KEY
THE
Q2 2022 ISSUE
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WHAT'S WHAT'S INSIDE INSIDE WHAT'S INSIDE
Q2 2022 ISSUE
VOLUME 48, NO. 2
As you read As you through read the through Key Magazine, the Key Magazine, you mayyou notice may several noticeformatting several formatting and stylistic andchanges, stylistic changes, includingincluding updatedupdated headers headers and footers. andFind footers. different Find different sections of sections the magazine of the magazine with ease! with Theease! The As you read through the Key Magazine, you may notice several formatting and stylistic changes, As you read through Key- Education, Magazine, you mayso notice several formatting and stylistic including section titles section included titlesthe included (i.e. (i.e. - Education, Events, Events, on and soso onforth) and so in the forth) table in the of contents tablechanges, of contents color color including updated headers and footers. different sections theease! magazine with ease! The updated headers and footers. different of with The page. section titles included coordinate coordinate withFind the triangles with the sections triangles in Find the corner in the theofmagazine corner each section's of of each section's page. section titles included (i.e. - Education, Events, so on and so forth) in the table of contents color (i.e. - Education, Events, so on and sothe forth) in the table contents colorsection's coordinate with the triangles in the coordinate with triangles in the of corner of each page. corner of each section’s page.
AAGO Officers and Board andofBoard Directors of Directors 4 AAGO 4 Officers Meet AAGO's Meet AAGO's new Membership new Membership Manager 5 Officers and Board ofManager Directors 4 AAGO 4 5AAGO Officers and Board of Directors New Members New Members 6 6 Meet AAGO's new Membership Manager 5 5 Meet AAGO’s new Membership Manager 7Premier 2022 2022 Premier PartnersPartners New Members 6 Members 6 7New 7 Premier 2022 Premier Partners 7Education 2022 Partners Education
Education at a Glance at a Glance 9 Education 9 Education EDUCATION
Lead. Engage. Lead. Engage. Apply. Perform. Apply. Perform. (LEAP) Leadership (LEAP) Leadership Development Development ProgramProgram Education at a Glance 910Education at a Glance 9 10 Q2 Designates Q2Engage. Designates 11 Lead. Perform. Leadership Development Program 1011Lead. Engage. Apply.Apply. Perform. (LEAP) (LEAP) Leadership Development Program 10 Certified Certified Apartment Apartment Leasing Professional Leasing Professional (CALP) (CALP) 12 12 Q2 Designates 11 Q2 11Designates Certified Certified Apartment Apartment Maintenance Maintenance Technician Technician (CAMT) (CAMT) 13 Certified Apartment Leasing Professional (CALP) 1213Certified Apartment Leasing Professional (CALP) 12 Certified Certified Apartment Apartment Manager Manager (CAM) (CAM) Certified Apartment Maintenance Technician 1314Certified Apartment Maintenance Technician (CAMT)(CAMT) 13 14 Certified Certified Apartment Apartment Portfolio Portfolio Supervisor Supervisor (CAPS) (CAPS) 15 Certified Apartment Manager (CAM) 1415Certified Apartment Manager (CAM) 14 Student Student Spotlight Spotlight - Portfolio DaniaPortfolio Rosario - Supervisor Dania Supervisor Rosario 16 Certified Apartment 1516Certified Apartment (CAPS)(CAPS) 15 Unlock Unlimited Unlock Unlimited Education Education with APASS with APASS Student Spotlight Dania Rosario 1617Student 16 17Spotlight, Dania RosarioStudent Rosario Unlock Unlimited Education with APASS 17 Unlock Education with TIMELINE APASS 50TH ANNIVERSARY 50TH ANNIVERSARY TIMELINE 20-21 20-21Unlimited 17 20-21Events 50TH Events ANNIVERSARY TIMELINE 50TH ANNIVERSARY TIMELINE 20-21
EVENTS Events a Glance at a Glance 23 Events 23 atEvents
2324Events at aAssociates' Glance Associates' Breakfast Breakfast 24 Events at a Glance 23 Trade Show Trade Show 2325Associates’ Breakfast Associates' Breakfast 24 25 That's a Wrap! That's a2022 Wrap! Installation 2022 Installation and Appreciation and Appreciation Dinner Dinner 24 Trade Show 26-27 26-27 Show 25 Trade Business Business Exchange Exchange 26-2728 That’s a Wrap! 2022 Installation and Appreciation Dinner 28 That's a Wrap! 2022 Installation and Appreciation Dinner 26-27 28 Business Exchange Business Exchange 28 Foundation Foundation
