory restaurants. It also developed a network network, in 2013. According to of automated restaurants, using a unique 2022 figures, WTS Klient has a staff mobile app to serve food in several office of 130 and generates annual sales buildings. Sadly, this project could not revenue of more than HUF 2 billion. survive in the face of the spread of home Also founded by Hungarian individuals office that became established during in 2002, by 2022, Finacont’s sales the coronavirus epidemic. revenue was close to HUF 1.7 bln, and Tausz’ mission is to bring the Wolt the number of employees exceeded 140. and Doordash product, which is present “We are delighted that the merger of in almost every country in the world, WTS Klient and Finacont will strengthen to a broader audience in Hungary as our market position, and together we quickly as possible. Wolt Drive offers can intensify our efforts to consolidate delivery within one hour for webshops the accounting and tax advisory market and retailers. Online merchants who and tackle the inevitable technological integrate Wolt Drive as a delivery developments,” said Zoltán Lambert, option can deliver the products ordered managing partner of WTS Klient. to their customers in the shortest possible time with the help of Wolt courier partners.

“I am a great believer in the success of Wolt Drive, mostly because we have an incredibly professional team to work with, one of the largest fleets in the country, one of the most innovative and customer-friendly logistics systems in the world, and one of the best customer service teams,” György Pintér (left) says Tausz. “And with market demand and Zoltán Lambert constantly growing in line with international trends, we have a huge opportunity on our hands,” he adds.

“The almost identical philosophy Wolt regional managing director of the two companies ensures we Ákos Tajta says, “Wolt, which has been can continue to enjoy the trust of present in Hungary for five years now, has grown tremendously in all directions both our clients and our employees since its launch: not only has the number and continue to provide premium services in the future,” Lambert said. of active courier partners increased from György Pintér, the managing partner a few dozen to more than 7,000, our of Finacont, commented, “During the service area has expanded significantly, negotiations over the past few months, and by the end of this year we will we have made sure that by combining be present in almost 60 additional our resources, we can take another major municipalities in addition to Budapest.” step towards our basic goal of creating a He continued, “The types of services dominant accounting services company we offer have also changed. Wolt is in the Hungarian market, providing now far from being just a food delivery extensive and integrated quality services company; the launch of Wolt Drive to our clients. Taking into account in Hungary is an integral part of this the organic development in 2023, development. I am confident that, under Péter’s leadership, this business will be at the merger will call to life a company with nearly 300 employees and sales the forefront of Wolt’s operations in the revenue in excess of HUF 4.5 bln.” same way as many of our other areas.”

Photo by Valter Berecz.

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News | 7

The government’s goal is to double the size of Hungary’s GDP from HUF 80 trillion to HUF 160 tln by 2030, Prime Minister Viktor Orbán said in a speech delivered at the Bálványos Summer University in Băile Tușnad, Romania, on July 22, according to state news agency MTI. BBJ STAFF

Varga: Inflation in Single Digits This Year Hungary’s annual inflation will slow to 7-8% by December from 20.1% in June, helping the economy rebound, Minister of Finance Mihály Varga told international news wire Reuters, adding that no further measures were needed to contain the budget deficit for now. Prime Minister Viktor Orbán’s government is struggling with the highest inflation in the European Union, a cost-of-living squeeze that has eroded household purchasing power and slammed the brakes on consumption. In the interview, Varga said curbing inflation was also crucial to containing the deficit, which has seen energy subsidies, pension and debt service costs surge, widening the cash-flow-based gap to about 85% of the target by the end of June.

“By December for sure, but if we are lucky, inflation will be below 10% already in November. I can say that inflation will be around 7-8% by December,” Varga said.

Justice Minister Tells EC Hungary has ‘Fully Delivered’ on Commitments Minister of Justice Judit Varga has written a letter to European Commissioner for Justice Didier Reynders informing him that Hungary has “fully delivered” on commitments related to judicial milestones. Varga said in a post on Facebook that Hungary had adopted a package of legislation on the judiciary in May, and those pledges had been “implemented in practice.”

She called on Brussels to pay the EU

Image by David Carillet /Shutterstock.com

Orbán: Gov’t Aims to Double GDP by 2030 News in Brief

Orbán noted that Hungary’s GDP had tripled from HUF 27 tln in the 13 years since his party, Fidesz, had returned to power.

Hungary’s level of development

stood at 78% of the European Union average in 2022, up from 66% in 2010, and the government aims to raise that ratio to 85-90% by 2030, the PM said.

funds to which Hungarians “are entitled.”

Payouts of Hungary’s EU funding have been suspended pending the implementation of remedial measures earlier defined in “super milestones.”

government will maneuver the country into a situation where an exit from the European Union becomes a real alternative,” said Simor, a fierce critic of Prime Minister Viktor Orbán.

Number of Police Recruits Falling

Gov’t Allocates HUF 112.2 bln for Debrecen Development

This year, only 470 young people applied to the two-year technical schools for police officers, down from more than 3,000 a few years ago, according to hrportal.hu. Roughly 1,000 began the other route into the force, the 10-month patrol training period. Far fewer people will complete that, as some change their minds or do not meet the eligibility criteria, so only about 800 police officers graduate from secondary schools every year. Many of these young people are laid off or resign due to heavy workloads or low wages.

According to the data, 779 people graduated from technical school and patrol training in 2021 and 732 in 2022.

Hungary Drifting Closer to Leaving EU, Says Former Central Banker Hungary has drifted closer to a scenario of potentially leaving the European Union, a former National Bank of Hungary governor has warned, according to Bloomberg News. András Simor, who helped steer Hungary through the financial crisis when it required an International Monetary Fund-led bailout, said an exit from the bloc is not the most likely scenario, but “it is a possible one. Its probability, if it was 10% last year, has now risen to 20-30%,” he told ATV television on July 23. “I’m afraid that Hungary’s

The central government has allocated HUF 112.2 billion for developments in Debrecen (225 km east of Budapest), Hungary’s second-largest city, Mayor László Papp said on July 20, according to telex.hu. Much of the resources will be used for transport developments, including constructing a logistics base, complete with a tax and customs office, to serve lorry traffic generated by the BMW plant under construction in the city, Papp said. He added that the government decision would allow several projects shelved for fiscal reasons last fall to move forward.

Papp noted that Debrecen was earlier allocated HUF 175.5 bln in central government monies for waterworks and railway developments.

He added that the government is seeking to reduce Hungary’s degree of energy dependency from 28% to zero by 2030 with the expansion of the Paks nuclear power plant along with solar power investments and network upgrades.

Orbán acknowledged the impact of the war in Ukraine on Hungary’s path of economic development but augured a turnaround “around July 2024,” with “significant” GDP growth, “strong” lending and a return to a path of development “well over” the EU average.

While real wages fell in H1, they are set to rise for the full year as inflation falls, Orbán said. Lending rates will “normalize and return to an acceptable level” by Q2 2024 “at the earliest,” he added.

Hungary Takes Delivery of 2 Airbus Helicopters The Hungarian Defense Forces took delivery of the first two of 16 new Airbus H225M helicopters in Szolnok (105 km southeast of Budapest) on July 24, according to novekedes.hu [Growth]. The aircraft, configured as troop transport helicopters, arrived from the Airbus Helicopters plant in Marignane, France.

The helicopters were officially handed over at Szolnok Airbase by Bruno Even, CEO of Airbus Helicopters. The firm inaugurated a parts plant in Hungary a year ago.

Hungary 4th Largest Exporter of Game in EU Hungary is the fourth-largest exporter of game meat in the European Union, after Poland, Germany and Spain, according to a publication compiled by the National Agriculture Chamber (NAK), writes novekedes.hu [Growth].

According to the publication, around 3,800 tonnes of game is processed in Hungary each year, and close to 90% of that is exported, mainly to Germany and Italy. Some 46 Hungarian companies trade in game.

Minister of Defence Kristóf Szalay-Bobrovniczky delivers a speech at the ceremonial handover of the first two Airbus H225M helicopters to the Hungarian Defence Forces at the József Kiss 86th Helicopter Brigade in Szolnok, Hungary.

Photo by János Mészáros / MTI.

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Business

György Surányi: Huge Losses at MNB are down to ‘Indefensible’ Policies

When world energy prices suddenly rose last year, the market confidence in Hungary’s fragile state evaporated, and the forint plunged to HUF 430 and more to the euro, propelling the country to the top of the European inflation league.

In particular, Surányi points to the “Lending for Growth” and later “Bonds for Growth” schemes as fundamental elements of the problem. Interestingly, with the credit supply dwindling in the early 2010s, he was initially an advocate of lending.

‘Absolutely Acceptable’

According to a study released in June, the National Bank of Hungary (MNB) is set to post losses of up to HUF 2 trillion-2.4 tln (EUR 5.3 billion-6.4 bln) this year. That is the equivalent of 2.5% of GDP or half the cost of the Paks II nuclear power station project, weekly HVG wrote last month.

KESTER EDDY

György Surányi, former MNB governor (1990-91 and 1995-2001), former chairman of CIB Bank and CEE regional head of Intesa Sanpaolo, and now professor of finance at Corvinus University, deemed “at least two-thirds of these central bank losses” to be the result of “mismanaged,” “indefensible” and “crazy” economic and monetary policies when speaking to foreign journalists on July 19.

Perhaps surprisingly to the non-expert, Surányi initially stressed that loss or profit at a central bank does not indicate a mismanaged or well-run institution.

“I have several examples of central banks making losses; however, the monetary policy was [...] excellent,” he said, pointing to the West German Bundesbank in

the

1960-70s

and, more recently, the Czech National Bank.

The Bundesbank, for example, facing massive inflows of U.S. dollars, was forced to sell Deutschmarks to avoid abrupt (and damaging) appreciation of the national currency.

“When the Bundesbank was buying up tremendous amounts of dollars, […] it created tremendous losses because the value of the assets, namely the dollar, was depreciating, whereas the liabilities, in German marks, were increasing,” he said. However, the Bundesbank earned praise for maintaining price stability.

“In the post-financial crisis period from 2009 to 2015, the credit stock in Hungary was contracting each and every year. Under these conditions, it was absolutely acceptable for the central bank to facilitate credit growth; therefore, I myself also welcomed its implementation,” he said. However, the MNB put this facility on the table at a fixed zero interest rate for 10 years.

“It’s an unprecedented, open, unhedged interest rate position within the central bank balance sheet, which means, the higher the inflation, the higher the transfers towards the borrowers, and the higher the central bank losses,” he said.

György Surányi, former MNB governor, former chairman of CIB Thus, this policy turned to bite Bank, and now professor of finance at Corvinus University. the providers once inflation started to accelerate last year, and the MNB was forced to move the base rate Currency Appreciation up to So, what about Hungary?

The Czech central bank has acted “The situation here is a bit different. similarly in recent years, selling It is different because the root causes to defend the forint. koruna to buy euros to manage of these losses, I mean at least two“Professionally, it was a dramatic the appreciation of its currency, thirds of these losses, are attached mistake not to provide this facility sometimes incurring “massive” losses. to the mismanaged macroeconomic on a floating basis,” Surányi argues.

However, apart from the last 18 months, policies,” he intoned.

He says the introduction of the where there has been a takeoff of inflation In an otherwise complex nutshell, growth bond facility in 2019 was even everywhere, the Czech Republic has Surányi argues that Hungary pumped less justified: the economy was already maintained price stability for the past far too much money into the economy, growing at more than 5%, and credit for longer than was justified and growth was up to 17% per annum. often to the wrong players, in the years, Citing an article in the economic weekly name of stimulating growth while Surányi stressed. “So that’s why losses HVG, Surányi said, “Roughly 60% “unprofessionally” ignoring the risks in themselves do not [judge] monetary of this facility was directed towards to the forint exchange rate of rising policy positively or negatively.” the cronies of the government.” inflation (see separate box).

