DEUTSCHE TELEKOM
CAPITAL PARTNERS BRAND GUIDELINES JUNE 2016
DESIGNED BY MATCH/ SILICON VALLEY/CA. ALL RIGHTS RESERVED. © 2016.
WE ARE
Deutsche Telekom Capital Partners is Deutsche Telekom’s investment management group. With approximately $2 billion under management and advisory, and a portfolio of more than 70 companies, we provide venture capital, private equity, and strategic advisory services to the technology, media and telecommunication sectors.
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01 BASIC ELEMENTS LOGO VERSIONS AND BACKGROUNDS The DTCP logo consists of the Telekom logo (1-T-3) and the addition “Capital Partners” in TeleGrotesk Headline Ultra. The logo in magenta on white is preferred. On colored backgrounds and images the white logo is used. PROPORTIONS The logo height (VH) of “Capital Partners” is 1.75 x the height of a digit. 1-T-3 logo and “Capital Partners” are aligned in center horizontally and separated by at least 6 digits.
DEUTSCHE TELEKOM CAPITAL PARTNERS BRAND GUIDELINES: JUNE 2016
1 digit
vh = 1.75 digits
min. 6 digits
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01 basic elements ICONS Three icons have been created to represent the three services that DTCP provides.
Lotus
venture capital We invest financial and strategic venture capital in European, Silicon Valley and Israeli-based technology companies. We look for technology assets with sophisticated intellectual property and differentiated business models with high disruption potential. private equity We invest in minority or majority shareholdings in technology, media and telecommunication companies alongside corporate and financial sponsors. We look for companies with leading market positions and strong management teams that are looking to take the next step. strategic advisory We advise our corporate sponsors and advisory portfolio companies on strategic matters including technology, business development, investments, M&A, capital raise and risk management.
associate lotus with venture capital
DEUTSCHE TELEKOM CAPITAL PARTNERS BRAND GUIDELINES: JUNE 2016
diamond
lightbulb
associate diamond with private equity
associate light with strategic advisory
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we BELIEVE
We believe that the convergence of communication networks and devices with the internet is creating more wealth, disrupting more businesses, and unleashing more innovation than any force in the history of technology. With a rich heritage of German engineering, we understand investment and innovation as a dynamic yet structured process.
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01 basic elements TYPEFACE telegrotesk Within this font family, there are three variations that can be used. telegrotesk headline Within this font family, there are two header variations that can be used. teleCOn Within this telecon family, there are two variations that can be used.
telegrotesk (normal, medium and bold)
Deutsche Telekom Deutsche Telekom Deutsche Telekom
H1
Card Paragraph
Article Title
TeleGrotesk-Regular / 16 px / 19 px Leading / #383838
Name
TeleGrotesk-Ultra / 38 px / 46 px Leading / #383838 H2
Section Title TeleGrotesk-Ultra / 34 px / 41 px Leading / #383838 Section Subtitle
Section Subtitle
DEUTSCHE TELEKOM CAPITAL PARTNERS BRAND GUIDELINES: JUNE 2016
Full Name Position
TeleGrotesk-Ultra / 24 px / 29 px Leading / #383838 Paragraph Header
Venture Capital TeleGrotesk-Bold / 18 px / 22 px Leading / #383838 Paragraph
We invest nancial and strategic venture
Name TeleGrotesk-Ultra / 24 px / 29 px Leading / #FFFFFF
Position
telegrotesk headline (normal and bold) TeleGrotesk-Regular / 18 px / 22 px Leading / #757575
TeleGrotesk-Regular / 18 px / 22 px Leading / #FFFFFF
DEUTSCHE TELEKOM DEUTSCHE TELEKOM Paragraph Link
View Map
TeleGrotesk-Regular / 18 px / 22 px Leading / #e20074 A
NAVIGATION LINK
TeleGrotesk-Regular / 13 px / 13 px Leading / #9b9b9b Subheader
News Category
TABS
tab label
Tab Label Text
TeleGrotesk-Bold / 18 px / 22 px Leading / #757575
TeleGrotesk-Bold / 16 px / 16 px Leading / #e20074
Subheader
All Articles
News
Press Releases
News Date
TeleGrotesk-Bold / 16 px / 16 px Leading / #757575
ICONFONT
telecon outline TeleIcon Outline
telecon TeleIcon Solidbold
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01 basic elements color primary colors Magenta, white and black are the primary colors for DTCP. Magenta is the most prominent color which is combined with black to achieve more contrast in order to highlight magenta. This applies to ads, brochure covers, business cards etc. secondary colors Secondary colors are used on a functional level, e.g. second level pages of websites, inner pages of brochures to add more diversity and vibrance.
