deutsche telekom

DEUTSCHE TELEKOM

CAPITAL PARTNERS BRAND GUIDELINES JUNE 2016

DESIGNED BY MATCH/ SILICON VALLEY/CA. ALL RIGHTS RESERVED. © 2016.

WE ARE

Deutsche Telekom Capital Partners is Deutsche Telekom’s investment management group. With approximately $2 billion under management and advisory, and a portfolio of more than 70 companies, we provide venture capital, private equity, and strategic advisory services to the technology, media and telecommunication sectors.

2

01 BASIC ELEMENTS LOGO VERSIONS AND BACKGROUNDS The DTCP logo consists of the Telekom logo (1-T-3) and the addition “Capital Partners” in TeleGrotesk Headline Ultra. The logo in magenta on white is preferred. On colored backgrounds and images the white logo is used.

PROPORTIONS The logo height (VH) of “Capital Partners” is 1.75 x the height of a digit. 1-T-3 logo and “Capital Partners” are aligned in center horizontally and separated by at least 6 digits.

DEUTSCHE TELEKOM CAPITAL PARTNERS BRAND GUIDELINES: JUNE 2016

1 digit

vh = 1.75 digits

min. 6 digits

4

01 basic elements ICONS Three icons have been created to represent the three services that DTCP provides.

Lotus

venture capital We invest financial and strategic venture capital in European, Silicon Valley and Israeli-based technology companies. We look for technology assets with sophisticated intellectual property and differentiated business models with high disruption potential. private equity We invest in minority or majority shareholdings in technology, media and telecommunication companies alongside corporate and financial sponsors. We look for companies with leading market positions and strong management teams that are looking to take the next step. strategic advisory We advise our corporate sponsors and advisory portfolio companies on strategic matters including technology, business development, investments, M&A, capital raise and risk management.

associate lotus with venture capital

DEUTSCHE TELEKOM CAPITAL PARTNERS BRAND GUIDELINES: JUNE 2016

diamond

lightbulb

associate diamond with private equity

associate light with strategic advisory

6

we BELIEVE

We believe that the convergence of communication networks and devices with the internet is creating more wealth, disrupting more businesses, and unleashing more innovation than any force in the history of technology.

With a rich heritage of German engineering, we understand investment and innovation as a dynamic yet structured process.

8

01 basic elements TYPEFACE telegrotesk Within this font family, there are three variations that can be used. telegrotesk headline Within this font family, there are two header variations that can be used. teleCOn Within this telecon family, there are two variations that can be used.

telegrotesk (normal, medium and bold)

Deutsche Telekom Deutsche Telekom Deutsche Telekom

H1

Card Paragraph

Article Title

TeleGrotesk-Regular / 16 px / 19 px Leading / #383838

Name

TeleGrotesk-Ultra / 38 px / 46 px Leading / #383838 H2

Section Title TeleGrotesk-Ultra / 34 px / 41 px Leading / #383838 Section Subtitle

Section Subtitle

DEUTSCHE TELEKOM CAPITAL PARTNERS BRAND GUIDELINES: JUNE 2016

Full Name Position

TeleGrotesk-Ultra / 24 px / 29 px Leading / #383838 Paragraph Header

Venture Capital TeleGrotesk-Bold / 18 px / 22 px Leading / #383838 Paragraph

We invest nancial and strategic venture

Name TeleGrotesk-Ultra / 24 px / 29 px Leading / #FFFFFF

Position

telegrotesk headline (normal and bold) TeleGrotesk-Regular / 18 px / 22 px Leading / #757575

TeleGrotesk-Regular / 18 px / 22 px Leading / #FFFFFF

DEUTSCHE TELEKOM DEUTSCHE TELEKOM Paragraph Link

View Map

TeleGrotesk-Regular / 18 px / 22 px Leading / #e20074 A

NAVIGATION LINK

TeleGrotesk-Regular / 13 px / 13 px Leading / #9b9b9b Subheader

News Category

TABS

tab label

Tab Label Text

TeleGrotesk-Bold / 18 px / 22 px Leading / #757575

TeleGrotesk-Bold / 16 px / 16 px Leading / #e20074

Subheader

All Articles

News

Press Releases

News Date

TeleGrotesk-Bold / 16 px / 16 px Leading / #757575

ICONFONT

telecon outline TeleIcon Outline

telecon TeleIcon Solidbold

10

01 basic elements color primary colors Magenta, white and black are the primary colors for DTCP. Magenta is the most prominent color which is combined with black to achieve more contrast in order to highlight magenta. This applies to ads, brochure covers, business cards etc. secondary colors Secondary colors are used on a functional level, e.g. second level pages of websites, inner pages of brochures to add more diversity and vibrance.

