2009 Media Kit

Web

Print

Partner Event

2009

Marketing & Media Kit

ABI Journal Advertising The American Bankruptcy Institute (ABI) is the premier source of information and education on insolvency. ABI is recognized by insolvency professionals, Congress and the media as the authoritative source of bankruptcy information and education. With nearly 11,700* members, ABI is the largest multi-disciplinary, nonpartisan organization dedicated to research and education on matters related to insolvency.

The ABI Journal, ABI’s flagship publication received by all its members, is the best advertising medium in reaching insolvency professionals nationwide. More than 90 percent of ABI Journal readers rate it as an excellent source of bankruptcy information, with high pass-along readership with their colleagues. ABI members are leaders in the field of bankruptcy and make purchasing decisions for their firms on a wide range of products and services, making the ABI Journal the top choice among advertisers in reaching insolvency professionals.

Circulation: 11,700 Frequency: 10/year Bonus Distribution:

• April - Annual Spring Meeting • October – NCBJ distribution (Oct. 18-21 in Las Vegas) and Annual Report • December/January - Winter Leadership Conference

General Information

Production Requirements

Frequency Discounts: ABI offers increasing discounts for 3-, 6- and 10-time insertions. Ads do not have to run consecutively, but must be the same size.

To receive a frequency discount, the advertiser must complete an advertising contract for all the insertions that qualify them for the frequency discount.

Advertisers will be short-rated if they do not use the number of insertions on which their rate was based during the year.

Mechanics: Ad artwork must be submitted as a high-resolution (300 dpi) EPS or PDF file. Do not send Word, WordPerfect or PowerPoint files for ad artwork; instead, convert these into high-resolution PDF files. If sending a Quark or InDesign file, please include all high resolution images and fonts for Macintosh; otherwise, please convert to high-resolution PDF or EPS files. All original images used within the ad artwork must be high-resolution. Ads must be submitted at the exact contracted size; ABI will not re-size ads. Ads will run exactly as they are sent. However, ABI will alert the advertiser if there is a problem with the file.

Insertion Orders: Insertion orders must be submitted for each advertisement, even if the advertiser is on contract. This gives the advertiser the flexibility to provide new artwork, request special positioning and monitor billing procedures. Insertion orders must be submitted by each issue’s ad space deadline.

Tombstones: ABI accepts “tombstone” announcements regarding new clients, business accomplishments, anniversaries, office openings, new employees, etc. To run a tombstone, please submit an insertion order by the appropriate ad space deadline.

Position Requests: Position guarantees are available for an additional 10 percent. Requests may be in relation to a regular feature or in relation to other advertisements. Placement on a particular page is not guaranteed. Advertisers not requesting special positioning will be placed in the best possible position.

Pre-printed Inserts: Pre-printed inserts can be inserted into the ABI Journal, but must be presented to ABI in advance for approval. The insertion rate is based on acceptable-weight materials. Heavy-weight or multiple-page insertions will be considered, but the rate may be slightly higher. Pre-payment is required. Inserts should be no more than 4 pages front and back (8 sides).

Cancellations: All cancellations must be received in writing no later than the issue space closing date to avoid incurring a charge.

Payment: Payment should be included with the insertion order. Please send it to: ABI Staff Accountant, 44 Canal Center Plaza, Suite 400, Alexandria, VA 22314.

Color: Advertisements are printed in black unless otherwise contracted.

Full-page, 4-color process ads will be accepted for an additional $600 for a fullpage ad, $400 per ad for 1/2 page or 1/3 page, and $200 for a half-column ad.

Trim Size: 8 1/2 x 11 inches. Full-page ads should be undersized by 1/4 inch on all sides and will be centered within the page.

Bleeds: Accepted for an additional 5 percent. (Please note trim size.)

Ad background must extend 1/4 inch on all sides, and crop marks must be included to indicate positioning. Body of ad must be centered to fit 8 1/2 x 11 inches.

Alterations: Advertisers will be billed for any production work required, plus 10 percent. * Current membership as of Aug. 1, 2008.

