Movement Real Estate Listing Guide

S E L L E R S Compl ete home sell ing blueprint

Aaron is amazing. He's kind, intelligent, hard working and so easy to work with. He helped us get into our dream home that we have been trying to find for a long time. He may have a ton of clients, but he never makes you feel like it. He always made us feel like we were a priority and was never bothered with calls or texts. He would provide the education and reassurance we needed. I definitely recommend him to anyone that needs a realtor!

-ANDREA A.

WHAT'S INSIDE 01

MEET A ARO N

08

MOV EME NT REA L ES TA TE

09

EXP OS U RE

11

04

OU R D IF F ERENC E

12

TH E P ROMIS E

05

MA RKE TING

13

K IND WO RDS

07

MA RKE TING TIME LIN E

15

CH EC K L IS TS

A li ttle bit about me 02

An overview of the process

About my company 03

How we market your home

A timeline to resul ts

S TEP BY S TE P

The path to sel li ng your home

Relationships matter

How we add value

L IS TING TIMEL INE

TH E P RICE IS RIG H T

Why prici ng matters

What we promi se to you

Past cli ents chime i n

C heckli sts to keep on hand

MEET AARON

REALTOR® | AS SEEN ON ADTV Representing

Southern

California

buyers & sellers, Aaron is committed to listening to his client’s needs and utilizing his many years in sales to ensure

a

successful

Aaron’s

enthusiasm

transaction. and

caring

nature is ideal for identifying what each

client

guiding

them

needs to

and

fulfill

skillfully their

real

estate goals. He also understands the need

for

transparency

with

every

client and is committed to making every

transaction

as

seamless as possible.

smooth

and

MOVEMENT REAL ESTATE Movement Real Estate operates as a team within Keller Williams. From its foundation in 1992, our partners have successfully closed over 4,100+ transactions & over $1.35 billion in sales volume. By utilizing modern marketing platforms within our vast network, we have been able to achieve unparalleled results. We have been ranked by the Wall Street Journal as “Top 250 Teams Nationwide” and have been recognized by Real Trends and Trulia in their “America’s Best” agent rankings.

#1 KW EXPANSION TEAM IN CA Movement Real Estate was named the #1 Keller Williams team in California for 2019, 2020 & 2021.

TOP 250 TEAMS IN THE USA Wall Street Journal named Movement Real Estate among the Top 250 Teams nationwide.

HIGH VOLUME

Since 1992, Movement Real Estate and its partners have closed 4,100+ transactions and over $1.35 billion in sales.

WORLDWIDE NETWORK

We belong to the largest & most active real estate network on the planet. We are the largest real estate company in the world with 180,000+ agents.

EXPOSURE R ela tio n s h ip s m a ke a ll th e d if f er en ce

NETWORK Keller Williams is not only the largest real estate company in the world, but also the largest referral network

REPUTATION Connections mean everything.

Having completed over 4,100 transactions in the local marketplace,

in the world. The reality is the buyer we are seeking may come from out of the area, so having an expansive network is a major benefit to you.

there is a strong chance we will have successfully closed a deal with the other agent, lender or escrow officer.

Relationships make all the difference.

PROSPECTING On average, our team places 1,500 out-bound calls per day to our

BROKER TO BROKER REFERRALS

database as well as the general public searching for new clients.

Keller Williams is the largest residential real estate company in the world and also the largest source of referrals in the industry. Our standing as the #1 KW expansion team in California puts us in the position to be the recipient of inbound referrals nationally and internationally.

BUYER LEAD SOURCES When you list with us at Movement Real Estate, your home is listed on the Keller Williams Listing System, or KWLS, which ensures your property is marketed 24/7 through over 80 of the most popular search sites, in addition to our local MLS. Listing on the KWLS also allows our 180,000+ referral partners around the world to see your home.

OUR DIFFERENCE H o w M o v em en t Re a l E s ta te pr o v id es yo u v a lu e

RESULTS In

2022,

our

team

closed

425

transactions with a total sales volume of $194 million. We are consistently ranked as one of the top producing teams in the country by The Wall Street Journal, and are rated the #1 Keller

Williams expansion team in California.

We are proud to be recognized as one

GUARANTEED SALE PROGRAM We have the ability to bring you a retail,

all-cash offer on your home. Depending on your unique situation and the current market, this can be a great option depending on the details.

of America's Best in Real Estate by Real Trends.

