“This chameleon of an event not only retains its eclectic nature, it builds upon it as needed. In this city titles in some major festivals can be too predictable. This is not the case in this refreshing mélange.” Howard Feinstein, Filmmaker Magazine
THEN AND NOW: IN 1975 ASIAN CINEVISION WAS FOUNDED AS CCTV (CHINESE CABLE TELEVISION) PRODUCING A WEEKLY 30 MINUTE COMMUNITY AFFAIRS TV SHOW AIRING ON THE WARNER AMEX CABLE NETWORK. THE FIRST ASIAN AMERICAN INTERNATIONAL FILM FESTIVAL SCREENED JUST 42 FILMS IN 1978. TODAY 40 YEARS LATER AAIFF SCREENS CLOSE TO 100 TITLES FROM NEARLY 30 COUNTRIES OVER TEN DAYS IN JULY. PHOTOS COURTESY OF (L) CORKY LEE AND (R) LIA CHANG.
THE ANNUAL ASIAN AMERICAN INTERNATIONAL FILM FESTIVAL (AAIFF) is New York’s leading showcase for the Asian American and Asian independent cinema. Presented by Asian CineVision (ACV), the AAIFF is the first and longest-running festival in the U.S. to showcase the moving image work by artists of Asian descent and about the Asian American experience. AAIFF premiered in the seminal summer of 1978 at the Henry Street Settlement in New York City. Ed Koch had been elected mayor, the first cellular mobile phone is introduced, serial killer David Berkowitz, “Son of Sam,” is convicted of murder, GREASE, SATURDAY NIGHT FEVER, and CLOSE ENCOUNTERS were the blockbusters of their day. Forty years later, the AAIFF has grown to include films and video from more than 30 countries, answering a growing need for social understanding, cultural diversity in American life, and independent cinema. AAIFF has played a vital role in discovering and nurturing such acclaimed talent as Oscar Award winners Ang Lee, Jessica Yu, Steven Okazaki, Ruby Yang and Chris Tashima; Oscar Award nominees Christine Choy and Rene Tajima-Pena, Frieda Lee Mock, Arthur Dong, Zhang Yimou; and mainstream entertainment directors Wayne Wang, Mira Nair, and Justin Lin. In 2017, AAIFF will celebrate its 40th year with an Opening Night Presentation and Gala on July 26 in association with the Asia Society and Museum. As a new generation of mobile, socially conscious, worldly acculturated, and politically aware comes to embrace storytelling without borders, AAIFF40 will take stock in our forty years of championing Asian American image making. With close to 100 feature and short films of all genres and visual styles from countries around the world, industry networking mixers, music video showcase with live performances, exclusive interviews, a screenplay competition and reading, press opportunities to meet the filmmakers, post-screening receptions, after-parties, and much much more. Join us as we celebrate the creativity and passion of the filmmakers as they share their stories with the world.
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CLOCKWISE FROM TOP LEFT: AAIFF16 OPENING NIGHT FILM SPA NIGHT DIRECTOR ANDREW ANH, MAIN ACTOR JOE SEO W/HOSPITALITY QUEEN MICHELLE AHN; HK LEGEND KARA WEI PRESENTED WITH THE 2016 ACV ASIAN MEDIA HUMANITARIAN AWARD FOR HER ELDER CARE/DEMENTIA ADVOCACY WITH SUPPORTING ACTOR CAROS CHAN @ ASIA SOCIETY; AAIFF07 FINISHING THE GAME’S JUSTIN LIN AND ROGER FAN @AAIFF07 OPENING NIGHT FETE; HK ICON MAGGIE CHEUNG MEETS THE PRESS @AAIFF05.
WITH OVER ONE MILLION ASIAN AMERICANS residing in the New York City area—the fastest growing multicultural segment of the U.S. population (U.S. Census 2010)--the AAIFF provides a critical forum for understanding diverse Asian cultures as well as a window to the Asian American experience.
