ABSDA Media Kit 2026 FILL

MEDIA KIT

2026

Table of Contents About Us

Page 3

ABSDA Contacts

Page 4

Circulation

Page 5

Magazine

Page 6

Print Ad Specs

Page 7

Website

Page 8

Newsletter

Page 9

ABSDA Digital APP

Page 10

APP Advertising

Page 11

Media Order Form

Page 12

ABSDA MEDIA GUIDE As the voice of Atlantic Canada’s Building Supply Industry, ABSDA is proud to connect manufacturers, vendors, and service providers with one of the most engaged dealer networks in the country. Our communications platforms—Building Supply News magazine, our monthly eNewsletter, ABSDA.ca, and the ABSDA Member Directory App—reach decision-makers, influencers, and front-line professionals across more than 600 member locations.

This Media Guide outlines the opportunities available to elevate your brand, share your message, and build meaningful visibility throughout the building supply community. Whether you’re launching new products, reinforcing your presence in the market, or looking to strengthen relationships, ABSDA provides trusted channels that deliver real reach and results.

Thank you for considering ABSDA as your communication partner. We look forward to helping you connect with the industry that builds Atlantic Canada.

2

REACH ALL BUYING GROUP BANNERS CLOSE TO

600

MEMBERS ESTIMATED

18 000 EMPLOYEES

ABOUT US The Atlantic Building Supply Dealers Association (ABSDA) is the voice of the building supply industry across Atlantic Canada. For over 70 years, ABSDA has supported independent dealers, suppliers, and manufacturers through advocacy, education, and industry connection. Our members represent the leading businesses that build and supply communities across the region — from small-town hardware stores to large-scale retail operations. Through our programs, events, and communications, ABSDA fosters growth, strengthens relationships, and drives innovation within the industry.

WHY ADVERTISE WITH US? Get your brand in front of the people who matter most. Advertising with ABSDA puts you directly in front of decision-makers — owners, managers, and purchasing leaders — who buy, recommend, and influence the products that move this industry. Our mix of print, digital, and event platforms gives your brand year-round visibility and lasting impact.

When you advertise with ABSDA, you’re not just placing an ad — you’re positioning your company as a trusted partner in the building supply community.

Reach your market. Build your brand. Grow with ABSDA.

3

YOUR ABSDA MEDIA TEAM Our team is here to assist with all your communication and marketing needs — ensuring your brand stands out and your message reaches the right people, at the right time.

ALL-IN-ONE STRATEGY Print Digital

Events

Building Supply News Reaches over 85% of the Dealer Network in Atlantic Canada.

ABSDA Newsletter has a 58% open rate and our Website has more than 4 500 hits per month.

Our Events is where business gets done, ideas are shared, and relationships are built.

Terry – Marketing Manager & Content Master The creative brain behind our stories, campaigns, and all things media. Terry makes sure your message shines and that ABSDA’s content always hits the mark.

Connie – Finance Guru & Bill Whisperer Numbers, invoices, and deadlines—Connie keeps it all in check with a smile. Need a billing question answered? She’s your go-to.

She keeps the books balanced so the rest of us can do the fun stuff.

Denis – ABSDA President & Backup Extraordinaire The leader of the pack, Denis can step in for anything you need.

Think of him as your safety net with a wealth of industry insight— and yes, he’s just as friendly as he is knowledgeable.

Bob – Advertising Champion & Member Connector The friendly voice behind our advertising outreach. Bob connects with our Members and makes sure you get all the info you need to place your advertising order.

4

BE SEEN. BE HEARD. Magazine

1000+ Qualified Circulations

1500+ Newsletter Distribution List

Website ABSDA Directory APP

REACH AND CIRCULATION Our magazine - Building Supply News is the voice of Atlantic Canada’s Building Supply Industry - and the go-to publication for professionals who shape it.

Published quarterly and distributed to over 1,000 qualified readers, including owners, managers, and key decision-makers, it delivers trusted industry insights, product features, and member stories that matter.

Monthly E-Newsletter - Our Newsletter reaches nearly 1,500 industry

4500+ website visitors each month

professionals - including dealers, suppliers, and key decision-makers - with an impressive 58% open rate that proves our audience is engaged and paying attention.

1100+ Member Downloads

Through our website, newsletter, and newly enhanced ABSDA Directoty App, your brand can reach thousands of building supply professionals looking for information, product solutions, and industry updates.

Digital Reach - In addition to our print and newsletter platforms, ABSDA’s digital

channels extend your message even further across the industry.

