Abril Villanueva Portfolio 2015

PORTFOLIO ABRIL VILLANUEVA industrial design

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Hello!

EDUCATION 2010 - Today

National Autonomous University of Mexico Investigation Center of Industrial Design Industrial Design Bachelor

2014-2015

Hochschule Wismar Fakultät Gestaltung Product Design [Academic Interchange]

This is me.... >> Creative >> Responsible >> Curious >> Cooperative >> Love to learn new things

2009-2010

National Autonomous University of Mexico Faculty of Architecture Architecture [Obligatory Year]

EXPERIENCE 09.2014-02.2015

Lifestyle Group GmbH

[Munich, Germany] Internship

Market and Trend Analysis Detailed CAD construction and technical drawings with Solidworks Rapidprototyping Presentation, Render and Animation with Keyshot

01.2013-08.2013

Calakmul Town [Campeche, Mexico] Social Service Improvement of the Urban Image of the Town Design of street furniture.

07.2012-03.2013

Espiberia, S.A. de C.V. [Mexico City] Freelance Development and Packaging of Promotional Products

08.2011-11.2011

University Museum of Contemporary Art [Mexico City] School Project Shoe Collection for the Design Museum’s Shop

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ΩΩΩΩΩΩΩΩΩΩΩΩΩΩΩΩΩΩΩΩΩΩΩ

CONTESTS

WORKSHOPS

02.2013

05.2014

Finalist

Cover Records Design Alexander Schmidt (Bruce Bane)

HS Wismar + FH des Mittelstands GLOCAL Ideenwettbewerbs Project: Student Startups

02.2013

Furniture Manufacturers Asociation of Jalisco National Contest of Furniture Design “DIMUEBLE” Participation Project: Lamp “Streife”

02.2011

CIDI UNAM + Franz Meyer Museum Design Prize “Clara Porset“ Participation Project: Bodenlampe

Hochschule Wismar Workshop - The Cover Records

09.2013-11.2013 CIDI UNAM + Rojo Workshop - “A+B=D”

SOFTWARE Solidworks Rhinoceros Keyshot Renderer Adobe CS Microsoft Office Autocad Inventor 3ds Max Design Cinema 4D

National Institute of Physical and Educational Infrastructure First Design Contest of School Furniture Participation Project: Schulmöbel

05.2009

Faculty of Architecture UNAM ASINEA 83 Architecture conferences General Assistant

Product design to improve reading habits in Mexico Ariel Rojo

02.2013

CIDI UNAM + Hochschule Wismar Workshop - Calakmul Honey Jar Design of a Honey Container Cornelia Hentschel

LANGUAGES Spanish

Mother Language

English

C1

Certificate in Advanced English

02.2011

OTHERS

03.2011-04.2011

University of Cambridge 2009

Goethe Institut + CIDI UNAM Workshop - “Social Plastics”

German

B2

Learning techniques for recycling polyethylene (HDPE)

French

A1

Gerhard Bär

INTERESTS Photograpy Writing Ilustration Collage Swimming

Goethe-Insitute Course Self-Learning

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TABLE of CONTENTS

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PROJECTS

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PAGE 13

PAGE 21

PAGE 27

PAGE 35

IPNV

PELIKAN

JIGSAW

WIP!

BIMBO

2014

2013

2012

2013

2013

PAGE 41

PAGE 47

PLAYCON OTHERS 2013

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IPNV

8 passenger vehicle for Berlin 2030

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The project “Innenpersonenverkehr� was developed in cooperation with Volkswagen.

The main objective of this project was to design a public vehicle for the year 2030, that helped the people of Berlin to change from one vehicle to another: facilitate the use of public transportation.

The fact that this project was actually a foresight, allowed us to play a lot with materials and manufacturing technologies.

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IPNV

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CONCEPT

cells

interaction with “glass”

Before cells start to divide they are just one unibody. Is just during the mitosis that this unibody can be perceived as two.

This concept was the principal goal in the vehicle union: to be perceived as just one unibody when two or more vehicles were connected.

To take advantage of the glass used for the body of the vehicle and use it as principal interaction tool with the user.

To manage that the “glass” work as a complete interaction screen.

connection through vehicles To manage that the vehicle joins, one with each other, in order to allow the passenger pass from a vehicle to another.

This way the user will be able to change of route without being forced to descend from the vehicle.

IPNV

PROJECT

>Boarding When the user wants to get into the vehicle a ramp comes out. The automatic ramp allows the user to access the vehicle in the easiest and more comfortable way, It also allows dissabled people to aboard the vehicle without complications.

