AOL: Moving at the Speed of Mind

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CONTENTS 25 | MEASURING THE PAST 35 | BUILDING A FRAMEWORK 47 | REWRITING THE BRAND 75 | OPPORTUNITY & INNOVATION

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20 YEARS AGO, AOL WAS KNOWN AS “A GOLIATH AMONG INTERNET SERVICE PROVIDERS.” * +

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+ QUOTE | April 7, 1996

COMPANIES HAVE TO GET BIG, MUSCULAR, AND MEAN IN ORDER TO COMPETE, SOMETHING THAT AOL HAS KNOWN SINCE ITS INCEPTION.

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10 YEARS AGO, AOL WAS HOSTING OVER 30 MILLION INTERNATIONAL SUBSCRIBERS

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QUOTE | December 3, 2002

WE WANT OUR MEMBERS TO LOVE AND NEED US AGAIN. WE WILL INTRODUCE TECHNOLOGY THAT’S MORE USER-FRIENDLY, AND IMPROVED ABILITY FOR BROADBAND SUBSCRIBERS

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YESTERDAY, AOL’S SUBSCRIPTION SERVICE WAS RATED THE WORST TECH PRODUCT OF ALL TIME.

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*usa today

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AOL HAS THE SMALLEST MARKET SHARE AMONGST INTERNET SEARCH ENGINES OF ONLY 1.5 PERCENT.

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BUT TODAY, AOL LEADS THE WORLD IN INNOVATIVE CONNECTIVITY.

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QUOTE | August 12, 2012

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PEOPLE HAVE DISCOVERED THE MEANING BEHIND CONNECTIVITY, AS THEY ACCESS INFORMATION ON MULTIPLE SCALES, FROM MULTIPLE ANGLES.

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MEASURING THE PAST

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AOL REBRAND | history

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FROM GREAT ROOTS AOL got the world online and the industry ontrack.

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In 2010 AOL celebrated its 25th anniversary as a leading global Web services company. When first started, the company was known as Quantum Computer Services offering an online service named Q-Link. Quantum launched its first instant messenger service in 1989 and welcomed users with that familiar saying ‘You’ve got mail!’.

Over the next three years, AOL launched new content sites totaling more than 80 sites by 2009. In 2009, the Running Man was inducted into the Madison Avenue Advertising Walk of Fame and was also recognized in the Advertising Icon Museum. Later that year, AOL Inc. became an independent, publicly-traded company.

IN 1991 that Quantum was renamed America Online through an employee contest. The following year, America Online, commonly called AOL, went public on NASDAQ. Starting in 1993, our disk mailings connected thousands of households to the Internet, and two years later we reached our one million member mark. In 1995, AOL extended its service internationally and launched AOL Germany.

In 2010, AOL expanded in Silicon Valley, attracting some of the best entrepreneurial talent on the Internet, and doubling its efforts in the key areas of the digital landscape – video, local, branded content and brand advertising. AOL relaunched significant brands, such as Moviefone and aol.com, and they acquired new brands like TechCrunch. In video, we elevated its pervasiveness across properties, resulting in an increase of video usage to approximately 50 million viewers.

As more users connected to the Internet, AOL began to expand its products and services. In 1995, AOL debuted the aol.com homepage. The next year AOL reached five million members and introduced a flat-rate pricing program. That same year, AOL launched the Buddy List for chatting and welcomed the Running Man as a new AOLer. Two years later, the Buddy List was inducted into the Smithsonian collection.

While the user base grew, so did our company. In 1998, AOL acquired CompuServe and ICQ. The following year, Moviefone and Netscape joined our suite of products. MapQuest became AOL’s trusted mapping source in 2000. Then, in 2001, AOL merged with Time Warner to create AOL Time Warner.

In 2004, AOL connected advertisers to users using the newlyacquired Advertising.com.