DEUTSCHE TELEKOM CAPITAL PARTNERS BRAND GUIDELINES: JUNE 2016

primary colors

MAGENTA

white

black

pantone process magenta CMYK 0/100/0/0 rgb 226/0/116 hex #e20074

pantone 9060 CMYK 0/0/0/0 rgb 255/255/255 hex #ffffff

CMYK 0/0/0/100 rgb 0/0/0 hex #000000

gelb

orange

hellblau

dunkelblau

petrol

grün

charcoal

CMYK 0/15/70/0 rgb 253/209/103 hex #FDD167

CMYK 5/40/70/0 rgb 237/169/90 hex #eda95a

CMYK 60/10/0/0 rgb 100/185/228 hex #64b9e4

CMYK 70/35/0/20 rgb 66/123/171 hex #427bab

CMYK 75/30/35/0 rgb 64/143/154 hex #408f9a

CMYK 35/15/75/0 rgb 186/189/90 hex #babd5a

CMYK 0/0/0/85 rgb 3/3/3 hex #333333

secondary colors

12

we focus

We focus on great ideas with the potential to disrupt.

We pay attention to entrepreneurs and managers who not only have a great vision, but more importantly have the ability to execute it.

14

02 STATIONERY mailing label (5” x 3.5”) The brand has a stationery system that includes a mailing label, letterhead, envelope, digital signature and modular 2-sided business card.

x height x 2 x height

AM SANDTORPARK 2, 20457 HAMBURG, GERMANY

The unique identifier of the system is based on the lotus and includes a total of three variations for the business card backs.

x height x 2

mailing label The mailing label is standard size and is to be used for packages and/or large envelopes only. envelope The envelope is based on a standard size and matches the system.

ELECTRONIC LETTERHEAD The letterhead should be printed on white paper stock. The digital letterhead exists in Microsoft Word. Variations of this format were created for the MEMO.

Deutsche Telekom Capital Partners Management GmbH

envelope (9.5” x 4.25”, #10) x height x 2

Deutsche Telekom Capital Partners Management GmbH AM SANDTORPARK 2, 20457 HAMBURG, GERMANY

x height x 2

x height

DEUTSCHE TELEKOM CAPITAL PARTNERS BRAND GUIDELINES: JUNE 2016

LETTERHEAD (8.5” x 11”) x2 x2

x2

x2 x2 x2

16

02 STATIONERY DIGITAL signature A digital signature was created for the two main offices, Germany and Silicon Valley. All employees should use the digital signature in their email communications.

digital signature (geramany use case)

business card The business card system was designed with a modular flower option that can be opted into by employees of DTCP. There is also use of a geometric overlay in each use case. x height

x height

digital signature (california use case)

x height

x height

DEUTSCHE TELEKOM CAPITAL PARTNERS BRAND GUIDELINES: JUNE 2016

BACK OF BUSINESS CARDS Employees can opt into a different flower if they so decide. The main default backing will be flower #1 the lotus. The backside should be printed in 4 color on a white card.

18

we connect

Operating as a bridge between Europe, Silicon Valley and Israel, we connect people, capital, and ideas to accelerate innovation and provide value to our portfolio companies, our limited partners, and the connected world.

20

03 SOCIAL MEDIA PROFILE IMAGES The flower is to be used in combination with the T logo wherever possible.

In many cases just the T logo with the digits should be used in conjunction with the flower image as the main photo image.

Primary sites include: CrunchBase, Twitter, FaceBook and Linkedin.

CONVERSATION ON SOCIAL MEDIA Talk to your readers like you would talk to real people in professional situations. In other words, avoid overly pedantic or “composed” language and write with humble and helpful tone. Always separate opinion from facts. It’s a conversation.

HEADING IMAGES These main header images are also allowed to be mixed and matched as the designers or teams see fit. They have been designed to work as a modular system. Each image must be sized specifically for the social media outlets as specified. The T logo should always be included with Telekom Capital.

CORPORATE NAME The name Capital Partners must always be included with the T brand in social media

SAMPLE OF SOCIAL MEDIA USAGE The flower should be used as a main image. It is recommended that we start with the main lotus flower and over time.

Evolve the imagery to include the other flowers in effort to grow the brand and extend the impression of evolution and progress.

DEUTSCHE TELEKOM CAPITAL PARTNERS BRAND GUIDELINES: JUNE 2016

HEADER IMAGES

PROFILE IMAGES 22

vectors against browsers, emails, sending a safe visual feeds.

H1 documents and Web apps by executing and rendering malicious content within secure containers and sending a safe visual feeds.