DEUTSCHE TELEKOM CAPITAL PARTNERS BRAND GUIDELINES: JUNE 2016
primary colors
MAGENTA
white
black
pantone process magenta CMYK 0/100/0/0 rgb 226/0/116 hex #e20074
pantone 9060 CMYK 0/0/0/0 rgb 255/255/255 hex #ffffff
CMYK 0/0/0/100 rgb 0/0/0 hex #000000
gelb
orange
hellblau
dunkelblau
petrol
grün
charcoal
CMYK 0/15/70/0 rgb 253/209/103 hex #FDD167
CMYK 5/40/70/0 rgb 237/169/90 hex #eda95a
CMYK 60/10/0/0 rgb 100/185/228 hex #64b9e4
CMYK 70/35/0/20 rgb 66/123/171 hex #427bab
CMYK 75/30/35/0 rgb 64/143/154 hex #408f9a
CMYK 35/15/75/0 rgb 186/189/90 hex #babd5a
CMYK 0/0/0/85 rgb 3/3/3 hex #333333
secondary colors
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we focus
We focus on great ideas with the potential to disrupt. We pay attention to entrepreneurs and managers who not only have a great vision, but more importantly have the ability to execute it.
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02 STATIONERY mailing label (5” x 3.5”) The brand has a stationery system that includes a mailing label, letterhead, envelope, digital signature and modular 2-sided business card.
x height x 2 x height
AM SANDTORPARK 2, 20457 HAMBURG, GERMANY
The unique identifier of the system is based on the lotus and includes a total of three variations for the business card backs.
x height x 2
mailing label The mailing label is standard size and is to be used for packages and/or large envelopes only. envelope The envelope is based on a standard size and matches the system. ELECTRONIC LETTERHEAD The letterhead should be printed on white paper stock. The digital letterhead exists in Microsoft Word. Variations of this format were created for the MEMO.
Deutsche Telekom Capital Partners Management GmbH
envelope (9.5” x 4.25”, #10) x height x 2
Deutsche Telekom Capital Partners Management GmbH AM SANDTORPARK 2, 20457 HAMBURG, GERMANY
x height x 2
x height
DEUTSCHE TELEKOM CAPITAL PARTNERS BRAND GUIDELINES: JUNE 2016
LETTERHEAD (8.5” x 11”) x2 x2
x2
x2 x2 x2
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02 STATIONERY DIGITAL signature A digital signature was created for the two main offices, Germany and Silicon Valley. All employees should use the digital signature in their email communications.
digital signature (geramany use case)
business card The business card system was designed with a modular flower option that can be opted into by employees of DTCP. There is also use of a geometric overlay in each use case. x height
x height
digital signature (california use case)
x height
x height
DEUTSCHE TELEKOM CAPITAL PARTNERS BRAND GUIDELINES: JUNE 2016
BACK OF BUSINESS CARDS Employees can opt into a different flower if they so decide. The main default backing will be flower #1 the lotus. The backside should be printed in 4 color on a white card.
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we connect
Operating as a bridge between Europe, Silicon Valley and Israel, we connect people, capital, and ideas to accelerate innovation and provide value to our portfolio companies, our limited partners, and the connected world.
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03 SOCIAL MEDIA PROFILE IMAGES The flower is to be used in combination with the T logo wherever possible. In many cases just the T logo with the digits should be used in conjunction with the flower image as the main photo image. Primary sites include: CrunchBase, Twitter, FaceBook and Linkedin. CONVERSATION ON SOCIAL MEDIA Talk to your readers like you would talk to real people in professional situations. In other words, avoid overly pedantic or “composed” language and write with humble and helpful tone. Always separate opinion from facts. It’s a conversation. HEADING IMAGES These main header images are also allowed to be mixed and matched as the designers or teams see fit. They have been designed to work as a modular system. Each image must be sized specifically for the social media outlets as specified. The T logo should always be included with Telekom Capital. CORPORATE NAME The name Capital Partners must always be included with the T brand in social media
SAMPLE OF SOCIAL MEDIA USAGE The flower should be used as a main image. It is recommended that we start with the main lotus flower and over time. Evolve the imagery to include the other flowers in effort to grow the brand and extend the impression of evolution and progress.