FOUNDATION 202229 Charity 2022 Partners Charity Partners Announced Announced 29 Foundation 29 2022 Partners Announced 2022 Charity Partners Announced 29 Charity Advocacy Advocacy
ADVOCACY 31 Advocacy 31 aWhat's What's Political a Political Action Committee Action Committee Anway?Anway? 31 What’s a Political Action Committee Anyway? 31 Legal What's a Political Action Committee Anway? Legal
LEGAL Recent Recent Rulings CasePertaining Rulings Pertaining to Landlord-Tenant to Landlord-Tenant Matters in Matters Floridain Florida 32-33 Legal 32-33 Case
32-33 Recent Case Rulings Pertaining Landlord-Tenant Matters inEnvironments: Florida Environments: FCC's New FCC's Ruling New on Ruling Telecommunications on to Telecommunications in Multi-Tenant in Multi-Tenant 34-35 34-35 Recent Case Rulings Pertaining to Landlord-Tenant Matters in FloridaPower toPower to 32-33 34-35 FCC’s Newthe Ruling on Telecommunications in Multi-Tenant Environments: Power to the Tenants? the Tenants? Tenants? FCC's New Ruling on Telecommunications in Multi-Tenant Environments: Power to 34-35 the Tenants? MARKET TRENDS Market Market Trends Trends 36-37 How to Up your Community’s Engagement and Reach on Instagram Trends How to Up How your to Up Community's your Community's Engagement Engagement and Reach andon Reach Instagram on Instagram 36-37 Market 36-37 36-37 How to Up your Community's Engagement and Reach on Instagram
Published By Published By
The Apartment TheAssociation Apartment of Association Greater Orlando of Greater (AAGO) Orlando (AAGO) 340 N.Published Maitland 340 Avenue N.By Maitland Avenue Maitland, Maitland, 32751 Florida 32751 The Florida Apartment Association of Greater Orlando (AAGO) (407)340 644-0539 (407) 644-0539 N. Maitland Avenue Maitland, Florida 32751 and and (407) 644-0539 Director OneDirector Print and One Mail Print and Mail and 7213Court, 7213 Sandcove Sandcove Suite 1Court, Suite 1 WinterDirector Park, Winter Florida Park, 32792 Florida 32792 One Print and Mail (407)7213 679-2000 (407) 679-2000 Sandcove Court, Suite 1 Winter Park, Florida 32792 (407) 679-2000
DisclaimersDisclaimers
The KEY Magazine The KEY is published Magazine quarterly is published in thequarterly interest of in all thesegments interest ofofallthe segments of the multifamily housing multifamily industry. housing One copy industry. per One member copyisper included member in the is included cost of in the cost of Disclaimers membership dues. membership dues. The KEY Magazine is published quarterly in the interest of all segments of the housing industry. One copy member is included in the cost members of AAGOmultifamily digests AAGO information digests from information a wide variety fromper aofwide sources variety to keep of sources members to keep membership informed but isinformed not in thebut business is not in ofthe rendering businesslegal, of rendering accounting legal, oraccounting financial dues. or financial advice. We strongly advice. encourage We strongly members encourage to discuss members these tomatters discuss with thesetheir matters with their AAGO digests information from a wide variety of sources to keep members attorney, accountant, attorney, and/or accountant, other professional and/or other advisors. professional Bylineadvisors. articles and Byline articles and informed but is not inexpress the business of rendering accounting or financial reflect columns express columns the opinions ofthe theopinions writers and of the dolegal, writers not necessarily and do not reflect necessarily advice. We strongly encourage members to discuss these matters with their policies or sentiments policiesof orAAGO. sentiments of AAGO. attorney, accountant, and/or other professional advisors. Byline articles and Cover copyright. 2022 copyright. AAGO 2022 its AAGO licensors. and its licensors. columns express the opinions ofCover the writers and doand not necessarily reflect All rights reserved. All rights reserved. policies or sentiments of AAGO. Cover copyright. 2022 AAGO and its licensors. All rights reserved.
