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2024 Conference

Sponsorship Brochure 1 | ABO 2024 Conference Sponsorship Brochure

Welcome to our brochure for Conference exhibitors and sponsors. Thank you for your interest in supporting the ABO’s 2024 Conference, taking place 24-26 January hosted by Bristol Beacon. The ABO Conference is a pivotal annual event for the UK classical music sector, involving over 300 delegates drawn from orchestras both from within the UK and abroad, plus funding agencies, venues, agents, publishers and suppliers. It continues to attract strong media attention for its high-profile speakers and sessions delving into the hot topics of this ever evolving industry, as well as through our partnerships with Classic FM, Classical Music Magazine, Help Musicians and the British

Council. Take this opportunity to share your innovative products, unique brand or exciting project with this captive audience. Choose from our digital packages, offering direct access to delegates through our specialist app. Showcase your brand at the front and centre of our sessions and networking breaks with our branding packages. Or position yourself right at the heart of the conference and strike up one-to-one conversations with delegates by being a part of the ABO Marketplace. Read on for more detail on each of these packages. Or connect with Freya Dawes, our Sponsorship Coordinator, for a tailored discussion on how we can

help you meet your marketing goals through the ABO Conference. Email Freya at freya@abo.org.uk. Becoming a sponsor……………………………………………………………………………………………………………….…. Page 3 Corporate members’ discount……………………………………………………………………………………………………….. Page 4 Digital packages:...……………………………………………………………………………………..…………………………... Page 5

ABO Marketplace………………………………………………………………………………………………………………...

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Branding packages: Badges and Lanyards…………...…………………….……………..……….……...

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Branding packages: Session and break sponsorship…………………………………………………………………………...

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Branding packages: Experiences...…………...………………………………………………………………………………...

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Get in touch…………………………………………………………………………………………………………………………

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UNLOCKING OPPORTUNITIES Enjoy these exclusive benefits through our tailored sponsorship packages: 

Elevate awareness: Propel your brand or organisation into the spotlight, capturing the attention of our 300+ delegates, whether you’re a new face in the industry or a seasoned player reinforcing your presence.



Forge genuine connections: Cold calling and hard selling have had their day. Today we all want to know and trust who we’re working with. Embrace meaningful interactions by meeting your potential clients or collaborators face-to-face and start building those lasting connections.



Establish sector leadership: Position your organisation at the forefront of innovation and change. Showcase your expertise as an integral part of this sector-leading event, solidifying your status as an authority in the field.

Tailored opportunities for all

Unrivalled industry access

There’s something for everyone designed to match various budgets

Seize the opportunity to connect personally with key players across

and goals. Whether you prefer in-person interaction or digital

the entire spectrum of the UK's classical music sector. From the

outreach, we have options that align with your objectives and

biggest symphony orchestras to the smallest chamber ensembles, they

resources.

will all be there: it’s a chance not to be missed!

Data-driven insights

Dynamic content platforms

Harness the power of real-time reports and data analytics with our

Amplify your impact by presenting your data, media, or products

digital packages. Gain invaluable insights into interaction levels and

across multiple platforms, including our bespoke conference app and

consumer journeys, optimising your impact.

live displays at the conference venue.

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We are going Eco! ABO 2023 Conference Opening

Adoption of Eco-Friendly Alternatives: In line with the ABO’s sustainability objectives, we extend an invitation to our sponsors to embrace eco-friendly alternatives for promotional materials

at this year's conference, such as digital leaflets, recycled materials, cutting back on disposable items wherever possible!

ABO 2023 Conference Delegates networking

ABO members’ discount Corporate Members are an integral part of the ABO, supporting the wider membership with their expertise and services. Corporate Members enjoy a 10% discount on all Sponsorship Packages at the ABO Conference 2024.

This year, we extend that offer to other categories of ABO membership, encouraging diverse contributors to showcase their work to the sector. Whether that’s a specific piece of data or an exciting project that you want to show off – we want our delegates to hear about it! To join the ABO and benefit from this discount, please visit our website or email freya@abo.org.uk. 4 | ABO 2024 Conference Sponsorship Brochure

Digital packages The ABO are offering a diverse range of digital sponsorship packages for strategic exposure, targeted marketing, and exclusive engagement opportunities in our Conference app through several digital packages designed to suit all businesses.

Silver - £250+VAT • Hyperlinked listing on Sponsors page in the Conference App with logo, social media, and contact information • Real time reporting for company listing for page views/number of clicks to company/profile/ documents etc.

Principal App Sponsor - One opportunity, once it is gone, it’s gone!

Gold - £400+VAT This includes Silver, as well as: • Appear above silver listings on sponsor page • Hyperlinked profile on Delegate page for one member of staff, including private chat function • In-app push notifications with hyperlinked logo and contact information (one per day)

All of the above as well as: • Logo featured below the ABO logo on the menu bar • A banner with your branding across the app • A pull-up banner at the ABO registration desk

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Platinum - £500+VAT This includes Gold, as well as: • Appear above Gold listings on sponsor page (top tier listing) • Posts on our social media accounts with company content (Twitter, Instagram, Facebook, and LinkedIn available—a combined following of over 12k, 1 in the lead up to conference, plus 1 during conference).