>Transfer The vehicles arrange for transbording. One vehicle goes in front of the other.

The shape of the vehicle (front and back) match. This allows the doors to open and this way the user can go easily from one vehicle to another. The doors don’t need another complement because when they open, the matching distance can be covered easily by just a step of the user.

>Interaction Outside, the vehicle indicates to the passenger how many free places are left. These places are divided in two sections: the section of passengers that transfer into another vehicle and the section of passengers that stay until the final destination of the vehicle.

Inside, the vehicle indicates how many stations are left for the user’s final destination and also, if the user desire, it can also give some information about the city while the vehicle move.

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IPNV

PROJECT

>Interaction The right side of the bus is more narrow because it is destinated for people that won’t make a change of bus.

On the other side, the left side has more width because on this side the people will pass from one bus to another.

When people is not parssing through, the passenger can sit in a real comfortable way.

When a disabled person comes into the bus, the driver’s sit clap.

Also the sits on the right side of the bus clap, because the space is much more narrow than the left side.

This way, there is a better use of space.

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IPNV

FINAL CONCEPT SPECIFICATIONS MATERIAL The whole extern body of the vehicle is made of Buckypaper.

Buckypaper is a thin sheet made from an aggregate of carbon nanotubes or carbon nanotube grid paper. The nanotubes are approximately 50,000 times thinner than a human hair. Originally, it was fabricated as a way to handle carbon nanotubes, but it is also being studied and developed into applications by several research groups, showing promise as vehicle armor, personal armor, and next-generation electronics and displays. Is strong as steel but lighter

ENERGY The fact that the vehicle is made of buckypapaper allows the use of solar energy.

Using this material eliminates the need of using any oher energy but solar, because it works itself as a solar cell.

CAPACITY It has a capacity of 8 passengers and one driver.

When its needed, it has also space for one disabled passenger at the front part.

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PELIKAN

haircut unity for children ages 6 to 12

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Pelikan is a complete unity for washing and cutting hair for kids between 6 and 12 years old.

This design was mostly developed around the ergonomics of the kid and the hairdresser.

It was a complex project because we had to analyse all the ergonomic problems of the existent unities, and also because kids from 6 to 12 years old have very different ergonomic needs.

The chair adapts to the kid with a simple mechanism and this one can be easily controlled by the hairdresser.

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PELIKAN

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GENERAL ANALYSIS

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5 1. The chair is too tall, the girl needs to climb it instead of just sitting normally.

2. To climb the chair implies a lot of excessive and dangerous movements.

3. Like turning over the chair and let herself fall on it.

4. When she finally manages to sit, her position is totally inadequate: the chair is too deep for her.

5. The calf of the girl keeps uncomfortable contact all the time with the border of the cushion.

6. After 25 minutes the kid moves too much, because he is uncomfortable.

7. While adjusting the chair, the knee of the stylist hits painfully the back of the chair.

8.The stylist stands behind the chair with enough distance to move her arms freely.

9. The head of the kid has to be in an adequate height to see all that the stylist is doing but at the same time in a height where her arms don’t start to get tired.

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>Use Analysis

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>User - Relation Analysis

PASSIVE SUBJECT

ACTIVE SUBJECT

Hairdresser ACTIVITIES Washing Brushing Cutting Drying Cleaning

Kid

ACTIVITIES Being sitted Moving his head

OBJECT

(he receives all the benefits)

(the object optimizes and facilitates his work)

SERVICE SUBJECT

Hairdresser/Technician ACTIVITIES Greasing the mechanisms Cleaning the object Assembly Disassembly Reparations

Wash and haircut unity for kids

MAKER SUBJECT

Worker

ACTIVITIES Manufacturing

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PELIKAN

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IDEATION SKETCHES

PELIKAN

USE

>Haircut

>Height regulation

>Hairwashing

>Chair-size adjustment

15.00 92.00

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PELIKAN

USE

>Lean-back system just one button is needed to controll the angle and the height of the chair’s backrest

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>Other features interior mechanism

the water supply can be controlled just with one hand

the interior angle keep the sink dry and clean

PELIKAN

FINAL CONCEPT

The final result is a whole unity that adapts perfectly to the sizes of any kid between 6 and 12 years old.

Because of it’s made completely of plastic, it’s easy to clean and very durable.