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Thank You to AAGO’s 2022 Board of Directors Association Staff
OFFICERS
Monica Ramsey, Executive Vice President
PRESIDENT Rachelle Hundley ARM, HCCP, CPO, CAPS Highmark Residential
VICE PRESIDENT Debby Gentry, CAM, CAPS, HCCP Concord Management
TREASURER Kathy Hensley, CPM Greystar
Trinity Kutschinski Director of Public Affairs
SECRETARY Melissa Dugas, CAPS Royal American Management
ASSOCIATE VICE PRESIDENT Justin Frost Affinity Waste Solutions
IMMEDIATE PAST PRESIDENT Lee Rogers, CAM, CPM Candidate JMG Realty, Inc.
Chris Mahoney, Director of Career & Program Development
DIRECTORS Carina Favale Manager of Meetings & Events
Alex Colasuonno Bridge Property Management
Jennifer Eid CAPS MAA
Chip O’Kelley First Communities
Joelis Barandica ConAm
Doris Granger CPM Candidate, CAPS, CAMT JMG Realty
Eddy Perez CAM, CAPS, LEAP, ARM Kettler
Greg Malinowski RezCor
Linda Beach Redi Carpet
Maurice Williams CAM, TCS (Tax Credit Specialist) OnCall Parking Manager
Meredith Torres CAPS Greystar
Heather Alzate Manager of Membership
Lee Steinhauer Government Affairs & General Counsel
Dominica Hurst Bookkeeper Michael Krause Atrium
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Shana Jackson CAM Epoch Residential
Tami Swanson Massey Services
Tracy Lesse CAPS, CAM Rangewater Real Estate
Wendy Manning ContraVest
Meet the Newest Member of the AAGO Team AAGO Membership Manager, Heather Alzate, CAM, CAPS We are delighted to welcome Heather Alzate as our new Membership Manager. In her new role, Heather will oversee all association member relations, including, but not limited to, engagement, dues, member retention, cultivation, and communications.
Heather Alzate CAM, CAPS
An industry veteran, Heather brings with her a trove of operational knowledge and currently holds her Certified Apartment Manager (CAM) and Certified Apartment Portfolio Supervisor (CAPS) designations and is NAAEI Faculty.
Industry Background Like many, Heather stumbled into the industry, taking a job as a leasing professional in 2006. A few weeks into the job, she was hooked. "And the rest is history, really," she said. In her previous role, Heather was a senior property manager with PRG Real Estate Management where she was tasked with overseeing and revitalizing two apartment communities.
Association Involvement Heather is one of our long-time (and beloved!) volunteer leaders. Throughout the years, she has volunteered her time with the association in various facades, serving as chair and vice-chair of several committees, class instructor, and two terms on the AAGO Board of Directors.