18%

15

Politicians, Central Bankers: Ignore the Exchange Rate at Your Peril In the fall of 2016, with the pound sterling under pressure as a result of the Brexit vote, David Willets, an economist formerly with the U.K. Treasury, wrote in the Financial Times: “Governments that start with no commitment to the value of [their] currency often end up caring when it keeps falling.”

It seems no one at József Nádor tér or in Bank utca read that particular FT. If they did, they ignored it.

As György Surányi scathingly notes: “The fall of the currency last year, primarily in the second half of last year, was the consequence of a coordinated, foolish exchange rate policy of the government and central bank. For years, they declared publicly that they didn’t care about the exchange rate of the forint. In the case of a small, open economy, one should not say such a sentence.”

The former MNB governor admits that if a central bank adopts an inflation-targeting system, there can be no direct, explicit exchange rate target, “but to say that we don’t care about the exchange rate is crazy.”

As a result of the high fiscal deficits, poor deposited by the commercial banks with targeting of subsidies, and a policy of having the central bank, on which the commercial banks a weak forint, when world energy prices surged are makingwindfall profits,” Surányi says. last year, the forint went into free fall.

Part of this windfall profit is taken “So, then they [the government and central through the HUF 250 billion sectoral bank team] were frightened. They understood “excess profit tax” imposed on the banks that this was an incredibly dangerous game, what by the government, but, he argues, this they were doing with the currency. That’s why still leaves the recipients of all this funding […] the central bank was explicitly forced to as the ultimate winners, and the ordinary increase the reference rate by 500 basis points, taxpayer as the ultimate losers in this exercise. from 13% to 18%” to (successfully) stabilize Even as this issue of the BBJ paper went the currency, he argues. to press, the matter seemed far from clear to But with the central bank offering short-term those in charge. While both Minister of Finance interest rates of 18%, commercial banks, awash Mihály Varga and the MNB now vociferously with deposits on which they pay little or no advocate the importance of a stable exchange interest, can make huge profits at no risk. rate, Minister of Economic Development (and Since a large proportion of government and former MNB deputy governor) Márton Nagy central bank largesse from 2013 onwards went appeared committed to his earlier views, saying: to “government cronies” who in turn, rather “Every public reference to the exchange rate than spend on high productive investments, level by economic policymakers is extremely put much of the cash into bank deposits, there harmful,” as it should be left to the market is “at least HUF 11,000 billion in excess liquidity to determine the exchange rate.

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Europe’s Worrisome Declining Relative Competitiveness Gross Domestic Product growth (hence wealth creation and improved living standards) is impossible without competitiveness.

That makes the European track record on competitiveness a genuine cause for concern, warns Finance Matters columnist Les Nemethy.

This article breaks down the subject of Europe’s declining relative competitiveness into four areas: 1) how to define competitiveness?

2) what statistics might be used, and what do they actually show? 3) what might explain this decline? and, finally, 4) what is the prognosis for the future, and how might this decline be reversed?

Defining Competitiveness

Image by Photon photo / Shutterstock.com

There is no standard definition of competitiveness. In researching this article, I came across quite a few. The one I liked best was, “Competitiveness, at regional and/or country level, is based on the ability to compete in the global market. It can be understood as a set of institutions, policies and factors embedded in networks of innovation and entrepreneurship, able to determine

Business | 9

Finance Matters A monthly look at financial issues in Hungar y and the region

2023 EU Competitiveness Rankings

an economy’s productivity level, wealth creation, job creation, capture and return of investment, economic growth and social welfare.”

What Stats?

Many stats are often used to describe competitiveness; here are some of the most popular.

The Global Competitiveness Score (GCI), as calculated by the World Economic Forum, declined from 70.9 in 2011 to 66.8 in 2020.

GDP growth over a more extended period is an indication of competitiveness.

According to the World Bank, GDP growth from 2011-2020 was as follows: • Eurozone: 0.8%, • US: 2.1%, • China: 6.6% The Global Innovation Index (GII) overall ranking for Europe decreased from 58.9 in 2010 to 54.7 in 2021 (although Switzerland, Sweden and Germany scored well).

Startup activity: In 2020, there was USD 149.2 billion investment into U.S. startups, USD 67.9 bln in China, and only USD 42.8 bln in Europe. Europe significantly lags in the number of unicorns (startups that reach a market capitalization of more than USD 1 bln).

It is interesting to note that there are some fairly broad variations of

competitiveness among European countries. See the chart below, noting that lower scores mean higher competitiveness.

Explaining the Decline

The reason perhaps most often given for declining European competitiveness is the decreasing participation of Europe in global value chains (GVCs). This seems to be mainly at the expense of China’s increase. Furthermore, China’s vertical integration seems to be diminishing Europe’s ability to export into China. In many areas, such as automobiles, China has moved from merely supplying inputs to a fully finished product.

Here’s one amazing statistic: the number of graduates in STEM (science, technology, engineering and mathematics) subjects in China equals those in Europe, the United States and Japan combined.

A 2023 document by the European Commission comes to some pretty serious conclusions.

“Since the mid-1990s, the average productivity growth in the EU has been weaker than in other major economies, leading to an increasing gap in productivity levels. Demographic change adds further strains. Analyses show that the EU is also not at par with other parts of the world in some transversal technologies, trailing in all three dimensions of innovation, production and adoption and losing out on the latest technological developments that enable future growth.”

market share for breakfast. PwC, for example, recently forecast that due to China’s advances in electric vehicles and the increasing market share of EVs, Europe may become a net importer of cars by 2025.

It is true that the purchasing power of the European market is vast and that Europe has an excellent competition policy. In my opinion, these are necessary but insufficient conditions for competitiveness. There are both topdown and bottom-up requirements to improve competitiveness.

The top-down element involves the EU and governments enabling education, capital markets, legislative framework, and so on.

The bottom-up element involves entrepreneurs creating winning innovation-based strategies accompanied by superb productivity gains and execution, a kind of industry-by-industry trench warfare to claw back market share. I do not see adequate discussion of the latter in the EC’s document; hence, I cannot share the commission’s optimism about a post-2030 renaissance of competitiveness. (Meanwhile, Europe could lose its car industry by 2025.)

Unfortunately, if Europe’s relative competitiveness with China improves over the decade, it is likelier this would be due to a slowing of or implosion by China (see my earlier article “Are we now Seeing Peak Russia and Peak China?” in the November 7, 2022 issue), than a dramatic improvement in European competitiveness.

Future Prognosis

The same document by the EC is optimistic that Europe’s relative competitiveness may begin to improve after 2030. Is this well-founded? The factors listed in the previous paragraph are hard to reverse, and the report is thin on specifics. Moreover, much of its strategy relies on deeper European integration (deepening and broadening the Single Market, creating a unified capital market, and so on). This may well happen, but it is a politically fraught exercise.

Meanwhile, we continue to read about examples where China eats European

Les Nemethy is CEO of EuroPhoenix Financial Advisers Ltd. (www.europhoenix.com), a Central European corporate finance firm. He is a former World Banker, author of Business Exit Planning (www. businessexitplanningbook.com), and a previous president of the American Chamber of Commerce in Hungary.

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Budapest Business Journal | July 28 – September 7, 2023

Challenger Yettel Says it is ‘Bolder and Braver’ Than Competitors In his first interview with the Hungarian media, Nemanja Zilovic, chief commercial officer of Yettel Hungary, talks with the Budapest Business Journal about the local market experience, trends, market opportunities, and sustainable trading.

ROBIN MARSHALL

BBJ: You came to Hungary from Yettel Serbia. How have you found the local market? Are there any obvious differences beyond language?

Nemanja Zilovic: Yettel in Serbia is the market-leading telecommunications company focused on maintaining that position, supporting steady overall market growth. In Hungary, Yettel is a challenger with room to grow its market share.

To do this, we can be bolder and braver and challenge the whole market with our services and customer-centric approach.

Customers in all markets have similar needs, but they do have significantly different habits and relationships with our industry. Consequently, I have taken it upon myself to learn as much as possible about Hungary’s people, culture, customs, and language.

BBJ: What market opportunities do you see for Yettel Hungary?

NZ: We are the only telecommunications service provider in Hungary that focuses on mobile technology and offer mobile and home services based on it at a higher quality than many wired internet solutions. Our largescale network modernization project is already bringing 5G to many customers and significantly increasing the capacity of 4G, which has national coverage of more than 99%. On the frequency that provides the real benefits of 5G (3600+ MHz), Yettel has the largest contiguous block in Hungary, which offers our customers exceptional access speeds. Based on this network, we were able to launch Yettel TV recently and a home internet solution challenging established players in that domain. Additionally, the whole industry’s future is in the

opportunity would like to participate in it commercially and/or increase their role in the sector. There is a kind of consolidation going on in the market, and presumably, it is not over yet. The strengthening, expansion and broadening of the range of services of 4iG has no significant impact on our strategy since we have been living with a very similar competitor for many years on the domestic market.

We will continue to focus on solutions based on mobile technology in the future and distinguish ourselves in these.

BBJ: What are Yettel Hungary’s ESG targets? Will you hit them?

NZ: Yettel’s ESG strategy is based on four pillars, within which we have formulated a total of 18 goals, from the benefits from the development of 5G networks to digital education and transparent operation. All of these are in different phases, but I can tell you that we are on schedule in all of them.

Yettel Hungary CCO Nemanja Zilovic. Currently, the environment is the most noticeable to the outside world, including the collection of used devices. Left lying digitalization of products and channels, in drawers, they can be dangerous on and I expect Yettel to lead the way the one hand, and on the other hand, by in Hungary in digital transformation. reusing or recycling them, we can do a lot for a sustainable mobile ecosystem.

BBJ: What are the market trends?

We have undertaken to collect at least 20 Do you expect any further acquisitions tonnes of used phones in the years ahead. or consolidation?

From market research, we see that the NZ: The mobile traffic measured on awareness of the Hungarian population Yettel’s network is growing by roughly can still be improved in this area, so we 30% every year. People’s hunger for data recently launched a serious educational is, therefore, constantly increasing; campaign and, of course, a commercial I don’t think this will change in the near campaign offering a discount for the future. Telecommunications is a robust return of an old phone; it has only been and crisis-resistant industry, and I think running for a few weeks, and so far, we it is natural that anyone who has the see the initiative as an absolute success.

Wizz Air Takes Cabin Crew Training ‘to the Next Level’ Students who complete the six-week flight attendant training program at Wizz Air will receive a certificate that will help them find work at any airline operating in any EU state, the company says.

February

have completed its training.

That makes Wizz Air the first airline in the country whose training organization can issue this type of international document on behalf of the Hungarian Aviation Authority (MLH). The airline assures participants, “Those who complete the training at Wizz Air will be able to work in all EU member states with their certificate.”

Since 2021, roughly 1,500 people have completed the six-week flight attendant training each year at Wizz Air’s training center in Hungary. While women have traditionally taken the majority of flight attendant roles across the industry, Wizz says the proportion of men among its participants has increased recently: they currently make up approximately 35% of the students.

It has now announced that it is entitled to issue flight attendant basic training certificates in Hungary to students who

Those who complete their training with Wizz Air and would like to continue their career with the airline must meet a few

LUCA ALBERT

“We are delighted that we can now directly award our airline cabin crew trainees with their well-deserved certificates. In Hungary, Wizz Air is the first airline that can cover the entire training process, from instruction, through examination, to documentation,” says Zsuzsa Trubek, communications manager of Wizz Air. “It is an honor for us, and we are confident that our training will become even more popular,” she adds.

Low-cost carrier Wizz Air, whose first flight was in May 2004, has all but become the national flag carrier since the Malév Hungarian Airlines went bankrupt in

2012.

Essential Requirements

essential basic requirements. Apart from obvious criteria such as participants needing to be

at least

18 years

of age, with a high school diploma and a clean background check, others are more specific to the role.

Participants must display a friendly and customer-oriented personality, speak and write English fluently, have no tattoos or piercings on parts of the body that are visible when wearing a uniform, must be able to swim, and must have an arm reach of at least 210 cm (6 ft. 10 inches)

when standing on tiptoe. The airline also warns that those who wear glasses or contact lenses with a prescription above +4 or below -4 are “unlikely to pass the mandatory medical examination.”

