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VOGUE

March 2017

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Chloe Street talks all new collection with urban outifitters campaign

In association with

Fila Stripe T-shirt, £30, Urban Outfitters Blue Mom-jeans, £65, Urban Outfitters Black Bold Buckle Belt, £12, Urban Outfitters

The

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SPRING/SUMMER 2017

Spring/Summer 2017 is a season popping with colour contrasting with darks. Retro/vintage style clothing is in right now with mom-jeans becoming a trend again. Sportswear and brands are becoming more casual and are becoming part of everyday outfits to add that edgy, effortless look to the style.

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Chloe Chloe Street Street Chloe Street’s campaign for Urban Outfitters has landed.

After her new single coming out Chloe has been working closely with Urban Outfitters on a new range of fashion styles and trends. Here in an interview we find out all about Chloe and the clothing collection.

So Chloe, what have you been up to?

I’ve been so busy with my new single coming out as well as the amazing collaboration I have done for Urban Outfitters new collection!

Sounds great! How has it been working with Urban Outfitters?

It’s been so cool. Everyone at Urban Outfitters is so chill and everyone’s ideas have been insane I have enjoyed every minute of it and I cannot wait for everyone to see the rest of the new collection.

What does the new collection focus on?

This collab has more of a retro feel to it and I love it!

Mom-jeans and dungarees are so in right now and as everyone knows Urban Outfitters have collabs with different brands such as Adidas, Tommy Hilfiger, Fila, Dr. Marten, Urban Renewal and so many more different companies.

Main image: Harrington Jacket, £25, Urban Outfitters Mesh Top, £19, Urban Outfitters Tommy Hilfiger Mom Jeans, £110, Urban Outfitters White Dr. Martens, £105, Urban Outfitters Yellow Fjallraven Backpack, £65, Urban Outfitters Other images: Tommy Hilfiger Dungaree Dress, £70, Urban Outfitters Adidas Originals sweatshirt, £40, Urban Outfitters Fila Stripe T-shirt, £30, Urban Outfitters Adidas Stan Smith Trainers, £55, Urban Outfitters

What should we expect next?

What is going to be your next project?

All I can say is that you should keep your eyes peeled because Urban Outfitters have some dope stuff coming out for this spring/summer season.

My plan is to take a break from music for a while as my next project is hopefully going to be swimwear, but I can’t give too much away.

Behind the scenes Mia Hodgson, 23, Photographer & Stylist for Urban Outfitters.

“I feel the whole colour blocking concept fits in really well with Urban Outfitters style at the moment.

I’ve had so much fun working with Chloe too”

Mesh Top, £19, Urban Outfitters Tommy Hilfiger Mom Jeans, £110, Urban Outfitters White Dr. Martens, £105, Urban Outfitters Black Bold Buckle Belt, £12, Urban Outfitters

Behind the scenes we decided to ask photography and director of the shoot what the new campaign would look like and what the ideas are.

Mia Hodgson, stylist and photographer for Urban Outfitters promotions spoke about the idea of colour blocking and how that using bold colourful backgrounds allowed the models and the clothing to stand out to the public eye.

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