Awards and Acknowledgements Leadership Lyceum Graduate, Class of 2013 2018 Jason D. Keene award recipient 2018, 2021 Property Manager of the Year New email, who dis? For all membership related inquiries, you can contact Heather at the email address below. heather@aago.org
Q 2 N E W M E M B E R S
Welcome To All Our New Members New Community & Management Company Members ALTA LONGWOOD 881 West Warren Avenue, Suite 111 Longwood, FL 32750 263 Units AWAD PHASE I LLC 868 Roberson Road Ocoee, FL 34761 148 Units BAY APARTMENTS 1225 South Beach Street Daytona Beach, FL 32114 248 Units BROOKSIDE APARTMENTS 3997 Rosewood Way Orlando, FL 32808 344 Units CALIROSA WINTER PARK 359 Carolina Avenue Winter Park, FL 32789 178 Units
CASCADES AT KISSIMMEE 2100 Cascades Boulevard Kissimmee, FL 34741 61 Units
RIDGE APARTMENTS 2050 S. Ridgewood Avenue South Daytona, FL 32119 232 Units
EUDORA RESERVE 2796 Spring Orchard Avenue Mt. Dora, FL 32757 154 Units
ROSE APARTMENTS 200 Robert Street New Smyrna Beach, FL 32168 100 Units
MILLENNIUM APARTMENTS 4255 Barwood Drive Orlando, FL 32839 200 Units
SARATOGA RESORT VILLA APARTMENTS 4787 Irlo Bronson Memorial Highway Kissimmee, FL 34746 150 Units
PARK APARTMENTS 1049 Brentwood Drive Daytona Beach, FL 32117 120 Units POINTE PARC AT AVALON 13308 Wisper Palms Way Orlando, FL 32828 306 Units
THE DINERSTEIN COMPANIES 3411 Richmond Avenue Suite 500 Houston, TX 77046 320 Units THE PARK AT VENOSA 2320 South Conway Road Orlando, FL 32812 216 Units URBON AT NONA 2100 Hollywood Boulevard Hollywood, FL 33020 360 Units
SUMMERFIELD APARTMENTS 4581 South Kirkman Road Orlando, FL 32811 224 Units
New Associate Members ADVANCE TREE PROS PO Box 560218 Orlando, FL 32856 Tree Services ADVANCED EXERCISE 861 Southpark Drive, #100 Littleton, CO 80120 Exercise Equipment; Floor Covering; Outdoor/Indoor Furniture ARTISENT FLOORS 2449 Scaper Street Memphis, TN 38114 Floor Covering
CENTEX CONSTRUCTION 23422 Lutheran Cemetery Road Tomball, TX 77377 Asphalt Paving & Repair; Construction; Roofing Contractors/Consultants; Rehab; Painting CORNERSTONE PARKING GROUP 8600 Venezia Drive, Unit 2231 Orlando, FL 32810 Parking Lot Maintenance; Concierge Services
MANTLE SECURITY, INC. 1201 Pine Avenue Orlando, FL 32824 Construction; Gates/ Surveillance Systems; Electrical Supplies/Services MIRRORMATE FRAMES 9317 Monroe Road, Suite A Charlotte, NC 28270 Cabinets Kitchen | Bath Remodeling ONE11 ADVISORS 5040 Savannah River Way, Apt 105 Orlando, FL 32839 Management Consultant; Software Solutions
FLORIDA COASTAL HVAC DBA BELLE AIR & CENTRAL CERTIFIED CLIMATE CONTROL 3464 Avalon Park West PELLA WINDOWS & DOORS Boulevard 102 Main Street, Bldg 5-2 Suite 4 Pella, IA 50219 Orlando, FL 32828 BATH REGLAZING PRO Energy Conservation; Air Quality Service | Indoor; 650 N Alafaya Boulevard Maintenance Supplies; HVAC Installation; HVAC Suite 100 #780713 Preventative Maintenance; Maintenance; HVAC Service Orlando, FL 32878 Remodeling; Window/Screen/ Bathtub Repairs & Refinishing Repairs; HVAC Commercial up Door Replacement Parts to 25 tons BLACK BELT FIRE PROTECTION PUROCLEAN OF LONGWOOD 2572 W. State Road 426, Suite KLNJ SUPERIOR SERVICES INC 254 S Ronald Reagan 6143 South Orange Blossom 2000 Boulevard Trail, Suite B Oviedo, FL 32765 Suite 128 Orlando, FL 32809 Fire Alarm Certification Longwood, FL 32750 Appliance Refinishing & & Consulting; Fire Alarm Fire Restoration; Water Repair; Cabinets | Kitchens Installation, Monitoring & Restoration | Baths; Carpet Cleaning Service; Fire Extinguishers; Services; Construction Fire Sprinkler Installation/ Cleaning; Power Washing Inspection/Backflow/Hydrants ASSA ABLOY 4887 New Broad Street Apt 2018 Orlando, FL 32814 Access Control Systems
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RENT READY 1431 West Morehead Street #200 Charlotte, NC 28208 Turn-Key RIKEN CONSTRUCTION & DESIGN LLC 1450 Kastner Place Sanford, FL 32771 Construction; New Construction/Remodel/Interior Design THE LEASING ACADEMY 9411 Lakeshore Drive Clermont, FL 34711 Apartment Lease-up | Apartment Leasing; Resident Retention; Training/Education UNITED LAND SERVICES 12276 San Jose Boulevard Jacksonville, FL 32223 Construction; Irrigation Repairs/Parts; Landscaping/ Lawn Maintenance; Landscaping/Lawn Maintenance/Consulting; Mulch
2 0 2 2 P R E M I E R P A R T N E R S
PREMIER PARTNERS | 7
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MPM-14843
Education Calendar Second Quarter
April 4/5 - Supplier Success 4/6 - CAMT Electrical 4/7 - CAM Human Resources 4/8 - DEI Module II 4/14 & 4/15 - Facilitator Training Program
4/19 - Mock Trial 4/20 - EPA in Spanish 4/21 - CAM Marketing 4/27 - Social Media Management 4/28 - CAMT Plumbing
May 5/10 - DEI Leadership Academy Module III 5/11 - CAMT Appliance Repair 4/7 - CAM Human Resources 5/12 - 5/15 CAPS Express 5/17 - LEAP Module I 5/17 - Ratings and Reviews!