CASH OFFER PROGRAM We also have the ability to turn you into an

all-cash

buyer

on

your

purchase through our preferred

next

lending partners.

ONE STOP SHOP

IN-HOUSE CONCIERGE Our

in-house

concierge

program

coordinates all the small details you

may need assistance with, such as repairs,

renovations,

referrals and more.

moving,

vendor

EXPERTISE We have a simple philosophy: if you are

There are 23 parties involved in the

paying to have your home sold, you

team operates as a centralized hub,

how they find a buyer; every detailed

needed to complete a successful sale.

they market & package your property to

average real estate transaction. Our

deserve an expert. An expert can show:

coordinating all companies and tasks

step of the real estate transaction; how the public; & the team they’ve put together to ensure a 5-star experience.

MARKETING At Movement Real Estate, our media and marketing

are

unmatched.

Utilizing

digital and print media, as well as 3D technology,

we

ensure

your

home

is

professionally showcased to highlight all your home has to offer.

PROFESSIONAL MEDIA Our media team will work to make your home shine like the pages out of House & Home magazine.

ONLINE MARKETING We promote your home on our company websites, social media platforms and over 80+ real estate networks, in addition to our local multiple listing service (MLS).

NEIGHBORHOOD MARKETING Open houses, postcards, door knocking and print marketing.

We love to make selling your home a BIG deal because it is.

OPEN HOUSES

ONLINE PRESENCE

PRINT MARKETI NG

MARKETING TIMELINE A tim el in e to r es u lts

L IS TI NG PR EP Decluttering, cleaning, repairs, removal of items from surfaces S IG N & AC C ES S If a sign is to be placed on the property, it will be placed after photos but before listing A lockbox will be placed on the property before listing M E DI A Once your home is in show ready condition, we will order our professional media which will be used across all platforms and print collateral M A RK E TI NG M AT E RIA L S Print media Stand alone website Video and/or 3D Floorplan Social media blasts across Facebook, Instagram, YouTube, LinkedIn and TikTok PR E- L AU NC H Running "Coming Soon" campaign to generate excitement in MLS Distribute "Just Listed" door hangers and/or print collateral to surrounding neighbors IN T ER NE T & O U T RE AC H Syndicate your listing to over 80 search websites Broker & referral network outreach Outbound database calls Distribution of marketing materials & social media ads

LISTING TIMELINE A n o v er v iew o f th e p ro ce ss

P RE -LI STIN G

Detail best strategies for selling Executed listing agreement Walkthrough to recommend tips to maximize your sales price Market analysis & establish recommended list price

Social media outreach Professional media

LI STED & A CT IVE

Sign installed Enter on MLS & KWLS Circle prospecting Door knocking Broker preview and/or open houses Individual showings to pre-approved, qualified buyers

I N ESC RO W & CLO SING

Offer(s) reviewed and negotiated Offer accepted and status changed on MLS & KWLS Back up offer(s) accepted Inspections and disclosures scheduled and completed Appraisal scheduled and completed All contingencies removed Close escrow!

STEP-BY-STEP The path to selling your home

01

HIRE YOUR AGENT It’s important to make sure you select an agent who operates with a high level of skill, service and expertise, someone you feel comfortable with & who carries themselves professionally.

02

GET IT READY Make repairs, updates and give your home a good decluttering.

Professionally or virtually stage if necessary.

03

SET THE PRICE Meet with your listing agent to discuss market conditions and comparable properties in the area before setting a listing price for your home.

04

COMPLETE PAPERWORK I will help guide you through all paperwork and disclosures to ensure you have a good understanding of all documents.

05 MEDIA Since today’s buyers begin their home search online, professional media is a must to maximize exposure.

SHOWINGS

06

Safety, neatness and tidiness go a long way! It is a benefit to you to keep your home in showready condition.

NEGOTIATE

07

Once we receive offers, we will schedule a review to strategize next steps. I will negotiate the most favorable terms on your behalf.

CLOSE ESCROW Congratulations! We are on our way to closing. During escrow, we will make our way through contingency periods until we celebrate at the finish line!

08

THE PRICE IS RIGHT W h y p r i c i n g y o u r h o m e r i gh t t h e f i r s t t i m e m at t e r s .