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America Online made history in 2005 by becoming the first Internet company to win an Emmy. The very next year, we officially changed our name to AOL and began offering our content and services free of charge.

In local, AOL relaunched MapQuest, expanded Patch to over 850 towns, and integrated the local sites into AOL’s broader services base.

In advertising, AOL launched Project Devil, which was on track to becoming an industry approved ad unit for advertisers and a product that has moved AOL into the center of advertising conversations on the Internet. Recently, the AOL brand was named in AdAge’s top 100 brands that consumers love.

On March 7th, 2011 the AOL Huffington Post Media Group was formed when The Huffington Post, a fast-growing news and opinion site, founded in 2005, was purchased by AOL. The AOL Huffington Post Media Group is a leading source of news, opinion, entertainment, community and digital information comprised of 56 destination websites, including The Huffington Post, Moviefone, Engadget, Patch, Stylelist, TechCrunch, MapQuest and Cambio.

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TIMELINE

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FINANCIAL | 1986

FINANCIAL | 1988

FINANCIAL | 1989

FINANCIAL | 1991

CVC RELEASES GAME LINE TO ATARI

QLINK ONLINE SERVICE FOR COMMODORE

HABITAT CHAT ENVIRONMENT RELEASED

THOUSANDS OF DISKETTES MAILED OUT

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88 89 PRODUCT | 1989

APPLE INVESTORS WALK AWAY; QLINK BECOMES AOL

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PRODUCT | 1993

PRODUCT | 1996

PRODUCT | 1997

600,000 SUBSCRIBERS USING AOL

6,000,000 SUBSCRIBERS USING AOL

SUBSCRIBERS HIT 27,000,000

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FINANCIAL | 1999

FINANCIAL | 2006

NETSCAPE SERVICES OFFERED

NON-INTERNET SERVICES: TV, CONCERT, TMZ, VIDEO

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TIME WARNER MERGER, TRANSITION TO SERVICES

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FINANCIAL | 2010

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END OF CHAT ROOM CAPABILITIES

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PRODUCT | 2009

PRODUCT | 2012

DOWNSIZING OCCURS: BOTH PRODUCTS & STAFF

DESIGN REBRAND; NO LONGER TIME WARNER

BRAND OVERHAUL; ACCESSING OUR LIVES

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BRAND EVOLUTION

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BEFORE & AFTER

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New aesthetics reflect a heightened sense of self, always on the cusp.

By looking at objects filtered through the old and new brand aesthetics, we can see a clear comparison and a positive depiction of how we have changed for the better. In the past AOL’s brand was infused with a duotone inflection that also paralleled our singular focus of web-delivered technology.

We were serving a singular product, with a singular look.

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DUOTONE | past

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AOL’S PAST SERVICES DID NOT EXTEND BEYOND WEB INFORMATION.

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MULTICOLOR | future

AOL’S FUTURE SERVICES REFLECT A MULTICOLOR, MULTIFEATURE ENHANCED PRODUCT/SERVICE LINE.

Moving forward, we hope to reflect a more well-rounded depiction of a brand with access to information from multiple angles, and services connected through every life angle. Aesthetics will maintain a sense that AOL continues to be a technological innovator, moving beyond human expectations and into undiscovered products and services..

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AOL REBRAND | overview

EVOLUTION

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We look back to move forward; we see our future in the success of our past.

For the past 20 years, AOL has been a leading-edge web s ervices company, with an offering of premium and niche content sites, world-class tools and platforms. But in the past customers could only access information through the portal

of the web. Moving forward, AOL can see the future of information gathering from multiple points of interest. Consumers will have access to data through all five senses, multiplying average knowledge in ways never before seen.

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AOL’S PAST SERVICES EXTENDED TO WHAT COULD BE SEEN ON SCREEN.

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AOL’S FUTURE SERVICES WILL PROVIDE ACCESS TO CONTENT FROM MULTIPLE POINTS OF ACCESS, THROUGH ALL 5 SENSES.