DEUTSCHE TELEKOM CAPITAL PARTNERS BRAND GUIDELINES: JUNE 2016
HEADER IMAGES
PROFILE IMAGES 22
vectors against browsers, emails, sending a safe visual feeds. H1 documents and Web apps by executing and rendering malicious content within secure containers and sending a safe visual feeds. Card H1 Paragraph TeleGrotesk-Ultra / 38 px / 46 px Leading / #383838 Name
H1
TYPOGRAPHY
Article Title
04 POWER POINT Section Title Section Subtitle
TeleGrotesk-Ultra / 34 px / 41 px Leading / #383838 TeleGrotesk-Ultra / 24 px / 29 px Leading / #383838 Section Subtitle
Name
Article Title Section Title
Name
Section Subtitle
Full Name
TeleGrotesk-Ultra / 24 px / 29 px Leading / #383838 Section Subtitle
Position
TeleGrotesk
Full Name Position
Section Subtitle regular Paragraph Header
Full Name
TeleGrotesk-Ultra / 24 px / 29 px Leading / #383838
Venture Capital
TeleGrotesk
Name
Position
TeleGrotesk-Ultra / 24 px / 29 px Leading / #FFFFFF TeleGrotesk-Regular / 18 px / 22 px Leading / #FFFFFF
The primary colors used include magenta, white, black and grey.
We invest nancial and strategic venture View Map
Position TeleGrotesk-Regular / 18 px / 22 px Leading / #FFFFFF
secondary colors TABS The secondary colors will appear mainly on more complex or View Mapchart-driven slides and include light grey, blue, petrol and charcoal. NAVIGATION LINK tab label TeleGrotesk-Regular TeleGrotesk-Regular/ 18 / 13pxpx/ 22 / 13pxpxLeading Leading/ #e20074 / #9b9b9b TABS Tab Label Text TeleGrotesk-Regular / 18 px / 22 px Leading / #757575 TeleGrotesk-Regular / 18 px / 22 px Leading / #e20074 Paragraph Link A
ASubheader
TeleGrotesk-Bold / 18 px / 22 px Leading / #757575
NAVIGATION LINK News Category
tab label
Subheader Subheader
Tab Label Text All Articles / 18 px News Releases TeleGrotesk-Bold / 22 px LeadingPress / #757575
TeleGrotesk-Regular Leading/ /#e20074 #9b9b9b TeleGrotesk-Bold / /1613pxpx/ /1613pxpxLeading
News NewsCategory Date
News Date TeleGrotesk-Bold / 16 px / 16 px Leading / #757575
ICONFONT ICONFONT TeleIcon Outline
TeleIcon Outline TeleIcon Solid
TeleIcon Solid
TeleGrotesk-Bold / 18 px / 22 px Leading / #383838 Paragraph Header Paragraph Venture Capital
medium We invest nancial strategic TeleGrotesk-Bold / 18 px and / 22 px Leading /venture #383838 TeleGrotesk-Regular / 18 px / 22 px Leading / #757575 Paragraph
All Articles
News
Press Releases
Name TeleGrotesk-Ultra / 24 px / 29 px Leading / #FFFFFF
Name TeleGrotesk-Ultra / 24 px / 29 px Leading / #FFFFFF Position TeleGrotesk-Regular / 18 px / 22 px Leading / #FFFFFF
Position
Paragraph We invest Link nancial and strategic venture View Map TeleGrotesk-Regular / 18 px / 22 px Leading / #757575
TeleGrotesk-Regular / 18 px / 22 px Leading / #FFFFFF
bold TeleGrotesk-Regular / 18 px / 22 px Leading / #e20074 Paragraph Link
TABS
A View Map
TeleGrotesk
NAVIGATION LINK / 18 px / 22 px Leading / #e20074 TeleGrotesk-Regular TeleGrotesk-Regular / 13 px / 13 px Leading / #9b9b9b A ultra SubheaderLINK NAVIGATION
News Category / 13 px / 13 px Leading / #9b9b9b TeleGrotesk-Regular TeleGrotesk-Bold / 16 px / 16 px Leading / #e20074 Subheader Subheader News Category
tab label TABS
Tab Label Text TeleGrotesk-Bold / 18 px / 22 px Leading / #757575 tab label