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JIGSAW

school forniture for children ages 3 to 5

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Design of school furniture for kids between 3 and 5 years old. This design allows a better space use in the classroom.

The furniture is so secure that even the kids can stack the chairs by theirselves.

This project participated in the contest for better school furniture in Mexico City in 2012.

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JIGSAW

CHALLENGE

The aim of this project is to develop furniture for children betwen 3 and 5 years old (preschool education) that can be easily stored, easy to clean, and that it could fit and can be practical for all the activities that the children have to develop inside the classroom.

As this was a school project, the second objective was to understand the importance that function has over the production of an object, because this will determine the final shape of the object. Also, to achieve a good aesthetical integration between all the objects: to understand the design of the furniture as a whole.

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JIGSAW

EVOLUTION OF THE PROJECT

After the ideation sketches, we built the first carton prototypes to analyze the resistance of the chair and if the plastic could be easily injected.

Afterwards the first 3D models were built to decide which was the best way for assembling the table. Finally the 1:1 prototypes were developed.

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JIGSAW

FINAL DESIGN

cheap

friendly

versatility

easy storage

Jigsaw only needs 3 different plastic molds to be produced. Therefore, after the first inversion, the product will be cheap to produce in large quantities.

Its intuitive shape, safe corners and lightness make it a friendly product, for children and for teachers.

The tables can be joined in two ways: horizontally and vertically. In both ways the table indicates by its own shape (puzzle) how it must be joined.

The tables are designed to be arranged one over the other.

The chairs can be placed inside the tables to save space inside the classroom.

Because it’s made of PE (polethylene) the product is really durable

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JIGSAW

CHAIR

The chairs can also stack one over the next.

This is another easy way to storage the furniture, therefore a lot of space can be saved inside the classroom while the children are developing different activities that doesn’t involve the use of the furniture.

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WIP!

household floor cleaning unity

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Wip! is a complete floor cleaning unity designed to facilitate the everyday floor cleaning activity.

The broom can be carried inside the same station. The last part of the station allows the user to squeeze the mop directly to the bucket.

The user can easily put the broom into the bucket because of its oval shape. Its cheap and easy to produce because it’s only made of PP plastic and steel rolled tubes. Designed for the Betterware brand.

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WIP!

ANALYSIS

>User

MEXICAN HOUSEWIFE

PRODUCTION

The production must be simple and cheap. The company prefers plastic injection and simple metal use.

>About the Company

They are the leader company in selling home products by catalog.

It was founded in England and it has more than 80 years of experience. It has 16 years of presence in Mexico, this in all the 32 states of the Mexican Republic and in more than 800 municipalities.

Health & Beauty

Age: 20-50 years old Activities: House Manteinance Cooking TV-Shows Aspirations: Have an armonious family To grow her kids correctly

Bathroom

>Her enviroment Bedroom

Kitchen

SPECIALIZATION AREAS [COLOR CODE]

Cook like a Chef

MEXICO CITY APARTMENT

Regular Dimensions: 40 m Normally around 5 persons or more live in one of these apartments, therefore saving space is esencial

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[CATALOG]

Food Preservation

Home

Laundry

>How is it now? What to improve?

INSIGHT There are still no specific products to make the floor cleaning a fast an easy task

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1. Filling the bucket is difficult 2. The bucket hinders the way to clean.

3. The bucket is too heavy to be easily transportated through the house.

4. The woman has to inclinate too much to pick the cleaning cloth up.

5. It’s really hard to squeaze the cleaning cloth.

6. The woman can’t carry everything together.

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WIP!

CONCEPT

Create a system that cover all the needs that require the mopping activity. From filling the bucket to squeezing the cleaning cloth.

>Sequence of Use

Placing the auxiliary objects Preparation of the soap mixture to mop

1 The station tilts by stepping on the rear tube and then is easily transported to where the user will mop.

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The bucket’s oval shape allows to put freely the squeegee or the broom inside of it . While cleaning this feature is really useful for the mexican housewives, that normally try to do it with other products, but it’s always difficult because the products not always fit inside the bucket.

WIP!

USE After being used, the mopping station functions as a base for storing cleaning products, mop, broom and the bucket that were used while mopping, as well as any other cleaning supplies.

The station not only can be pushed, it also can be pulled, therefore it’s transportation around the house is really easy.

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The cleaning clothes are squeezed at the bottom structure. When the cleaning cloth passes between the metal waves, is tightned, therefore this causes that the excess of water drops to the bucket.