Card H1 Paragraph TeleGrotesk-Ultra / 38 px / 46 px Leading / #383838 Name

H1

TYPOGRAPHY

Article Title

04 POWER POINT Section Title Section Subtitle

TeleGrotesk-Ultra / 34 px / 41 px Leading / #383838 TeleGrotesk-Ultra / 24 px / 29 px Leading / #383838 Section Subtitle

Name

Article Title Section Title

Name

Section Subtitle

Full Name

TeleGrotesk-Ultra / 24 px / 29 px Leading / #383838 Section Subtitle

Position

TeleGrotesk

Full Name Position

Section Subtitle regular Paragraph Header

Full Name

TeleGrotesk-Ultra / 24 px / 29 px Leading / #383838

Venture Capital

TeleGrotesk

Name

Position

TeleGrotesk-Ultra / 24 px / 29 px Leading / #FFFFFF TeleGrotesk-Regular / 18 px / 22 px Leading / #FFFFFF

The primary colors used include magenta, white, black and grey.

We invest nancial and strategic venture View Map

Position TeleGrotesk-Regular / 18 px / 22 px Leading / #FFFFFF

secondary colors TABS The secondary colors will appear mainly on more complex or View Mapchart-driven slides and include light grey, blue, petrol and charcoal.

NAVIGATION LINK tab label TeleGrotesk-Regular TeleGrotesk-Regular/ 18 / 13pxpx/ 22 / 13pxpxLeading Leading/ #e20074 / #9b9b9b TABS Tab Label Text TeleGrotesk-Regular / 18 px / 22 px Leading / #757575 TeleGrotesk-Regular / 18 px / 22 px Leading / #e20074 Paragraph Link A

ASubheader

TeleGrotesk-Bold / 18 px / 22 px Leading / #757575

NAVIGATION LINK News Category

tab label

Subheader Subheader

Tab Label Text All Articles / 18 px News Releases TeleGrotesk-Bold / 22 px LeadingPress / #757575

TeleGrotesk-Regular Leading/ /#e20074 #9b9b9b TeleGrotesk-Bold / /1613pxpx/ /1613pxpxLeading

News NewsCategory Date

News Date TeleGrotesk-Bold / 16 px / 16 px Leading / #757575

ICONFONT ICONFONT TeleIcon Outline

TeleIcon Outline TeleIcon Solid

TeleIcon Solid

TeleGrotesk-Bold / 18 px / 22 px Leading / #383838 Paragraph Header Paragraph Venture Capital

medium We invest nancial strategic TeleGrotesk-Bold / 18 px and / 22 px Leading /venture #383838 TeleGrotesk-Regular / 18 px / 22 px Leading / #757575 Paragraph

All Articles

News

Press Releases

Name TeleGrotesk-Ultra / 24 px / 29 px Leading / #FFFFFF

Name TeleGrotesk-Ultra / 24 px / 29 px Leading / #FFFFFF Position TeleGrotesk-Regular / 18 px / 22 px Leading / #FFFFFF

Position

Paragraph We invest Link nancial and strategic venture View Map TeleGrotesk-Regular / 18 px / 22 px Leading / #757575

TeleGrotesk-Regular / 18 px / 22 px Leading / #FFFFFF

bold TeleGrotesk-Regular / 18 px / 22 px Leading / #e20074 Paragraph Link

TABS

A View Map

TeleGrotesk

NAVIGATION LINK / 18 px / 22 px Leading / #e20074 TeleGrotesk-Regular TeleGrotesk-Regular / 13 px / 13 px Leading / #9b9b9b A ultra SubheaderLINK NAVIGATION

News Category / 13 px / 13 px Leading / #9b9b9b TeleGrotesk-Regular TeleGrotesk-Bold / 16 px / 16 px Leading / #e20074 Subheader Subheader News Category

tab label TABS

Tab Label Text TeleGrotesk-Bold / 18 px / 22 px Leading / #757575 tab label

Tab Label Text TeleGrotesk-Bold / 22 px Leading / #757575 All Articles / 18 pxNews Press Releases

TeleGrotesk headline News Date TeleGrotesk-Bold / 16 px / 16 px Leading / #e20074 TeleGrotesk-Bold / 16 px / 16 px Leading / #757575 regular Subheader News Date

All Articles

TeleGrotesk HEadline TeleGrotesk-Bold / 16 px / 16 px Leading / #757575

TeleGrotesk-Bold TeleGrotesk-Bold/ 16 / 16pxpx/ 16 / 16pxpxLeading Leading/ #e20074 / #757575 Subheader