According to a statement shared with the Budapest Business Journal by Wizz Air, “Flight attendants with Wizz Air are guaranteed a competitive salary, a favorable monthly schedule and many professional development opportunities, including becoming an instructor or brand ambassador, or joining the company’s ‘Cabin Crew to Captain’ program, which offers the chance to realize their dreams as a pilot.”

Other perks include “ongoing and guaranteed” flight tickets and discounts for private use, as well as for family and friends, and a promise that there are no layovers, meaning there is an “opportunity to lead a normal life in your home town.” For those interested in learning more, Wizz Air will host its the next recruitment days in Budapest on August 4 and 23 at 9 a.m. at the Hilton Garden Inn Budapest, Lázár u. 11-13.

For more business detail on Wizz Air, see “Wizz Air Faces Challenging Post-COVID Ascent” on page 19.

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Automotive Matters A monthly look at automotive issues in Hungar y and the region Photo by T. Schneider / Shutterstock.com

Denso Gears up to Tackle Shift to Electrification Head-on

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The automotive sector in Hungary is being forced to adapt to the paradigm shift of electrification.

Japanese-owned Denso offers an excellent example of how to do it.

BBJ STAFF

Denso is one of the more than 200 Japanese firms that operate in Hungary, and also happens to be the world’s thirdlargest automotive supplier with a presence in 35 countries. The company set up shop in Székesfehérvár (a city 100 km west of Budapest by road) back in 1997 and has been continuously investing ever since. For 2014-2024 alone, some EUR 220 million has been earmarked for that purpose.

The latest waves of investment focus on one particular factor, namely preparations to meet rising customer demand for electrification. Denso already has three decades of expertise in the segment, but it wasn’t until recently that things came to a head, and a strategic shift from internal combustion engines (ICEs) became a necessity.

The Hungarian factory is the company’s exclusive producer of power transmission items in Europe and one of the largest under-one-roof manufacturing cells within the group. Among its customers, leading OEMs such as Audi, GM, Toyota, VW Group and Volvo are served from Székesfehérvár by more than 4,700 staff.

Denso’s latest announcement in midJune concerned installing three new production lines worth EUR 64.4 mln to manufacture inverters for electric and plug-in hybrid electric vehicles.

Hungary already ranks 14th in terms of inverter exports; that position is set to improve as a result of this project.

“Ever since Denso Manufacturing Hungary was set up, we have been striving to establish a product portfolio that allows us to remain competitive.

The current paradigm shift in automotive has a huge impact on the industry, so we have been consciously monitoring market opportunities by applying a strategic approach,” the company says.

Fierce Competition

Vice president Attila Szincsák stressed the importance of making the operation future-proof.

“We are witnessing the largest technology change in a century, and this investment

is a response to this tech challenge,” he notes. “Another key aspect is to continue to maintain jobs and remain a reliable cooperative partner of the city of Székesfehérvár as well as take part in Hungary’s development.”

A diversified product portfolio is critical to making that happen, as it has allowed Denso’s Hungarian site to be a stable manufacturing hub, and that promises further investments.

Denso’s FDI activity showcases the government’s overall economic strategy, which aims to turn Hungary into a powerhouse of electrification.

According to Minister of Foreign Affairs and Trade Péter Szijjártó, adapting to the automotive transition is essential to maintaining growth.

A fierce race is on since everybody is aware that those countries that can attract electric automotive investments will be strong in the future and remain on a growth path.

The rapid development of the industry bears witness to the fact that the country has a positive appeal in this regard: production value grew by a factor of 3.5 in the past 12 years and hit a record level of HUF 12 trillion, with some 90% of products exported. Growth is significantly attributed to battery-related projects. To put their significance into perspective, it must be noted that although Hungary ranks

“Ever since Denso Manufacturing Hungary was set up, we have been striving to establish a product portfolio that allows us to remain competitive. The current paradigm shift in automotive has a huge impact on the industry, so we have been consciously monitoring market opportunities by applying a strategic approach,” only 95th in the world in terms of population size, it is fourth when it comes to battery manufacturing; upon completion of ongoing developments, it should advance to second place.

Reskilling is Vital

The transition also means jobs will be affected. Many fear that major layoffs could take place since manufacturing EVs requires fewer components than vehicles powered by an ICE. However, an analysis by Boston Consulting

Group (BCG) found that although 930,000 auto manufacturing and supplier jobs will disappear in Europe by 2030 with the introduction of EVs, another 895,000 new jobs will be added.

So, the transition to electrification will be “a net job wash,” BCG says.

Denso’s example gives a clear indication that there is room for positivity: its recently announced investment, scheduled to be completed by the end of 2024, will create up to 55 jobs.

What is absolutely certain is that planning has become more critical than ever, and part of that process is to equip staff with the skills required to perform tasks that change due to electrification. Denso places considerable emphasis on knowledge transfer within the organization so that employees can master knowledge that enables them to implement further developments and elevate manufacturing to the next level.

Reskilling is vital, and Denso says it is up for the challenge. It remains to be seen to what extent other market players follow suit, for a total of 158,000 people are employed in the automotive sector.

Denso, for its part, has done its homework and looks forward to entering a new electrified era, as evidenced by a company statement it put out, according to which it “awaits the upcoming challenges in automotive well-prepared, and it has also set up the base for eventual further expansion.”

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Budapest Business Journal | July 28 – September 7, 2023

‘More Aggressive’ AlphaTauri Welcomes Performance Counts ‘Extraordinary’ Sponsor Orlen

underperforming compared to its expectations and came to Hungary last in the Constructor’s Standings.

Japanese F1 driver Yuki Tsunoda and Scuderia AlphaTauri team boss Franz Tost shared their thoughts regarding racing at the highest level, the importance of sponsors, and the departure of Nyck de Vries at an exclusive press conference ahead of the Hungarian Grand Prix.

BENCE GAÁL

The 38th Hungarian Grand Prix of Formula 1 was held at the Hungaroring in Mogyoród ( just 24 km northeast of Budapest by road) on July 23.

As preparations for the race were well underway to accommodate the thousands of fans arriving for the spectacle, the Budapest Business Journal had the opportunity to meet up with the representatives of the racing team and sponsor Orlen S.A. at one of the latter’s refueling stations on the outskirts of Gödöllő, a few kilometers from the track.

The multinational oil refiner and petrol retailer headquartered in Płock, Poland, joined AlphaTauri’s roster of sponsors this year. Accordingly, the team’s cars now have an upgraded livery with red joining its traditional navy blue and white colors.

Tsunoda jokingly noted that the change in livery suits the team as red is a striking color, which makes the car look “more aggressive” and immediately recognizable in the rearview mirror.

“To have such a partner like Orlen is extraordinary. It is very important for

“First of all, we have a lot of new upgrades coming. Also, here in Budapest, we will have something new on the car, and then there’s another upgrade coming for Singapore. But I want to see it on the performance in the lap time because this is the only thing which is valid, which counts,” Tost said.

He added that while he is not satisfied with the results so far this season, the arrival of Ricciardo could give the team a push forward in terms of race performance and setting up the car.

Regarding areas for improvement, Tsunoda reflected on his iconic radio messages, which border on shouting, and are loved by viewers but less so by his race engineer.

“Actually, this [the Hungaroring] is the first track I drove on after I came to Europe.

I wasracing in Japan until I was like 17-18 years old.

I was never coming to Team principal Franz Tost (left) and F1 driver Yuki Tsunoda pose with the Scuderia AlphaTauri AT04 at the Europe to do racing. This Orlen filling station near Gödöllő. Photo by Bence Gaál. track was the first time Idrove on a European track, and I was still with the series like Formula E, there are every team, and we have a very, very several tracks on the calendar close collaboration with Orlen,” the Honda Junior program.”

Austrian Tost said. He added that he was also impressed with the refueling station, which served as the event venue.

Asked why the oil company had chosen AlphaTauri, the junior Red Bull team, to sponsor, Jaroslaw Szeliga, managing director of Orlen Hungary, was full of praise for the Scuderia.

“One of the reasons is that it is a really dynamic team with recognized drivers, and we were looking for a long-term partnership. It is one of the best teams in the world,” Szeliga said. He added that fans of the sport would not only encounter the Orlen logo on the car but “everywhere,” and not only at the Hungaroring, as the company is also present in several marketing materials.

Return of Ricciardo

AlphaTauri arrived at the Hungaroring after a shakeup in its pilot lineup, with star driver Australian Daniel Ricciardo sacked by McLaren at the end of the last season but picked up as a reserve driver by Red Bull, taking the second car from Nyck de Vries.

“I had an enjoyable time over the past 10 races with Nyck. I learned from him, and we also had a good time away from the track. He had plenty of experience in other categories and gave the team good feedback based on his knowledge. He had the pace, and, as a friend, I enjoyed my time with him,” Tsunoda remarked.

Tost also weighed in, noting that while the recently dropped Dutchman had a lot of experience in racing

where he had no prior knowledge compared to Ricciardo, a veteran driver with eight Grand Prix wins to his name.

“Believe me, it was a very, very difficult decision because Nyck is a fantastic person with whom I have a very good relationship.

He is also an excellent driver,” the team principal noted.

Tsunoda was also asked about the Hungarian track and recalled it had a landmark role in his career.

“Actually, this is the first track I drove on after I came to Europe.

I was racing in Japan until I was like 17-18 years old. I was never coming to Europe to do racing.

This track was the first time I drove on a European track, and I was still with the Honda Junior program.”

Despite Tsunoda’s fond memories of Hungaroring, AlphaTauri has been

Post-race Post Script AlphaTauri’s race weekend at the Hungaroring ultimately did not yield any points, but there was plenty of action from the green lights. Daniel Ricciardo, who started 13th after a good qualifying performance on Saturday, was hit from behind at the start

by Zhou Guanyu in an Alfa Romeo, which left the Australian at the back

“Sometimes, I get too frustrated and click the radio button too fast and become like a monster on the radio. I’m just trying to stick to what I have to do, obviously help the team from the development side and give good feedback as much as possible, specific feedback, which is really important for the future as well.”

The Japanese driver also dismissed speculation about his future, telling the audience he is more focused on what’s happening now.

“AlphaTauri will change a lot next year as well, we’ll see how it goes, but for now, I’m pretty happy with the performance, happy with the team, how they are operating. Everyone is facing in the same direction; we are struggling a lot now, but at the same time, everybody wants to improve,” he said.

of the field, but he had managed to claw his way back to 13th by the end. Yuki Tsunoda finished two places behind Ricciardo, despite having good race pace, due to a slow pit stop. Speaking after the race, chief engineer Claudio Balestri said, “We’ll focus on the next race [in Belgium this weekend], where we believe we’ll be in the position to fight for points.”

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Budapest Business Journal | July 28 – September 7, 2023

Business | 13

Could Malév Return to the Skies? Company News Gedeon Richter Acquiring Giskit MD

The Budapest Business Journal can reveal an as yet low-key effort to bring back the Malév Hungarian Airlines brand.

ROBIN MARSHALL

Looking to double-check the date when Malév collapsed, we noticed a Wikipedia link to an official website, unusual for a business declared bankrupt in February 2012. That led us to what appears to be a holding page (see photo) and another link for inquiries.

Through that, we contacted Mikhail Biryukov, who describes himself as “responsible for general questions regarding the restoration of Malev [sic] activities.” He confirmed that the project has been ongoing since June 2022 and said the site will start working on September 5, 2023.

The initial plan seems to be to organize the sale of air tickets and “tours that will popularize holidays in Hungary” through the website, but that appears to be only a starting point.