Tab Label Text TeleGrotesk-Bold / 22 px Leading / #757575 All Articles / 18 pxNews Press Releases
TeleGrotesk headline News Date TeleGrotesk-Bold / 16 px / 16 px Leading / #e20074 TeleGrotesk-Bold / 16 px / 16 px Leading / #757575 regular Subheader News Date
All Articles
TeleGrotesk HEadline TeleGrotesk-Bold / 16 px / 16 px Leading / #757575
TeleGrotesk-Bold TeleGrotesk-Bold/ 16 / 16pxpx/ 16 / 16pxpxLeading Leading/ #e20074 / #757575 Subheader
Position
TeleGrotesk-Ultra / 34 px / 41 px Leading / #383838
Paragraph Header Paragraph
Paragraph Paragraph Link
Full Name
FONTS Section Title
TeleGrotesk
TeleGrotesk-Bold / 18 px / 22 px Leading / #383838 TeleGrotesk-Regular / 18 px / 22 px Leading / #757575
TeleGrotesk-Regular / 16 px / 19 px Leading
TeleGrotesk-Regular / 16 px / 19 px Leading / #383838 Section Subtitle
fonts Position ParagraphSubtitle Header Section Telegrotesk headline ultra is used as the headerName font style. It should Venture Capital TeleGrotesk-Ultra / 24 px / 29 px Leading / #383838 TeleGrotesk-Ultra / 24 px / 29 px Leading / #FFFFFF primarily be used at size 28 pt. TeleGrotesk-Bold / 18 px / 22 px Leading / #383838 Venture Capital primary We invest nancial and colors strategic venture
TeleGrotesk-Regular / 16 px / 19 px Leading Card Paragraph
Name H2 TeleGrotesk-Ultra / 34 px / 41 px Leading / #383838
H2 Article Title TeleGrotesk-Ultra / 38 Title px / 46 px Leading / #383838 Section Section Subtitle
Article Title
H2 TeleGrotesk-Regular / 16 px / 19 px Leading / #383838 TeleGrotesk-Ultra / 38 px / 46 px Leading / #383838 Card Paragraph
TeleGrotesk-Ultra / 38 px / 46 px Leading / #383838 H1
TeleGrotesk-Ultra / 34 px / 41 px Leading / #383838 H2
Card Paragraph
TYPOGRAPHY
TYPOGRAPHY
bold
ICONFONT ICONFONT TeleIcon Outline
TeleIcon Outline telecon outline
TeleIcon Solid TeleIcon Solid
telecon bold
News
Press Releases
DEUTSCHE TELEKOM CAPITAL PARTNERS BRAND GUIDELINES: JUNE 2016
primary colors
MAGENTA
white
black
pantone process magenta CMYK 0/100/0/0 rgb 226/0/116 hex #e20074
pantone 9060 CMYK 0/0/0/0 rgb 255/255/255 hex #ffffff
CMYK 0/0/0/100 rgb 0/0/0 hex #000000
light gray
hellblau
dunkelblau
petrol
charcoal
CMYK 0/0/0/10 rgb 245/245/245 hex #f5f5f5
CMYK 60/10/0/0 rgb 100/185/228 hex #64b9e4
CMYK 70/35/0/20 rgb 66/123/171 hex #427bab
CMYK 75/30/35/0 rgb 64/143/154 hex #408f9a
CMYK 0/0/0/85 rgb 3/3/3 hex #333333
secondary colors mainly for graphs and charts
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cover page
04 POWER POINT COVER PAGE Opening page must make a statement with a long-format image that is approved from the photo library. It should include the magenta overlay, company name, date and topic. DIVIDING PAGE VERSION 1 Page dividers were created to break up the presentation. The version 1 divider includes the three icons and should only be used when talking about the three services (VC, Advisory, PE) DIVIDING PAGE VERSION 2 The version 2 should generally be used when creating a very stark presentation that is for large audiences and contains little copy. Black and white imagery and larger graphics were designed to set a mood at a high level. DIVIDING PAGE VERSION 3 The version 3 should be used interchangeably with the version 2 and was designed as a header add-on.