Position

TeleGrotesk-Ultra / 34 px / 41 px Leading / #383838

Paragraph Header Paragraph

Paragraph Paragraph Link

Full Name

FONTS Section Title

TeleGrotesk

TeleGrotesk-Bold / 18 px / 22 px Leading / #383838 TeleGrotesk-Regular / 18 px / 22 px Leading / #757575

TeleGrotesk-Regular / 16 px / 19 px Leading

TeleGrotesk-Regular / 16 px / 19 px Leading / #383838 Section Subtitle

fonts Position ParagraphSubtitle Header Section Telegrotesk headline ultra is used as the headerName font style. It should Venture Capital TeleGrotesk-Ultra / 24 px / 29 px Leading / #383838 TeleGrotesk-Ultra / 24 px / 29 px Leading / #FFFFFF primarily be used at size 28 pt.

TeleGrotesk-Bold / 18 px / 22 px Leading / #383838 Venture Capital primary We invest nancial and colors strategic venture

TeleGrotesk-Regular / 16 px / 19 px Leading Card Paragraph

Name H2 TeleGrotesk-Ultra / 34 px / 41 px Leading / #383838

H2 Article Title TeleGrotesk-Ultra / 38 Title px / 46 px Leading / #383838 Section Section Subtitle

Article Title

H2 TeleGrotesk-Regular / 16 px / 19 px Leading / #383838 TeleGrotesk-Ultra / 38 px / 46 px Leading / #383838 Card Paragraph

TeleGrotesk-Ultra / 38 px / 46 px Leading / #383838 H1

TeleGrotesk-Ultra / 34 px / 41 px Leading / #383838 H2

Card Paragraph

TYPOGRAPHY

TYPOGRAPHY

bold

ICONFONT ICONFONT TeleIcon Outline

TeleIcon Outline telecon outline

TeleIcon Solid TeleIcon Solid

telecon bold

News

Press Releases

DEUTSCHE TELEKOM CAPITAL PARTNERS BRAND GUIDELINES: JUNE 2016

primary colors

MAGENTA

white

black

pantone process magenta CMYK 0/100/0/0 rgb 226/0/116 hex #e20074

pantone 9060 CMYK 0/0/0/0 rgb 255/255/255 hex #ffffff

CMYK 0/0/0/100 rgb 0/0/0 hex #000000

light gray

hellblau

dunkelblau

petrol

charcoal

CMYK 0/0/0/10 rgb 245/245/245 hex #f5f5f5

CMYK 60/10/0/0 rgb 100/185/228 hex #64b9e4

CMYK 70/35/0/20 rgb 66/123/171 hex #427bab

CMYK 75/30/35/0 rgb 64/143/154 hex #408f9a

CMYK 0/0/0/85 rgb 3/3/3 hex #333333

secondary colors mainly for graphs and charts

24

cover page

04 POWER POINT COVER PAGE Opening page must make a statement with a long-format image that is approved from the photo library. It should include the magenta overlay, company name, date and topic.

DIVIDING PAGE VERSION 1 Page dividers were created to break up the presentation. The version 1 divider includes the three icons and should only be used when talking about the three services (VC, Advisory, PE) DIVIDING PAGE VERSION 2 The version 2 should generally be used when creating a very stark presentation that is for large audiences and contains little copy.

Black and white imagery and larger graphics were designed to set a mood at a high level.

DIVIDING PAGE VERSION 3 The version 3 should be used interchangeably with the version 2 and was designed as a header add-on.

dividing page version 1

DEUTSCHE TELEKOM CAPITAL PARTNERS BRAND GUIDELINES: JUNE 2016

dividing page version 2

dividing page version 2

dividing page version 2

dividing page version 3 26

04 POWER POINT SAMPLE PAGES

DEUTSCHE TELEKOM CAPITAL PARTNERS BRAND GUIDELINES: JUNE 2016

28

we build

Since 1997, Deutsche Telekom has invested more than $2 billion in over 200 companies. Deutsche Telekom Capital Partners is building on that heritage through a new approach. Our platform provides the agility and flexibility of an autonomous investment vehicle with the strength and resources of our corporate sponsor–the best of both worlds.

30

CARDS CARDS

#383838 #000 Darker Black #383838 #000

05 WEBSITE

FONTS FONTS TeleGrotesk TeleGrotesk Regular Medium

COLORS

Regular

Medium

PARTNER L PARTNER LOGO

colors

Bold

telegrotesk headline

Bold

Ultratelegrotesk regular boldheadline

BUTTONS

Ultra

bold

regular

Button #E20074

#E20074

The custom website was designed with simplicity as the guiding TYPOGRAPHY factor. It is has been optimized for mobile and was designed withTYPOGRAPHY Grayscale that add “care” and a custom CMS. It includes mini animations H1 “innovation”.