“In 2024, if everything goes well and our investors support us, we will begin the

Liberty Steel Pays HUF 20 bln for Dunaferr Assets Global steel and mining business Liberty Steel paid about HUF 20 billion for the assets of troubled Hungarian steel maker ISD Dunaferr Zrt., State Secretary Gergely Fábián of the Ministry of Economic Development told business daily Vilaggazdasag [Global Economy]. Fábián called the sale “a remarkable success.” According to the website oilprice.com, Liberty Steel originally submitted its bid on July 7, beating out India’s Vulcan Steel, Ukraine’s Metinvest B.V., Swissbased Trasteel Trading, and local company Trinec Property. Fábián told Vilaggazdasag that Liberty Steel’s Czech unit had delivered coal to Dunaferr in December, allowing the company to restart one of its blast furnaces, and a contractor agreement had paved the way for the successful sale. Dunaferr’s assets have been transferred to two separate companies: one for upstream and the other for downstream. Liberty Steel’s takeover requires approval from the European Union, but until the transaction is cleared, the contractor arrangement can continue, Fábián said. He added that the sale of the assets was “a milestone” but that the company still required “significant restructuring.”

procedure for obtaining a license to operate regular flights,” Biryukov told the BBJ. He describes a team of 12 people, some of whom previously worked at Malév. “At the moment, our team is dealing with legal issues related to the revival of the Malev brand and the resumption of the activities of a new legal entity. [….] At the moment, I cannot tell you more information due to the preparation of the project for launch and the resolution of legal issues.

He also welcomed the opinion of our readers on the project. Let us know your thoughts, and we will pass them on.

Malév Zrt. was the national flag carrier for Hungary from 1946 until it went out of business on February 14, 2012. Since then, low-cost carrier Wizz Air, founded in 2003, has been the only Hungarian airline. There was an attempt to launch a private company called Sólyom Hungarian Airways in 2013. However, although a liveried aircraft was delivered with some ceremony to Budapest that year, the airline’s short story involved bankruptcy, sale, and suicide, and it never became operational.

The deal was not universally welcomed, however. According to Bloomberg News, Ukraine’s Metinvest has accused the Hungarian government of selling the steel plant to Sanjeev Gupta, the Indian-born British businessman who heads Liberty Steel, for less than a third of its value. Metinvest, which says it was excluded from the bidding process for the bankrupt Dunaferr, alleged in a statement on July 20 that the auction had not been transparent and called on the EU to investigate. “It looks like the Hungarian government originally designed the tender as a mechanism to legitimize the transfer of the plant at a non-market value to a specific buyer,” Metinvest claimed.

The government has covered wages at Dunaferr for six months after a court ordered its liquidation late last year.

The headcount at local companies in the sector was more than 8,000 in 2022.

A little more than 4,000 people employed in the industry worked in data analysis and business intelligence.

FinTech Sector Grows to 175 Companies Hungary’s FinTech sector has grown to about 175 companies, according to a report published by the National Bank of Hungary on its website on July 24. Microbusinesses accounted for 55% of the companies, according to the report. About 85% were focused on B2B activities.

The combined annual turnover of Hungarian FinTech climbed over HUF 220 billion in 2021.

AutoWallis Vehicle Sales Rise 67% Listed car seller AutoWallis's vehicle sales rose 67% to 25,634 in the first half from the same period a year earlier, according to a preliminary report released on the website of the Budapest Stock Exchange on July 17. Turnover of the wholesale division climbed 92% to 20,500 autos. In the retail segment, new car sales increased 10% to 4,178, while used auto sales edged up 2% to 956. Growth was supported

by AutoWallis's acquisition, together with Portuguese peer Gruppo Salvador Caetano, of Renault Hungaria last year, adding 5,998 units to vehicle sales. However, even without the purchase, sales of the wholesale division still rose 36%, supported by a 64% increase in sales of SsangYong vehicles. CEO Gábor Ormosy said the company would "continue to focus on its expansion abroad, in a region where growth prospects on the car market are favorable." He added that the wholesale division would continue to drive sales growth while services supported the expansion of the retail business.

Hungarian bluechip pharmaceutical company Gedeon Richter on July 20 announced it had signed an agreement to purchase Giskit MD, which makes products for tubal patency tests and gynecological ultrasounds, according to an announcement on the website of the Budapest Stock Exchange. Giskit MD, owned by Giskit Holding, an affiliate of IQ Medical, was valued at about EUR 30 million by the parties, payable upon signing the agreement, Richter said. The target firm owns ExEm Foam, used during Hysterosalpingo Foam Sonography, and GIS-kit, a procedure pack for performing gel-ultrasounds. The products have been sold for several years in more than 40 countries.

Richter CEO Gábor Orbán said the acquisition was a “perfect fit” for its specialty strategy by expanding its in vitro fertilization portfolio.

Kirchhoff Hungaria Investing HUF 20 bln in Production Plants German-owned Kirchhoff Hungária Kft. will invest HUF 20 billion in hybrid and EV body parts production at bases in Esztergom (45 km northwest of Budapest) and Dorog (35 km northwest), Minister of Foreign Affairs and Trade Péter Szijjártó said in a post on his Facebook page on July 19.

Competition for the investment was “enormous,” Szijjártó said, noting that parent company Kirchhoff has factories in 11 countries. He added that the project will boost Kirchhoff Hungária’s headcount, which stands over 700, by 80. German-owned companies employ over 300,000 people in Hungary, the minister said.

Suzuki Making Another HUF 9.3 bln Investment in Hungary Suzuki is making another HUF 9.3 billion investment in Hungary, through which the Japanese company is expanding its production capacities and taking a big step towards the carbon-neutral transition of its factory in Esztergom (45 km northwest of Budapest), Minister of Foreign Affairs and Trade Péter Szijjártó announced on July 25 in Tokyo, according to business daily Világgazdaság [Global Economy]. The minister reported that an agreement was reached with the automotive company on the new development, which he said would help preserve Hungarian economic growth in an environmentally friendly way and reduce harmful emissions.

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Special Report Magyar Multis

Country Border Poses High Hurdle for Would-be Hungarian Champions Exploring and conquering new markets is an obvious means of growth and development for companies; in Hungary, it is also a crucial aspect of the national economy.

GERGŐ RÁCZ

Recent years have reshaped several segments of the business world, revealing that there are still hurdles facing Hungarian businesses that want a more substantial international presence. In fact, many are seeing challenges in the most rapidly developing sectors in maintaining their existing domestic positions.

The second half of 2023 is expected to bring an overall uptick in the national economy, in large part due to the hope that Hungarian companies can stoke their international markets or expand their business further. This situation highlights a gap between companies that have already mastered the feat of crossing the border, and those, especially smaller, firms looking for new avenues, which may well grow concerned about retaining their existing markets.

Prime Minister Viktor Orbán announced a national strategy of “outvestment” to balance investments (kifektetés vs. befektetés in Hungarian). Orbán’s reasoning is that the profits international companies claim in Hungary far outweigh their spending, and the best way to rectify that is for Hungarian companies to claim shares in foreign markets and bring their profit home.

In terms of producing so-called champions, companies that can successfully enter and operate profitably in foreign markets, Hungary has ground to cover, especially in

Research by the Ministry of Foreign Affairs and Trade found that there are sectors where Hungarian companies are competitive. These include traditionally strong fields such as automotive or electronics, with food, health, and chemicals also looking like options. The main hindrance, which the government and the MNB have repeatedly emphasized over the years, is that a large percentage of the added value in successful industries is owned and controlled by foreign players, leaving Hungarian businesses in a vendor role rather than in a position where they can build their own international markets.

“Hungarian SMEs show favorable figures in regional comparison but are well shy of their Austrian counterparts of similar size.”

Mangalica meat is an area where some Hungarian exporters are enjoying international success.

Photo by Waidelotte / Shutterstock.com the innovative segments that have been picking up momentum in recent years.

According to a study based on Austrian examples (the neighboring country being a designated example by the central bank in terms of economic performance), National Bank of Hungary (MNB) expert Róbert Hausmann highlighted several differences.

“Hungarian SMEs show favorable figures in regional comparison but are well shy of their Austrian counterparts of similar size,” Hausmann wrote.

Bouncing Back

While inflation and the overall uncertainty in outlook weigh heavily on retail volumes, the pandemic sparked significant changes in trade channels.

Electronic sales were already rapidly developing; the need to limit personal interaction only augmented this boom.

The customer response is clear; a study conducted by GKid Research & Consulting showed growth in online commerce in 2022 of more than 115% year-on-year.

However, what may trouble Hungarian vendors is that a lot of the market growth is generated by international or even regional players implementing their models to serve Hungarian customers. As Norbert Madar, a senior consultant at GKid, explains, Hungarian customers don’t focus on where the company they buy from is based.

The most recent statistics give some degree of support to government hopes.

The Central Statistical Office (KSH) released figures showing that Hungarian foreign trade continued its return to form in May, having sunk into negative territory in the summer of 2021 and only returning to the positive this February. May saw a surplus of EUR 1.1 billion year-on-year. In Quality Trumps All a month-on-month comparison, exports “As long as there’s quality in service, working and localized customer support, swelled 13%, while imports were up 7.3%. they’ll be happy to spend their money,” The past years, especially the impact he says. Take the likes of Czech Alza or of the pandemic, have highlighted the Kifli, both making inroads in Hungary apparent inevitable rise of technology and of research and development, which are set through innovative models of service.

Madar points out that, unlike Hungary, to be definitive in a multitude of industries. the customer base in other markets is more Research released by the Hungarian conscious of supporting local businesses, Export Promotion Agency (Hepa) ranks Budapest meaning a Hungarian company is already at a disadvantage regarding its expansion efforts when looking for sales abroad. among the region’s cities in terms The survey also found that only 14% of of start-up ecosystems. On the same list, Hungarian webshops sell their wares Bratislava is down at 269, but Bucharest is abroad, and less than half (45%) said up at 108, and coveted Vienna is number 71. they have plans to do so in the future.

167th

A good starting point is to look to markets where major Hungarian players, such as established multinationals like OTP Bank or MOL, have already paved the way. This mainly means the region, with eyes set on the developing Balkan countries.

Hepa, which above promotion efforts also provides financial support to companies looking to go multinational, states that it is constantly monitoring ongoing developments to seek out promising candidates in viable sectors.

In terms of the food sector, the production value of the industry

reached

HUF 3.235 trillion

in 2018, which ranks Hungary at the 92nd spot based on its population, according to Hepa’s roundup.

The country is the 34th largest global exporter, with most of that stake claimed by the big players. Large enterprises constitute 85% of the sector’s entire turnover and more than 90% of revenues from exports.

Champion producers in the food segment that have identified niche markets are doing well. Hungary is the fourth-largest exporter of game in the European Union, after Poland, Germany and Spain, according to a publication compiled by the National Agriculture Chamber. Local producers are now looking to export dove meat to Singapore, among other countries.

There is also well-established demand for products like mangalica pork (from the unique, hairy Hungarian pig breed) or alcoholic beverages in Europe and more distant markets.

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PRESENTED CONTENT

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MBH Bank Going Ahead With Ambitious Plans After Merger

sustainability goals, and we want to be at the forefront of this. We aim to develop a financial culture, promote volunteering and community values, and develop transparent internal and external operations that support sustainability.

We need to integrate sustainabilityrelated rules and policies into corporate governance processes. We also consider it essential to contribute to community development and the well-being of stakeholders in the natural and social environment within our economic means.

The Budapest Business Journal talks with Péter Balogh, managing director of MBH Bank’s large corporate lending and special finance, about the expansion plans, the rebranding process, and ESG commitments of Hungary’s secondlargest lender, as well as the challenges posed by the highinterest rate economic environment.

BBJ: How do you see this year for corporate lending, especially in light of the high-interest rates in the forint market and the fast depletion of government-subsidized lending programs?

PB: Business demand for credit rebounded strongly after a slight decline in Q3 2022. This is because, in addition to the growth of the equity loan portfolio, the former MKB Bank participated in 2022 in various subsidized and refinanced loan programs and guarantee schemes included in the modified economic stimulus packages, which have generated significant demand among customers since their introduction and substantial changes in the range of products have occurred in this period.

