Abbie Simpson I am a final year student at University of Central Lancashire, here I study Fashion Promotion BA (Hons). The course covers areas such as PR, marketing and branding, graphic design, visual merchandising and photography. My desire is to get a job in the music industry where I can apply the skills I have gained from this course as I am passionate about and I am hoping to study Music Promotion & Managment as a Masters Degree.
Bar Attender • Working alone on the bar during busy periods • Having responsibility of locking up alone • Cashing up tills
Graphic Designer The Mina Group Blackpool October 2018 - May 2019
• Creating graphics for clients including logos, menu’s, signage, banners etc. • Controlling social media pages • Creating marketing campaigns
Sales Assistant Sunny Tanning Salon Blackpool January 2018 - May 2019
• Engaging with customers • Working in fast-paced environment • Multi-tasking, serving customers whilst ensuring beds were kept to high standard of cleanliness
Sales Assistant Pandora Blackpool & Preston Oct 2016 - Feb 2017 Oct 2018 - Feb 2019
Bar Attender Guild Hall Preston Oct 2017 - June 2018
• Providing great customer service • Processing cash and card payments • Up-selling • Stock control
• Working on busy bars • Replenishing stock • Following ‘Challenge 25’
EDUCATION St Mary’s Academy
EMAIL abbiesimpsonx@gmail.com
PHONE
07453315010
SKILLS
EXPERIENCE
No 10 Ale House Blackpool July 2018 - Present
CONTACT INFORMATION
• 3 A levels Grade A-C in ICT, Media & English • 8 GCSES Grade A- C including Maths & English
• Customer Service • Organisation • Team Work • Adaptive • Outgoing • Time Managment • Ability to use initiative
BUSINESS CARD HERE
BRIEF ONE sell the sizzle
BRIEF TWO trend project
BRIEF THREE new blood
• Core Customer
• Trend 1 - Too many terms
•Primary Customer
• Thank You Card
• Trend 2 - Her, herself & She
• Secondary Customer
• The Fabulist Blog Post
• Trend 3 - Legalise the Leaf
• Festival Poster
• Aesop Bookmark
• Trend Publication
• Branded T-Shirt
• Billboard advertisement
• Vinyl Record Cover • Festival App
BRIEF ONE
sell the sizzle Design and theoretically plan an experiential event that would talk directly to the consumer of your chosen brand.
THE CORE customer
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A THANK YOU
Just to say, Thank You
Following the retreat consumers will receive a Thank You card. This is Aesop’s way of showing customers that they appreciate them and is also a way of encouraging customers to attend another retreat.
Greetings, Aesop would like to thank you for attending The Relax & Restore Retreat. We hope you enjoyed your experience, and we look forward to the pleasure of your company at another retreat in the future. Should you wish to join us again, we kindly request you express your interest via the website at: www.aesop.com/retreat
THE FABULIST BLOG POST The Fabulist is Aesop’s literary blog, the content includes essays and stories from some of the top writers around the globe. In order to promote the Relax & Restore Retreat, The Fabulist will publish a introduction to it and what it is all about. As readers of the blog will be literature lovers, the description of the retreat would be tailored to them and highlight how the retreat will host workshops and book readings from well-known authors to really intrigue them.
BOOKMARK Customers will be given this Aesop branded bookmark as a souvenir from the retreat in their promotional gift bag, which would also include leaflets, discount codes, an Aesop water bottle (as pictured on The Fabulist blog) and other Aesop branded promotional items. Consumers would appreciate the bookmark as they will enjoy reading and every time they go to read a book they would always be reminded of the retreat.
VINYL RECORD COVER The design of this billboard advertisement is very simple. It does not give too much away as Aesop do not often advertise. Using a strong image, adding the brand logo and just the title of the retreat will make customers intrigued. The billboard would be located in a shopping centre where there is a Aesop store so that consumers would go in to find out more.
BRIEF ONE
trend project Identify three strong and well communicated trends/tribes and select one then create a trend publication .
BRIEF ONE
new blood Create a music related, typography first campaign that inspires your audience to discover more about a cause or issue.
PRIMARY CUSTOMER
SECONDARY CUSTOMER
30 JULY - 2 AUGUST 2020
ANNOUNCED SO FAR...
FESTIVAL POSTER The concept for the ‘Up North’ campaign is to raise awareness around The Northern Powerhouse and the true potential of people and businesses within the North of England.
AND MANY MORE...
FROM: £65 day & weekend tickets available FESTIVAL SITE, HEATON PARK, MANCHESTER, M25 2SW tickets available from www.skiddle.com
For the campaign, a music event/festival will be hosted with artists and bands, who are from the North, performing. This poster will be used to promote the festival.
UP NORTH T-SHIRT The Up North festival would have a range of branded merchandise including this t-shirt. The t-shirt design includes a quote from a song, titled ‘She Bangs The Drums’, written and produced by famous northern band, The Stone Roses. By replacing one of the lyrics with the Up North logo the design fits well with the campaign the campaign is trying to communicate to consumers. Fans of the band would recognise the lyrics and this would encourage them to look into the festival as they would be interested to see what bands/artists would be performing.
mine
VINYL RECORD COVER Alongside the festival, this vinyl record will be sold. It will be released prior to the event so that consumers can listen to the music to get excited for the festival. The songs featured on the record will be by bands and artists from ‘Up North’.
FESTIVAL APP This is the Up North festival app where consumers can check out all the details of the festival such as the line up, stage times, directions etc. There will be a link to a spotify playlist which has songs from the artists and bands who will be playing at the festival.