dividing page version 1
DEUTSCHE TELEKOM CAPITAL PARTNERS BRAND GUIDELINES: JUNE 2016
dividing page version 2
dividing page version 2
dividing page version 2
dividing page version 3 26
04 POWER POINT SAMPLE PAGES
DEUTSCHE TELEKOM CAPITAL PARTNERS BRAND GUIDELINES: JUNE 2016
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we build
Since 1997, Deutsche Telekom has invested more than $2 billion in over 200 companies. Deutsche Telekom Capital Partners is building on that heritage through a new approach. Our platform provides the agility and flexibility of an autonomous investment vehicle with the strength and resources of our corporate sponsor–the best of both worlds.
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CARDS CARDS
#383838 #000 Darker Black #383838 #000
05 WEBSITE
FONTS FONTS TeleGrotesk TeleGrotesk Regular Medium
COLORS
Regular
Medium
PARTNER L PARTNER LOGO
colors
Bold
telegrotesk headline
Bold
Ultratelegrotesk regular boldheadline
BUTTONS
Ultra
bold
regular
Button #E20074
#E20074
The custom website was designed with simplicity as the guiding TYPOGRAPHY factor. It is has been optimized for mobile and was designed withTYPOGRAPHY Grayscale that add “care” and a custom CMS. It includes mini animations H1 “innovation”. White Lightest Lighter NormalH1 Dark
Call-to-Action
#B2005C
#fff
Button
Button
Clean
#B2005C Slider
Arrow
#9b9b9b
Outline Magenta
DARK #757575
DARKER #383838
BLACK #000000
fill: #E20074 50% opacity = 50%
Button
TeleGrotesk-Ultra / 34 px / 41 px Leading / #383838 Section Subtitle
Button
Button
Button
Button
Clean (pressed)
Outline
Button
Full Name PARTNER LOGO
Outline Magenta
Full Position Name
Button
Section Subtitle Position TeleGrotesk telegrotesk headline Slider ArrowMagenta Arrow (hover) Call-to-Action Clean Clean (pressed) Outline Outline #B2005C Fireglass eliminates common attack The main flower is central to the website along with the correct use PARTNER LOGO Regular Medium Ultra regular Dark bold TeleGrotesk-Ultra / 24 px / 29 px Leading / #383838 White Lightest BoldLighter Normal 98px vectors against browsers, emails,
Section Subtitle Section Subtitle
#fff #f5f5f5 #9b9b9b #757575 of the buttons, card style and sliders. The icon was#d9d9d9 based on the TeleGrotesk-Ultra / 24 px / 29 px Leading / #383838 Grayscale Telelcon solid and outline style. Paragraph Header White #fff
Lightest #f5f5f5
Darker #383838
Lighter #d9d9d9
Normal #9b9b9b
Darker Dark #383838 #757575
Slider
Black #000
TYPOGRAPHY H1
Black #000
FONTS
Article Title
Arrow Paragraph Header Venture Capital
documents and Web apps by executing and rendering malicious content within secure containers and sending a safe visual TeleGrotesk-Ultra / 24 pxfeeds. / 29 px Leading / #FFFFFF
208px
Arrow 8px (hover)
304px TeleGrotesk-Ultra / 24 px / 29 px Leading / #FFFFFF
TeleGrotesk-Bold / 18 px / 22 px Leading / #383838 Paragraph line thickness = 4px Paragraph We invest nancial and strategic venture 284px We invest nancial and TeleGrotesk-Regular / 18strategic px / 22 pxventure Leading / #757575
Card Paragraph Position
PARTNER LOGO Name Position TeleGrotesk-Regular / 18 px / 22 px Leading / #FFFFFF
TeleGrotesk-Regular / 16 px / 19 px Leading / #383838
20px
TeleGrotesk-Ultra / 38 px / 46 px Leading / #383838 TeleGrotesk-Regular / 18 px / 22 px Leading / #757575
TeleGrotesk
FONTS
H2 Regular
Medium
Bold
TYPOGRAPHY H1