In terms of numbers, MBH Bank’s total assets exceeded HUF 10.445 billion in Q1, deposits exceeded HUF 6.4 tln, and gross loans were close to HUF 5 tln. From the point of view that, under current conditions, banks can invest their available lending resources in central bank assets at up to 16% risk-free, the question is indeed legitimate. Still, banks must look beyond this horizon and adjust their product and service mix and activities to retain customers.

BENCE GAÁL

BBJ: When will the full rebranding be complete, with the last branches getting the MBH Bank makeover?

Péter Balogh: We are in the aftermath of a successful triple bank merger on a scale and speed unprecedented in Europe. In April, the last step of the merger announced in spring 2021 was completed, creating MBH Bank, which has been operating under the new name and a unified brand since. Following the merger, we launched an all-out rebranding exercise. Priority was given to the interfaces customers use most frequently: the website, digital channels and branches. Our branch network will be rebranded in several phases, planned for the end of this year. In the longer term, we plan to develop a branch network that provides a consistent level of service and is primarily advisory-based; the internal restructuring of the branches already reflects this. Newly issued bank cards already have the new branding, but no one will have to change their existing card because of the name change, as they can be used until expiration.

It is a long process to fully integrate three companies, with the merger being an important milestone but far from the last step. It has paved the way for unifying our operations, services, product range and branch network, but this will not be fully achieved in a few months.

Special Report | 15

Péter Balogh BBJ: Do you plan to step beyond the borders of Hungary?

PB: We have set strategic goals to help us become one of Hungary’s most significant banks in the long term and enter international markets, including the countries of the CEE region. The knowhow and experience accumulated during the merger process will also be helpful in acquisitions abroad; we have already examined four or five targets and continue to look for suitable ones that fit the bank’s overall strategy. In addition to our ambition to be Hungary’s market-leading lender, we also want to show our bank’s “greatness” in the international market, so we must perform well in both directions.

BBJ: How do you help staff cope with the change in mindset that goes from being in a small operation to what some have called a megabank?

PB: We have more than 9,500 colleagues with different professional experiences, skills and backgrounds. We aim to build a collaborative, cohesive community around our new corporate values. We are transforming our organization

using state-of-the-art HR programs, processes and tools. With our HR master plan, we have been on track for two years and have won several awards. The transformation is a change of magnitude that we need to address in the educational aspect. We launched the Change Academy, which provides various training, talks and online programs to help our employees and managers manage change and stress. In addition, one of our key commitments is to transfer knowledge within the human resources team to develop the HR field, taking into account the results of the latest international models.

BBJ: What percentage of your overall business do you target as being green, and how will you measure this?

PB: Last summer, MBH Bank set a strategic goal to create a range of infrastructure, products and services for retail and corporate customers to help them achieve their sustainability and climate goals. As a driver and financier of the economy, the banking sector plays a crucial role in achieving

BBJ: To what extent do you view companies’ activities as riskier in the current situation? How does this affect bank risk-taking?

PB: While the high-interest rate environment may appear positive for bank profitability, lending activity is significantly reduced by current interest rates, which has the opposite effect. Moreover, for the real economy, excessively high-interest rates hold back growth, raise the cost of financing for companies and the state, and also hold back the housing market and the construction industry through the mortgage market. It would pose a substantial risk to the real economy if interest rates remained at this level in the longer term.

On the client side, we do not expect a material deterioration in risk costs compared to 2022, as credit institutions already partly prepared for expected credit losses and write-offs last year. The risk profile of most of our corporate clients has remained the same. Risk conditionality has generally stayed the same, but there are occasional more stringent conditions than in the past. We monitor the quality of the portfolio in constant consultation with clients. We currently have an excellent portfolio composition, which, together with the liquidity and capital reserves our size gives us, allows us to offer stable support to our corporate clients.

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Special Report

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This year brings familiar but no less troubling concerns for businesses looking to operate in Hungary or across its borders in the form of inflation and getting acquainted with the workings of ESG. Everexpanding environmental, social and corporate governance regulations pose a challenge not only for the companies that are supposed to observe them but also the lawyers trying to keep up with the changes.

GERGŐ RÁCZ

Even if the economic outlook offers more promise than it did just a short while ago, the operation of businesses comes with multiple significant challenges that permeate every facet of commerce domestically and internationally.

While falling, inflation is still the highest in the European Union; the latest reading published by the Central Statistical Office (KSH) shows a

20.1% year-on-year

increase in the headline figure. The government and the National Bank of Hungary (MNB) forecast a significant reduction in prices, with a drop to single digits by the end of the year, possibly as soon as October.

This will potentially bring down procurement costs for all industries.

Nonetheless, the measures enacted by the government and the steps taken by the MNB to reign in prices will take longer, potentially years, to be fully felt, assuming there are no additional external economic shocks.

Some areas of commerce can also expect increased scrutiny from the

Photo by Panchenko Vladimir / Shutterstock.com

Companies Challenged to Crack Code of ESG, Inflation

authorities. The central bank and the government have stated that the steep rise in prices is only partially due to organic developments, such as base effects or imported inflation coming on the back of changes in energy prices.

There is also the suspicion that some companies are deliberately hiking their prices to improve their margins, blaming it on inflation. As such, the Hungarian Competition Authority (GVH) has started probes on producers and vendors to determine whether they are claiming an unfair advantage from the situation.

that 25% of investors intend to make ESGinvestments by 2025. However,

Maintain Focus

“The government has taken every step to reduce inflation, so it is crucial to maintain focus on the observance of fair competition practices and to enforce the decisions made to keep inflation at bay.”

“The government has taken every step to reduce inflation, so it is crucial to maintain focus on the observance of fair competition practices and to enforce the decisions made to keep inflation at bay,” said the head of the Prime Minister’s Office, Gergely Gulyás.

The demands of ESG are one of the most hyped issues, required to uphold a company’s image, make it compliant with a developing regulatory environment and ultimately, ensure it can ascertain the fresh capital needed for its operation. New reporting standards and an overall revision of operating strategies to better accommodate environmental and inclusivity matters may become the necessary competitive edge.

“ESG compliance accounts for 10-15% of our aggregate compliance and regulatory-related workload.

However, ESG will increasingly influence companies and decisionmakers due to the recently adopted corporate sustainability reporting directive to be implemented into Hungarian law in 2024,” Erika Papp, managing partner of CMS Hungary, told the Budapest Business Journal in an earlier survey.

A U.K. study conducted by Butterfield Mortgages Limited found

30% said

such investment opportunities are not easy to find. For a firm to be ESGcompliant, it must consider ESG aspects when making decisions on new investments and manage its supply chains or overall operations based on ESG frameworks and standards. There must also be clear reporting on all these issues.

Accordingly, companies will also need to up their ESG game if they are looking to secure financing for their operations and growth. The global trend points to a set-up when even countries looking to conduct issuances on international finance markets will have to present their environmental efforts.

Despite all that, however, a study by the Hungarian central bank also underlined that the broader economic challenges are, for now, forcing ESGrelated efforts into the background.

Underperforming Funds

“Funds covering ESG issues closed a bad year in 2022,” the MNB points out.

After five successful years, ESG fund performance in 2022 underperformed, as did the S&P 500 stock index, mainly due to energy prices. The crisis has meant record profitability for the fossil fuel

industry and, consequently, rising share prices. The impact of this has not been felt by ESG funds, which typically avoid such companies.

Loans financing energy production and agriculture are the most exposed to transition risks. A look at the central bank’s report shows that the corporate loan portfolio considered “risky” is steadily increasing.

This is because financing for investments with high levels of greenhouse gas emissions remains relatively stable, increasing in volume and keeping pace with the steady growth in the total corporate loan portfolio.

While at the end of 2021, the stock of loans considered to be risky was between HUF 924 billion and HUF 1.56 trillion,

by

2022,

it had risen to between HUF 1.06 tln and HUF 1.773 tln, representing an increase of 13.7-14.7%.

Nonetheless, the expectation is that the area will see a surge in interest, stoked and supported by authorities, as well as service providers like law firms.

“Some sectors and clients are more advanced in this process, while others are currently picking up, and we lawyers must help clients understand where, why, and how ESG may be relevant for them. We see a rapid increase in client interest and expect a significant volume of related work in the coming years,” said Ákos Fehérváry, Budapest office managing partner at Hegymegi-Barakonyi and Partner Baker & McKenzie Attorneys-at-Law. This year, the MNB intends to issue guidance to supervised institutions on a number of issues. The central bank announced that to clarify the domestic sustainable financial framework and support the green transition of institutions, it plans to extend its guidance on climaterelated and environmental risks for credit institutions. At the same time, auditing practices will also be revised to account for ESG considerations.

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Graboplast: Making Flooring in Hungary, Selling to the World The Budapest Business Journal sat down with László Ivan, CEO of flooring manufacturer Graboplast Zrt., for a frank interview about the company’s trajectory as it navigates a complex economic landscape and a volatile global economy. He discussed how the company is focusing on maintaining growth, current projects, sustainability efforts, and future aspirations.

GERGELY HERPAI

BBJ: Why was Tatabánya chosen as the location for the Grabo Design Floor Factory?

Ivan Laszló: Graboplast is based in Győr, but for a long time now, we’ve had factories in Kecskemét and Tatabánya as well. For more than 25 years, we have typically manufactured our newer flooring developments in Tatabánya, in the design floor factory. Many factors played into the choice of location, including geographical positioning, an excellent workforce, and expansion opportunities.

For instance, over the past quartercentury, we’ve seen several expansions and operational improvements here, such as the LVT [luxury vinyl tile] plant and the SPC [stone polymer composite] floor manufacturing unit we launched a few weeks ago.

BBJ: What are the benefits of LVT and direction-independent homogenous floor coverings?

IL: The LVT and homogeneous products manufactured in the design factory are very high quality, on par with [leading] global standards. Their size stability properties are exceptional, even among top-tier products. Both products are based on mature technology that we continuously develop and improve to meet the latest market demands. This is also the case with our most recently launched SPC unit, where, as of January 2023 and following the pilot production phase, we are producing high-quality modern SPC floors.

BBJ: How do you evaluate the growth prospects of the PVC floor market?

IL: Europe accounts for about 25% of the world’s flooring market, making it a significant market that has shown steady growth over the past 5-10 years.

Unfortunately, the recessionary signs brought on by the events of the last few years, specifically the 2022 war in Ukraine and the European energy crisis, are visible in this area too. It should also be remembered that Europe is the home of classic PVC floor manufacturing, and most of our competitors are also European, which intensifies the competition on this small continent.

With the reduction in logistics costs, the Chinese influence has also grown stronger, necessitating that Graboplast thinks globally.

BBJ: What are Graboplast’s plans for CEE and beyond?

IL: Central and Eastern Europe is Graboplast’s home, making these markets extraordinarily important to us. They are physically accessible and culturally the closest to Hungary,

Special Report | 17 BBJ: How did Graboplast respond to the rising inflation, energy prices, and geopolitical tensions?

IL: The European situation that emerged in 2022 shook everyone and posed severe economic burdens. We, too, had to adapt to the changed circumstances, counteracting the negative impacts: we restructured, became more efficient, and gave more focus to new markets. We are implementing energy efficiency investments as part of the [government’s] Gábor Baross Re-industrialization Loan Program designed for large corporations. Some of these changes are long-term, but I believe Graboplast will come out of the current situation stronger than it entered.

BBJ: What strategic goals have you set for the coming years, and what steps do you plan to take to achieve them?

IL: I’ve been serving as CEO of Graboplast since January. The past six months have been enough for the new (or I could say the old-new) management and me to review the company’s situation and define its strategy for the next five years. Our goal is stabilization, determining new market focuses and directions for growth, and strengthening our international presence. To this end, Graboplast CEO László Ivan. we have begun to establish appropriate systems and processes and to develop and implement strategies for each area. where Graboplast is most successful.

