Company Profile
A little bit about us....
Welcome to A.B.Gee
Founded in 1975 in the heart of the Midlands, we are the UK’s leading distributor for toys. In partnership with major suppliers as well as importing our own ranges, we are the number one choice in ensuring a smooth and consistent supply chain, from sourcing of products through to delivery to trade accounts. Our 75,000 square foot head office, distribution centre and showroom provides the base from where we supply wholesalers, retailers, large high street and online stores.
What makes us different?
We have, for a long time now, supported the UK toy trade with products from some of the largest companies in the world and with our own exclusive toys. Our vast product range of currently more than 7000 SKUs covers collectibles, toys, games and accessories. We also currently carry one of the most comprehensive ranges of high profile branded and TV advertised toys in the UK.
Why choose us?
We offer buyers a quality and variety of services which is second to none such as:
■ Professional & friendly sales team
■ Trade website/ordering facility
■ Low carriage paid orders
■ Multiple payment options
■ Individual shipping solutions
■ Next day delivery
■ Extensive showroom
Who do we distribute for?
■ Mattel
■ Hasbro
■ Zuru
■ Zapf/MGA/Little Tikes
■ Character
■ Spin Master
■ Jazwares
■ Golden Bear
■ Casdon
■ Jakks Pacific
■ Tubbz
■ Loungefly
■ Basic Fun
■ Learning Resources
■ Aurora
■ Magic Box
■ Bestway
■ Red Tool Box
■ Tomy
■ Funko
■ Ravensburger
■ Just Play
■ Ancory
What are our exclusive ranges?
■ Tooky
■ Fubbles
■ Kidicraft
■ Bullyland
■ Science4You
■ World’s Smallest
Hasbro, one of the biggest toy makers in the US and the producer of such childhood favourites as Play-Doh, Transformers and My Little Pony. Hasbro has a significant relationship with Disney, producing merchandise for the entertainment giant’s megabrands including Star Wars, Marvel (including Spider-Man, Thor, and Captain America). Besides toys, Hasbro produces classic board games such as Monopoly and Trivial Pursuit along with Connect 4, Guess Who and Cluedo.
Mattel is the owner of one of the strongest portfolios of children’s and family entertainment franchises in the world. Their iconic brands have been inspiring generations of consumers and have deep emotional connections with a large fan base of children everywhere.
Jazwares, is a global leader in consumer products including toys, plush, action figures, collectibles and musical instruments. Jazwares’ portfolio includes a variety of dynamic, wholly-owned and licensed brands like pre-school powerhouses CoComelon and Peppa Pig, unstoppable action and gaming brands like Fortnite, Halo, Micro Machines, Nerf, Pokémon and Roblox, and beloved plush Squishmallows, just to name a few.
Inspired by the limitless possibilities of kids’ imaginations, ZURU is an award-winning company devoted to reimagining what it means to play. One of the largest toy companies in the world, ZURU distributes to all major retailers in over 120 countries with brands such as Bunch O Balloons, X-Shot, Rainbocorns, Robo Alive, Smashers, 5 Surprise, and Pets Alive, as well as partnering with entertainment properties, including Disney, Nickelodeon, and Universal Studios.
Funko, renowned for it’s distinctive collectibles, transcends fandom boundaries with iconic Pop! Vinyl figures. Funko captures the essence of popular franchises such as Marvel, Star, Harry Potter and so many more. Funko products provide a way to showcase a love for characters and stories that have shaped pop culture.
Whether casual fan or collector, we’re here to empower you to express your unique fandom fashion story through your wardrobe. Find officially licensed, collectible accessories, apparel, and more for standout style in every facet of your life.
Character Options is engaged in the design, development and international distribution of toys and games. Home to big brands like Heroes of Goo Jit Z, Chill Factor, Mash’ems and Stretch Armstrong, plus their Stay Active range including Splash Out, Jump It Wipe out, and more!
They never fail to get their toys into the Christmas top 10!
Train sets, battery-powered trains, train tracks, railway accessories - we have them all. BRIO’s iconic railway toys all work with each other to create an entirely customisable world that’s fuelled by children’s imaginations.
Ravensburger are the market leader in puzzles & games! Allow your mind to escape into another world, by choosing your favourite image from their inspiring range of jigsaw puzzles.
Spin Master is famous for its ability to create engaging and imaginative toys that cater to a wide audience of children and families. Some of their most popular brands include Paw Patrol, Kinetic Sand, Gabby’s Dollhouse, Wizarding World and many more.
Kidicraft welcomes thrilling new ranges from the classic Airfix, Corgi & Hornby brands, plus the popular Nostalgia and Ye Olde Shoppe jigsaws. New designs are added throughout the year so watch out for more exciting puzzles.
Fubbles are the no spill bubbles range. No spill, less mess, more fun!
