BRAND + IDENTITY DEVELOPMENT

Brand development involves a range of activities designed to help businesses create and establish their brand identity, increase brand awareness, and build a strong reputation. Brand identity refers to the visual and nonvisual elements, including name, logo, colors, typography, and messaging.

Above Barr Marketing’s brand development services can help businesses establish a strong and memorable identity resonating with their target audience, and ultimately drive business growth and success. We also bring the functional aspect to the design to assist with the go-live and transition.

Brand strategy

Define the brand’s vision, mission, values, target audience, and key messaging.

Brand identity

Visual identity - logo, color scheme, typography, and other elements.

Brand messaging

Key messages communicating your value proposition and unique selling points.

Establishing brand recognition

Set apart from your competitors by creating a distinct and impactful image.

Building brand loyalty

Consistent and well-designed to create familiarity and reliability.

Conveying brand values

Visual identity and design can communicate values and personality.

Increasing brand awareness

Be more visible and memorable.