One of my main goals is to However, [….] a company with growth demonstrate that global success in ambitions like ours cannot be tied to production can be achieved from one place and must open up to the Hungary. Hungarian flooring products world. We’ve already taken the first have been produced to top-quality steps; we ship to around 100 countries European standards for decades. Our on five continents, and more than 90% sports floors are among the top three of our revenue comes from abroad. brands in the world. After the current Going forward, we plan to selectively decline in the construction industry, put more emphasis on some of the we expect growth in Hungary, and our world’s most important markets. goal is to have high-quality Graboplast We are an export-oriented flooring made in Hungary, laid company, but currently, we have our in most buildings in Hungary. representation, our own sales team, in only a few places. Bridging the BBJ: What product developments distance and balancing the cyclicality are you currently working on? of different markets presents an IL: Innovation and new product ongoing task for our team. A noticeable development are critical values for shift from roll floors towards modular Graboplast. Our latest product family products (LVT, SPC, etc.) adds another is SPC, currently the most modern layer of complexity to production flooring technology. As it’s completely organization and servicing. waterproof, it can be used as flooring in rooms with underfloor heating, as well BBJ: How do you handle PVC waste as wet spaces, both on the floor and on generated during production? What the wall. Another important direction environmental measures do you take? is the development of recyclable floors, IL: Environmental awareness is a which will appear in every segment fundamental value for us, and our within the next five-to-seven years. goal is that Graboplast will recycle all its residual material within the next BBJ: What corporate social five years. We’ve made significant responsibility programs do you progress with SPC and LVT, where we support or implement with Graboplast? can reintroduce all remaining waste IL: Social responsibility is personally material and in-process scrap back very important to me. Graboplast has into our products, thus not burdening implemented and supported several our environment. Based on the concept programs, such as the VinylPlus of our research and development team, sustainability program, of which we are we plan to extend this technology to a member. We also cooperate closely the entire PVC-based product range with the local school in Tatabánya, by the end of 2025, which will allow where we sponsor technical classes us to use more than 80% of the PVC and provide internship opportunities. residues. In the future, guided by Our ESG strategy will be completed our ESG strategy, we will also shift by the end of this year, in line with our towards solutions that enable the long-term plans and commitments, reintroduction of waste and old floors and will provide a framework for our generated by our partners. future social responsibility activities.

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Special Report

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MOL Sets Sights on Self-sustainability Hungarybased energy multinational MOL has seen troubled times along with its peers, but its latest figures show a significant rebound. The energy sector still looks turbulent, but also promising for those involved. As long as the company can manage diversification, it could achieve total detachment from Russian supplies and secure its prospects.

GERGŐ RÁCZ

Despite challenging times with the effect of the pandemic compounded by the neighboring war and the consequent reshuffle of international energy markets and regulatory changes, Hungarian oil and gas giant MOL delivered good news to its shareholders after its latest business year.

“While our 2022 financial results could have easily served for satisfaction, it is best to look at the full picture to take away all the learnings. It is true that our EBITDA generation improved further in 2022. Yet, we faced an extreme level of government interventions as various CEE governments introduced fuel price caps, other price regulatory measures, as well as windfall and solidarity taxes,” chairman-CEO Zsolt Hernádi commented on MOL’s 2022 business results.

The firm made a record payout on its performance in the 2022 financial year: MOL announced a dividend pool of HUF 279,751,665,550, amounting to

HUFper354.26 share.

Regarding the future, MOL must figure out how to reorganize its supply routes and make the necessary technological

short-term risk. The energy transition will increasingly influence refiners’ long-term strategies.

Poland’s PKN Orlen and MOL are the largest and most diversified of the peers assessed, including vertical integration into the upstream and marketing sectors, and so benefit from higher profitability. The ratings agency notes that the Hungarian company’s diversified portfolio puts it in a more advantageous position than the likes of Romania’s KMGI in what is already a more competitive market.

Fitch also considers MOL’s outlook favorable because of how effectively it is restructuring its business and supply routes. One of the main reasons the agency improved MOL’s rating outlook this year from “negative” to “stable” was that, although a halt in Russian oil and gas supplies to Hungary cannot be ruled out completely, “we believe there is a lower risk of the negative scenario materializing.”

“While our 2022 financial results could have easily File photo shows MOL chairman-CEO Zsolt Hernádi addressing an Amercian Chamber of served for satisfaction, it Commerce in Hungary event. Photo by AmCham. is best to look at the full picture to take away all the developments. The EU introduced Most recently, MOL signed an learnings. It is true that our a ban on Russian fuel imports in agreement to acquire the Szarvas biogas EBITDA generation improved February 2023, and by now, prices, plant from BayWa AG. The facility produces including diesel, have reduced across further in 2022. Yet, we Europe, with alternative supplies faced an extreme level of from Asia and the Middle East taking government interventions cubic meters of biogas annually and has ground through imports. a peak power-generating capacity of For the time being, pipeline oil as various CEE governments around four megawatts. supplies are exempt from sanctions introduced fuel price caps, MOL also signed a contract with but nonetheless pose a risk. There Croatian pipeline operator Janaf to have already been disruptions from other price regulatory deliver 2.9 million tons of crude this year. the Druzhba (Friendship) pipeline, measures, as well as windfall The agreement includes storage capacity the critical supply route for Russian for 79,385 cubic meters of oil at Janaf’s oil to Hungary, running via Ukraine. and solidarity taxes.”

12.5 million

MOL estimates it is currently able to replace 80% of Russian oil. Right now, it uses 30 to 35% of non-Russian crude oil and says that the proportion will grow to around half by December 2023, while full replacement will be possible from 2025.

Business Booming

Given its positive cash position, the company has been able to continue announcing new acquisitions and procurement deals. At the end of June, it said it had closed the acquisition of Slovenian peer OMV Slovenija in cooperation with INA, MOL Group’s Croatian member. The 92.25% stake cost EUR 301 million.

The deal had first been announced in June 2021 but had been held up pending approval from the European Commission.

Earlier, the commission had aired concerns that the sale would reduce the number of significant retail motor fuel operators in Slovenia from three to two and significantly reduce competition in the market for retail motor fuel sales from non-motorway gas stations. To win EU approval, MOL said it would sell 39 of its filling stations in Slovenia to Shell.

Omisalj terminal and for 70,000 cubic meters at the terminal in Sisak for an undisclosed price.

MOL has also been expanding its Accordingly, MOL is better placed to operations and won a 35-year Hungarian weather material disruptions in Russian state concession under which it will supplies due to its increasing capability collect municipal solid waste, effective to replace Russian oil by half by December July 1. The deal states that MOL will collect nearly five million tonnes of garbage annually until 2058 and must ensure treatment and the implementation and source gas from alternative routes, with total self-sufficiency of related investments. The National expected by 2025.

Bank of Hungary highlighted the With a relatively favorable deal as a priority development in overall outlook, MOL is also Hungary, making a step ahead in its highlighting its sustainability efforts. environmental goals.

As such, MOL boss Hernádi stated, A region-wide study released by “Together with ensuring financial Fitch Ratings indicates that things delivery and while weathering are looking up in the energy industry. the storm of a full year in turbulence, European refining companies posted we made sure we did not lose record profitability and cash flow in focus. That is, we have remained 2022 due to a tight market and high committed to the transformation fuel prices following Russia’s invasion of MOL Group in line with the Shape of Ukraine and lower imports of fuels Tomorrow 2030+ strategy.” to Europe from Russia.

This plan involves investments Energy Transition in green hydrogen production along European refining margins will moderate with innovative developments for in the near term but will remain above its new waste management venture. historical averages, Fitch Ratings Hernádi expects all this to allow says. Pressure on GDP growth, which MOL to expand into new low-carbon affects fuel demand, remains the main businesses with enormous potential.

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Special Report | 19

Wizz Air Faces Challenging Post-COVID Ascent Low-cost carrier Wizz Air is gradually clawing its way back from the devastating blow dealt by the pandemic to the entire travel industry. The company is still in the red but trying to make the most of the situation through upgrades and by introducing new destinations to its international network.

GERGŐ RÁCZ

The no-frills airline seems well on its way back, along with much of the air travel industry grounded by the pandemic lockdowns. The company’s revenues surged 134% to EUR 3.896 billion as passenger numbers climbed 88% to 51,072,000 in its business year that ended on March 31.

Nonetheless, the company is still sustaining losses: Wizz Air booked a EUR 535.1 million negative result for the period. Losses narrowed from EUR 642.5 mln in the previous business year as margins improved.

The company’s CEO, József Váradi, estimates that net profit for the business year that started on

Wizz Air CEO József Váradi.

Having reached its peak in 2021, trading has since seen stock prices halved.

Analysts Unconvinced

Equally, analysts appear unconvinced of a favorable outlook for the company, at least for now. Fitch Ratings revised the company’s outlook to “negative” in its latest review, reflecting expectations of pressures on margins on the back of the worsening economic outlook and the rising cost base, including labor and fuel. Unfavorable foreign-exchange movements are exacerbating the latter.

“The absence of capital measures to protect the investment grade rating, the group’s aggressive medium-term fleet strategy, as well as more uncertainty regarding the pace of recovery in an increasingly weaker macroeconomic environment, have also played a role in our assessment,” Moody’s said. On the positive side, the rating agency noted that Wizz Air’s rating remains supported by the company’s superior cost base, very efficient fleet and strong liquidity profile.

Accordingly, Wizz stock isn’t a popular pick for investors right now, with advisors giving the shares a “sell” tag.

The company is trying to recover its position through expansion. Váradi said that increasing demand for services indicates that there is a good chance to exceed the pre-pandemic performance significantly. The CEO noted Wizz Air is now at around 95% of its pre-COVID load, in line with the overall European statistics, and is eyeing a 160% increase based on available forecasts.

“The absence of capital measures to protect the investment grade rating, the [Wizz Air] group’s aggressive medium-term fleet strategy, as well as more uncertainty April regarding the pace of Expanding in Poland Wizz announced in May the addition recovery in an increasingly will come in at between EUR 350 mln of a 30th aircraft to its Poland fleet, weaker macroeconomic and EUR 450 mln. However, this is raising the number based at Warsaw to environment, have also played 11. Apart from a recently announced all “subject to the absence of adverse exogenous events such as an incremental a role in our assessment.” route to Agadir from Warsaw, the airline impact from the war in Ukraine, delivery will launch eight additional routes from

1

delays, or similar.”

Statistics show that European air passenger traffic is currently 7.6% below Macroeconomic instability, coupled pre-pandemic levels. The Airports Council with high inflation in Europe, could International, an umbrella organization suppress demand recovery, posing further for airport authorities, has released data risk to yields and prolonging the time showing that only five European markets necessary for Wizz Air to achieve credit have fully recovered: Albania, Bosniametrics, Fitch stated in its justification.

Herzegovina, Cyprus, Greece and Turkey.

Moody’s Investors Service similarly But it seems that the trajectory Váradi downgraded Wizz, in its case to has laid out is yet to convince investors. a “stable” outlook, citing the company’s Wizz, listed on the London Stock Exchange, very weak point-in-time credit metrics has seen a steep drop in its share prices. for an investment grade rating.

regional airports. These include Gdansk to Copenhagen, Tenerife and Alicante, Katowice to Copenhagen and Alicante, Wroclaw to Valencia and Malaga, and Krakow to Valencia. There is now also a Wizz flight to Zvartnos International Airport in Yerevan, Armenia, served by an Airbus A321neo aircraft.

Váradi stated that Wizz Air has plans to connect its flight network to India while negotiations are underway to facilitate a planned entry to the airspace of Pakistan. Also as part of

eastern expansion, Wizz Air Abu Dhabi launched its latest route to Erbil in the Kurdistan Region in Iraq. Flights to Erbil will commence on October 6 and operate twice weekly on Monday and Friday.

For the time being, the rise in overall demand is a boost for low-cost carriers since legacy airlines’ pricing is still considerably higher, and is actually increasing, driven by cost factors like inflation and carbon emission fees. The large number of passengers looking to travel will likely accept a low-cost option, according to analysts, even if that too is significantly higher than the EUR 5-10 ticket prices typical in the heyday of no-frills flying.