The cleaning cloth should be passed from the bottom and pulled up. The front structure is stepped to prevent the lever force.

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WIP!

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MOCK-UP MODEL

WIP!

FINAL CONCEPT

The bucket can be injected in different colors.

At the end, the result was an easy to produce, light and aesthetic product.

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(screws, rails, etc.)

BIMBO

electric oven for a mexican bread brand

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Conceptual design of an electric oven for “Bimbo�, the most important bread brand in America. It was designed as a promotional item for the company.

The design should also represent the aesthetic values and principles of the brand.

It was also highly developed for a real production in all its details.

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BIMBO

ANALYSIS

>About the Company Today, BIMBO is the most important Baking Company in the world on the basis of brand positioning, production volume and sales; we are also, the undisputable leader in our field in Mexico, Latin America and the United States.

They are present in 22 countries in America, Asia and Europe; we have over 10,000 products and over 100 brands of acknowledged prestige.

For many years BIMBO has been the leading brand, maintaining as philosophy to serve on the tables the Mexican families high-quality products that satisfay their daily needs in a practical and easy way.

Its leading product is white bread box, so it was chosen as the main base in the oven design.

LOGO

KEYWORDS Family Practicity Quality Safety

PRINCIPAL REFERENCES LEADING PRODUCT

COLORS

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CHALLENGE

BIMBO

QUALITY

The punching at the top, the punching of the logo in the interior part of the tray, the integration of the brand's through a sandblasting process on the glass and all the polished finishes in general; refer to the quality that has always characterized the bread brand Bimbo.

RETAKE THE COMPANY’S REFERENCES AND USE THEM AS AESTHETICAL VALUES [ M ETAPH O R E S ]

FAMILY

All edges of the envelope of the product are softened, indicating that the product is safe to be handled by the whole family.

Controls were simplified to the maximum so they are also very easy to understand by anyone.

REFERENCE TO

PRACTICITY

The controls were simplified to it’s most.

The temperature regulator slides softly through the different levels of temperature.

Easy to clean, there is no need to open it thanks to its tray.

Indicative LED to avoid accidents

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BIMBO

STRUCTURE DETAIL

SHEETS USED: CALIBRE 20

GRIDS stainless steel

BOREHOLES for 1/4” screws

INTERIOR COVERS carbon steel EXTERIOR COVER polished aluminium TUBULAR RESISTOR 7 mm diameter HANDLE polipropilene

DOOR sandblasted glass

TRAY carbon steel

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FRONT COVER painted with electromagntic paint

BIMBO

FINAL CONCEPT

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PLAYCON

wardrobe for disabled people

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Conceptual design of a closet for the furniture brand Playcon. The wooden closet was designed specifically for being used by people on wheelchair. Every part of the cabinet is designed to be accessible, regardless of the disability.

It was important for Playcon to develop a new product aesthetically appealing, secure and easily produced by real existing accessories.

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PLAYCON

CHALLENGE

>Visualizing the Problem Playcon® is a 100% Mexican company that was born in 1966 to satisfy the needs to equip closets and other storage spaces in the house. It is the leading company in its industry.

This company asked us to design a closet especialized in people for whom walking is difficult or impossible and due to this, they need to used permanently a wheel chair.

>Requirements 1. The new gardrobe has to be constructed with the materials that Playcon already uses in its factory 2. Be movable around the bedroom 3. To have capacity for 1 suitcase of 25 kg 4. To have a locked secured area.

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1. DOOR OPENING

2. DRAWER OPENING

3. REACHING OBJECTS

It‘s very difficult for the user to open a normal and heavy gardrobe door. The chair moves around without control when the user tries it. Trying to open the door represent for the user at least the double of time than to any other person.

Opening a normal drawer represents a big and difficult task for a person in a wheelchair, because it doesn‘t have enough support for pulling it and also because he has to go back at the same time he pulls the drawer.

Reaching objects placed over a 1.50 height is totally impossible for the user. The user has to force himself to do a vertebral hyperextension, which can produce a serious lesion with the time.

PLAYCON

CONCEPT

1.60 m

>Inspiration

Why to try to reach the object when the object can reach you?

The central part of this gardrobe turns thanks because of a central tubular that works as a rotating shaft The whole body turns, and this way the user can have an easy access to every object in the gardrobe.

After some ergonomic tests, the ideal height of the gardrobe was found. At 1.60 the user has a perfect visibility of everything that is inside the drawers and racks of the gardrobe.