Bold
Ultra
Section Title
TeleGrotesk Regular
Medium
Paragraph Link telegrotesk headline
Ultra
regular Paragraph bold View Link Map
50px
PARTNER LOGO PARTNER LOGO
View Map TeleGrotesk-Regular / 18 px / 22 px Leading /line #e20074 thickness = 2px
TeleGrotesk-Regular / 18 px / 22 px Leading / #e20074 telegrotesk headline TeleGrotesk-Ultra / 34 px / 41 px Leading / #383838 A Full Name
regular
100px
Fireglass eliminates common attack PARTNER LOGO bold NAVIGATION LINK Section Subtitle vectors against browsers, emails, A Position TeleGrotesk-Regular / 13 px / 13 px Leadingdocuments / #9b9b9band Web apps by NAVIGATION LINK Section Subtitle executing and rendering malicious TeleGrotesk-Regular / 13 px / 13 px Leading / #9b9b9b TeleGrotesk-Ultra / 24 px / 29 px Leading / #383838 content within secure containers and Subheader H1 . sending a safe visual feeds. Subheader News Category Paragraph Header Name TeleGrotesk-Bold / 16 px / 16 px Leading / #e20074 News Category
TYPOGRAPHY
Article Title Venture Capital
440px
Name Name
CARDS
Venture Capital / 18 px / 22 px Leading / #383838 TeleGrotesk-Bold
CARDS
Card Paragraph
Card Paragraph Name
fill: #E20074 50% opacity = 100%
#B2005C
Button
Button
Outline
TeleGrotesk-Regular / 16 px / 19 px Le
Button Section Title Button BUTTONS COLORS Section Title TeleGrotesk-Ultra / 34 px / 41 px Leading / #383838 Call-to-Action Clean Colors are vey stark—relying on the primary tones to support the FONTS Grayscale
#D9D9D9
Name TeleGrotesk-Regular / 16 px / 1
#E20074
simplistic messages.
#F5F5F5
#757575
The tone and voice of the online presence is that of a humble COLORS Darker Black / 38 px / 46 px Leading / #383838 catalyst for growth. Core messaging#383838 is around connecting peopleTeleGrotesk-Ultra CARDS #000 H2 with ideas and capital. H2 cards
#E20074
Arrow (hover)
Fireglass eliminates co vectors against brow Fireglass eliminates common NORMAL documents and We vectors against browsers, e #9B9B9B executingand andWeb renderi documents app content secure executing andwithin rendering mac sending a safe vis content within secure contain sending a safe visual fee
PARTNER LOGO LIGHTEST LIGHTER PARTNER LOGO
Button
Clean (pressed)
Article Title Article Title TeleGrotesk-Ultra / 38 px / 46 px Leading / #383838 BUTTONS
#d9d9d9
#f5f5f5
WHITE #FFFFFF
TeleGrotesk-Ultra TeleGrotesk-Ultra / 38 px / 46 px Leading / #383838TeleGrotesk-Bold / 16 px / 16 px Leading / #e20074 / 24 px / 29 px Leading / #FFFFFF TeleGrotesk-Bold / 18 px / 22 px Leading / #383838 Subheader Card Paragraph H2 Name Subheader News Date Paragraph
TeleGrotesk-Regular / 18 px / 22 px Leading / #FFFFFF
38px Fireglass eliminates common attack
vectors against browsers, emails, documents and Web apps by executing and rendering malicious content within secure containers and sending a safe visual feeds. tab label
TABS TABS tab label Tab
Label Text
Card Paragraph Tab Label Text / 18 px / 22 px Leading / #757575 TeleGrotesk-Bold
Name TeleGrotesk-Bold / 18 px / 22 px Leading / #757575 TeleGrotesk-Regular / 16 px / 19 px Leading / #383838
All Articles News Press Releases All Articles News Press Releases
documents and Web apps by executing and rendering malicious executing and rendering malicious content within secure containers and content within secure containers and sending a safe visual feeds. sending a safe visual feeds.