£1500+VAT

Bonus! All ABO Marketplace and Branding sponsors will automatically receive the Silver Digital Package

ABO Marketplace The ABO Marketplace stands as a unique stage within the conference, providing a space for organisations and professionals to exchange knowledge, spotlight their brand, and foster meaningful connections within the classical music industry. Why Participate in ABO Marketplace? By being part of the ABO Marketplace, you will have the opportunity to: 

Share Your Expertise: Contribute to the classical music industry by sharing your knowledge, experiences, and insights with fellow professionals.



Explore Artistic Collaborations: Create collaborations with like-minded professionals, orchestras, and institutions that share your dedication to the enrichment of classical music.



Enhance Industry Visibility: Amplify your organisation's presence within the classical music community through showcasing your organisation’s inspiring projects, innovations, and contributions to the industry. Silver - £250+VAT

Platinum - £615+VAT

Unmanned single display area

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One trestle table

•

One trestle table

•

One trestle table

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White linen table cloth Bring your own banner and leaflets (although we encourage non-single use • promotional materials) • No additional conference access •

Wifi and Power access Customisable - bring your own pull up banner, screen, other marketing assets

1 representative Tea, coffee, refreshments and lunches included Encouraged not to give away single-use plastic items and go paper-free where possible

•

Networking at ABO’s 2019 Conference in Cardiff

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N.B. Price inclusive of one person per display. Additional members of staff and additional trestle tables are available by negotiation.

Gold - £400+VAT

•

• •

•

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1 representative Tea, coffee, refreshments and lunches included Encouraged not to give away single-use plastic items and go paper-free where possible Conference access for one representative

Branding packages

Delegate with branded lanyard at ABO Conference 2023

Make Your Mark at ABO Conference 2024. Elevate your brand presence throughout the conference with our exclusive branding packages designed to maximise exposure.

Badges and Lanyards: Make a Lasting Impression Worn throughout the conference by over 300 delegates, our eco-friendly badges and lanyards offer an unmissable opportunity for brand visibility and maximum reach.

Option A1

Badge Sponsor: Your logo printed on delegates’ personalised name badges (alongside the ABO logo).

£850 +VAT

Option A2

Lanyard Sponsor: Your logo printed in on the badge-holding lanyards made from recycled materials

£850 +VAT

(alongside the ABO logo). Option A3

Badge + Lanyard Sponsor: Exclusive brand exposure by combining both options at a reduced rate.

N.B. Details must be supplied in due time (deadlines communicated separately).

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£1600+VAT

Branding packages: Session and break sponsorship

Opening session at the 2023 Conference in Leeds

Align Your Brand with Key Conference Moments Connect your brand with our engaging content and facilitate networking through our session and break sponsorship options.

“Fantastic to be back in person ... the networking and socialising is really valuable.” 2022 Conference delegate

Option B1

Networking Breaks: host a lively networking break, showcasing your brand and bringing innovative ideas to captivate delegates and make your break stand-out.

£300+VAT

Option B2

Conference Session: choose a session from the conference program (subject to approval) and prominently display your branding alongside one of the key topics of the day.

£275+VAT

Option B3

Lunch Sponsorship: food can make or break a conference! Contribute to a conference lunch, ensur- £325+VAT (£550 for ing your brand name is on everyone's lips. both lunches)

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Experiences: Create Lasting Memories for Delegates Play a pivotal role in crafting memorable experiences for conference attendees.

First Night Dinner at the 2022 Conference

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Option B4

Decompression Zone Sponsorship: sponsor a space for £500+VAT delegates to relax and recharge, attaching your brand to this novel concept, appearing for the first time at the ABO Conference.

Option B5

First Night Drinks Reception: contribute to the Conference First Night, a celebration of our industry and the social highlight of the year, alongside the ABO's International Partner, the British Council.

Option B6

First Night Live Performance: support young musicians by £2000+VAT sponsoring a live performance to entertain and inspire delegates during the First Night, providing the thing that unites all of us in the classical music industry: incredible live music.

£1000+VAT

Ready to get involved? Now that you've explored the exciting sponsorship opportunities on offer at ABO Conference 2024, it’s time to position your organisation for success. Ready to make your mark on the classical music sector? Contact Freya Dawes, our dedicated Sponsorship Coordinator: Email: freya@abo.org.uk

Take a step towards increased visibility, meaningful connections, and valuable experiences, as a pivotal part of the classical music sector's premier event. Join us in shaping the future of our industry!

Delegates at the ABO 2023 Conference

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A session at the ABO 2023 Conference

We can't wait to welcome you to Bristol!