Váradi and Wizz Air will have to continue keeping their eyes on main rival Ryanair, which has already announced ambitious plans for the near future. On July 20, it announced that in the first 12 months after the end of the war in Ukraine, it would offer more than five million seats to and from and within Ukraine, building up to more than

10

million

seats over a five-year period.

Ryanair says it will base up to 30 new Boeing 737 MAX aircraft, worth more than USD 3 bln, at the three main Ukraine airports in Kyiv, Lviv and Odesa.

Once the shattered infrastructure has been restored, it also plans to return to Kharkiv and Kherson airports.

Ryanair boss Michael O’Leary also stated that his company had made significant commitments to expand its fleet of Boeing craft, which will allow it to double its passenger numbers in the near future and will also mean that other airlines will have to wait their turn if they want to buy new planes since the manufacturer’s capacities are already contracted until about 2030.

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World’s 1st Permanent Capa Exhibition Opens of Trotsky making a speech, to his last shot in the First Indochina War and includes many that have become iconic. It explores Capa’s life via a series of themes as well as recording many important world events as they happened.”

In 1974, Cornell Capa started working tirelessly to preserve and promote his brother’s reputation. He began by founding the International Center of Photography (ICP) in New York, which maintains and researches the photographer’s legacy and is also a world-leading institution dedicated to photography and visual culture.

The younger Capa brother, who died in 2008

In June of this year, the world’s first permanent exhibition of the legendary war photographer’s work opened in the new exhibition space at the Robert Capa Center just off Király utca in Budapest.

aged

90,

was also a photographer and had a checkered career traveling the globe.

Although much more famous for his war photography, it was far Among other things, he shot covers for DAVID HOLZER from Robert Capa’s only interest. Photo by Imre Kiss / Capa Center. “Life” magazine.

For Csizek, Robert Capa is important because “He photographed war from the Born Endre Friedmann in Budapest Controversially, some commentators middle of the action. He was a sensitive, of Alfred Hitchcock’s 1946 picture 110 years ago in October of this year, argue that, by having the loyalist “Notorious.” He would go on to shoot many passionate, generous, courageous and Capa got his name from his schoolboy militiaman pose for a picture, Capa was of the great artists of the second half of the idealistic man who was there with the nickname of “cápa,” Hungarian for shark. responsible for his death. A Japanese soldiers, documenting events with th As a teenager, Capa became part of a journalist named Kotaro Sawaki has compassion. It was this proximity century, group of student activists, which brought claimed that it was Capa’s girlfriend, Gerda that redefined war photography and including Picasso, John Steinbeck, him to the attention of the Hungarian Taro, who took the shot. She was killed influenced the work of subsequent war and Henri Matisse. police, who believed he had communist in the war in 1937. The photo’s publication photographers. Capa’s ethical principles Capa was killed in 1954 when he stepped sympathies. He was beaten but released in “Life” magazine made Capa famous. and dedication also helped shape on a landmine while accompanying and left for Paris soon after that, aged just 18. the profession of photojournalism.” a French regiment fighting in the First Friedmann adopted his nickname Capa also believed that “the universal Indochina War in Vietnam. He was 41. as his professional name because it language of photography could bring The curator of the exhibition is Gabriella sounded American, rather like the name “The exhibition presents about change and make the world Csizek. She began her career working at of U.S. film director Frank Capra. There’s around 138 photographs,” a better place. He saw what others the Hungarian Museum of Photography also something shark-like about Capa’s couldn’t and was able to observe and Csizek told me, “from on a scholarship in the last years of her hunger to get the shot at all costs. think from a different perspective that university studies. After graduating, she He believed photographs could enabled people who viewed his images to Capa’s first commissioned worked at the Mai Manó Haz in Budapest. tell stories. He claimed he became a redefine how they saw events,” she adds.

Before the Capa Center, she worked photographer because “it was the nearest photograph, of Trotsky As the exhibition website explains, thing to journalism for anyone who “His never-failing empathy and making a speech, to his last as an independent curator.

In 2008, the Hungarian government found himself without a language.” humanism defined his every activity. shot in the First Indochina War purchased a collection of 937 While a visit to the new permanent He was, in Henri Cartier-Bresson’s enlargements and 48 vintage prints exhibition undoubtedly reveals the words, one of the ‘ethical adventurers,’ and includes many that have

by Capa, making Budapest one of the diversity of Capa’s work, he’s best and the moral position of his images become iconic. It explores most important custodians of his legacy, known for redefining war journalism. is an example to all […]. He showed the Capa’s life via a series of along with New York and Tokyo. These He’s quoted as having said, “If your generations that followed him the power 937 images, better known to some as photographs aren’t good enough, of images built on deep humanism.” themes as well as recording the Master’s Set III, were selected from you’re not close enough.”

Today, when we are constantly many important world almost 70,000 negatives by Capa’s brother In his war photography, Capa used bombarded with images of Cornell and photography historian Richard suffering people caught up in wars a small, lightweight Leica 35MM events as they happened.”

Whelan, who decided that only three sets or other disasters via our screens, camera that enabled him to shoot of enlargements at the exhibition size many rolls of film quickly. This did we should remind ourselves that could be made from the negatives. allow him to get close to his subjects photographic images are not just Capa was embedded with the Allies It was agreed that the collection should and the action and show the effects things to be mindlessly consumed. throughout World War II, the only be permanently housed in Budapest. This A visit to the Robert Capa Center of sudden, devastating violence. “enemy alien” allowed this privilege. led to the Capa Center opening in 2013, is an excellent place to start.

Fame in Spain He would document WWII until D-Day tasked with promoting the collection.

His best-known photograph, “Loyalist in June 1944, when he landed in First to Last Militiaman at the Moment of Death,” Normandy with the American troops. www.robertcapaexhibition.

“The exhibition presents around 138 taken in 1936 when Capa was covering During the war, Capa began an affair capacenter.hu/en photographs,” Csizek told me, “from the Spanish Civil War, certainly with actress Ingrid Bergman. This led Capa’s first commissioned photograph, proves he could get close enough. to him taking photos of her on the set

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The Remarkable Journey of Linamar Founder Frank Hasenfratz The Hungarian translation of “Driven to Succeed,” the biography of the extraordinary life and times of Hungarian-born Frank Hasenfratz, founder of Linamar, one of the world’s largest automotive manufacturing companies, was held at the Canadian Embassy in Budapest on July 13.

BENCE GAÁL

From left: BBJ online editor Bence Gaál, co-author Susan M. Papp and, live from Canada via video link, Linda Hasenfratz.

However, she noted, “What doesn’t kill you makes you stronger.

With the exception of 2020, Linamar managed to post strong, double-digit growth every year.”

She also noted that the company’s resilience is in no small part the result of the hard work of her father and the company culture and values he built up over the years.

A discussion on the man and the book was joined in person by co-author Susan M. Papp and via a video link by Linda Hasenfratz, his daughter and successor as CEO of Linmar. The conversation ranged from anecdotes from Frank’s childhood and youth to Linda’s recollections of her father, her journey within the family business, and her father’s enduring legacy.

“Hajtás a Sikerért” is the However, current business issues were Hungarian-language version of also on the table. the biography “Driven to Succeed.”

Ms. Hasenfratz, who was inducted into the Canadian Business Hall of Fame alongside her father in 2016, shed light on the present state of affairs at Furthermore, Ms. Hasenfratz Linamar, acknowledging the challenges reassured the audience of Linamar’s posed by supply chain disruptions commitment to Hungary, applauding the due to the COVID-19 pandemic “exceptional” quality of the work at the and the Russo-Ukrainian war. company’s five factories in the country.

Frank Hasenfratz: A Life Less Ordinary Frank Hasenfratz was born in Szár (50 km west of Budapest by road) in 1935. He grew up during one of the most challenging periods of Hungarian history, surviving World War II as a child and trying to make a living during the dictatorship of Mátyás Rákosi, the self-styled “Stalin’s most excellent pupil.” After playing a crude workplace prank, cutting out pictures of Rákosi from newspapers and placing them in the washrooms to serve as toilet paper, he was detained and interrogated by the dreaded communist secret police for a month.

The 1956 revolution against communist oppression broke out as he did his compulsory national

service in the Hungarian army.

After seeing the events unfold in Budapest, his unit decided to defect to the Hungarian rebels, and Hasenfratz became a revolutionary council member.

When the USSR crushed the revolution soon after, Hasenfratz had to flee the country to escape imprisonment or worse. First, he went to Austria, then Italy, and after realizing that his plan to join the French Foreign Legion might not be the best idea, he decided to board a ship sailing for the other side of the Atlantic.

He arrived in Canada in 1957, receiving a grand total of five dollars from the state as help upon entry,

Regarding her personal connection to the country, she said she tends to visit every year, on business but also on family holidays. She also noted how her father liked entertaining his children and grandchildren with stories from his youth in Hungary.

Lessons in Life

The event also provided an opportunity to explore the lessons derived from Frank Hasenfratz’ life story.

Co-author Papp encapsulated these lessons: “I think the most important lesson is ‘never give up.’ Frank had to leave everything behind as he participated in the 1956 uprising and became a wanted man. Arriving in Canada with just five dollars in his pockets, he endured nights sleeping at railway stations. Yet, against all odds, he managed to build a prosperous business and raise a remarkable family.”

Linda Hasenfratz highlighted how her father’s life experiences taught him not only to work hard but also to respect everyone, even the homeless

determined to forge a new path for himself. In 1963, he established Linamar in his garage, initially focusing on the production of oil pumps.

Fueled by his relentless drive and determination, the company experienced rapid growth, eventually diversifying its operations to include delivering parts for the U.S. defense industry and manufacturing farming equipment.

Linamar became a publicly traded company in 1986, and today has locations all over the world (including Hungary), focusing on manufacturing products for the auto industry.

Hasenfratz’ daughter Linda took over as the company CEO in 2002, but he remained involved in the company’s affairs until his death last year.

“I think the most important lesson is ‘never give up.’ Frank had to leave everything behind as he participated in the 1956 uprising and became a wanted man.

Arriving in Canada with just five dollars in his pockets, he endured nights sleeping at railway stations. Yet, against all odds, he managed to build a prosperous business and raise a remarkable family.” man lying on a bench in front of a railway station, as he found himself in a similar situation after he got off the boat in Canada.

Papp told the audience that many of the Hungarians who emigrated to Canada in the aftermath of the failed revolution did remarkably well.

[According to the website The Canadian Encyclopedia, about 37,000 Hungarian refugees came to Canada between 1956 and 1957.] The Canadian government invested millions of dollars into the Hungarian refugees to help them gain a foothold in their new homeland.

A few years later, when a new, more conservative government decided to see whether the state had got value for money, they were shocked to discover that just six Hungarian families were living on welfare.

The Hungarian version of the book, translated by Eszter Balassa, is now available under the title “Hajtás a Sikerért,” bringing the life story and business successes of Frank Hasenfratz to a new audience. It is published by the Rákóczi Foundation in arrangement with Dundurn Press Limited.

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Hungarian Dancer at Béjart Ballet Lausanne for 1st Time in 50 Years Ballet dancer Zsolt Vencel Kovács has become the first Hungarian dancer since 1972 to attain a permanent contract with Béjart Ballet Lausanne in Switzerland.

“It is not only money that’s important to me; rather, the fact that I can be a member of a professional team whose every performance invites a full house and standing ovations.”

LUCA ALBERT

Starting this August, Kovács will represent Hungarian dance on the world stage, having signed a contract with the eminent Swiss company.

“I am exceptionally happy to be part of a ballet group that travels around the world,” Kovács told the Budapest Business Journal exclusively. He added, “It is not only money that’s important to me; rather, the fact that I can be a member of a professional team whose every performance invites a full house and standing ovations.”