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AOL MAKES THE WORLD ACCESSIBLE FROM EVERY ANGLE.

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CUSTOMERS | About

AOL CUSTOMERS ARE ALWAYS LOOKING TO LEARN MORE, DO MORE, UNDERSTAND MORE.

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Hometown Hayley Hayley has always wanted to see paris, but she struggles to pay rent so cannot prioritize travel over her bills. She hasn’t gone out of town in 5 years and fantasizes about what it would be like to see the world. She dreams of places she’s never seen and spends hours online looking at travel photo websites. She

has 2 weeks vacation saved but won’t try to use them this year because she cannot take the time off work. Instead she collects photos and stories of far-off places and whenever she is feeling stifled, she browses through her photo library. Hayley is not tech-savvy but is a quick learner.

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New Mother Maxine Masine held a high powered job before she took maternity leave for her first child. She still works a few hours from home but craves access to the outside world, as she only interacts with adults at playgroup. Maxine believes in efficiency and strives to raise her child to be as smart ans successful as she is.

She plays games with her child all day long, and even knows

difference between her child’s hungry cry & its tired cry. Maxine is especially s concerned about falling behind on industry’s development, and though she doesn’t have much spare time, she tries to keep up on industry current events through blogs, online news outlets, and emails that her assistant forwards when possible. She hopes to go back to work within 3 months.

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Military Marcus + + +

Marcus has a wife and two young children back home, but since he is deployed 6 months at a time and only gets one call home each week, he feels incredibly out of touch with his family. He likes to sing bedtime songs to his kids over the phone and sometimes using video chat, but he wishes there was a way to feel more connected to his children. He has another

2 years to serve abroad, and often worries about how his wife is holding up when he cannot get in touch for a longer length of time.. Marcus is often at the forefront of technology when he can utilize army communications headquarters but when signals are down he might as well be in ancient times. This frustrates him endlessly.

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Isha got into stanford but can’t leave her family because she’s their primary financial support. She can’t get specialized education at home, and while she has access to a computer in the local library, she cannot get online at home. Her work hours often conflict with library hours, and as a result has found that working remotely is often a problem. She is the first in her

family to get into college and dreams of a more intellectually stimulating future, but in her current environment this can never be a reality. In addition, Isha is still learning english and relies on body language for context. Her family needs her so she must find a way to learn and grow at home.

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AOL REBRAND | overview

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Surgeon Stan Stan is renowned for diagnostic success rate, and specialists from around the world want him to diagnose their patients.

He likes to track patients’ stats in real time, even if he’s not at the hospital, and finds himself sleeping at the hospital more often than not, so he isn’t too far from his critical patients. Stan needs to share medical information asap and is frustrated by

how slow his data is handled between colleagues. He understands that patients’ lives hang in the balance based on his split-moment decisions. Stan likes to be close to a computer as much as possible so he can cross-reference diagnosis possibilities, but he’d much rather have an easy mobile data interface to carry with him to patient rooms.

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Telecommuter Tom Tom runs a billion dollar company with four headquarters around the world but he isn’t good at delegating management tasks, so he often struggles to get everything done. He has the workload of many but fears that nobody else can do the work to his standards even though he employs the brightest minds in the world on his team. He believes employees’ loyalty is rooted

in his personal treatment, and strives to keep his employees satisfied. Tom Is getting too old for the workaholic lifestyle and is considering opening a home office so he can balance his work/life ratio better. He dreams of staying in one place for more than a few weeks but first needs to find a way to feel like he’s in control if he sends employees in his place.

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BRAND SOUL PROMISE AOL got the world online and the industry ontrack.

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In a world that in increasingly interested in the next big innovation, AOL leads the industry in information accessibility.