5/18 - Budget Bootcamp 5/24 - Up Your Social Media Game Part II 5/25 - CAM Resident Experience & Review 5/26 & 5/27 - CAMT HVAC 5/31 - Dress for Success Event
June 6/8 - New Essentials w/ Virginia Love 6/21 - Dream Team... ASSEMBLE! 6/9 - Job Shadow Day 6/28 - Emergency Preparedness Luncheon 6/14 - DEI Leadership Academy Module IV 6/29 - Mold, Mildew, & More! 6/15 - Certified Apartment Leasing Professional 6/16 - LEAP Module II = Webinar. The gold computer icon displayed next to several of the above class titles is meant to signify the format of the offering.
Dates, times, and instructors are subject to change. For the full and most up-to-date education calendar, please visit: aago.org/events/education EDUCATION | 9
Leadership Development Program Leadership Development Program Leadership Development Program Learn. Engage. Learn. Development Engage. Apply. Apply. Perform. Perform. Leadership Program Learn. Engage. Apply. Perform. Learn. Engage. Apply. Perform.
The Leadership Development Program (LEAP) offers blended learning from group The The Leadership Leadership Development Development Program Program (LEAP) (LEAP) offers offers blended blended learning learning from from group group activities to instruction in conventional classroom settings. AAGO's Leadership activities to instruction in conventional classroom settings. AAGO's Leadership The Leadership Development Program (LEAP) offers blended learning from group activities to instruction in conventional classroom settings. AAGO's Leadership Development Program will help teach oyou the essential skills and techniques you Development Program teach the skills and you activities to instruction in help conventional classroom settings. AAGO's Leadership Development Program will will help teach oyou oyou the essential essential skills and techniques techniques you need in order to look at challenges from a different perspectives. The program will need in order to look at challenges from a different perspectives. The program will Development Program will help teach oyou the essential skills and techniques need in order to look at challenges from a different perspectives. The programyou will focus on assessing each attendee's leadership competencies and the gaps that focusinon on assessing each attendee'sfrom leadership competencies and the gaps that that need order to look at challenges a different perspectives. The program will focus assessing each attendee's leadership competencies and the gaps exist. We've asked a few of our LEAP graduates to share their experiences. exist. We've asked a few of our LEAP graduates to share their experiences. focus on assessing each attendee's leadership competencies and the gaps that exist. We've asked a few of our LEAP graduates to share their experiences. exist. We've asked a few of our LEAP graduates to share their experiences.