White Lightest Lighter NormalH1 Dark

Call-to-Action

#B2005C

#fff

Button

Button

Clean

#B2005C Slider

Arrow

#9b9b9b

Outline Magenta

DARK #757575

DARKER #383838

BLACK #000000

fill: #E20074 50% opacity = 50%

Button

TeleGrotesk-Ultra / 34 px / 41 px Leading / #383838 Section Subtitle

Button

Button

Button

Button

Clean (pressed)

Outline

Button

Full Name PARTNER LOGO

Outline Magenta

Full Position Name

Button

Section Subtitle Position TeleGrotesk telegrotesk headline Slider ArrowMagenta Arrow (hover) Call-to-Action Clean Clean (pressed) Outline Outline #B2005C Fireglass eliminates common attack The main flower is central to the website along with the correct use PARTNER LOGO Regular Medium Ultra regular Dark bold TeleGrotesk-Ultra / 24 px / 29 px Leading / #383838 White Lightest BoldLighter Normal 98px vectors against browsers, emails,

Section Subtitle Section Subtitle

#fff #f5f5f5 #9b9b9b #757575 of the buttons, card style and sliders.

The icon was#d9d9d9 based on the TeleGrotesk-Ultra / 24 px / 29 px Leading / #383838 Grayscale Telelcon solid and outline style.

Paragraph Header White #fff

Lightest #f5f5f5

Darker #383838

Lighter #d9d9d9

Normal #9b9b9b

Darker Dark #383838 #757575

Slider

Black #000

TYPOGRAPHY H1

Black #000

FONTS

Article Title

Arrow Paragraph Header Venture Capital

documents and Web apps by executing and rendering malicious content within secure containers and sending a safe visual TeleGrotesk-Ultra / 24 pxfeeds. / 29 px Leading / #FFFFFF

208px

Arrow 8px (hover)

304px TeleGrotesk-Ultra / 24 px / 29 px Leading / #FFFFFF

TeleGrotesk-Bold / 18 px / 22 px Leading / #383838 Paragraph line thickness = 4px Paragraph We invest nancial and strategic venture 284px We invest nancial and TeleGrotesk-Regular / 18strategic px / 22 pxventure Leading / #757575

Card Paragraph Position

PARTNER LOGO Name Position TeleGrotesk-Regular / 18 px / 22 px Leading / #FFFFFF

TeleGrotesk-Regular / 16 px / 19 px Leading / #383838

20px

TeleGrotesk-Ultra / 38 px / 46 px Leading / #383838 TeleGrotesk-Regular / 18 px / 22 px Leading / #757575

TeleGrotesk

FONTS

H2 Regular

Medium

Bold

TYPOGRAPHY H1

Bold

Ultra

Section Title

TeleGrotesk Regular

Medium

Paragraph Link telegrotesk headline

Ultra

regular Paragraph bold View Link Map

50px

PARTNER LOGO PARTNER LOGO

View Map TeleGrotesk-Regular / 18 px / 22 px Leading /line #e20074 thickness = 2px

TeleGrotesk-Regular / 18 px / 22 px Leading / #e20074 telegrotesk headline TeleGrotesk-Ultra / 34 px / 41 px Leading / #383838 A Full Name

regular

100px

Fireglass eliminates common attack PARTNER LOGO bold NAVIGATION LINK Section Subtitle vectors against browsers, emails, A Position TeleGrotesk-Regular / 13 px / 13 px Leadingdocuments / #9b9b9band Web apps by NAVIGATION LINK Section Subtitle executing and rendering malicious TeleGrotesk-Regular / 13 px / 13 px Leading / #9b9b9b TeleGrotesk-Ultra / 24 px / 29 px Leading / #383838 content within secure containers and Subheader H1 . sending a safe visual feeds.

Subheader News Category Paragraph Header Name TeleGrotesk-Bold / 16 px / 16 px Leading / #e20074 News Category

TYPOGRAPHY

Article Title Venture Capital

440px

Name Name

CARDS

Venture Capital / 18 px / 22 px Leading / #383838 TeleGrotesk-Bold

CARDS

Card Paragraph

Card Paragraph Name

fill: #E20074 50% opacity = 100%

#B2005C

Button

Button

Outline

TeleGrotesk-Regular / 16 px / 19 px Le

Button Section Title Button BUTTONS COLORS Section Title TeleGrotesk-Ultra / 34 px / 41 px Leading / #383838 Call-to-Action Clean Colors are vey stark—relying on the primary tones to support the FONTS Grayscale

#D9D9D9

Name TeleGrotesk-Regular / 16 px / 1

#E20074

simplistic messages.