Print

2009 Journal Rates Back Cover 8” X 8” (4-c only)

Full Page & Inside Cover 8” X 10 1/2”

Pre-printed Insert Max. 9” X 15”

1/3 Page Vertical Half Page 7 1/2” X 5”

ABI Member 2009 Rates*

Back Cover Inside Front Cover Inside Back Cover Full Page Insert Half Page 1/3-page (vert.)

1/3-page (horiz.)

1/2 Column

1X

$4,600 $3,930 $3,930 $2,540 $2,200 $1,410 $1,020 $1,020 $ 650

3X

$4,465 $3,820 $3,820 $2,470 $2,080 $1,370 $ 990 $ 990 $ 630

6X

$4,200 $3,580 $3,580 $2,375 $1,850 $1,315 $ 935 $ 935 $ 590

10X

$3,835 $3,235 $3,235 $2,240 $1,505 $1,250 $ 890 $ 890 $ 540

2 3/8” X 10”

1/3 Page Horizontal

Half Column

4 7/8” X 5”

2 3/8” X 5”

Non-Member 2009 Rates*

Back Cover Inside Front Cover Inside Back Cover Full Page Insert Half Page 1/3-page (vert.)

1/3-page (horiz.)

1/2 Column

1X

$4,820 $4,160 $4,160 $2,775 $2,425 $1,460 $1,125 $1,125 $ 705

3X

$4,685 $4,045 $4,045 $2,680 $2,310 $1,410 $1,080 $1,080 $ 685

6X

$4,430 $3,810 $3,810 $2,565 $2,080 $1,365 $1,030 $1,030 $ 640

10X

$4,065 $3,465 $3,465 $2,425 $1,735 $1,290 $ 960 $ 960 $ 600

4-color (full) – add $600 / 4-color (1/2- or 1/3-page) – add $400 / 4-color (1/2-column) – add $200

* All ad prices are net. ABI members enjoy a variety of benefits, including discounts on advertising. Agencies may qualify for the member rate by joining themselves, or providing the name of an ABI member as the client.

Visit www.abiworld.org/join.

“The ABI Journal provides a direct and effective channel to the people we want to communicate with in the restructuring business.”

– Debra Kuptz, Chief Marketing Officer, AlixPartners

Insertion Deadlines through December 2009 Issue Date

Ad Space Insertion Order Deadline*

Ad Artwork Deadline**

Journal Mails

February

Dec. 31

Jan. 16

Feb. 4

March

Jan. 28

Feb. 13

March 4

April

Feb. 23

March 12

March 30

May

March 24

April 13

April 29

June

April 29

May 18

June 3

July/August

June 24

July 13

July 29

September

July 29

Aug. 17

Sept. 2

October

Aug. 26

Sept. 14

Sept. 30

November

Sept. 30

Oct. 19

Nov. 4

December/January

Oct. 27

Nov. 12

Nov. 30

Special Issues: April: Annual Spring Meeting • October: NCBJ distribution and Annual Report • December/January: Winter Leadership Conference * All ad space must be reserved by this date. ** Final ad artwork due to ABI. Invoices and tear sheets (proof of ad placement) will be sent for all advertisements placed. Payment is due upon receipt and should be sent to: ABI Staff Accountant, 44 Canal Center Plaza, Suite 400, Alexandria, VA 22314. ABI reserves the right to hold the advertising agency and the advertiser jointly responsible for all payments. Ads will not be inserted for advertisers or agencies whose accounts are more than 30 days overdue.

Print

Web

Interactive Journal

Bonus to Print Advertisers: Link to Your Web Site via the Online Interactive Journal!

Each month, the current issue of the ABI Journal is displayed on ABI’s Web site under Publications in an interactive format, allowing viewers to more efficiently search, navigate and turn the pages online. As an added benefit to print advertisers, all Journal advertisements, which are displayed on the interactive online version of the Journal, can be linked directly to a Web

page designated by each print advertiser. There is no additional charge for the added benefit of a link to the advertiser’s designated Web page on each current interactive issue; each print advertiser simply provides its chosen Web URL on its monthly insertion order. (Back issues of the ABI Journal are archived on ABI’s Web site, but only the current version is interactive.)

Interactive Journal readers can click on ads that go directly to an advertiser’s designated Web page.

For pricing options and specifications on making your interactive Journal advertisement animated, please contact ABI at (703) 739-0800 for a quote.