Our brand strategy focuses on pinpointing moments that our consumers are in need of information, and handing them the tools necessary to get the full picture. Our tools go beyond a surface understanding of one’s surroundings, and introduce consumers to a macro world of information.

we foretold a world that was hungry for knowledge. Now in a new era of technology AOL brings to its consumers access to knowledge through the five senses. Information used to be at the tips of consumers’ fingertips, and now it is at the tips of every sense, from sight to smell, taste, touch, sound and instinct.

AOL wants to provide the training and tools necessary to arm our consumers with maximum knowledge. When you are taking information in from every angle and every sense, you are informed with the full picture and full potential of a situation.

It’s not enough to see something and recognize it for what it is; AOL wants to provide a detailed breakdown of that thing’s purpose and potential. A face is no longer a sum of features with the right recognition software; a face becomes a beacon into who that person really is and where they are headed.

AOL has always been a world leader in web services and access to information - from the inception of the search engine

Consumers will always embrace the full picture through the strength of AOL’s vision for the future.

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BRAND SOUL | promise

IT’S NOT ENOUGH TO SEE SOMETHING AND RECOGNIZE IT FOR WHAT IT IS. AOL WANTS TO DO MORE.

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LOGO CLEARSPACE Geometry discovered in a dynamic way.

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Intersections of all lines meet at the center of the triangles.

Combined lines create new shapes, much in the way that AOL’s services seamlessly integrate with clients’ lives to create something new and unexplored.

The gap between halves is twice the gap between elements in order to preserve the integrity of the space between

elements. In this case we have chosen geometrical over optical Clearspace should always be X, X being the width of one of the triangles. This buffer should be the protective barrier for cobranding, the lockup with motto, and any other text around the logo.

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WITH AOL, CONSUMERS NEVER HAVE TO WONDER.

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AOL WANTS ITS CONSUMERS TO BELIEVE IN ENDLESS POSSIBILITIES

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LOGO VARIATIONS Understanding applications of logo variations for increased usability

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In almost all cases, the singular mark will stand alone as the brand of AOL. Its clean lines and unbroken strength has the power to reflect the AOL brand on its own, when provided in context of the company’s identity. The combined logo + mark is not the primary application of the logo, however, when necessary, they will be lined up horizontally with type always on

left and mark on right. This will occur in situations when the company name is necessary to set the brand into context, such as advertisement placements and environmental signage. The singular text logo will almost never appear. In any circumstance when the combined mark is possible, it should be used. The text only logo will not represent the brand in full.

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BRAND PALETTE

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Color is the voice of our brand, and we are speaking your language.

AOL’s color story is one of strength, enthusiasm, friendliness and persistence. We take a twist on the power of navy and brighten it up with the belief in a future with endless possibilities. We contrast this with the heated electricity of orange and yellow, used as both an accent and a structural support.

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The logo mark will stand in the blues, and the extra details will light up in oranges. Cool shades of blue and gray portray a sleek but personable look. Gray offsets the blue for a clean, professional contrast. Shades of orange and yellow stand out as special accents.

COLOR | primary

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LOGO AND MOMENTS OF STRENGTH

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CMYK | c95, m65, y40, k25 RGB | r5, g75, b105 HEX | 1791b9 PANTONE COATED | 302 c PANTONE UNCOATED | 2955u

CMYK | c80, m30, y15, k0 RGB | r5, g145, b185 HEX | 0d4b6a PANTONE COATED | 7458 C PANTONE UNCOATED | 632u

CMYK | c50, m10, y15, k0 RGB | r125, g190, b205 HEX | 0d4b6a PANTONE COATED | 7458 C PANTONE UNCOATED | 629u

CMYK | c2, m20, y100, k0 RGB | r250, g200, b105 HEX | fac800 PANTONE COATED | 7403 c PANTONE UNCOATED | 109u

CMYK | c0, m55, y100, k0 RGB | r250, g140, b15 HEX | fa8a0f PANTONE COATED | 144c PANTONE UNCOATED | 138u