AAIFF SPONSORSHIP Recent corporate sponsors such as Nielsen, Beam Suntory, Toyota Motor Corp, Remy Martin, Cadillac, Comcast, Macy’s, Southwest Airlines, Time Warner Cable, Verizon, and HBO recognize the distinctive opportunity to participate in this vital and vibrant cultural event, and to cultivate an on-going relationship with one of the fastest-growing and most sophisticated Asian American markets in the U.S. ACV and the AAIFF look forward to crafting a sponsor partnership and benefits package to optimize your company’s outreach goals and values. We invite you to collaborate with us to develop a sponsorship package to meet your charitable and branding priorities, to directly engage with New York’s most aspirational and desireable demographic.
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CLOCKWISE FROM TOP LEFT: ACTOR BD WONG W/MIRA NAIR @AAIFF98 MY OWN COUNTRY PREMIERE; JET LI W/PRODUCER JENNIFER FONG BLACK MASK NEW YORK PREMIERE; DIRECTOR ISMAEL MERCHANT RECEIVES FIRST ACV LIFETIME ACHEIVEMENT AWARD W/A YOUNG ANG LEE; ACV FOUNDER CHRISTINE CHOY AND DAVID HENRY HWANG WITH LEGENDARY PERFORMER AND CASTING JADIN WONG @AAIFF07.
SAVE THE DATE: THE 40TH ASIAN AMERICAN INTERNATIONAL FILM FESTIVAL July 26 - August 5, 2017
AAIFF16 HIGHLIGHTS •
• • • • • • • •
Opening Night Presentation and Gala Reception | Asia Society and Museum Closing Night Screening and Party | Museum of the Moving Image Centerpiece Screening & Afterparty | Cinema Village East Special Preview Screening of HAPPINESS directed by Andy LO | Q+A with Kara WEI and Carlos CHAN CHINESE ART FILM FESTIVAL: an exclusive screening series of four Chinese independent films in association with the Shanghai Film Distribution and Exhibition Association BACK TO FLUSHING: four nights of free community screenings at Flushing Town Hall World, U.S., and New York premieres from Korea, Mongolia, The Philippines, China and the U.S. LGBTQ Cinema night Partnership with Mayor’s Office of Media And Entertainment sponsoring MINY MASTER OF NONE panel
6 - 10,000+ ATTENDEES converge from all five NYC boroughs and the tri-state region, with a 25,000 year-round audience via our traveling National Festival Tour
TEN DAYS AT VENUES ACROSS THE CITY
Recent venues have included Asia Society, City Cinema Village East, Museum of Chinese In America; free community screenings at Flushing Town Hall, Maysles Institute, Made In New York Media Center, Crosby Street Hotel and Anthology Film Archives
OVER 40 PROGRAMS
100 new narrative and documentary feature and short films of all genres and visual styles, mostly all U.S. or New York premieres.
AWARDS CATEGORIES
The Asian American Media Arts Award, past recipients: Kara Wai, Asian American Media Humanitarian Award (AAIFF16) Janet Yang (AAIFF12), Maggie Cheung, Asian American Visionary Award (AAIFF05), Sammo Hung (AAIFF99), Ismael Merchant (AAIFF97), Joan Chen (AAIFF94) Emerging Director (narrative feature filmmaker) Emerging Director (documentary feature filmmaker) Excellence in Short Filmmaking Audience Choice (narrative/documentary feature-length film) Youth Vision One-to-Watch Award 7
AAIFF DEMOGRAPHIC
EDUCATION Bachelor’s
H.S. or less
Advenced
AAIFF16 Audience: 6,600+ / ACV year-round audience 25,000 %0
ETHNICITY
20
40
60
80
100
Other Mixed
PROFESSION
Caucasian
Other Retired
Asian Pacific Islander
Student Education Medicine, Law, Tech, Finance, Engineering
AGE
Arts, Entertainment, Media
Under 18 18-24
RESIDENCE
25-34 35-44
Other U.S.