“Advertising in the Journal is an important part of DSI’s marketing efforts to help ensure that DSI’s message and capabilities are exposed to the broad reach of the Journal’s readership and ABI members.”

– Bradley Sharp, Senior Vice President, Development Specialists, Inc.

Web

New for 2009 Link a Video Clip to Your Interactive Journal Ad! For just $250 more, you can now provide a link to a video clip on your Web site that will play when a reader of the current interactive Journal clicks on your ad!

Please contact ABI at (703) 739-0800 for more information.

Web

Online Advertising ABI Web Site Banner Ads The ABI Web site (www.abi.org) is the perfect vehicle for reaching insolvency professionals.

The site boasts more than 1 million views and more than 25,000 unique visitors per month, demonstrating the high value you get for your advertising dollar. Attractive right-hand-read vertical banner ads provide prominent placement that is seen at all times!

All ABI banner ads rotate continually, providing consistent visibility. Rotating the ads in each section of the site allows for up to three advertisements that share views equally. Banner ads may rotate in conjunction with ABI house ads. The different sections of ABI’s Web site that online advertisers can choose to have their banner ad rotate are:

Online Resources ABI members and non-members visit this area daily to get bankruptcy news and other important insolvency information.

Bankruptcy Blog Exchange and ABI Podcasts The comprehensive ABI Blog Exchange pulls from 25 insolvency-related blogs, compiling them in one location, and providing practical tips and information from colleagues. ABI’s Podcast site contains archives of all of ABI’s recorded interviews with influential figures in the insolvency world.

Meetings & Events With more than 20 meetings each year, bankruptcy practitioners visit this area often; visits are longer than average due to online registration.

News Room This section attracts journalists, ABI members and others seeking research materials on insolvency topics.

Membership An upgraded online Directory and streamlined shopping cart have boosted views in this section; visitors spend extra time here to search the Directory or to join/renew.

About ABI Members, new members and prospective members visit this area for essential ABI information, including the popular ABI Committee e-Newsletter.

Career Center This section provides the perfect opportunity for those who want to reach job-seekers or employers in the insolvency field.

Committee e-Newsletters Produced quarterly by ABI committees, newsletters include short, relevant articles. There are currently 25 different committee newsletters viewed by 80 percent of ABI members.

Publications Another popular area of the site, the Publications section allows bankruptcy practitioners to search a wide range of articles and archives, as well as order books.

Consumer Bankruptcy Center The recently upgraded Consumer Bankruptcy Center is the perfect vehicle for those who want to reach consumers considering bankruptcy or who are struggling with financial issues.

Online Advertising Costs 1. Banner Ad Pricing - Per section

3 month: $2,500

6 month: $4,000

1 year: $7,000

NEW!

ABI Daily News Headlines Banner Advertisements 1 Week (5 business days) ABI’s Web site gives you a high degree of visibility in the insolvency world. The ABI Daily News Headlines lets you push your important message out to your target audience. Delivered each day to approximately 2,500 ABI members via e-mail in HTML format, it provides subscribers with a roundup of the day’s important insolvency news reported by the major news media. ABI members highly rate this service, making it an ideal advertising vehicle.

NEW!

2. ABI Update (1 wk/2 days)

$2,500

3. ABI Daily News Headlines (1 wk/5 days) $2,000

ABI Update Banner Advertisements 1 Week (2x per week) ABI Update is ABI’s twice-weekly e-newsletter featuring news highlights and analysis, commentary, what’s new from ABI headquarters, upcoming events and key ABI developments.

Delivered via e-mail on Tuesdays and Thursdays, the ABI Update reaches approximately 9,000 members and is an outstanding means of reaching highly targeted bankruptcy professionals.

Partner

Partnership Program An ABI Partnership offers distinct advantages for your company or firm, including: • Increased profile and recognition within the industry • Year-round visibility to our members – your target audience • Turnkey marketing – Chart your annual marketing plan all at once, in advance • Leverage – Partnership discounts enable you to maximize your budget to the fullest extent • Differentiation – Make your company or firm stand-out by augmenting a package with exclusive benefits and sponsorship of key ABI events

Each customized package is focused on providing our partners with maximum exposure throughout the year. This includes print, electronic and online advertising in the ABI Journal and ABI Update and on our Web site, www.abi.org; on-site coverage at key conferences including complimentary registrations, exhibit space, marketing materials in attendee tote bags, signage and verbal acknowledgement; logo on select conference brochures, CD-Roms of educational materials and other marketing-related materials; member mailing and conference attendee lists; annual memberships; priority consideration for speaking engagements at conferences; reserved table seating at major events and much more. There are three (3) partnership levels available.