WARM

PRICED AT MARKET VALUE • MODERATE INTEREST FROM BUYERS • GENERATES AN OFFER NEAR OR AROUND LIST PRICE • DOESN'T ACCUMULATE TOO MUCH TIME ON THE MARKET

HOT

PRICED BELOW MARKET VALUE • VERY STRONG INTEREST FROM BUYERS • GENERATES MULTIPLE OFFERS • BUYERS DRIVE THE PRICE UP • HOME IS OFF THE MARKET FAST

COLD

PRICED ABOVE MARKET VALUE • VERY LOW INTEREST FROM BUYERS • DOESN'T GENERATE ANY OFFERS • ACCUMULATES TIME ON THE MARKET • REQUIRES PRICE REDUCTION

THE PROMISE The world's best service organizations operate at a higher level than a contract. These standards are more like a declaration.

We call it THE PROMISE.

01

02

03

Tell the truth always, even if the news is not favorable.

Look out for your best interest above our own.

Deliver a 5-star, white glove service experience.

KIND WORDS

DARRELL & STELLA N.

Aaron, Simply the Best! […] Your communication skills were impeccable, keeping

JULES M.

us

informed

every step of the way and answering all of our questions promptly. […]

Aaron did an excellent job

selling

condo

in

efficient Thanks

an a

timely

manner. to

Aaron, what stood out

estate

Aaron,

& [...]

quicker

than

about

you

was

your

commitment

to

getting the best possible

the

outcome for us. […]

sale process was easier and

most

I

expected. I am very well pleased.

JOSEPH & JESSICA Y. Aaron

is

the

best

in

Orange County! [...] He was always available & always

made

us

feel

comfortable

with

our

decisions.

He

was

extremely

punctual

on

all deadlines to the point where you would think he had a team of 100 people supporting him!

MIKE E.

It

was

a

pleasure

working with Aaron on a sale/purchase, where he represented He

was

the

Seller.

LYNNE K.

professional,

organized, & responsive throughout the process.

We were able to deliver

Aaron is the best! He

a seamless experience

was so very helpful [...].

for both of our clients in

He

a shortened timeline. I hope

to

cross

worked

with

my

needs. [...] I recommend

paths

him

again on a future sale!

very

couldn’t

highly.

have

done

I it

without him. The peace of mind was awesome!

TROY & ALISON We [...] had the pleasure to work with Aaron! He made what could have been

a

difficult

stressful

&

process

as

seamless as could be.

Aaron really listened [...] & his calming manner worked wonders for us.

10+ Stars!

PRE-LIST CHECKLIST PREPARE YOUR HOME FOR SALE Oil squeaky doors, tighten doorknobs Replace burned-out lights, replace old fixtures Clean and repair windows Touch up chipped paint Repair cracked plaster Repair leaking taps and toilets Shampoo carpets Clean washer, dryer, and tubs Clean furnace Clean fridge and stove, and inside cabinets Clean and freshen bathrooms Clean and tidy entrance, ensure a functional doorbell Polish door hardware TIDY AND PREP

Paint doors, railings, etc. (as needed) Mow the lawn, trim shrubs and weeds Clear walkway of leaves and litter Repair gutters and eaves Touch up exterior paint Pre-listing inspections if recommended

SHOWING CHECKLIST BEST PRACTICES TO GET YOUR HOME SOLD Secure any valuable items, such as jewelry, documents, etc.

Open all drapes and blinds to allow maximum light in Turn on all lights, especially if rooms have little natural light Have mild scented air fresheners on hand Give buyers privacy during showings by vacating the home Make arrangements for pets during showings Keep any pet or children’s toys out of sight Hide any personal items to keep your home looking neutral Tidy up after yourself daily (no dishes in the sink!)

Open windows on nice days to let fresh air in Add fresh plants or flowers to your front porch Create a welcoming entry so buyers feel at home Make beds and keep closets tidy TIDY AND PREP

Deep clean tubs, bathrooms and kitchen once a week Mop floors and vacuum as needed to keep home sparkling Keep clothing in the closet and out of sight Put all toiletries in a container under the sink/out of sight Add plants/flowers for tables and corners Keep laundry out of sight and put away

BE MOVING. A A R O N D R E

V I L L A R R E A L 0 2 1 2 9 1 1 7

714.310.6401

aaronv@movementrealestate.com