CMYK | c35, m30, y30, k0 RGB | r170, g170, b170 HEX | aaaaaa PANTONE COATED | cool gray 6c PANTONE UNCOATED | cool gray 5u

COLOR | secondary

ACCENTS AND MOMENTS OF CONTRAST

CMYK | c60, m50, y50, k20 RGB | r105, g105, b105 HEX | 696969 PANTONE COATED | 423 C PANTONE UNCOATED | 446u

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AOL REBRAND | identity

BRAND TYPEFACES

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A hierarchy of typefaces that express strength and friendliness The display typeface, Vitess Sans Medium, serves as the forefront of the type brand due to its strong but curved lines that reflect the edges of the logo mark’s elements. Supporting these shapes is Tungsten Medium, which interacts as a loud voice,

supplying information and points of interest. The body text and sub headers, New Caledonia, is subtle but elegant and offers a crisp block of letters without pulling too much personality away from the headliners.

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TYPEFACE | vitess sans medium

DISPLAY TYPEFACE ONLY FOR HEADLINES

TYPEFACE | new caledonia regular

PRIMARY BODY TYPE. NEVER NUMBERS

TYPEFACE | new caledonia italic

SUBHEADERS, SIDEBAR TEXT AND CALLOUT TEXT

TYPEFACE | tungsten medium

SIDEBAR AND CALLOUT HEADERS, AND TYPE PAIRED WITH LOGO

ABCDEFGHIJKLMNOP abcdefghijklmnop

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ABCDEFGHIJKLMNOP abcdefghijklmnop ABCDEFGHIJKLMNOP abcdefghijklmnop

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ABCDEFGHIJKLMNOP abcdefghijklmnop

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LOGO DON’TS The brand draws strength from its structure. Please don’t break it.

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The logo consists of a mark built from six isosceles triangles, resulting in the silhouette of a hexagon. The typeface is designed to maintain the height of one side of the hexagon, and should remain within this proportion and spacial relationship at all times. Please never adjust the proportion of text to mark, and please never shift the alignment. The mark should never be rotated, broken in half, shifted or used

as the ‘O’ in AOL. It should never be outlined with a stroke, nor should the colors of the mark change from the blue on top, and gray on bottom. The type should never change color, nor should it change typefaces. The only change that may be made to the mark is a shift to all-solid color, either in the brand’s blue or in black/white.

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OUR NEW BRAND IDENTITY IS A UNIQUE EXPRESSION OF OUR STRATEGY

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BRAND SOUL | Logo strategy

WHERE GRACEFUL CURVES MEET STRONG ANGLES, A POWERFUL BRAND EMERGES.

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BUSINESS SYSTEM For when you have something important to say.

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The business system is a simple extension of the brand, reflecting a subtle transition of the angles of the logo. It’s important to explore how the concept can reflect onto a space that will be personalized by many people, and find a way to maintain a strong brand representation.

Consisting of letterhead, envelope, business card and data card, the system has a unique twist with cutaways of the logo

and details from the inside out. The business cards have a unique silhouette and prominently feature the logo cutaway to leave negative space. The envelope has a window cut out for the user’s addressing convenience.

The data card is used to store uploaded information collected using AOL’s various products and services. It is sized to fit in a wallet or pocket and reflects AOL’s clean hightech image.

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AOL REBRAND | identity

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ALAINE ANHALT | graphic designer EMAIL | aanhalt@gmail.com PHONE | 650-823-0931 WEB | www.aol.com TWITTER | @speedofmind ADDRESS | 79 new montgomery, san francisco, ca 94618

May 16, 2012

Dear Mr Wimmer, In a world that in increasingly interested in the next big innovation, AOL leads the industry in information accessibility. Our brand strategy focuses on pinpointing moments that our consumers are in need of information, and handing them the tools necessary to get the full picture. Our tools go beyond a surface understanding of one’s surroundings, and introduce consumers to a macro world of information.