Presidential Partner Our premium-level package - $125,000

Executive Partner Our mid-tier package - $85,000

Capital Partner Our entry-level package - $45,000

Partner packages can be customized, and each level has a unique list of benefits. The cost for each is based on a discounted value of the bundled opportunities for each level. For more information on this program, contact Peter Taylor at ptaylor@ abiworld.org or by phone at (703) 739-0800.

“Through our partnership with ABI and our advertising in the ABI Journal, we have been able to reach our target market often and effectively. The membership of ABI recognizes us as a true partner and as such has welcomed us into their fold. We’ve made good friends, business partners and even hired one of our corporate counsel as a result!”

– Doug Himmel, Managing Director, Melville Capital, LLC

2008 ABI Partners Presidential Partners

Executive Partners

Capital Partners DevelopmentSpecialists, In c.

Event

ABI Exhibits and Sponsorships Bankruptcy service providers have the best access to key bankruptcy decisionmakers through ABI’s conferences. Meet face-to-face with existing and prospective new clients at ABI’s Annual Spring Meeting (April) and Winter Leadership Conference (December). The Annual Spring Meeting draws more than 1,100 top bankruptcy specialists, and more than 700 regularly attend the Winter Leadership Conference. Many of these attendees are key decisionmakers for their firms. Take advantage of this opportunity to network and develop new clients by meeting with this top-quality audience.

Exhibits Through exhibit opportunities at ABI events, your company can showcase its products and services and demonstrate how to help bankruptcy professionals save time and money through product demonstrations and one-on-one interaction. Contracting for exhibit space entitles you to a number of added benefits. Contact Peter Taylor at (703) 739-0800 or ptaylor@abiworld.org for more information. Exhibit space sells out quickly, so be sure to reserve your space early.

Sponsorships Sponsorships are an excellent way to increase your company or firm’s visibility at any of ABI’s conferences around the country. All sponsors are recognized during the conference through announcements and signage. Sponsors are also invited to submit materials for distribution in the delegate tote bags at the conference. Sponsorships are available as part of a package or through individual events.

Additional sponsor benefits include: • Full contact list of conference attendees • Exclusive distribution of corporate marketing materials at sponsored events • Complimentary or discounted registrations (number of registrations depends on sponsorship level) • Opportunity to provide branded items for sponsored event such as napkins, coffee mugs, etc.

• Sponsor ribbons identifying company representatives of sponsoring firms throughout the conference • Recognition in pre-conference promotional brochure (if confirmed prior to printing) • Recognition as a sponsor on sponsored event’s Web site

2009

Exhibit and Sponsorship Opportunities at ABI Events Boston Consumer Bankruptcy Conference Jan 19 • Boston

Litigation Skills Symposium May 12-15 • New Orleans

ABI Program at NCBJ Oct. 20 • Las Vegas

Rocky Mountain Bankruptcy Conference Jan. 22-24 • Denver

Central States Bankruptcy Workshop June 11-14 • Traverse City, Mich.

ABI/UMKC Midwestern Bankruptcy Institute Oct. TBD • Chicago

Caribbean Insolvency Symposium Feb. 5-7 • Grand Cayman Island

Northeast Bankruptcy Conference July 16-19 • Brettton Woods, N.H.

Chicago Consumer Bankruptcy Conference Oct. 12 • Chicago

Valcon 2009 Feb. 25-27 • Las Vegas

Southeast Bankruptcy Workshop July 29-Aug. 1 • Hilton Head, S.C.

International Insolvency Symposium Oct. TBD • Paris

Bankruptcy Battleground West March 13 • Beverly Hills, Calif.

Mid-Atlantic Bankruptcy Workshop Aug. 6-8 • Hershey, Pa.