45-54
Tri-state
55-64
New York City
Over 65 %
International
0
5
10
15
20
25
30
35
40
THE ASIAN AMERICAN MARKET
NEW YORK METROPOLITAN AREA
(2010 U.S. Census)
Estimated number of U.S. residents of Asian descent Percentage of total U.S. population Percentage growth since 2000 Median household income Total U.S. population 2016 Purchasing power 2017 estimate Age: Under 18 18 - 54 Over 55
18+ million 6.4% 46% $62,420 $49,580 $718 billion $1 trillion 23.9% 68.4% 7.7%
U.S. native population Foreign born
34% 66%
EDUCATION Bachelor’s degree or higher Total U.S. population Advanced degrees
54% 28% 20%
OCCUPATION Management, professionals, related Total population
45% 34%
ONLINE USAGE Broadband at home Use mobile devices Engage social media Search day’s news online Financial information online Political news online
80% 90% 76% 39% 32% 29%
AAIFF takes place in the country’s second-largest Asian American market Estimated Asian Pacific Americans living in the New York City metropolitan area
1.6 million
Percentage of total New York City total population 14% Percentage Chinese, Filipino, South Asian, and Korean 77% Percentage growth since 2000
51%
Percentage first generation or recent arrivals
66%
Rapid growing regional concentrations: Flushing, Jackson Heights, Ridgewood, Elmhurst, and College Point, Queens Sunset Park, Brooklyn University Heights, Bronx Lower Eastside, East Harlem, Manhattan Long Island, NY Hudson and Bergen Counties, New Jersey
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FACEBOOK LIKES AAIFF. FACEBOOK NEW YORK APA GROUP AT AAIFF 16 OPENING NIGHT SPA NIGHT SCREENING AND GALA AT ASIA SOCIETY
THE BENEFITS OF SPONSORSHIP
Connect your brand, product or service with the most highly educated, upwardly mobile, technologically savvy, and community minded consumer group in America today.
VISIBILITY • •
Sponsor names/logos will appear and have priority positioning on all printed and promotional media materials Signage & Banners with sponsor logos prominently displayed at all screening venues
ADVERTISING • • • •
Original 30-sec promotional trailer: created by sponsor specifically for AAIFF, in consultation with ACV, to play before select program screenings Sponsored print & web ads: past ads include The New York Times, Village Voice, Time Out New York, World Journal, Korea Times, WNYC, Hyphen Magazine, Time Warner Cable, and Angry Asian Man. Prime ad placement in AAIFF40 Program Guide One-sheets displayed at select regional venues
PRODUCT MARKETING • •
Product/marketing materials placement in guest gift bags Product distribution/sampling at AAIFF venues
COMPANY EMPLOYEE BENEFITS • •
All-access Festival Gold Passes and reserved VIP seating at all events Invitations to exclusive pre-festival fundraisers and special events
MEDIA • •
Sponsor credit in all AAIFF press releases generated by ACV Press conference: sponsor’s opportunity to address the press
WEB • • • • •
Logo/link on AAIFF homepage (Jan-Aug 2017) 1.4m page requests, 440,00 unique visitors) Logo/link on bulletin (May-Aug 2017 circulation 21,000) Facebook followers (10,000 views Apr-Aug) Twitter followers (32,000 views Apr-Aug) Sponsor acknowledgement in text descriptions & audio introductions for video interviews and podcasts with filmmakers & actors, imbeded sponsored posts (asiancinevision.org/cinevue)
THEATER •
AAIFF slide & trailer to play at select regional venues (June-July, 1.4m impressions) 11
CLOCKWISE FROM TOP LEFT: AAIFF15 PAID TRIBUTE TO FILMMAKER|AUTHOR ARTHUR DONG HERE WITH ACTRESS LORI TAN CHINN AT FORBIDDEN CITY USA BOOK TALK AT MOCA; KEN LEUNG (LOST, SAVING FACE), WRITER/MODERATOR JENNIFER 8. LEE, PRODUCER ELAINE CHIN & FILMMAKER EVAN JACKSON LEONG (LINSANITY, SNAKEHEAD) AT YOMYOMF IMPRESSIONS SCREENING AND TALK-BACK; ACTOR JOAN CHEN WITH DIRECTOR WAYNE WANG AT DIRECTORIAL DEBUT OF CHEN’S XIU XIU: THE SENT DOWN GIRL @AAIFF 98
MAJOR SPONSORSHIP LEVELS TITLE SPONSOR
$75k
Industry Exclusivity Sponsor logo/name will appear above the title (e.g. HBO/Time Warner Asian American International Film Festival) and have priority positioning on all printed, promotional, and media materials. Past Title Sponsors include AT&T, Cadillac, Time Warner Cable/HBO, AZN Television and Toyota Motor Corp. The actual amount, and the ratio of cash to VIK (value in-kind), will vary depending upon the specific ACV component sponsored. At this level, we offer sponsors year-round brand exposure and involvement opportunities --a close working partnership that extends to all Asian CineVision exhibition programs and online constituencies.
