HUNGARY’S PRACTICAL BUSINESS BI-WEEKLY SINCE 1992 | WWW.BBJ.HU
HUF 1,250 | €5 | $6 | £3.5
BUSINESS JOURNAL BUDAPEST
VOL. 27. NUMBER 5
MARCH 18 – MARCH 28, 2019
SPECIAL REPORT Banking
BUSINESS
Ad Market Continues to Grow, Albeit at Slower Pace Advertising spend in Hungary reached HUF 259.69 billion last year, with online remaining the most dominant segment and outdoor registering the largest increase, the Hungarian Advertising Association (MRSz) has said. 7 NEWS
Central Bank Readies for Normalization With the February core inflation accelerating to a six-year-high of 3.5%, and headline inflation being one percentage point above the mid-term goal of 3%, the National Bank of Hungary is closer than ever to the start of a normalization process. 3 SOCIALITE
Blues Godfather John Mayall Rolls Into Budapest On March 19, legendary British bluesman John Mayall makes a return visit to Budapest’s Akvárium Klub, an absolute treat for blues lovers or, indeed, anyone who loves hearing world-class musicians play live. 22
Citi Wants its Slice of Digital Cake
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In a first, exclusive interview with the BBJ, Citi’s Kevin A. Murray reflects on a strong year for the bank in Hungary, being shortlisted for the Expat CEO of the Year title, and combating the labor crisis. 15
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