5

EDITORIAL SCHEDULE

RESULTS VISIBILITY THAT DRIVES

To help advertisers maximize impact and extend brand exposure, Building Supply News offers preferred multi-publication rates when booking more than one issue. These bundled options provide cost-effective visibility across the entire year, ensuring your message stays consistent and connected with our readership.

Building Supply News 2026 Editorial Schedule Month

Feature

Booking Deadline

Artwork Deadline

February

Pre-EXPO Edition

December 12

December 19

May

Spring Edition

April 10

April 17

July

Summer Edition

June 12

June 19

Fall Edition

September 11

September 18

October

Building Supply News Quarterly Rate Card 2026 Ad size

1x

2x

3x

4x

Full Page

$1300

$1200

$1105

$1040

Half Page

$1100

$1020

$935

$880

Quarter Page

$800

$740

$680

$640

Business Card

$550

$510

$465

$440

Premium Positions: Outside Back Cover add 15% Inside Back Cover add 10%

Inside Front Cover add 10% Insert rates available upon request 6

PRINT AD SPECIFICATIONS Advertising in Building Supply News ensures your message is presented with clarity, quality, and impact.

To help you get the best results from your placement, we’ve outlined the essential print specifications for all ad sizes and formats. Our team is available for support to ensure your artwork meets these standards and prints exactly as intended.

MECHANICAL REQUIREMENTS Magazine trim size is 8.5” x 11”. Acceptable ad submission format is High Resolution PDF (press ready), with the artwork meeting the following criteria: • All artwork must be grayscale, black and white, or CMYK process colour. Pantone, duotone, index and RGB colours must be converted to standard CMYK process colour prior to submission.

• All fonts (typefaces) must be embedded or converted to paths.

Full Page 8.75” x 11.25” (Bleed) 7.5” x 10” (No Bleed)

1/2 Page Horizontal 7.5” x 5”

1/4 Page 3.75” x 5”

Business Card -1/8 Page 3.33” x 2.16”

• All artwork must be supplied at actual size (100%) and at 300 dpi resolution.

Submission Requirements Ads can be emailed to Terry LeBlanc at LeBlanc@absda.ca Telephone: (506) 858-0700 Ext. 3

7

4500

VISITORS MONTHLY

WEBSITE ADVERTISING Advertising on the ABSDA website is a great way to reach Member and Non-Member visitors and reinforce your marketing message. Advertising on ABSDA.ca positions your company as a leader in front of an influential group of Building Supply Professionals.

11 500

TOP BANNER AD

ACTIVE USERS

400 000

TOP BANNER AD

ANNUAL WEBSITE AD IMPRESSIONS

2%

AD CLICK RATE

SUBPAGE AD SUBPAGE AD

MAIN PAGE AD

MAIN PAGE AD

WEBSITE ADS - 70th Anniversary Special Rates TOP BANNER AD MAIN & SUBPAGE AD (12 Months | $1,520 $1000)

(12 Months | $1,250 $625)

728 x 90 pixels 1 position available

MAIN PAGE AD SPACE 300 x 160 pixels SUBPAGE AD SPACE 250 x 250 pixels

• Exclusive position available on the TOP side of the website.

• Featured on all pages

• AD LOOP

8

MONTHLY eNEWSLETTER ENJOY THE BENEFITS OF A

TARGETED NEWSLETTER REACH OVER

Advertising Opportunities

Now more than ever, professionals consume information on the go. Our Building Supply eNewsletter allows Members to stay informed about timely industry topics and association news whether they are in the office or on the road.

1500

PROFILE RECTANGLE

OPEN RATE OF OVER

SPONSORED CONTENT

DECISION MAKERS

58%

PROFILE RECTANGLE

ADVERTISE HERE

PROFILE RECTANGLE

ADVERTISE HERE

(300 x 250 pixels) – 4 positions available

12 Months | $2,095 • Only four spots available – NO ROTATION •

IMAGE

SPONSORED CONTENT ADVERTISE HERE

Located between popular sections of the eNewsletter

3 positions available

12 Months | $1,780 • 180 x 150 thumbnail graphic. Can be logo or product image (.jpeg or .png file, @72 dpi, RGB), no more than a small tagline of text, no contact info included. Not to be treated as a regular banner ad.

•

Headline: Advertiser supplies 3-6 words.

•

Summary text: Advertiser supplies 30-50 words.

•

Web Link: Advertiser supplies URL to link at bottom of text.