Béjart Ballet Lausanne was founded in 1987 by Maurice Béjart, who is credited with

Balet dancer Zsolt Vencel Kovács in action: Photo by BFE. 250 choreographies, including emerged in the 1970s when the world more than 40 full-length ballets. press was full of Hungarian dancers.

Kovács is the first Hungarian “At that time, international dance dancer in more than 50 years to sign magazines published an annual top a contract with the company, his list of the best dancers. For many predecessor being the renowned dancer years there were three names at the and choreographer, Iván Markó. top of the list: Mikhail Baryshnikov, The young Hungarian soloist Vladimir Vasilyev and Gábor has previously danced with the Keveházi,” he said.

Lithuanian National Ballet and has 21st Century Skills gained widespread attention with “Hungarian dancers could again top street dances inspired by social issues such lists in the future, but in addition featured in the international press, to technical knowledge, artists including The New York Times. will also need to acquire skills that According to a statement shared will make it easier for them to work with the BBJ, the soloist believes in the 21st century,” he added. that the peak of Hungarian ballet

News in Brief Culture

World Aquatics Approves Moving HQ to Budapest The General Congress of World Aquatics, the world governing body for aquatics formerly known as FINA, approved a decision to relocate the federation’s headquarters from Lausanne to Budapest during the World Aquatics Championships in Fukuoka yesterday, according to origo.hu. “This is a move that will put athletes at the center of our headquarters, in a training center. It will also save significant sums of money that can be invested in our athletes,” World Aquatics President Husain Al-Musallam said. Minister of Foreign Affairs and Trade Péter Szijjártó delivered a speech at the event, and a film on the plans for the Budapest HQ was shown.

He noted that Hungary had hosted the aquatics world championships

“Young dancers should also acquire skills in disciplines such as communication, negotiation techniques, networking skills and international finance, health and social security.”

Although he praises past ballet greats, he also commends current Hungarian dancers “who are less known in Hungary but whose names attract crowds abroad for a performance.”

in 2017 and 2021 and would host again in 2027. World Aquatics and Hungary signed a memorandum of understanding on the HQ move in May.

Keszthely Dance Panorama Planned September 7-10 The 21st Keszthely Dance Panorama will be organized by the National Dance Theater and the Balaton Theater from September 7-10, according to profitline.hu. The festival features performances by three Kossuth award-winning dance ensembles.

The event aims to show the diversity of Hungarian dance art to those living and vacationing in the Balaton region. Audiences in Keszthely (185 km southwest of Budapest) will be able to see performances by three

outstanding groups again this year: the Hungarian National Dance Ensemble, the Szeged Contemporary Ballet, and the Hungarian State Folk Ensemble.

Filming of F1 Movie Continued in Hungary Despite Actor’s Strike Filming for the as-yet-untitled Formula One movie starring Brad Pitt continued at this weekend’s Hungarian Grand Prix despite a Hollywood actors’ strike, according to international news wire Reuters. The actors joined film and television writers on U.S. picket lines for the first time in 63 years recently as they demanded higher streaming-era pay and curbs on the use of AI in the industry. Some media had reported that filming for the Apple production would be shut down, but seven-time Formula One world champion Lewis Hamilton, a co-producer, said that was not the case. “Fortunately for us you can see the team is here, APX is here, and we’re still filming luckily with the drivers that we have,” the Mercedes

He names István Simon as an example, a regular guest at prestigious ballet galas and festivals worldwide. His partners include dancers from the Bolshoi, the Royal Ballet and the Opera de Paris.

In terms of Kovács’s plans with Béjart Ballet Lausanne, the soloist tells the BBJ that this summer, the company will be working with “the world’s most famous dancer today,” Roberto Bolle. Tickets for all performances were hard to come by months before the event. Next year, the company will tour Paris, Brussels, Dortmund and Bonn with Kovács.

“I am sure that we will make it to Budapest as well, as the troupe has already done several performances here, all with great success,” the Hungarian dancer adds.

pilot told reporters at the Hungaroring on July 20. “So hopefully we can continue to still get some important parts of the filming done.” APX GP is the name of a fictional 11th team featured in the movie, with Pitt playing an older driver coming out of retirement to mentor an up-andcoming rookie played by Damson Idris.

International Book Festival Budapest Starts September 28 This year’s International Book Festival Budapest, due to take place between September 28 and October 1, will feature 140 exhibitors and more than 40 foreign authors, the Hungarian Publishers and Booksellers Association have said, reports the conservative daily newspaper Magyar Nemzet [Hungarian Nation]. The Hugo award-winning American science fiction author John Scalzi will be the guest of honor at this year’s festival, which is being held for the 28th time. The literature of the Netherlands will also be in the spotlight as the country guest of honor.

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Chamber of Commerce Corner

This regular section of the Budapest Business Journal features news and events from various international business chambers. For further information and to register for specific events, visit the website of the organizing chamber. If you have information for inclusion on this page, send an email in English to Annamária Bálint at annamaria.balint@bbj.hu

American Chamber of Commerce in Hungary (AmCham)

On July 13, AmCham’s BSS Hungary Working Group, in collaboration with Thermo Fisher Scientific, organized an insightful roundtable discussion centered around fostering an inclusive workplace culture.

Led by Zsolt Virág (Szimpozion Society), Andriana Szarvas (Lexmark Budapest), Ágnes Fülöp (Erste Bank Hungary) and Lajos Vass (Thermo Fisher Scientific), the discussion shed light on the significance of diversity

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and inclusion groups at the workplace with a particular focus on supporting the LGBTQIA+ community. Participants were engaged in a vibrant conversation aimed at sharing knowledge and best practices for cultivating an open working environment that promotes employee well-being.

The event provided a valuable platform for exchanging new ideas and insights on programs already in operation. In addition, on July 15, BSS Hungary, representing the business services sector, participated in the Budapest Pride March, showing unwavering support for the LGBTQIA+ community and advocating for timeless human values such as equality and inclusivity.

The NetherlandsHungarian Chamber of Commerce (Dutcham) Dutcham wishes to thank its members and friends for joining its recent Summer Drinks event at the Crowne Plaza Budapest.

“It is always a pleasure to reconnect with members and spend some quality networking time together,” the chamber said.

Belgium Business Club (Belgabiz)

Meet the JVSz at its “Autumn Kick-Off Business Sparkling” event at the end of August, where after a welldeserved summer break, we can start the fall season in a relaxed and informal evening in good company. The event will include a report on the achievements of the JVSz executive and board thus far this year and their ambitious plans for the remaining months.

• When: Wednesday, August 30, 6:30-10 p.m. • Where: Hard Rock Hotel Budapest (Nagymező út 38, 1065 Budapest) • Cost: (includes food and drinks): Members HUF 14,900/person; members of partner organizations HUF 19,900/person; non-members HUF 24,900/person.

(The participation fee includes the price of food and drinks.)

French-Hungarian Chamber of Commerce and Industry (CCIFH) The CCIFH season opening cocktail reception and welcome to new members will be held at the newly opened W Budapest Hotel (Andrássy út 25, 1061 Budapest) on Wednesday, September 13, from 6-8 p.m. For more information and to register, contact the French chamber directly.

Italian Chamber of Commerce in Hungary (CCIU)

Photo by Tímea Drobilich.

Joint Venture Association (JVSz)

Belgabiz participated at a reception celebrating the National Day of Belgium, which is celebrated on July 21, commemorating the day on which Leopold I took the constitutional oath as the first King of the Belgians in 1831. The date marks the start of the modern Kingdom of Belgium. The reception at the Residence of Belgium was also the occasion to bid farewell to Ambassador Siegfried Peinen and his family. Michael Wallace Banach, Apostolic Nuncio and Dean of the Diplomatic Corps, gave a speech.

In addition to representatives of the Hungarian government and diplomatic bodies, many Belgian-Hungarian companies were represented, including many members of Belgabiz.

The Hungarian-Norwegian Chamber of Commerce (HNCC) The HNCC is pleased to announce a business trip to Budapest and Veszprém, Hungary, between September 21-23, 2023. The program offers tailor-made matchmaking with potential Hungarian companies; on-site visits to prospective partners and properties needed for investments; discussions with the decisionmakers of regional chambers of commerce to promote bilateral trade and investments; customized cultural activities at events organized by the Veszprém-Balaton Capital of Culture; and an introduction to Hungarian culinary traditions during the Balaton Wine and Gourmet Festival. Further details can be found on the chamber website, www.hncc.no or via email: info@hncc.no.

In the rapid development of the agri-food sector, Italy is at the top internationally due to its leading role in innovation and technological development. Both countries should take full advantage of the opportunities offered by the Hungarian market, the CCIU says.

Innovative technologies and the evolution of the agri-food chain have become inseparable elements in improving the efficiency and sustainability of food production, especially considering the severe threat of climate change. Given the enormous investments planned by the Hungarian government for the development of the agri-food chain, the CCIU, in collaboration with the Hungarian National Chamber of Agriculture (NAK), is organizing the “Italian Agri-food Technologies” event to introduce leading Italian companies in the agri-food sector to the Hungarian market, and establish medium and long-term partnerships.

The event will focus on topics such as technological innovations in the agrifood sector, subsidies, and market prospects, providing concrete and practical information that will be crucial for Hungarian food and agriculture companies in 2024. It aims to provide a platform for exchange and dialogue between institutions, companies, and experts, outline future scenarios, and offer concrete solutions to promote innovation and sustainability in the Italian-Hungarian agri-food sector. It will provide the opportunity to create new collaborations between Italian companies experienced in the field and potential Hungarian buyers. Prior registration via the chamber website is required.

A finanszírozás szolgáltatója a Mercedes-Benz Credit Zrt. (1133 Budapest, Váci út 96-98.). A szolgáltató nevében a kereskedők járhatnak el. A kalkuláció nem minősül a Ptk. 6:64 §-ban megjelölt, szerződéskötés létesítésére vonatkozó ajánlatnak, nem jelent kötelezettségvállalást, kizárólag tájékoztató jellegű, és a hivatkozott termék egyes főbb jellemzőit tartalmazza. A kalkuláció nem minősül a fogyasztónak nyújtott hitelről szóló 2009. évi CLXII. törvény szerinti szerződés megkötését megelőző tájékoztatásnak. A szolgáltató által biztosított konstrukció forintalapú, fix kamatozású zárt vagy nyílt végű pénzügyi lízingfinanszírozás, önrész min. 20%, futamidő 24-84 hónap. Az akciós kamatozás bizonyos készleten levő járművekre érvényes, és 50% önerővel elérhető. A havi díjak kalkulációjánál a regisztrációs adó mértéke nem lett figyelembe véve.

Bizonyos készleten levő járművek, és 50% önerő és 24 hónapos futamidő esetén elérhető, akár 5,99% fix kamat (THM: 6,16% - 6,30%). Reprezentatív példa fogyasztók esetén a THM-rendelet szerint, 50% önerő esetén: 3 millió forint finanszírozott összeg, futamidő 60 hónap, havi törlesztés 57,984 Ft, visszafizetendő teljes összeg 34,79,067 Ft, a lízing teljes díjában foglalt díj összege 7000 Ft, THM: 6,26%. Ügyleti kamatláb: 5,99%.

A THM meghatározása az aktuális feltételek, a HBNY díja, illetve hatályos jogszabályok figyelembevételével történik, mértéke a szerződésben és a jogszabályokban meghatározott esetekben módosulhat. A szolgáltató a finanszírozást a mindenkori bírálat alapján nyújtja, a THM mértéke nem tükrözi a finanszírozás kamatkockázatát. CASCO biztosítás megléte a szerződés teljes hatálya alatt kötelező, melynek mindenkori költsége a Lízingbevevőt terheli. Az ajánlat 2023.09.30-ig, vagy visszavonásig érvényes. Kérjük, hogy szerződéskötés előtt alaposan tanulmányozza a vonatkozó jogszabályi rendelkezéseket. A részletes feltételek megtalálhatóak a www.mercedes-benz-credit.hu oldalon, illetve a Mercedes-Benz márkakereskedésekben.