Corporate Restructuring Competition Nov. TBD • Chicago

Conrad Duberstein Moot Court Competition March 14-16 • New York

Complex Financial Restructuring Program Sept. 10-11 • Lake Tahoe, Nev.

Detroit Consumer Bankruptcy Conference Nov. 11 • Troy, Mich.

Annual Spring Meeting April 1-4 • National Harbor, Md. (D.C.)

Southwest Bankruptcy Conference Sept. 10-12 • Lake Tahoe, Nev.

Winter Leadership Conference Dec. 3-5 • La Quinta, Calif.

New York City Bankruptcy Conference May 4 • New York

Views from the Bench, 2009 Sept. TBD • Washington, D.C.

Dates and locations are subject to change; log on to www.abi.org for the latest conference information.

Print

ABI Journal Advertising

contract

This contract is made between the company listed below and the American Bankruptcy Institute (ABI). The Advertiser agrees to the following terms.

Advertiser

Contact

Address

City

( ) Telephone

E-mail

( ) Fax

State

Zip

Web Address (for interactive Journal)

Ad Size

q back cover q full page q inside front cover q half page q inside back cover

Issue Placement (select all issues desired)

q 1/3-page vertical q 1/3-page horizontal

q half column q insert

Price per Ad (see rate card) Optional Charges

$______ Base rate (please see rate card)

q July/August ’09 q February ’09 q March ’09

q September ’09

q April ’09 q October ’09

q May ’09

q November ’09

q June ’09 q December ’09/January ’10

$______ Add $600 for 4-color (full-page only) $______ Add $400 for 4-color (1/2 or 1/3 page) $______ Add $200 for 4-color (1/2 column) $______ Add 10% for special position $______ Add 5% for bleeds

Total Number of Insertions __________

$______ TOTAL CHARGE

Signed for Advertiser

Printed Name

Date

Signed for ABI

Printed Name

Date

Agreement ABI hereby agrees to publish the above advertisements for the above rate, subject to the conditions hereafter: Duration of Contract This contract is valid for one year from the date signed above.

Advertisement Preparation It is the responsibility of the Advertiser to provide ABI with an insertion order for each issue and all camera-ready artwork necessary for the placement of the requested advertisement.

All material must be received by the deadlines provided by ABI. In the event that instructions are not timely received by ABI for a scheduled advertisement, the Advertiser authorizes ABI to repeat the last advertisement published. The Advertiser will be charged under normal billing procedures.

Discounts Frequency discounts are offered for multiple insertions.

Please see rate card for more information. Full payment of the entire contract in advance will result in a 5% discount for the Advertiser. All rates are net.

Law to be Applied The law to be applied to this contract is the law of Virginia.

Billing/Payment All new Advertisers must submit pre-payment for the first insertion of this contract before the closing deadline of that issue. The Advertiser agrees that payment for advertisements placed in the Journal must be paid upon receipt of an invoice and/or a tearsheet (proof of placement). Payment should be sent to: ABI Staff Accountant, ABI, 44 Canal Center Plaza, Suite 400, Alexandria, VA 22314. The Advertiser authorizes ABI to halt the printing of any advertisement if there is any outstanding amount due from previous advertisements.

Upon receipt of payment, ABI will resume publication of the remaining advertisements for the duration of the contract and may, at its discretion, reschedule any advertisements that were not printed.

Refusal of Advertising ABI reserves the right to refuse any advertisement that is not in accordance with its publishing guidelines. Refused advertisements will be returned to the Advertiser. If an advertisement is refused, the Advertiser agrees to authorize ABI to continue to substitute the last advertisement published until acceptable material is received.

Cancellation of Contract It is agreed that this contract may be cancelled by either party at any time for any reason. Cancellations are only valid with written notification and will take effect immediately upon receipt by either party. A multiple-insertion Advertiser who cancels this contract will be liable for a one-time penalty fee.

In addition, the Advertiser will not receive the discounted contract rate and will be billed retroactively for the difference between this discounted contract rate and the regular onetime ad rate. Upon cancellation of this contract, ABI is no longer obligated to publish the Advertiser’s advertisement.

Cancellation of this contract does not absolve the Advertiser from paying outstanding amounts owed from previously published advertisements.