#F5F5F5

#757575

The tone and voice of the online presence is that of a humble COLORS Darker Black / 38 px / 46 px Leading / #383838 catalyst for growth. Core messaging#383838 is around connecting peopleTeleGrotesk-Ultra CARDS #000 H2 with ideas and capital.

H2 cards

#E20074

Arrow (hover)

Fireglass eliminates co vectors against brow Fireglass eliminates common NORMAL documents and We vectors against browsers, e #9B9B9B executingand andWeb renderi documents app content secure executing andwithin rendering mac sending a safe vis content within secure contain sending a safe visual fee

PARTNER LOGO LIGHTEST LIGHTER PARTNER LOGO

Button

Clean (pressed)

Article Title Article Title TeleGrotesk-Ultra / 38 px / 46 px Leading / #383838 BUTTONS

#d9d9d9

#f5f5f5

WHITE #FFFFFF

TeleGrotesk-Ultra TeleGrotesk-Ultra / 38 px / 46 px Leading / #383838TeleGrotesk-Bold / 16 px / 16 px Leading / #e20074 / 24 px / 29 px Leading / #FFFFFF TeleGrotesk-Bold / 18 px / 22 px Leading / #383838 Subheader Card Paragraph H2 Name Subheader News Date Paragraph

TeleGrotesk-Regular / 18 px / 22 px Leading / #FFFFFF

38px Fireglass eliminates common attack

vectors against browsers, emails, documents and Web apps by executing and rendering malicious content within secure containers and sending a safe visual feeds. tab label

TABS TABS tab label Tab

Label Text

Card Paragraph Tab Label Text / 18 px / 22 px Leading / #757575 TeleGrotesk-Bold

Name TeleGrotesk-Bold / 18 px / 22 px Leading / #757575 TeleGrotesk-Regular / 16 px / 19 px Leading / #383838

All Articles News Press Releases All Articles News Press Releases

documents and Web apps by executing and rendering malicious executing and rendering malicious content within secure containers and content within secure containers and sending a safe visual feeds. sending a safe visual feeds.

H1

Article Title

TYPOGRAPHY TYPOGRAPHY H1 H1

Card Paragraph

TeleGrotesk-Regular / 16 px / 19 px Leading / #383838

TeleGrotesk-Ultra / 38 px / 46 px Leading / #383838

TeleGrotesk

Card Paragraph Card Paragraph

Name Name

H2Title Article Article Title TeleGrotesk-Ultra / 38 px / 46 px Leading / #383838

Regular

Medium

TeleGrotesk-Regular / 16 px / 19 px Leading / #383838 TeleGrotesk-Regular / 16 px / 19 px Leading / #383838

Section Title

H2 H2

TeleGrotesk-Ultra / 34 px / 41 px Leading / #383838

Section Title COLORS Section Title Section Subtitle

TeleGrotesk-Ultra / 34 px / 41 px Leading / #383838

Full Full Name Name

TeleGrotesk-Ultra / 34 px / 41 px Leading / #383838 FONTS Section Subtitle Section Subtitle Section Subtitle

TeleGrotesk

Position Position

TeleGrotesk-Ultra / 24 px / 29 px Leading / #383838 TeleGrotesk-Ultra / 24 px / 29 px Leading / #383838

#E20074

regularParagraph Header Paragraph Header #B2005C #B2005C Paragraph Header Venture Capital #E20074 Venture Capital Venture Capital TeleGrotesk-Bold / 18 /px / 22 px Button Leading / Button #383838 TeleGrotesk-Bold / 18 px / 22 px Leading #383838 Button

TeleGrotesk

TeleGrotesk-Bold / 18 px / 22 px Leading / #383838

Full Name BUTTONS Position

call-to-action

Button Clean Clean

Button

Button

Clean Clean (pressed) (pressed)

Outline Outline

/ 24 px / 29 pxButton Leading / #FFFFFF Button Button Button Button Button Button Button Button Button Button Button Button Button Button Button Button Button Button TeleGrotesk-Ultra TeleGrotesk-Ultra / 24 px / 29 px Leading / #FFFFFF TeleGrotesk-Ultra / 24 px / 29 px Leading / #FFFFFF