PRESENTING SPONSORS
$40k
LEADERSHIP SPONSORS
$10k
Presenting sponsors will enjoy brand integration/product placement throughout AAIFF40, a presenting sponsor level sponsor benefits and program exclusive “Presented by” credit for select AAIFF40 programs. We also offer a year-round web sponsorship opportunity for the National Festival Tour traveling exhibitions. At this level we offer exclusive sponsorship of special high visibility AAIFF programs (e.g. Stella Artois Filmmakers Hospitality Lounge) or special presentations (e.g. Closing Night Presentation & After party presented by AARP) with comprehensive brand exposure (e.g. product demo or marketing booth).
PREMIER AND SUPPORTING SPONSORS
$1 - 5k
Sponsors have the opportunity to exclusive sponsorship of themed program offerings (e.g. Cathay Pacific LGBTQ Cinema Night & After party, Verizon Films for Good, MTV Light & Sound Music Video Showcase) with comprehensive brand exposure.
ADDITIONAL SPONSORSHIP LEVELS
With sponsorship opportunities for product placement—from gift bags to Award prizes, in-kind goods and services, and other hosting opportunities—your brand will enjoy the benefits of exposure to this dynamic acculturated demographic. See SPONSOR BENEFITS page 15
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RECENT AAIFF CORPORATE SPONSORS Join our generous Corporate Partners and work with our staff to create a customized package that meets all of your community engagement and promotional needs
AAIFF40 SPONSOR BENEFITS BENEFIT PRINT Program Guide 1 Page Color Ad – Back Cover 1 Page Color Ad – Inside Front Cover 1 Page Color Ad – Inside Back Cover 1 Page Black & White Ad 1/2 Page Black & White Ad 1/4 Page Black & White Ad Sponsored Program Logo Exposure Brochure Exclusive Ownership Brochure Sponsor Page One-sheet Posters Logo Exposure Other Print Festival Postcard WEB ACV Website – Year Round Festival Website Logo Rotation Sponsor Page Advertising space MEDIA Logo on Festival Step-and-Repeat Backdrop Press Conference Acknowledgement Press Release Acknowledgement IN THEATRE Trailer Banners/Logo Exposure in Main Venues Festival Trailer Acknowledgement On-Screen Advertisement DIRECT On-Site Promotions MARKETING Opening Night Gala & Filmmaker Bags Product Distribution in bags Product Sampling Table TICKETS GoldPass (All Access) CinePass (All except special presentations & Gala) Opening Night Screening & Gala Closing Night Screening & Gala Advance Ticket Requests SPECIAL OPPS Jury & Audience Awards Centerpiece Screening & Afterparty LGBTQ Cinema Night & Afterparty Music Night Out & Afterparty Festival Volunteer Program National Festival Tour Opening Night Screening & Gala Closing Night Screening & Afterparty
TITLE $75k
PRESENTING $40k
LEADERSHIP $10k
PREMIER $5k
SUPPORTING CONTRIBUTING $1k
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CONTACT
The AAIFF presents works by media makers from various ethnic backgrounds, classes, and creeds, in order to promote an understanding that Asian and Asian American experiences are complex and multiple. We seek to create a setting where artists, scholars, and cultural enthusiasts can meet live, on-tour, on-line and on-air and explore how to push creative bounds and the development of relevant media. Over the years we’ve had the privilege of working with a dynamic group of corporate and community partners who bring their full enthusiasm and creativity to the table. We love the synergy of shared values and helping to promote brands and products to our audience, energizing a sense of community. We look forward to both welcoming back old friends, and launching new and exciting partnerships. Please join us this year as we continue to build audience appreciation for Asian American and global Asian independent cinema. John Woo, Executive Director john@asiancinevision.org ASIAN CINEVISION Made In New York Media Center 30 John Street Brooklyn, NY 11201 212.989.1422 www.asiancinevision.org
Judy Lei, Festival Director judy@asiancinevision.org