H1
Article Title
TYPOGRAPHY TYPOGRAPHY H1 H1
Card Paragraph
TeleGrotesk-Regular / 16 px / 19 px Leading / #383838
TeleGrotesk-Ultra / 38 px / 46 px Leading / #383838
TeleGrotesk
Card Paragraph Card Paragraph
Name Name
H2Title Article Article Title TeleGrotesk-Ultra / 38 px / 46 px Leading / #383838
Regular
Medium
TeleGrotesk-Regular / 16 px / 19 px Leading / #383838 TeleGrotesk-Regular / 16 px / 19 px Leading / #383838
Section Title
H2 H2
TeleGrotesk-Ultra / 34 px / 41 px Leading / #383838
Section Title COLORS Section Title Section Subtitle
TeleGrotesk-Ultra / 34 px / 41 px Leading / #383838
Full Full Name Name
TeleGrotesk-Ultra / 34 px / 41 px Leading / #383838 FONTS Section Subtitle Section Subtitle Section Subtitle
TeleGrotesk
Position Position
TeleGrotesk-Ultra / 24 px / 29 px Leading / #383838 TeleGrotesk-Ultra / 24 px / 29 px Leading / #383838
#E20074
regularParagraph Header Paragraph Header #B2005C #B2005C Paragraph Header Venture Capital #E20074 Venture Capital Venture Capital TeleGrotesk-Bold / 18 /px / 22 px Button Leading / Button #383838 TeleGrotesk-Bold / 18 px / 22 px Leading #383838 Button
TeleGrotesk
TeleGrotesk-Bold / 18 px / 22 px Leading / #383838
Full Name BUTTONS Position
call-to-action
Button Clean Clean
Button
Button
Clean Clean (pressed) (pressed)
Outline Outline
/ 24 px / 29 pxButton Leading / #FFFFFF Button Button Button Button Button Button Button Button Button Button Button Button Button Button Button Button Button Button TeleGrotesk-Ultra TeleGrotesk-Ultra / 24 px / 29 px Leading / #FFFFFF TeleGrotesk-Ultra / 24 px / 29 px Leading / #FFFFFF
Paragraph Paragraph Call-to-Action Clean Clean (pressed) #B2005C Call-to-Action Clean Clean (pressed) Outline #B2005CGrayscale clean (pressed) outline outline magenta Paragraph Position medium Position Position Call-to-Action Call-to-Action Call-to-ActionClean Clean Clean Clean Clean (pressed) Clean (pressed) (pressed) Outline Outline Outline Outline Outline Outline Magenta Magenta Magenta We invest nancial and strategic venture We invest We nancial and strategic venture invest nancial and strategic venture TeleGrotesk-Regular / 18 px / 22 px Leading / #FFFFFF Slider Slider Arrow Arrow Arrow Arrow (hover) (hover) 13px TeleGrotesk-Regular / 18 px / 22 px Leading / #FFFFFF TeleGrotesk-Regular / 18 px / 22 px Leading / #757575 TeleGrotesk-Regular 16px / 18 px / 22 px Leading / #FFFFFF TeleGrotesk-Regular / 18 px / 22 px Leading #757575 TeleGrotesk-Regular / 18/ px / 22Normal px Leading / #757575 White White Lightest Lightest Lighter Lighter Normal Dark Dark 24px 12px Link #fff #fffParagraph #f5f5f5 #f5f5f5 #d9d9d9 #d9d9d9 #9b9b9b #9b9b9b #757575 #757575 Paragraph Link rayscaleGrayscale View Map Paragraph Link slider arrow arrow (hover) 12px View Map Slider Arrow Arrow (hover) bold Slider Arrow Arrow (hover)
View Map
TeleGrotesk-Regular / 18 px / 22 px Leading / #e20074 TeleGrotesk-Regular / 18 px / 22 px Leading / #e20074
Slider Slider Slider
Darker #383838
TeleGrotesk ultra Subheader Subheader
NAVIGATION LINK
News Category TeleGrotesk-Regular / 13 px / 13 px Leading / #9b9b9b Darker Black Black News Category
TeleGrotesk-Bold#000 / 16 px / 16 px Leading / #e20074 #383838 #000 TeleGrotesk-Bold / 16 px / 16 px Leading / #e20074 Subheader
TABS TABS
Tab Label Text Tab Label Text
Subheader
TeleGrotesk-Bold / 16 px / 16 px Leading / #757575
ICONFONT Regular Regular Medium Medium Bold Bold ICONFONT
Ultra Ultra
regular regular
bold bold
TeleGrotesk telegrotesk headline eleGrotesk telegrotesk headline elegrotesk telegrotesk telegrotesk headline headline headline Regular Bold Medium Ultra regular bold egular Medium UltraBold regular bold PARTNER PARTNER PARTNER LOGO LOGO LOGO gular regular regular bold bold bold ICONFONT TeleIcon Outline telecon outline TeleIcon Outline