AOL

AOL wants to provide the training and tools necessary to arm our consumers with maximum knowledge.

When you are taking information in from every angle and every sense, you are informed with the full picture and full potential of a situation.

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MOVING AT THE SPEED OF MIND

AOL has always been a world leader in web services and access to information - from the inception of the search engine we foretold a world that was hungry for knowledge. Now in a new era of technology AOL brings to its consumers access to knowledge through the five senses. Information used to be at the tips of consumers’ fingertips, and now it is at the tips of every sense, from sight to smell, taste, touch, sound and instinct.

It’s not enough to see something and recognize it for what it is; AOL wants to provide a detailed breakdown of that thing’s purpose and potential. A face is no longer a sum of features with the right recognition software; a face becomes a beacon into who that person really is and where they are headed.

ALAINE ANHALT graphic designer

Consumers will always embrace the full picture through the strength of AOL’s vision for the future.

EMAIL | aanhalt@gmail.com PHONE | 650-823-0931 WEB | www.aol.com TWITTER | @speedofmind ADDRESS | 79 new montgomery, san francisco, ca

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Sincerely, Alaine Anhalt

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pg 72 | REBRAND

AOL REBRAND | identity

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WEBSITE REBRAND We drive the industry as we drive more people to our new website.

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The website reflects our interest in taking the brand to the next level. Information is organized and easy to find and clutter is streamlined as much as possible. Customers have the option to manage their information via the web for easy access to data downloaded or uploaded using AOL products and services.

Aesthetically, the website harnesses the brightness and sense of

motion from the blur of speed, and engages in quiet moments cushioned by white space and large headlines. Streaks of color chase across the page to support important bits of information.

The website is no longer a convoluted running tally of current events, as before, it is now a portal for information.

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03 OPPORTUNITY

& INNOVATION

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pg 76 | REBRAND

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BRAND EXTENSIONS Exploring the potential within extensive brand applications

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Evolving at an exponential rate, technology is reaching unprecedented heights and AOL is at the forefront of the world’s innovations. We inspire a revitalization of the consumer’s hunger for information and will continue to develop new ideas as the industry attempts to catch up.

When a person absorbs information through all of 5 senses, he is given a complete big picture analysis of any situation. AOL wants to make this vision a reality through the use of an extensive line of products, services and experiences that reflect an understanding of consumer needs in the information arena.

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You can enhance your existing world view with AOL’s new opportunities for information absorption. They let you add more relevant and specific information to every action and reaction.

They are a comprehensive package of opportunities to develop mind and body, and develop a more nuanced understanding of the world.

Budding economic prosperity and subsequent operational expansion are only a few outcomes of the utilization of AOL’s products, services and experiences.

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SMELL | service

SMELL | product

SCENT RECOGNITION ANALYTICS

PHEROMONE & GENETICS COMPATIBILITY REPORT

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SEE | service

SEE | product

VIRTUAL SCENARIO PLANNING

FACIAL RECOGNITION CONTACTS

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SEE | experience

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BODY LANGUAGE INTERPRETATION CLASS

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HEAR | service

VOICE RECOGNITION ANALYTICS

HEAR

BITONAL AMBIANCE ABSORPTION

FEEL | service

FEEL

HEAR | experience

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EMOTIONAL RESPONSE PSYCHOANALYTICS

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FEEL | experience

INSTINCT-HONING WORKSHOP

HEAR| product

ENHANCED MICROHEARING EARBUDS

TA ST E TASTE | experience

PALETTE REFINING WORKSHOP

TASTE | product

FLAVOR PROFILE ANALYTICS

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U O T

TOUCH | service

TOUCH-SENSITIVE SURFACING AT HOME

TOUCH| product

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ISOTONER SMART TOUCH SENSITIVE GLOVES

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HYDRO-MEDITATION & MASSAGE THERAPY

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pg 78 | REBRAND

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SIGHT Learn to see beyond the superficial, and actually understand what you see

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From the moment you wake up in the morning to the time you go to sleep at night, your eyes are acting like a video camera.

