Sponsorship Toolkit

SPONSORSHIP TOOLKIT

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2021

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TRAVEL

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EXAMPLE: Inside front cover advertisement See advertisement sizing dimmensions and pricing

WHAT'S INSIDE About

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Overview of AAGO Sponsorship Opportunities

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Sponsorship by type Premier Partner

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Event About

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What to Expect When Sponsoring an AAGO Event

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Education General Education vs. Certification, Designation, & Speciality Classes

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Calendar View: Class Sponsorship Availability

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Print | Key Magazine

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Key Magazine: Example of inside front cover ad

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Key Magazine: Example of half-page ad

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Key Magazine: Example of full-page ad

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Key Magazine: Example of outside back cover ad

Digital | Virtual Advertising

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The Sponsorship Price is Right! Pricing Tiers

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Disclaimer: All sponsorship and/or advertising pricing is subject to change. Pricing included in this Toolkit reflects AAGO member rates. Non-members wishing to take advantage of AAGO sponsorship opportunities are subject to premiums not included in this toolkit.

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ABOUT THE

SPONSORSHIP TOOLKIT

Designed with member accessibility in mind, the Toolkit is an interactive guide to AAGO sponsorship. Clickable links to purchase sponsorships, examples of advertising and more are embedded throughout to make it easy to view, access, purchase, and learn more about sponsorship opportunities. Embedded links and clickable text are either italicized or in AAGO gold font.

SPONSORSHIP PHILOSPHY With an abundance of sponsorship opportunities, AAGO aims to offer members sponsorship opportunities that meet their wants, needs, and budget. Whether you have $60 or $5,000 to spend, we strive to offer a range of sponsorship opportunities that place you in front of your target audience at a price that is right for you.

SPONSORSHIP 101

Calculate

Identify

Choose

Crunch those sponsorship budget numbers.

Whether your sponsorship piggybank is full or fasting, AAGO sponsorships come with a variety of price tags. Whether it be an event, a class, print, or digital sponsorship, pricing ranges anywhere from $60 to $5,000.

Identify your target audience.

Whether you are looking for broad exposure or to target a niche subsegment of AAGO membership, we are more than happy to help you identify an opportunity that fits what you are looking for.

Pick and choose.

Select a sponsorship opportunity that puts you in front of your target audience. If for some reason you do not find what you are looking for, please contact a member of the AAGO team.

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SPONSORSHIP OPPORTUNITIES WITH PREMIER PARTNERS

EVENT

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The association's sponsorship bundle, the "Premier Partner " is an exclusive, all-inclusive, year-round sponsorship that gives individuals and/or companies an array of "prime-time" marketing/exposure opportunities that include event, education, and print advertising options.

For additional information about premier partner sponsorship, click here.

For additional information about event sponsorship, click here.

9 .LOV | ENIZAGAM ELYTSEFIL DETARUC A

The association hosts an array of events, attracting a variety of audience sizes, both large and small, in a variety of attendance options including in-person, hybrid, and virtual. These features make event sponsorship especially unique and offer individuals and/or companies a customizable sponsorship experience.

EDUCATION

AAGO has an expansive education program featuring in-person, virtual, and hybrid class offerings. Education sponsorship puts individuals/companies in-front of a niche audience of their choosing. Sponsorship opportunities are available for general education, designation, certification, and specialty classes.

For additional information about education sponsorship, click here.

PRINT | KEY MAGAZINE

The Key Magazine is the official publication of the association. It is released once per quarter in both a print and digital format. The Key offers a variety of far-reaching sponsorship opportunities, as it is circulated to all of AAGO membership, the offices of the Florida Apartment Association (FAA), as well as, other state and local apartment associations.

For additional information about Key Magazine sponsorship, click here.

DIGITAL The AAGO website is frequented by members and industry-related stakeholders alike. This has given the Association a large and niche virtual audience. As the latest addition to AAGO sponsorship opportunities, this digital offering grants member companies and/or 4 3 / 6 0 cultivated, industry-specific digital audience. individuals access to market to AAGO's For additional information about digital sponsorship, click here.

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SPONSORSHIP |

PREMIER PARTNER

Our premier partner sponsorship is an extremely exclusive and diverse sponsorship package. This opportunity is of limited supply, with 12 spots, all of which are currently filled. For the past 3 years, these 12 slots have been filled by members on our Premier Partner waitlist.

What's Premier Partnership?

Premier Partnership is a 1 year, contract sponsorship that offers individuals and/or companies a handful of first-rate advertising/marketing opportunities over an entire year.

Sponsorship Availability Premier Partnership Spots Existing: 12 Premier Partnership Spots Available: 0 Current premier partners have the opportunity to renew their sponsorship each year, a majority of which, choose to do so. The decision to renew must be done within 45 days of the expiration of their sponsorship contract. If you are interested in joining our premier partner waitlist, email Monica Ramsey, Vice President of Membership.