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Article Title H1
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TeleGrotesk-Ultra TeleGrotesk-Ultra // 38 38 px px // 46 46 px px Leading Leading // #383838 #383838
Outline Outline Magenta Magenta TeleGrotesk-Ultra / 38 px / 46 px Leading / #383838
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Section Title TeleGrotesk-Ultra / 34 px / 41 px Leading / #383838 Section Subtitle
Section Subtitle TeleGrotesk-Ultra / 24 px / 29 px Leading / #383838
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Venture Capital TeleGrotesk-Bold / 18 px / 22 px Leading / #383838 Paragraph
Press Releases / 18 px / 22 px Leading / #757575 TeleGrotesk-Bold Press Releases
We invest PARTNER LOGOnancial and strategic venture
TeleGrotesk-Bold / 16 /px / 16 px Leading / #e20074 TeleGrotesk-Bold / 16 px / 16 px Leading #757575 regular TeleGrotesk-Bold / 16 px / 16 px Leading / #757575
FONTS TeleGrotesk HEadline ONTSTeleGrotesk News Date telegrotesk headline bold
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TeleGrotesk-Bold / 18 px / 22 px Leading / #757575 tab label TeleGrotesk-Bold / 18 px / 22 px Leading / #757575
CARDS CARDS CARDS AllAll Articles Articles TeleGrotesk headline FONTS News Date News Category News Date Subheader Subheader
Arrow Arrow Arrow Arrow Arrow (hover) Arrow (hover) (hover)
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White Lightest Lighter Normal Dark White Lightest Lighter Normal Dark TeleGrotesk-Regular / 18 px / 22 px Leading / #e20074 #fffA #d9d9d9 #9b9b9b #757575 ADarkDark #f5f5f5 ormal Normal NormalDarker Dark #fff #f5f5f5 #d9d9d9 #9b9b9b #757575 Darker Black Black NAVIGATION LINK NAVIGATION LINK 9b9b9b #9b9b9b #9b9b9b #757575 #757575 #757575 #383838 #383838 #000 #000 px / 13 px Leading / #9b9b9b TeleGrotesk-Regular A // 13 TeleGrotesk-Regular 13 px / 13 px Leading / #9b9b9b
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DEUTSCHE TELEKOM CAPITAL PARTNERS BRAND GUIDELINES: JUNE 2016
TeleGrotesk-Ultra / 38 px / 46 px Leading / #383838
TeleGrotesk-Ultra / 24 px / 29 px Leading / #383838 Section COLORS COLORS #E20074 #E20074 Section Subtitle Subtitle BUTTONS BUTTONS BUTTONS
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PARTNER PARTNER PARTNER LOGO LOGO LOGO PARTNER LOGO
LOGO PARTNERPARTNER LOGOView Map
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06 PHOTOGRAPHY SAMPLE
FLOWER 1 This flower is the primary photo image and is to be used with a circular geometric shape whenever possible. This flower symbolizes the agility, growth and possibility in a circular world.
DEUTSCHE TELEKOM CAPITAL PARTNERS BRAND GUIDELINES: JUNE 2016
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06 PHOTOGRAPHY SAMPLE
DEUTSCHE TELEKOM CAPITAL PARTNERS BRAND GUIDELINES: JUNE 2016
FLOWER 2 This flower is the secondary flower and should be used with a triangle geometric shape. This flower symbolizes early possibility and structure. 36
06 PHOTOGRAPHY SAMPLE
DEUTSCHE TELEKOM CAPITAL PARTNERS BRAND GUIDELINES: JUNE 2016
FLOWER 3 This flower is a tertiary flower and should be used with a box over box shape. This flower symbolizes success, progress, efficiency and maturity.
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06 PHOTOGRAPHY SAMPLE
DEUTSCHE TELEKOM CAPITAL PARTNERS BRAND GUIDELINES: JUNE 2016
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06 PHOTOGRAPHY SAMPLE
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06 PHOTOGRAPHY SAMPLE
DEUTSCHE TELEKOM CAPITAL PARTNERS BRAND GUIDELINES: JUNE 2016
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06 PHOTOGRAPHY SAMPLE
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