PROFILE RECTANGLE

ADVERTISE HERE

IMAGE

PROFILE RECTANGLE

ADVERTISE HERE

SPONSORED CONTENT ADVERTISE HERE

Submission Requirements Ads can be emailed to Terry LeBlanc at LeBlanc@absda.ca Telephone: (506) 858-0700 9

COMPANY NAME

ABSDA

DIRECTORY APP

UP TO 5 PHOTOS & VIDEO

UPGRADE YOUR DIRECTORY PROFILE Upgrade from your Complimentary Tombstone Profile.

Upgrade to an PROFESSIONAL PROFILE and get noticed! The more details you add, the easier it is for members to find your products, connect with key contacts, and grow your presence in the market.

Upgrade your profile today!

1100+

MEMBER APP DOWNLOAD USERS

19 000

COMPANY PROFILE With the PROFESSIONAL PROFILE, you can write as many as 150 words to display in this space. Use it to describe your company, or use it to talk about the quality of your products and services.

The more information you provide will allow our members to find you, your product offering and key contacts faster and increase connectivity with your market.

PROFESSIONAL PROFILE Professional profile listings include:

• • • • • • • •

PAGE VIEWS

PRODUCTS

CONTACT

Prominant logo Multiple company contacts Up to 5 promotional photos One-touch contact for phone and email Full digital connectivity including email, website, social media, and up to 4 URLs. 1 video 150 word company profile Unlimited products or services listing.

FREE TOMBSTONE PROFILE No Product Search No Photos No Social Media No Product Info

Professional for $249.00 Annually and see your Member Connectivity improve.

WEBSITE

ADDRESS

SEARCH. CONNECT. NAVIGATE. 10

YOUR BRAND IN EVERY DEALERS POCKET ABSDA

DIRECTORY APP

The App is more than a directory—it’s a dynamic marketing opportunity.

Your business stays visible where it matters most—right in the hands of your customers.

Choose from the following Advertising Opportunities in our Directory APP.

LOGO

2500

URL Link Views

Featured Member

1

Featured Member

$225.00 annually

Includes logo and up to 10 products

• Make sure your listing is seen first! Our featured member placement places your enhanced listing at the top position within the supplier section.

COMPANY NAME

2 Single Banner Ad

$375.00 annually Place a banner ad in the profile listings and get extra visibilty. 945 x 250 pixels

Single Banner Ad

• Banners will be linked to the URL of a landing page of your choice to learn more about your business offerings • Only a limited number are available on a first-come, firstserved basis • JPEG and PGN files accepted.

• Banners can be purchased in either the Dealers or Suppliers section.

1000

IN APP PRODUCT SEARCHES

3 Double Banner Ad

Double Banner Ad

$500.00 annually

BIGGER is BETTER!

Double banners: 945 x 500 pixels each

• Maximize your exposure with a double banner! Double banners can appear as one image with one URL link or two separate images with two URL links • Only a limited number are available on a first-come, firstserved basis • JPEG and PGN files accepted.

• Banners can be purchased in either the Dealers or Suppliers section.

11

INSERTION ORDER REACH ALL BUYING GROUP BANNERS CLOSE TO

600

Advertising with ABSDA is a great way to reach Member and reinforce your marketing message and positions your company as a leader in front of an influential group of Building Supply Professionals.

Don’t miss this opportunity to grow your visibility in 2026!

MAGAZINE Issue February 2026 May 2026 July 2026 October 2026

Full Page*

⎕ *Outside Back Cover Add 15%

MEMBERS

NEWSLETTER

ESTIMATED

⎕ PROFILE RECTANGLE

18 000 EMPLOYEES

1/2 Page

⎕ ⎕ ⎕ ⎕

1/4 Page

⎕ ⎕ ⎕ ⎕

⎕ ⎕ ⎕ ⎕

Business Card

⎕ ⎕ ⎕ ⎕

⎕ *Inside Front Cover Add 10% ⎕ *Inside Back Cover Add 10%

⎕ SPONSORED CONTENT

WEBSITE ⎕ TOP BANNER

⎕ MAIN & SUBPAGE

ABSDA DIRECTORY APP ⎕ PROFESSIONAL PROFILE ⎕ FEATURED MEMBER

⎕ BANNER

⎕ DOUBLE BANNER

PAYMENT INFORMATION Company Name: Marketing Contact: Email: Phone: AP Contact: Email: Phone: Method of Payment: Card #

⎕ Cheque enclosed ⎕ Bill our Company ⎕ Visa/MasterCard Expiry

CVV#

All rates are NET. No cash discount. Agencies add commission to above listed rates.

All Rates are subject to 15% HST (HST # R106736168)

Total $ 12