Hold Harmless The Advertiser will assume all responsibility for any and all advertisements published by ABI on behalf of the Advertiser and will hold ABI harmless for any and all claims relating to their advertisement including, but not limited to, tort, copyright, photographic or trademark actions.

ABI Journal

insertion order An insertion order must be placed for EACH and EVERY advertisement. Please photocopy this form as necessary.

Advertiser Information Advertiser

Contact

Address

City

( ) Telephone

E-mail

( ) Fax

State

Zip

State

Zip

Agency Information Advertiser

Contact

Address

City

( ) Telephone

E-mail

Placement Information

Contract on file? q yes q no

Select Issue: q February ’09 q April ’09 q March ’09 q May ’09 Select Size: q back cover q inside front cover q inside back cover

( ) Fax

Web Address (for interactive Journal) q June ’09 q July/August ’09

q full page q half page

q September ’09 q October ’09

q November ’09 q December ’09/January ’10

q 1/3-page vertical q 1/3-page horizontal

q half column q insert

Please check one: q Pick-up from previous issue (which issue?_________________________________________) q New art will be provided by the materials deadline.

Price

$______ Base rate (please see rate card) $______ Add $600 for 4-color (full-page only) $______ Add $400 for 4-color (1/2 or 1/3 page) $______ Add $200 for 4-color (1/2 column) $______ Add 10% for special position $______ Add 5% for bleeds $______ TOTAL CHARGE

Complete Insertion Order and return by closing deadline to: Peter Taylor/ABI Journal Advertising 44 Canal Center Plaza, Suite 400 Alexandria, VA 22314 Phone: (703) 739-0800 • Fax: (703) 739-1060 E-mail: ptaylor@abiworld.org • Web: www.abi.org

Web

ABI Online Advertising

contract

This contract is made between the company listed below and the American Bankruptcy Institute (ABI). The Advertiser agrees to the following terms.

Advertiser

Contact

Address

City

( ) Telephone

E-mail

( ) Fax

State

Zip

Web Address

Banner Ad Pricing - Per Section 1) ABI Web Site Banner Ad

(appears vertically on the right-hand side of each section) q 3 months: $2,500 q 6 months: $4,000

3) ABI Network Update Ad

(appears horizontally at the base of the ABI Update) q (1week/2 days): $2,500

2) ABI Daily News Headlines Ad

(appears horizontally at the base of ABI’s Daily News Headlines) q (1week/5 days): $2,000

q 1 year: $7,000

Start Date:_________________________________________ Section Sponsored:______________________________________________________ End Date:_________________________________________ Amount Due: $_________________________________________________________

Signed for Advertiser

Printed Name

Date

Signed for ABI

Printed Name

Date

Content The subject matter, form, size, wording, illustration and typography of the advertising shall be subject to the approval of ABI. ABI shall have the right to reject or omit any advertisement that ABI, in its sole discretion, considers unsuitable for any reason or contrary to the policies of ABI. ABI shall have no responsibility or liability for any materials sent by any Advertiser nor for any errors in any advertising form, size, wording, illustration, typography or any other matter relating to any Advertiser.

Payment All Advertisers must submit pre-payment for this contract.

ABI reserves the right to hold the advertising agency and the Advertiser jointly responsible for all payments.

Right of Refusal ABI reserves the right to refuse any link that is not in accordance with ABI’s and publishing standards. Prepayment will be returned to the Advertiser, less any costs incurred by ABI. Hold Harmless The banner or link Advertiser will assume all responsibility for any and all advertisements linked by ABI Web site and will hold ABI harmless for any and all claims relating to its advertisement, including, but not limited to, tort, copyright, photographic or trademarkactions.

Law to Be Applied The law to be applied to this contract is the law of Virginia.

Cancellation: ABI Web site advertisements cannot be cancelled. ABI reserves the right to place house advertisements in all sections.

Please complete contract and return with payment to the address below.

American Bankruptcy Institute Attn: Staff Accountant 44 Canal Center Plaza, Suite 400 Alexandria, VA 22314 Phone: (703) 739-0800 Fax: (703) 739-1060

American Bankruptcy Institute 44 Canal Center Plaza, Suite 400 Alexandria, VA 22314 www.abi.org