What's Included Company logo included on the Premier Partners banner located on the. homepage of the AAGO Website. Includes hyperlink to your enhanced member profile listing, Company logo on electronic signage displaying throughout the AAGO building during programming, Verbal (spoken) recognition and signage (AAGO pop-up banners) at key AAGO events, Company's full-color logo included in the following: The Key Magazine, Board Packets, Golden Key Awards Program, and Business Exchange Program Complimentary half-page ad in one issue of the Key Magazine. You must provide the artwork.* First right of refusal to sponsorship opportunities of additional AAGO programming, as well as, digital advertising.

Rights to the usage of the AAGO Premier Partner logo on advertising materials – electronic or print.

Examples of 2021 Premier Partner pop-up banners that will display at AAGO events throughout the year.

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SPONSORSHIP |

EVENTS

ABOUT AAGO EVENT SPONSORSHIP AAGO events = A la carte sponsorship opportunities AAGO event sponsorship is especially unique. Whether it be a large or small, in-person, or virtual event, sponsorship of this type offers diverse sponsor exposure and target audience reach. Individuals and/or companies have the ability to target/market to an expansive audience over a wide variety of both platforms and mediums. Similar to a la carte; event sponsorship allows you to pick and choose your audience range, event scale, date, and location while staying in your price range.

Virtual Event Registration Page AAGO Marketing Promos eBlasts Event reminders Class Slideshow Highlights Social Media Marketing

Event Sponsorship Exposure

Print Key Magazine AAGO Marketing Promos Faxes Class Handouts

In-Person | Day of the Event Event Attendees Pop-up Banners Social Media Highlight Event Photography 07

SPONSORSHIP |

EVENTS

WHAT TO EXPECT WHEN SPONSORING AN AAGO EVENT Once you have identified your target audience, sponsor an event that places you in front of them.

So, what can sponsors expect from event sponsorship? To name a few....

RECOGNITION

Whether it is an in-person or virtual event, sponsors receive recognition on event marketing material.

2019 PAC Fundraiser pop-up banner

2021 Installation & Appreciation Dinner Key Magazine marketing flyer insert

2020 Maintenance Appreciation pop-up banner

ENGAGEMENT When sponsoring an event, you want to ensure you will have the opportunity to engage your target audience and that the event you have agreed to sponsor does in fact attract a crowd. Despite the pandemic, in 2020, AAGO was able to offer 117 programs. This number included education opportunities, virtual and hybrid events, as. well as town halls. Even with a lean programming year, these yielded 2,351 participants.

In a typical year, AAGO hosts a handful of "signature" events each attracting various segments of AAGO membership. In 2019, we hosted the signature events listed below. Each rendering the number in green seen next to them.

Installation Dinner, 204 attendees Trade Show, 1,344 attendees The Golden Key Awards, 800 attendees Business Exchange, 268 attendees Maintenance Appreciation, 354 attendees 08

SPONSORSHIP |

EVENTS

EXPOSURE Event sponsorship not only offers exposure prior to the event and the day of, but in some cases, sponsors receive seemingly permanent exposure. Some of our large scale events come with promo, or "hype" videos, like the one above.

Click on the computer screen to play the 2019 Golden Key Awards Video Highlight

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SPONSORSHIP |

EDUCATION

GENERAL CLASS SPONSORSHIP WHAT'S INCLUDED? Sponsorship of a general education class allows individuals and/or companies "face time" with the segmented class audience of their choosing. Sponsors promote company/brand awareness with an opportunity to speak to class attendees (in-person or virtually) during the first 5 minutes of class and have the ability to share support/marketing materials.

Examples of general education classes include: Leasing 101 The Creepy Crawly Chronicles: Bed Bugs & Beyond

Cost: $59.00 Sponsorship Fee + enough food offerings for the entire class*

DESIGNATION, CERTIFICATION, SPECIALITY CLASS SPONSORSHIP WHAT'S INCLUDED? Sponsorship of a designation, certification, or special education class allows individuals and/or companies "face time" with the segmented class audience of their choosing. Sponsors promote company/brand awareness with an opportunity to speak to class attendees (in-person or virtually) during the first 5 minutes of class and have the ability to share support/marketing materials.

Examples of designations, certifications, and specialty classes include: Certified Apartment Maintenance Technician (CAMT) Certified Apartment Manager (CAM) Certified Apartment Portfolio Supplier (CAPS)

Cost: $99.00 Sponsorship Fee + enough food offerings for the entire class*

SA MP LE

VIEW AND/OR PURCHASE SPONSORSHIPS FOR 2021 CLASS OFFERINGS.

