ABM AEC Mktg Support Staff

BOUT At Above Barr Marketing, our approach is simple: Strategize. Create. Elevate.

We start by strategizing with our clients to develop a comprehensive understanding of their business, goals, and target audience. From there, we create customized marketing solutions tailored to their unique needs and objectives.

We have the creativity and technical expertise to execute these strategies flawlessly, creating compelling content, eye-catching designs, and effective campaigns that get results. And as we continue to work with our clients, we constantly evaluate and refine our approach, helping to elevate their brand and drive even greater success.

LA Metro SBE • NAICS 541613: Marketing Consulting Services* • NAICS 518210: Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services* • NAICS 541430: Graphic Design Services* • NAICS 541611: Administrative Management and General Management Consulting Services • NAICS 561410: Document Preparation Services* * = Caltrans DBE

STRATEGIZE. CREATE. ELEVATE. Above Barr Marketing brandi.barr@abovebarrmarketing.com gina.choi@abovebarrmarketing.com www.abovebarrmarketing.com ©2023 Above Barr Marketing

MARKETING, GRAPHIC DESIGN, AND STAFF AUGMENTATION A/E/C SERVICE OVERVIEW

DOCUMENT SUPPORT Designing strategic documents involves creating a plan of action, outlining the steps needed to achieve a specific goal or objective. Above Barr Marketing will help you create an aesthetic document outlining a solution or approach to a specific problem or opportunity that is professional, creative, and competitive. We are highly experienced in the A/E/C market with a team experience of almost 40 years.

Management & Strategy Development • Strategy meeting(s) and capture planning • Brand + identity development/ implementation • Competitive analysis, client capture, project pursuit plans, and go/no-go strategies • Campaign planning Document Production • Content marketing • Social media marketing • Print design • Writing and editing • Visual storytelling and graphic design

Redding Area Bus Authority | ZEB Implementation

STAFF AUGMENTATION

1.0 Requirements and Needs Section 1.0 outlines the requirements for Facilities inventory and assessment based on the stakeholder Needs Assessment. Conducted as part of Phase I: Pilot, the requirements identified in the Needs Assessment Report provide a guide to successfully implement a citywide inventory and condition assessment of Facilities.

These requirements aim to ensure compliance with accessibility mandates, align with City policies, and provide actionable insights for future inventory and assessment of the City’s PROW Pedestrian Facilities project phases.

1.1

Background

The graphic below summarizes the requirement to address regulatory compliance and recommendations for barrier inventory, prioritization, and data management practices to support Transition Plan development and barrier mitigation.

Marketing and graphic design professionals can be engaged through staff augmentation to strengthen an organization’s internal team, provide specialized expertise, and accelerate project delivery. These resources integrate seamlessly with in-house personnel without the long-term commitment of hiring full‑time staff.

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1.2 Disabled Access Requirements As a covered entity under Title II of the ADA, the City is responsible for ensuring its program of Facilities is readily accessible to and usable by people with disabilities. This includes, among other requirements, a Self-Evaluation and Transition Plan to address policies and existing facilities.

A Self-Evaluation is an analysis of and update to the City’s policies which impact compliance and equal access by people with disabilities.

A Self-Evaluation would include, but are not limited to: policies, practices, procedures, standards, contracts, local laws and codes, etc. relating to budgeting practices; contracting practices; project selection and prioritization; public outreach practices; project scoping, design, construction, inspection; and Facilities maintenance, by the City or by other agencies and individuals.

By augmenting teams with marketing and graphic design professionals, organizations gain:

The Self-Evaluation and update to noncomplying polices was required to be completed by January 26, 1993, within one year of the ADA. Additionally, California Department of Transportation (Caltrans) requires the City’s to update the Self Evaluation at least every three years and annual certify these requirements have been met. The current project (Pilot Phase: Inventory and Assessment) does not include a Self-Evaluation of the City’s policies, practices, and procedures.

In the event structural changes are needed to provide equal access to the City’s Facilities, a Transition Plan is required to be completed

by July 26, 1992. A Transition Plan, at a minimum, identifies physical obstacles in existing Facilities (as defined) that limit accessibility to individuals with disabilities; identifies the steps necessary to complete the work; describes in detail the methods that will be used to make the Facilities accessible; specifies the schedule for achieving compliance and the steps that will be taken each year; includes a schedule for providing curb ramps where sidewalks cross curbs; and indicates the official responsible for implementation of the plan.

1.2.1

Self-Evaluation and Transition Plan Lessons Learned

City ofof eight Los | completed PROW Facility Inventory Report The evaluation other Angeles municipalities that have ADA Self-Evaluation and Transition Plan between 2005 and 2023 provide insight as best practices and lessons learned.

1.0 Facilities Requirements

PRESENTATIONS Above Barr Marketing can help you create and/or elevate a well-structured and engaging presentation effectively communicating your message to your audience.

• Strategy and messaging • Outline and schedule development • Design production • Leave behinds • Public speaking coaching

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• Scalability: Quickly adjust team size based on workload or campaign demand.

• Speed: Accelerate project delivery timelines.

• Expertise: Access specialized skills not available in-house.

• Cost Efficiency: Avoid recruitment, onboarding, and long-term employment costs.

Outdoor Heaters State and City Code Requirements Outdoor heating fixtures must be used safely and according to State and City Code Requirements.

Businesses must ensure the use and operation of propane heaters comply with LAFD regulations.

Propane (LPG) is flammable and can be readily ignited by a spark. If confined or exposed to fire, propane poses an explosion hazard.

Diagram 7. Outdoor Heaters

5’

5’

Propane heaters cannot be placed underneath overhead canopies, awnings, inside buildings or tents and must have a 5’ clearance radius (Top, Bottom and Sides) from the edge of the heat shield.

City of Los Angeles | Fire/Life/Safety Toolkit