Everything you look at is then sent to your brain for processing and storage much like a video cassette. This is a very simplified explanation, but as you read on, you will discover why the sense of sight is actually considered the most complex of the five senses.

Because the eye is such an important and complex part of our body, we have developed highly streamlined technologies to support not only what you see, but what you believe about what you’re seeing. Now when you look at something, you are harnessing AOL’s recognition technologies to move beyond the surface level visualizations into truly higher integrations.

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Facial Recognition Contacts help you know who you’re dealing with With our artificial retina implants, a sheet of electrodes is inserted in the eye with a microscopic digital download interface. The video processor directs each electrode to transmit signals representing an object’s contours, brightness and contrast, which pulse along optic neurons into the brain. Contacts wirelessly capture images and send them to a database of all people in the system.

Consumers then receive immediate feedback information with a profile of the person they are analyzing. This product is ideal for consumers in Human Relations, Human Resources, Security detailing such as police officers, and anyone in the justice system such as judges. In addition, the highly connected individual may find this product useful on first dates, interviews, and advertising.

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BRAND EXTENSIONS | Sight

NOW WHEN YOU LOOK AT SOMETHING, YOU ARE SEEING THE FULL PICTURE

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pg 84 | REBRAND

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TASTE Taste Technology makes flavor profiling an artform.

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With over 10,000 taste buds in your mouth and 50 to 100 taste cells on each bud, the human body is capable of distinguishing between many different flavors and enjoying combinations of foods that may have seemed unthinkable before.

Most of us haven’t spent five minutes considering the taste of food or refining our palate. But your palate can be developed.

The key reason for refining your palate is to aide in picking up

the subtleties in your cuisine, and thus become an expert in fine dining and consumption.

AOL’s taste technology brings flavor profiling and taste interaction to the public forefront. A new imaging system has been developed to create an identity for each type of flavor, with a database that is accessible through our software.

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Flavor Profiling Workshop tunes you into the depths of a flavor profile A refined palate doesn’t come over night and isn’t available to everyone. Genetics has a lot to do with it as well, but now with AOL’s technology and training you can overcome your own personal limitations.

take the time to smell each ingredient before you eat it. Chew slowly and thoughtfully, allowing the flavors to fully develop in your mouth. In AOL’s workshop you will learn how to use your senses in tandom for maximum analysis.

The senses of smell and taste are very intertwined, and you can’t experience the full breadth of either one unless you combine them. Sight plays a role, too. Close your eyes and

You might be surprised at how rich and complex even the most simple foods can be when you give yourself time to enjoy them as a unique sensory experience.

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WE TEACH YOU TO OBSERVE THE INTERACTIONS BETWEEN ALL FIVE FLAVOR MODALITIES

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SOUND Sound Analytics innovations help drive your business more efficiently

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is a leading provider of speech and imaging solutions for businesses and consumers around the world. Its technologies, applications and services make the user experience more compelling by transforming the way people interact with information and how they create, share and use documents.

Taking data analytics to the next level must be done on a regular basis for companies to remain competitive and take full advantage of emerging technologies. AOL’s audio profile

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software and services assist companies with remaining on the forefront of innovative strategy.

Our analytics expertise can transform the way that innovative professionals accomplish everyday tasks by enabling them to work smarter and more efficiently. The solutions we are developing will transform the capture, flow and use of data, empowering you to drive smarter, more efficient decisions.

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Voice Recognition Software helps you process information at the next level AOL’s ability to analyze the meaning and context of human language, and quickly process information to discover precise answers, can assist decision makers such as physicians and CEOs to unlock important knowledge and facts buried within huge volumes of information, and offer answers they may not have considered to help validate their own ideas or hypotheses.

