Taking the stress out of letting

• Constantly adapting to the increased legislation, we excel at implementing cost effective and efficient ways of complying, in order to maintain successful business models for our Landlords

• We thrive on the communication and co-ordination required to make sure that property maintenance and repairs are carried out as quickly as possible; working closely with a dedicated team of local contractors

• Our long-standing relationships with Relocation Agents ensure that we understand the market demand and how the relocation process works

• Wide-reaching property adverts on multiple Scottish and National websites provide instant access to an extensive database of potential tenants

• In a world where the law is always designed to protect the Tenant we aim to minimise the Landlords risk and champion responsible, conscientious Landlords.

The proposal was drawn up by city business leaders wanting to encourage visitors to the city centre, as well as positively promoting the city, far and wide, on social media platforms.

Many other cities around the globe have a similar focal point, including the iconic Amsterdam letters and Toronto’s famous coloured sign in Nathan Phillips Square.

The Aberdeen Letters project has been developed from an idea that emerged through Aberdeen & Grampian Chamber of Commerce’s Vanguard initiative, to encourage creative suggestions for the future of the region.

The project is being funded and led by Aberdeen Inspired, which will manage the letters, VisitAberdeenshire and Aberdeen & Grampian Chamber of Commerce.

Local design and fabrication firm Luxous Group has been appointed to design and manufacture the letters.

The letters will be located at the historic Castlegate with the iconic Union Street Granite Mile as its backdrop, but have been designed to be a detachable and movable attraction for the city.

Adrian Watson, Chief Executive of Aberdeen Inspired, said: “The Aberdeen Letters project aims to create a tourist attraction that will drive both visitors and local people into the city centre, encouraging them to visit the letters to take photos as a souvenir or a selfie for their social media channels then spend time in the shops, bars, restaurants and take in a show or exhibition.

“Many cities around the world already have similar schemes and they have become a ‘must-do’ for visitors, but we hope that different animations being displayed from the letters, as well as being moveable, takes the concept a step further and will ensure the letters remain a unique focal point for that perfect Instagram picture.

“They will also broaden Aberdeen’s offering and enhance the city centre as a destination for cruise passengers and national and international tourists, including those visiting for the European Pipe Band Championships and the Tall Ships, as well as more local visitors who are proud to show off their city.

“As part of our ongoing efforts to support the regeneration of Union Street, we are keen to do all we can to encourage footfall and create reasons to visit the city centre and we are excited to see the letters at their first home, the Castlegate.”

David Edgar, a member of the Chamber Vanguard group, said: “The whole of the Vanguard team, who have helped to shape the plans for the letters, are delighted to see that the Aberdeen Letters will soon become reality on the streets of our city.

“We want these signs to be a bright symbol of the new Aberdeen, helping shape our international identity. We’ve seen from other cities, such as Toronto, Gdansk, Amsterdam and Brisbane, that these signs often become a top tourist attraction, because people want to share a ‘selfie’ in front of them. This will help Aberdeen reach places it otherwise wouldn’t on the feeds of the thousands of tourists visiting our city region every year.”