Customer Profile Name: Jake Age: 20 Occupation: Student Location: Manchester
I am a student at Manchester Metropolitan University I live in student accommodation in Manchester with my friends. My style is very important to me and I tend to shop at brands such as Adidas, Nike, Fred Perry and Pretty Green. I mainly use Facebook and Instagram day to day to keep in contact with my friends and to see what is going on. I gain my style inspiration from people around me however I also look up to stars like Ian Brown and the Gallagher brothers who I respect for both their music and their style. I have a strong interest in music and often tend to read music articles online on sites such as NME.com Key demographics * Living within student accommodation * Low income Shopping behaviour * Style is important * Shops more online * Brand and style are key issues Favourite shops * Adidas, JD, Scotts Acorn User Guide * Type 34 - Student Flats and Hall of Residence * Internet use is likely to be extensive whether for their studies, or leisure purposes. They will be happy to go online to research their purchases, download music, stream TV or videos and play games. * Ownership of smartphones tablet and hand-held computers will be well above average, as will the proportion owning portable media players and games consoles. NRS * C1 - Not working and Student SG. Supervisory, clerical and junior managerial, administrative and professional VALS Model * Experiencer * Striver