Program Program Schedule Schedule Program Schedule
May May 17 17 -- Program Program Orientation Orientation and and Hogan Hogan Assessment Assessment Review Review June 5 Leadership; Leadership Engagement May 17 -- The Program Orientation and Hogan Assessment Review June 16 16 The 5 C’s C’s of of Leadership; Leadership Engagement July June 16-- -Listening The 5 C’sLeadership of Leadership; Leadership Engagement July 20 20 Listening Leadership August - "GoingLeadership from Led to Lead" July 20 -17 Listening August 17 - "Going from Led to Lead" September -- Leadership August 17 - 14 "Going from Led"Speak" to Lead" September 14 Leadership "Speak" November -- Leadership Applications: Ethics, September - Leadership "Speak" November 9 914 Leadership Applications: Ethics, Counseling, Counseling, and and Performance Appraisals November 9 -Appraisals Leadership Applications: Ethics, Counseling, and Performance Performance Appraisals "I have made some significant chances in my life since participating in AAGO’s LEAP "I made some significant chances in life since in LEAP "I have have madeare some significant chances in my my lifegrateful since participating participating in AAGO’s AAGO’s LEAP program simply phenomenal. I am truly for the training the Greater program are simply phenomenal. I am truly grateful for the training the Greater "I have madeare some significant chances in my lifegrateful since participating in AAGO’s LEAP program simply phenomenal. I am truly for the training the Greater Orlando Apartment Association put together, and II would highly recommend the Orlando put together, and would highly recommend the programApartment are simplyAssociation phenomenal. I am truly grateful for the training the Greater Orlando Apartment Association put together, and I would highly recommend the LEAP Program to anyone who is ready to take their lives, professionally and LEAP Program to anyone who is ready to take their lives, professionally and Orlando Association putistogether, wouldlives, highly recommendand the LEAPApartment Program to anyone who ready toand takeI personally, their professionally to the next level." to LEAP Program to anyone who is ready to take personally, their lives, professionally and personally, to the the next next level." level." personally, to the next level." Joelis Barandica-Rodriguez, CAM| Regional Training Director Joelis Barandica-Rodriguez, CAM| Training Director Joelis Barandica-Rodriguez,ConAm CAM| Regional Regional Training Director Management Corporation Management Corporation Joelis Barandica-Rodriguez,ConAm CAM| Regional Training Director ConAm Management Corporation ConAm Management Corporation "My favorite part of "My part of LEAP LEAP was was the the listening listening assessment assessment and and the the feedback feedback III "My favorite favorite part of LEAP was the listening assessment and the feedback received. I am a better leader, daughter, friend, and peer thanks to what II received. II am a better leader, daughter, friend, and peer thanks to what received. am a better leader, daughter, friend, and peer thanks to what "My favorite part of LEAP was the listening assessment and the feedback I learned from LEAP." learned learned from from LEAP." received. I amLEAP." a better leader, daughter, friend, and peer thanks to what I learned from LEAP." Renae Gates | Regional Manager Renae | Renae Gates Gates | Regional Regional Manager Manager Highmark Residential Highmark Residential Highmark Residential Renae Gates | Regional Manager Highmark Residential
Dates, times, and instructors are subject to change. For more information, and to Dates, Dates, times, times, and and instructors instructors are are subject subject to to change. change. For For more more information, information, and and to to register, please visit: aago.org/events/leap22 Dates, times, and register, instructors are subject to change. For more information, and to please visit: aago.org/events/leap22 register, please visit: aago.org/events/leap22 register, please visit: aago.org/events/leap22
10 | aago.org
Designations Please join us Designations in congratulating the following individuals on their successful completion of their NAAEI Designations.the following Please join us in Designations congratulating individuals on their successful completion of their Designations PleaseCertified joinNAAEI usApartment in congratulating the following Designations. Maintenance Technician (CAMT)
DESIGNATIONS
Pleaseindividuals join usPlease in on congratulating the following individuals on their join us in congratulating the of following their successful completion their Douglas Gary successful completion of theircompletion NAAEI Designations. individuals on their successful of their NAAEI Designations. Certified Apartment Norberto Flores Maintenance Technician (CAMT) NAAEI Designations.