It was better that the user didn’t have access to the higher part, because if the gardrobe is lower then the user would lose all this perfect visibility and access to all the other parts of the gardrobe.

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PLAYCON

PROJECT

SPACE A lot of things can be placed inside of the “centrar circle” of the gardrobe, and all of them will be accesible to the user, thanks to its rotating function

UPPER PART This space is designed specially for the person who takes care of the handicaped user, and it can be used to move the gardrobe around the room and also to storage objects that won’t be used constatly by the handicaped user: bed clothes, for example.

The tubular prevent the objects to fall into the user while using the gardrobe.

SECURITY AREA

DRAWERS

This one is really easy to handle because of it’s special opening-mechanism. It’s protected by a lock, and here the user can feel free to storage all his most important documents and jewerly.

Instead of the normal drawers, the door slides through the perimeter of the circles. Because the doors are made of acrylic they are really light, therefore moving them is very easy.

MIRROR

The mirror can be easily pulled by the user because its special mechanism, that has interior wheels and therefore it’s very light and soft to move.

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MOBILITY

The gardrobe can be placed anywhere in the room , any time the user needs it.

PLAYCON

FINAL CONCEPT

The gardrobe adapts to the corner of the walls because of the general shape of the object. This prevents accidents and saves space in the room.

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OTHERS other projects

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OTHERS

1. 06 / DOWNHILL RACE VEHICLE

Design and production of an unmotorized vehicle for descending streets. The design of the vehicle allows the user to be safe and comfortable while driving. 06 is an unmotorized vehicle for street descends. 06 has 16 inch aluminum rims and a security steel cage. It was designed in colaboration with Andrea Pe単a and Aleida Mota.

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OTHERS

2. ROJA

The design of this wooden chair is the result of Oscar Hagerman’s teachings. Hagerman is a mexican architect and designer who has a really strong influence from indigenous cultures, well known for his chair designs.

Produced in white Sande plywood and traditional mexican cotton stripes. It was also designed for it to occupy the less material as possible when this is being cut by a CNC machine.

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OTHERS

3. BODENLAMPE

Floor lamp, long and high enough to light a whole communal space. Made of ash-tree and designed to be easily transportable and packaged.

Its aesthetics are based in a classic mexican toy.

It also participated in the “Clara Porset� Contest in the year 2012.

www.clara-porset.org 50

details

MATERIAL White Ash Color/Appearance The heartwood is a light to medium brown color.

Sapwood can be very wide, and tends to be a beige or light brown; not always clearly or sharply demarcated from heartwood.

Grain/Texture Has a medium to coarse texture similar to oak.

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OTHERS

4. PRAKTIKUM

PUNCHCUTTER

Redesign of a cigar cutter for Monomania.

The main objective of this project was to renovate the aesthetics of the Davidoff cigar cutter that the enterprise had previously designed.

The company had the whole mechanism already defined, so it was really important to respect the dimensions and physical limitations of it.

These are some projects and activities executed during my stay as intern in Lifestyle Group GmbH, this company is specialized in manufacturing CNC jewelry, and other CNC small products.

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BOX OF CIGARS

Design of a case for 3 cigars and a cigar cutter.

As all the products from the company, it should be possible to be easily produced by CNC with stainless steel. The most important characteristic of this design, was the fact that all the main body was able to be produced by punching and stainless-steel sheet folding. This characteristic turned the object into something plausible, simple and reasonably cheep to produce.

NEW PEARL COLLECTION

Design of the New Pearl Collection for Monomania The objective consisted primarily of the complete pearl design collection (this one could include earrings, bracelet and necklace, or minimum two of this elements).

The most important requirement was to use the pearl as the main element in each and every one of them, and then, to design the second part of the body in stainless steel

SOLIDWORKS / 3D-PRINTING TRAINING

The Solidworks training period took the first 3 weeks of my stay as an intern in LIFESTYLE Group. The training took from modelling to making precise technical drawings.

I also learnt to prepare the 3D-Models before they‘re printed and to take care of the stereolitographic 3-D Printer that the company owns.

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OTHERS

5. PET.ITS

They were on sale in 2012 in the store of the University Museum of Contemporary Art in Mexico City.

Handmade footwear made with recycled PET fabric with unique patterns made by laser cut.

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OTHERS

6. COVER RECORDS

In this workshop I experimentated through different techniques the process of creating covers for records.

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THANKS FOR YOUR TIME 2015

abril.martinez.villanueva@gmail.com (+52) 1 5514949498 56