Paragraph Paragraph Call-to-Action Clean Clean (pressed) #B2005C Call-to-Action Clean Clean (pressed) Outline #B2005CGrayscale clean (pressed) outline outline magenta Paragraph Position medium Position Position Call-to-Action Call-to-Action Call-to-ActionClean Clean Clean Clean Clean (pressed) Clean (pressed) (pressed) Outline Outline Outline Outline Outline Outline Magenta Magenta Magenta We invest nancial and strategic venture We invest We nancial and strategic venture invest nancial and strategic venture TeleGrotesk-Regular / 18 px / 22 px Leading / #FFFFFF Slider Slider Arrow Arrow Arrow Arrow (hover) (hover) 13px TeleGrotesk-Regular / 18 px / 22 px Leading / #FFFFFF TeleGrotesk-Regular / 18 px / 22 px Leading / #757575 TeleGrotesk-Regular 16px / 18 px / 22 px Leading / #FFFFFF TeleGrotesk-Regular / 18 px / 22 px Leading #757575 TeleGrotesk-Regular / 18/ px / 22Normal px Leading / #757575 White White Lightest Lightest Lighter Lighter Normal Dark Dark 24px 12px Link #fff #fffParagraph #f5f5f5 #f5f5f5 #d9d9d9 #d9d9d9 #9b9b9b #9b9b9b #757575 #757575 Paragraph Link rayscaleGrayscale View Map Paragraph Link slider arrow arrow (hover) 12px View Map Slider Arrow Arrow (hover) bold Slider Arrow Arrow (hover)

View Map

TeleGrotesk-Regular / 18 px / 22 px Leading / #e20074 TeleGrotesk-Regular / 18 px / 22 px Leading / #e20074

Slider Slider Slider

Darker #383838

TeleGrotesk ultra Subheader Subheader

NAVIGATION LINK

News Category TeleGrotesk-Regular / 13 px / 13 px Leading / #9b9b9b Darker Black Black News Category

TeleGrotesk-Bold#000 / 16 px / 16 px Leading / #e20074 #383838 #000 TeleGrotesk-Bold / 16 px / 16 px Leading / #e20074 Subheader

TABS TABS

Tab Label Text Tab Label Text

Subheader

TeleGrotesk-Bold / 16 px / 16 px Leading / #757575

ICONFONT Regular Regular Medium Medium Bold Bold ICONFONT

Ultra Ultra

regular regular

bold bold

TeleGrotesk telegrotesk headline eleGrotesk telegrotesk headline elegrotesk telegrotesk telegrotesk headline headline headline Regular Bold Medium Ultra regular bold egular Medium UltraBold regular bold PARTNER PARTNER PARTNER LOGO LOGO LOGO gular regular regular bold bold bold ICONFONT TeleIcon Outline telecon outline TeleIcon Outline

TYPOGRAPHY

bold H1 H1 telecon TYPOGRAPHY TeleIcon Solid YPOGRAPHY TeleIcon Solid

Article Title H1

TeleIcon Outline

TeleGrotesk-Ultra TeleGrotesk-Ultra // 38 38 px px // 46 46 px px Leading Leading // #383838 #383838

Outline Outline Magenta Magenta TeleGrotesk-Ultra / 38 px / 46 px Leading / #383838

Button Button H2

Button

Section Title TeleGrotesk-Ultra / 34 px / 41 px Leading / #383838 Section Subtitle

Section Subtitle TeleGrotesk-Ultra / 24 px / 29 px Leading / #383838

TAB LABEL

Venture Capital TeleGrotesk-Bold / 18 px / 22 px Leading / #383838 Paragraph

Press Releases / 18 px / 22 px Leading / #757575 TeleGrotesk-Bold Press Releases

We invest PARTNER LOGOnancial and strategic venture

TeleGrotesk-Bold / 16 /px / 16 px Leading / #e20074 TeleGrotesk-Bold / 16 px / 16 px Leading #757575 regular TeleGrotesk-Bold / 16 px / 16 px Leading / #757575

FONTS TeleGrotesk HEadline ONTSTeleGrotesk News Date telegrotesk headline bold

Button

Article Title

Paragraph Header

Tab Label Text CARDSCARDS News News

H1

TABS CARDS

TeleGrotesk-Bold / 18 px / 22 px Leading / #757575 tab label TeleGrotesk-Bold / 18 px / 22 px Leading / #757575

CARDS CARDS CARDS AllAll Articles Articles TeleGrotesk headline FONTS News Date News Category News Date Subheader Subheader