Douglas Gary Darryl Oaks Certified Apartment Maintenance Technician (CAMT) Certified Apartment Maintenance Technician (CAMT) Norberto Flores Romaine McIntosh Norberto Flores Romaine McIntosh Certified Apartment Maintenance Technician (CAMT) Darryl Oaks Douglas Gary Michael Gonzalez Douglas Gary Darryl Oaks Douglas Romaine McIntosh Norberto FloresGary Certified Apartment Manager Michael Gonzalez Michael Norberto Flores (CAM) DarrylGonzalez Oaks Timothy Veersammy Darryl Oaks Romaine McIntosh Certified Apartment Manager (CAM) Certified Apartment Manager (CAM) Dania Rosario Romaine McIntosh Michael Gonzalez Chip O’Kelley Dania Rosario Timothy Veersammy Carrie Perdue Michael Gonzalez Carrie Perdue Timothy Veersammy Dania Rosario Chip O’Kelley Certified Apartment Manager (CAM) Carrie Perdue Certified Apartment Manager (CAM) Certified Apartment Portfolio Supervisor (CAPS) Timothy Veersammy Certified Apartment Portfolio Supervisor (CAPS) Chip O’Kelley Timothy Veersammy Domonique Messeroff Dania Rosario Vieri Cornelius Domonique Messeroff Dania Rosario Certified Apartment (CAPS)Persaud Vieri Cornelius Lisa Manning Crystal Carrie PerduePortfolio Supervisor Carrie Perdue Domonique Messeroff Crystal ChipPersaud O’Kelley VieriManning Cornelius Chip O’Kelley Lisa Crystal Persaud Certified Apartment Portfolio Supervisor (CAPS) Certified Apartment Portfolio Supervisor (CAPS) Lisa Manning Domonique Messeroff
Domonique Messeroff Vieri Cornelius Vieri Cornelius Crystal Persaud Crystal Persaud Lisa Manning Lisa Manning
Flooring for Apartment Homes Next-Day Flooring Installations cuttingedgecarpet.com 1-800-960-8816
Celebrating 25 years of local, personalized service EDUCATION | 11
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EDUCATION | 13
Be a jack-of-all-trades and a master of maintenance.
Certificate for Apartment Maintenance Technician (CAMT) WE RECOMMEND THIS COURSE for maintenance technicians, porters, housekeepers, and groundskeepers who are ready for advancement.
Earning your CAMT boosts your knowledge and skills, your reputation, and your confidence. Program Schedule (all classes are 9:00am 5:00pm) August 9 - Interior/Exterior Maintenance September 13 - Electrical September 27 - Plumbing October 12 - Appliance Repair October 25th & 26th - HVAC
Program Costs $850 APASS Subscribers $950 Members $1150 Non-members
You will learn about... • Processing work orders efficiently and to residents’ satisfaction • Electrical, plumbing, HVAC, mechanical, appliance, construction, and lock and key services and repairs • Painting services • Customer service • Following company policy and procedures • Minimizing personal and property damage • Maintenance safety • Fair housing regulatory compliance • Environmental responsibility and regulatory compliance
• Documenting and reporting maintenance activities in compliance with company policy and regulation • Curb appeal, property inspection, and daily maintenance • Maintaining recreational facilities and common areas • Implementing a preventive maintenance schedule • Product repair and replacement decisions • Professional behavior, communication skills, and personal appearance
To register, please visit aago.org/events/CAMT22 or contact Chris Mahoney at chris@aago.org for more information.
