SELLER GUIDE
Dear Valued Client, I would like to thank you in advance for taking the time to read and consider the information in this guide. We know that selling your home can be stressful and that for many, it is their largest single investment --so selling for top-dollar-- and maximizing your return is essential. This guide details the process and key considerations of how our team delivers on the promise of elevating the experience of selling your home-- from our multifaceted in-house marketing department, to our exceptional client care team and international reach, we are here to serve you and your goals. Consider this an introduction to the process of selling a home. I feel confident that once you have reviewed this information, you will begin to see how successful our selling strategy is for our clients and that you will decide to partner with us on the sale of your home.
WHO IS THE ABODE GROUP? The ABODE Real Estate Group is the largest team within Keller Williams Realty Greater Portland, dedicated to serving all areas of your real estate needs. Whether you are looking for advice on home renovations, your market value, or you are looking to buy, sell, or invest. Our goal is to help you achieve your goals and build lifelong relationships. The ABODE Real Estate Group was formed in 2017 when a group of accomplished and dedicated real estate professionals came together with the goal of elevating the client experience.
Members and founders of this group have been recognized for impressive real estate sales volume and for being cultural leaders in their market place.
We believe that together we are stronger and can deliver exceptional service to our clients. We work together to serve you.
THE NUMBERS BELOW ARE A REFLECTION OF OUR COMMITMENT OUR RECORD OVER FOUR YEARS 2021 162 Units $64 Million SOLD 2020 172 Units $64.7 Million SOLD 2019 121 Units $44 Million SOLD 2018 169 Units $62.2 Million SOLD
LEADERS IN OUR INDUSTRY ABODE & KELLER WILLIAMS When you work with ABODE Group, you work with one of the most recognized and accomplished real estate companies in the world.
#1
ABODE Group is the #1 female led Keller Williams team in Maine
#1
Keller Williams: In Units sold & sales volume in the United States In agent count world-wide Training organization in the world per Training Magazine
#1
Keller Williams stands out in the Maine market, as well. Our brokerage, Keller WIlliams dominates the Maine MLS
MARKET SHARE TOTALS BY BRAND
8%
4.2%
3.8% 2.7%
Keller Williams
Realty of Maine
Bean Group
Coldwell Banker
2.5%
Portside
Based on sales from 1/1/21 - 12/31/21 Information not guaranteed. © 2006 - 2022 Terradatum and its suppliers and licensors (http://www.terradatum.com/metrics/licensors).
WHY CHOOSE THE ABODE GROUP? ABODE Group Days on Market Average
6
*
Average List to Sales Price
102.54%
*
Over
800
Families Served
Offices in
Portland, Kennebunk, Auburn, Brunswick, Saco, Bangor *ABODE Group data for 2021
Our goal is to sell your home for the most money, in the shortest amount of time according to the current market climate!
HOW MUCH DOES CLOSING REALLY COST? • 5% commission to the real estate brokerages
• Discharge tracking fee (each payoff average $35)
• Mortgage balance and prepayment penalties, if applicable
• Additional legal fees incurring any title defects
• Proration of real estate taxes and association dues
• Preparation of deed and transfer tax form (Average cost $150)
• Maine Transfer Taxes
• Overnight/wire for mortgage payoff (each average $30)
• Proration of water and sewer
EXAMPLE PROPERTY $1,100,000 Sale Price $27,500 .................. Seller Agent Commission $27,500 .................. Buyer Agent Commission $2,420.................... Maine Transfer Tax $30 ........................ Wire Fee $150 ....................... Deed Prep
TOTAL: $57,600 NET TO SELLER: $1,042,400 (minus any mortgage to be paid off) Please note this is an approximation
CREATING ONLINE EXPOSURE FOR YOUR LISTING Listing on Zillow.com
Every new listing is shared with more than 1,400 local Realtors
To get your listing in front of as many potential buyers as possible and get the most out of your listing, we leverage the power of the internet, social media, and our in house marketing specialist. Professional photography and video production
Facebook and Instagram posts create excitement for your listing
FINDING YOUR BUYER
Data shows that most buyers find their home through the internet. We specialize in getting your home in front of as many potential buyers as possible through these channels. We do everything possible to find the perfect buyer for your home!