Arrow Arrow Arrow Arrow Arrow (hover) Arrow (hover) (hover)

tab label tab label

bold

Outline Outline Magenta Outline Magenta

TeleGrotesk

White Lightest Lighter Normal Dark White Lightest Lighter Normal Dark TeleGrotesk-Regular / 18 px / 22 px Leading / #e20074 #fffA #d9d9d9 #9b9b9b #757575 ADarkDark #f5f5f5 ormal Normal NormalDarker Dark #fff #f5f5f5 #d9d9d9 #9b9b9b #757575 Darker Black Black NAVIGATION LINK NAVIGATION LINK 9b9b9b #9b9b9b #9b9b9b #757575 #757575 #757575 #383838 #383838 #000 #000 px / 13 px Leading / #9b9b9b TeleGrotesk-Regular A // 13 TeleGrotesk-Regular 13 px / 13 px Leading / #9b9b9b

regular

TYPOGRAPHY

clean

Name Call-to-Action Call-to-Action

Ultra

TYPOGRAPHY

BUTTONS

9px BUTTONS BUTTONS Button 21px

Name Name

telegrotesk headline Bold

DEUTSCHE TELEKOM CAPITAL PARTNERS BRAND GUIDELINES: JUNE 2016

TeleGrotesk-Ultra / 38 px / 46 px Leading / #383838

TeleGrotesk-Ultra / 24 px / 29 px Leading / #383838 Section COLORS COLORS #E20074 #E20074 Section Subtitle Subtitle BUTTONS BUTTONS BUTTONS

1

FONTS

Name

TeleGrotesk-Regular / 18 px / 22 px Leading / #757575

All Articles

News

Press Releases

Paragraph Link

line thickness = 2px

PARTNER PARTNER PARTNER LOGO LOGO LOGO PARTNER LOGO

LOGO PARTNERPARTNER LOGOView Map

Fireglass Fireglass eliminates eliminates common common attack attack TeleGrotesk-Regular / 18 px / 22 px Leading / #e20074 vectors vectors against against browsers, browsers, emails, emails, A documents documents and and Web Web apps apps by by NAVIGATION LINK Fireglass common attack executing executingeliminates and and rendering rendering malicious malicious Fireglass eliminates common attack TeleGrotesk-Regular / 13 px / 13 px Leading / #9b9b9b PARTNER LOGO PARTNER LOGO Fireglass Fireglass Fireglass eliminates eliminates eliminates common common common attack attack attack vectors against browsers, emails, content content within within secure secure containers containers and and vectors against browsers, emails, Subheader vectors vectors vectors against against against browsers, browsers, browsers, emails, emails, emails, and Web apps by sending sending safe safe visual visual feeds. feeds. documentsdocuments and Webaaapps by News Category documents documents documents andand Web and Web apps Web apps byapps by executing by executing and malicious rendering malicious and rendering TeleGrotesk-Bold / 16 px / 16 px Leading / #e20074 executing executing executing andand rendering and rendering rendering malicious malicious malicious content within secure containers and content within secure containers and content content content within within secure within secure containers secure containers containers andandand Subheader sending a safe visual feeds. sending a safe visual feeds. sending sending sending a safe a safe visual a safe visual feeds. visual feeds. feeds. Card Card Paragraph Paragraph News Date TeleGrotesk-Bold / 16 px / 16 px Leading / #757575 Name Name

79px

Card Card Paragraph Card Paragraph Paragraph

TeleGrotesk-Regular TeleGrotesk-Regular // 16 16 px px // 19 19 px px Leading Leading // #383838 #383838 Card Paragraph Card Paragraph

Name

Name

32

06 PHOTOGRAPHY SAMPLE

FLOWER 1 This flower is the primary photo image and is to be used with a circular geometric shape whenever possible.

This flower symbolizes the agility, growth and possibility in a circular world.

DEUTSCHE TELEKOM CAPITAL PARTNERS BRAND GUIDELINES: JUNE 2016

34

06 PHOTOGRAPHY SAMPLE

DEUTSCHE TELEKOM CAPITAL PARTNERS BRAND GUIDELINES: JUNE 2016

FLOWER 2 This flower is the secondary flower and should be used with a triangle geometric shape.

This flower symbolizes early possibility and structure.

36

06 PHOTOGRAPHY SAMPLE

DEUTSCHE TELEKOM CAPITAL PARTNERS BRAND GUIDELINES: JUNE 2016

FLOWER 3 This flower is a tertiary flower and should be used with a box over box shape.

This flower symbolizes success, progress, efficiency and maturity.

38

06 PHOTOGRAPHY SAMPLE

DEUTSCHE TELEKOM CAPITAL PARTNERS BRAND GUIDELINES: JUNE 2016

40

06 PHOTOGRAPHY SAMPLE

DEUTSCHE TELEKOM CAPITAL PARTNERS BRAND GUIDELINES: JUNE 2016

42

06 PHOTOGRAPHY SAMPLE

DEUTSCHE TELEKOM CAPITAL PARTNERS BRAND GUIDELINES: JUNE 2016

44

06 PHOTOGRAPHY SAMPLE

DEUTSCHE TELEKOM CAPITAL PARTNERS BRAND GUIDELINES: JUNE 2016

46