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EXAMPLE: Half page advertisement See advertisement sizing dimmensions and pricing

SPONSORSHIP |

EDUCATION

2021 January- June Education Calendar Click on any of the gold class titles below to explore available sponsorship opporunities.

MARCH 10 23 24 25

CAMT, Module I Tracy's Telephone Techniques Preventative Maintenance Supervisory Skills

JANUARY 12 19 21 28

MAY

EPA Appliance Repair Fair Housing & Beyond Leasing 101

13-16 18 19 20 21

10 12 15-16 23

You're the one Marketing Solutions Landlord/Tenant Law Certified Pool Operator (CPO) The Creepy Crawly Chronicles: Bed Bugs & Beyond 6 FEBRUARY 7 8 9 13 14 15 19-20 21 22 23

CAPS Express Career Development (CD), I CAMT, IIII Advanced Leasing Techniques Basics in Branding

9 11 15 16 17 18 23

CALP, I Excel 101 CD, II CALP, II CAMT, V CAMT, VI CALP, III

CAMT, Module II Virtual CAM, Module I JUNE Virtual CAM, Module II Coaching for Peak Performance EPA in Spanish Virtual CAM, Module III Virtual CAM, Module IIII CPO in Spanish Virtual CAM, Module V Virtual CAM, Module VI CAMT Module III

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SPONSORSHIP | PRINT, KEY MAGAZINE

Click on any of the pricing listed below to explore sponsorship availability and purchase options.

Outside Back Cover Advertisement Rates per issue 1 Issue $1,030

3 Issues $930

4 Issues $830

Click here to view an outside back cover advertisement

Inside Cover Advertisement Rates per issue 1 Issue $985

4 Issues $785

3 Issues $885

Click here to view an inside cover advertisement

Full Page Advertisement Rates per issue 1 Issue 3 Issues $885 $785

4 Issues $685

Click here to view a full page advertisement

Half Page Advertisement Rates per issue 1 Issue 3 Issues $585 $510

4 Issues $435

Click here to view a half page advertisement

Advertisement Size Specifications

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Width

Depth

Full Page

7"

10"

Half Page, horizontal

7"

4.75"

LE MP SA EXAMPLE: Full page advertisement See advertisement sizing dimmensions and pricing

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DIGITAL MARKETING

SPONSORSHIP

Digital Marketing who-be what-ee?

In partnership with Feathr, AAGO offers a limited number of digital marketing opportunities. This exclusive, digital sponsorship grants individuals and/or companies access and the ability to market to AAGO's large, industry-tailored, website audience.

YOUR AD HERE| 728x90

How? Using both our online marketing tools and a digital advertising strategy called retargeting, this sponsorship grants individuals and/or companies access to AAGO's website audience becomes your audience. Giving individuals and/or companies exclusive access to "retarget" AAGO's online audience with your company ads all across the internet on different websites that they visit.

YOUR AD HERE 160x600

YOUR AD HERE 300x250

Example of digital ads dimensions and placement showing on a website

Getting Started This sponsorship opportunity is simple, userfriendly, and produces tangible results.

After doing so, you will receive a customized Digital Toolkit that outlines the opportunity, explains retargeting, provides pricing tiers, how to measure ROI, and the bi-weekly reporting supplied to your preferred contact, by AAGO. From here, decide how long you would like your digital advertising campaign to run for, pay for your sponsorship, and AAGO will do the rest! If our digital marketing sponsorship sparks your interest and you would like additional information, please contact the AAGO Team.

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Example of digital report sent to digital sponsors after campaign launch

Premier Partner Sponsorship

$2,500

Event Sponsorship

$200 - $4,500

First come, first serve, 12 spots available

Golden Key Awards Trade Show Maintenance Appreciation Business Exchange Dinner Meetings Mid-Florida Housing Summit

$975- $4,500 $300 - $1,500 $500 - $1,000 $1,000 - $2,000 $175 - $2,500 $500 - $2,000

Political Action Committee (PAC) Event Sponsorship Boots, Bling & BBQ Owners & Officers Luncheon

$500 - $1,500 $500 - $2,000

Education Sponsorship

$59 - $109

Print, Key Magazine Sponsorship

$435 - $1,030

Digital Sponsorship

$2,500 - $8,000

First come, first serve, 8 spots available

AAGO aims to offer sponsorships that are accessible, attainable, and affordable.

Our goal is to provide sponsorships at virtually every price point.

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Mailing Address: 340 N. Maitland Avenue Maitland, Florida 32751 Website: https://www.aago.org For additional information regarding sponsorships and how to take advantage of them, please contact Monica Ramsey, Vice President of Membership.

E PL M SA EXAMPLE: Outside back cover advertisement See sizing dimmensions and pricing