Home builder or their agent 6%
Directly from sellers/ Knew the sellers 2% Print newspaper ad 1%
Friend, relative, or neighbor 5%
Internet 52% Yard sign/Open house sign 6%
Real Estate Agent 29%
PRICE COMPETITIVELY THE FIRST 30 DAYS ARE CRITICAL WHEN WE PRICE, WE CONSIDER: • Homes similar to yours in size, price, range and age • Your area competition and how many months of inventory currently exists • The best price to reach two pricing brackets (in online searches) • What new constructions in your area can be purchased for Buyers search in price brackets. Therefore, it is better to be priced at $300k than $299k. This way, you appear in searches for homes priced from $250k to $300k AND in searched for home priced from $300k to $350k.
THE RIGHT PRICE IS IMPORTANT: • A property generates the most interest when it first hits the market. • The number of showings is greatest during this time if it is priced at a realistic market value. • Starting too high and dropping the price later misses the excitement and fails to generate strong activity. • Many homes that start high end up selling below market value.
History of an Overpriced Home 1st Asking Price
2nd Asking Price Actual Market Value of Home
3rd Asking Price Selling Price
TIME
OUR MARKETING PLAN When We List STRATEGIC PRICING
We strategically price your home to ensure peak competitive advantage in the current market.
HOME DESIGN CONSULTATION
We help you prepare your home room by room to help you sell quickly, at the best price possible.
IN-HOUSE MARKETING
Our in-house marketing specialist creates marketing content for your listing including professional photography, videography and 3D tour technology.
ONLINE EXPOSURE
With the use of social media, Zillow, and our extensive online network of Keller Williams agents across the country, we get your home in front of as many potential buyers as possible.
OPEN HOUSE
Open houses help to increase exposure of your property, and build excitement about your listing, while also providing valuable buyer feedback.
BUYER SCREENING We market your home to 2000+ local agents who will bring prequalified buyers, serious about buying your home.
The Life of Your Listing AGENT TO AGENT MARKETING
As gatekeepers to their buyers, agents are an important group to market to. Emails, calls and broker open houses target key agents who specialize in your area.
REVERSE PROSPECTING
With the help of our team of networking agents, we identify buyers looking for a home like yours.
COMMUNICATION & RESPONSIVENESS So you always know what’s happening with your listing, our team will always keep you up to date on any offers, interest, or changes to your listing. REPUTATION
Our properties are sought out by local agents because they know we are great to work with!
CONTINUED CENTRALIZED SHOWING SERVICE
Enjoy showings from the comfort of home with text/call alerts so you never miss a showing.
ONLINE ACTIVITY MONITORING
We keep any eye on the number of views your listing generates, and offer rapid responses to any online inquiries.
SKILLED NEGOTIATING
If a deal isn’t win-win, then there is no deal. Our group of strong negotiators will always be focused on advocating for your best interest.
ABODE GROUP TESTIMONIALS The Abode team was great to work with! They were quick to get our house on the market, and we were under contract in less than a week with multiple offers! The transaction team assured a smooth closing as well! I highly recommend them when you want to sell your home!
Just closed on our new condo. Thank you ABODE Real Estate Group. Professional, knowledgeable and supportive from the search to the closing. Our friends have already heard our praise. -Paul T.
-Meredith S.
It was a pleasure working The ABODE Group is amazing with the ABODE team. Selling and took such good care of a house can be a challenging us when we were buying our experience and ABODE made Maine home from out of state. Thank you Abode Group! this an easy process for us. -Nancy M.
-Tena S.
Over the past two years, unusual life circumstances have led me into three real estate transactions with the ABODE Group. I have been impressed immeasurably with the team’s professionalism, knowledge, attention to detail and promptness in responding to my needs and requests. Personally, I don’t think they sleep. -Frank P.
4.9 Stars on
Based on Over 230 Reviews
Over 100
5 STAR Reviews on Google
THE LISTING PROCESS -An Overview START Decision on price and list date
Listing Agreement signed via DocuSign
Staging checklist completed
Professional photographer visits for photo session (digital, drone, 3D)
Coming Soon Marketing Plan Launch
Sign Installed Inspection and repair negotiations
Offer and negotiations
Appraisal
Financing Commitment
CLOSING!
Possible Rent-Back
Open House (optional)
New Listing and Open House Marketing Plans Launch