Every Bullyland figure is meticulously hand-painted, a testament to their commitment to quality, and all figures are PVC-free, reflecting their dedication to providing safe and eco-friendly toys for children to enjoy. Bullyland offers limitless variety for endless play & collecting fun!
Tooky Toy are exclusive to A.B. Gee in the UK. Over 250 lines of beautifully crafted, premium quality wooden toys. Brightly coloured, educational and timeless. Covering many categories from infant push and pull toys, music sets, role-play and puzzles, these really are ‘More than a toy’
Experience the perfect blend of science, enjoyment and education with Science4You kits!
MGA Entertainment features a diversified portfolio of leading toys, dolls, collectibles, preschool toys, action figures and ride-ons from brands like L.O.L. Surprise!, Rainbow High, BABY born, Little Tikes, Baby Annabell and many more of your favourite toys!
Red Toolbox are all about big adventures for little hands! Since 2007, they’ve been turning grown-up tools and gadgets into kid-powered playtime with creative toys that spark imagination and build confidence. It all started with the Stanley Jr. line—born from a dream partnership with Stanley Black & Decker—and it’s only gotten more exciting from there.
JAKKS Pacific, Inc. is a leading designer, manufacturer and marketer of toys and consumer products sold throughout the world, with its headquarters in Santa Monica, California. JAKKS Pacific’s popular proprietary brands include: AirTitans, Disguise, Fly Wheels, JAKKS Wild Games, Moose Mountain, Maui, Perfectly Cute, ReDo Skateboard Co., Sky Ball, SportsZone, Xtreme Power Dozer, WeeeDo, and Wild Manes as well as a wide range of entertainment-inspired products featuring premier licensed properties
Golden Bear have been passionate about play for over 4 decades. Their commitment to play extends to today’s popular children’s TV shows, such as Hey Duggee, Bing, and In The Night Garden, as well as an array of exciting toys and games for all ages, including their award-winning Curlimals range and the cutting-edge football training brand, Smart Ball. Golden Bear believe that a commitment to play is inseparable from a commitment to the planet with their sustainable practices and dedication to innovation.
Learning Resources is a trusted brand in the field of educational toys, known for it’s dedication to fostering learning, creativity and skill development in children through play-based experiences. Their products are widely used in educational settings and by parents who value both fun and learning in their children’s playtime. Learning Resources toys are recommended by teachers, loved by children, trusted by parents and made by educational play experts.
Just Play believe kids should just play. To support that vision, they develop toys that enable imaginative play, role play and endless storytelling play for all children. Their products cater to all age ranges from infant to kidult and categories from plush and novelty to collectibles.
Aurora, founded over 40 years ago, is a global leader in plush toys. Known for their quality craftsmanship, Aurora produces a diverse range of plush toys, from animals to licensed characters. The brand’s commitment to using soft and durable materials ensures long-lasting, huggable products.
Hot Wheels is the #1 toy brand in the world and has been driving the imagination of enthusiasts for half a century. This range of storage and carry cases comes in a variety of sizes!
Barbie has been at the forefront of inspiring the limitless potential of children since 1959. These Barbie lines from Ancory are bound to be a popular additional to any Barbie doll fan.
GigaPets is a nostalgic brand which gained popularity in the late 1990s, but they’re back and better than ever! GigaPets are portable interactive pets that require love and care to nurture them into joyful and healthy virtual companions.
TUBBZ, the collectible rubber duck figures that cosplay as popular characters from video games, movies, TV shows, and comic books. Each duck is meticulously designed to capture the essence of iconic characters, offering a playful twist for collectors and fans. The collection spans a wide range of franchises, including: Gaming: Titles like Resident Evil, The Last of Us, Sonic the Hedgehog, and Street Fighter. Movies and TV: Series such as Star Trek, Jaws, Ghostbusters, and The Grinch. Each TUBBZ figure comes with a bathtub display stand, enhancing its appeal as a collectible item. The attention to detail in the design ensures that each duck reflects the unique characteristics of the character it represents
Innovative, miniature toys designed to entertain the kid in all of us! Offering a fun and licensed selection of classic, retro and trendsetting popular toys in mini format, all with real working features. They are pocket sized and perfect for fun on the go!
Tomy offer a wide range of innovative, high-quality toys and nursery products that kids love and parents ask for by name. Tomy never take for granted the role our products play in the lives of children and families and want to earn your trust and loyalty by manufacturing high quality products that deliver safety, value, and a little Tomy magic.
Basic Fun are creators of fun, experts in play and makers of toys. They are leaders in toy production and distribution with a focus on collectibles, small dolls, retro toys, pre-school, vehicles, youth electronics, science toys and construction. Their mission is simple. They want to make the world a happier and more playful place. It’s hard work, but someone has to do it!