Our process of analyzing audio data to glean information brings structure to customer interactions and sheds light on information buried in customer telephone interactions with

an enterprise. Solutions include software applications which in part include; speech recognition, natural language processing, metadata analytics. Customized audio search libraries are ideal for marketing and operations.

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Consumers can keep a running library of recognized samples for immediate access at any time. In addition, all samples will be run through criminal databases for security purposes.

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BRAND EXTENSIONS | Sound

UNLOCK IMPORTANT KNOWLEDGE AND FACTS BURIED WITHIN HUGE VOLUMES OF INFORMATION

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TOUCH Touch sensitive technology provides constant environmental access

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In a world where all surfaces are touch sensitive, unlimited information lives in the palm of your hands. The easy, engaging customer use is created by touch cells. The touch cells create a miniature, undetectable electric field; a finger breaks the field and causes the cell to go on or off like a traditional switch.

Resistance touch technology, which generally relies on the use of a stylus or similar instrument, typically detects touch by

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measuring changes in electrical resistance. But it can only detect one touch at a time. AOL’s products and services harness the power of touch on multiple levels applications.

AOL’s sensing/display technology could make multi-touch practical and durable. We are the first to demonstrate the practicality of large multi-user/multi-touch sensors, with essentially no limit in size.

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Isotoner Smart Touch Gloves put information on the tip of your fingers AOL has harnessed the power of capacitive touchscreens, a technology commonly found on your phone, music player, and data tablet. Consumers are quite familiar with the touchable interface and have even come to rely upon them, and now AOL has combined this technology with our interface database to provide our consumers with unlimited access to information about their environment.

With our Isotoner Smart Touch Gloves, consumers can take unlimited knowledge into the elements. The gloves are made based on a fabric that can easily register stretch, compression and pressure, as well as certain sensors. Individual sensors have been placed on the palm, thumb and four fingers, and send the electric current through these sensors to upload information directly to our library for analyzation.

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BRAND EXTENSIONS | Touch

AOL’S PRODUCTS AND SERVICES PUT UNLIMITED KNOWLEDGE INTO YOUR HANDS.

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pg 102 | REBRAND

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SMELL Olfactory analytics offer insight into our memories and attractions

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When we notice a scent, the brain can quickly sort through input and determine exactly what that smell is. But our personal database of scents can be limited, so AOL is connecting the consumer to an unlimited database of scent analytics. Our biologically inspired algorithm for analyzing the brain at work is a mechanism called “dynamic connectivity,” in which neuronal circuits are rewired “on the fly” allowing stimuli to be more keenly sensed.

When a stimulus such as an odor is encountered, many neurons start to fire. When many neurons fire at the same time, the signals can be difficult for the brain to interpret. During lateral inhibition, the stimulated neurons send “cease-fire” messages to the neighboring neurons, reducing the noise and making it easier to precisely identify a stimulus. This process also facilitates accurate recognition of stimuli in many sensory areas of the brain.

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Pheremone Analytics provides insight into chemistry and compatibility A powerful tool exists among mammals to discriminate and recognize numbers of chemical signals in their environment.

This chemical discrimination will influence behavior and essential information for survival.

and send information to the first processing level in the brain, the olfactory bulb. The analysis of the olfactory coding properties provides insight on how animals perceive and react to changes in their surroundings.

Mammals rely mainly on olfaction as the principal chemosensory modality. The main olfactory epithelium recognizes more than a thousand airborne volatile molecules called odorants,

Our analytic services assist with better understanding genetic compatibility and recognizing environmental clarity.

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BRAND EXTENSIONS | Touch

AOL’S PRODUCTS AND SERVICES HARNESS TOUCH TO PUT KNOWLEDGE INTO YOUR HANDS

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AOL BRIDGES THE GAP BETWEEN CONSUMERS AND THE WORLD AROUND THEM, PROVIDING INFORMATION ACCESS ACROSS THE SPECTRUM. AOL MOVES AT THE SPEED OF MIND.

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