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EDUCATION | 15
STUDENT SPOTLIGHT SPOTLIGHT Dania Rosario, Rosario, CAM CAM
Community | Acclaim Acclaimat atConroy ConroyApartments Apartments Community Manager Manager | Avanath Capital Management
Avanath Capital Management
“My multifamily industry journey began 4 years ago, It feels like just yesterday. A mere 4 years ago I was fresh into my role as a leasing professional with absolutely no experience nor history in the field. Like most of us, I sort of just fell into it! I started out as a leasing professional and completely fell in love with property management. I began to invest in my professional development and fine-tuning my professional skills. I excelled in my role, and in 1 year I was promoted to Assistant Community Manager. Attending AAGO courses played a huge part in my professional development, and I learned knowledge is certainly power in every sense of the word. Attending AAGO courses helped me excel in my role and my work was immediately recognized by peers and leadership. I believe the turning point in my career was attending the Future Leaders Training and Speed mentoring event where I was able to network and meet dynamic leaders in the property management Industry. Amongst the Greats, I met my marvelous mentor Lori Agudo- Director of Training and Development at Royal American. Having met Lori gave me the opportunity to acquire a wealth of knowledge & support. She pushes me to be my best self. I will be forever grateful to AAGO for facilitating this networking opportunity. It was classes like Landlord-Tenant Law and The Art of Delegation that helped me develop and strengthen my knowledge in property management. AAGO has helped me build confidence in my decision-making in day-today operations. Before I knew it, I was promoted to Community Manager in 2021. What a privilege to manage a million-dollar asset and achieve success for investors! I was given the task of protecting a 172-unit asset by overseeing quality maintenance of the property, risk management, daily operations, ensuring timely project completion, and Fair Housing compliance. My goal as a Community manager is to provide a quality living experience to all residents, both current and prospective. I hire, train, and motivate staff to surpass assigned goals and promote a healthy and high morale work environment. I was eager to understand every facet of my new role in order to provide my team, company, and residents with the best possible results. I signed up for the CAM, and it was the best decision I’ve ever made! CAM helped me fully understand every aspect of my role and how to achieve success. With the knowledge acquired from CAM, I was able to exceed budgeted NOI, recognition for lowest delinquency in the region, and praise for great compliance files all in under my first year as Community Manager. I value teamwork, leadership, and the ability to shape each day through positive interactions. AAGO unleashed my passion for training and development, and I knew this is where I was meant to be. I am now working towards my next goal of becoming a Corporate Trainer, my mission is to help and educate others to achieve each one of their goals! I thank AAGO for providing me the tools to achieve a successful career, and I foresee a bright and successful future to come!” 16 | aago.org
APASS APASS is your ticket to unlimited FREE classes! APASS is your ticket to unlimited FREE classes! For only $795 a year or $69/month, your onsite team can enjoy over 50 For only $795 a year or $69/month, your onsite team can enjoy over 50 classes taught by industry experts. Subscribe TODAY! classes taught by industry experts. Subscribe TODAY!
To SUBSCRIBE, scan the QR code or visit To SUBSCRIBE, scan the QR code or visit www.aago.org/APASS for more information. www.aago.org/APASS for more information.
EDUCATION | 17
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The first documented meeting of OAAA took place.
50th Annivers
1970’s —
April 16, 1969
1969 The Orlando Area Apartment Association (OAAA) files for its formal business license.
Fun Fact!
In 1970, the association had just 6,000 units in membership.
April 17, 1972
The Orlando Area Apartment 1972 Association (OAAA) was officially established.
April, 1970
The Board announced that OAAA would begin selling the FAA lease for $3 (per 50 copies).
September 4, 1974
1970
1974
1971 Why join the association? We'll give you six reasons. The Orlando Area Apartment Association outlines six (6) important reasons to join membership in an issue of the Key Magazine. (Some of which ring true today!)
1973 Fun Fact! Lewis Young became the new President of OAAA in 1973.
Legislative and Regulatory Issues in 1973.
Fun Fact(s)! The OAAA Founding President was T. Andrew Pughe
(1971 & 1972)
In 1971, a motion carries out allowing OAAA to purchase a IMB Selectra Typewriter.
In a 1973 issue of the Key Magazine, OAAA published the following graphic highlighting a few of the legislative and regulatory issues impacting the apartment industry.
sary Timeline
— 1980’s
During the Nov. Board of Directors Meeting, Frank Hathaway (Past President) shared that the state Apartment Political Action Committee would begin collecting contributions.
November 9, 1977 #T
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In 1978, OAAA kicked off a two-weekend initiative called Apartment Living Week in celebration of, well, just that, apartment living!
Apartment Living Week(end?) 1978 A Look at Market Conditions 1976
Fun Fact! J.D. Hooker became OAAA President in 1977.
1975 December 1975 The OAAA announces that it will conduct its firstever resident survey. Offering data on a variety of resident trends, likes, and dislikes throughout the market, the survey results would be accessible, exclusively to OAAA members.
1979
1977 Capital Commentary 1977 was chock full of legislative and regulatory activity. The Carter Administration and Congress considered reformatory energy legislation several provisions of which would impact the apartment industry. From HUD mandatory energy standards and master metering, to gas utility block rates among the most notable.
December 18, 1979 The OAAA officially changes its name to the Central Florida MultiHousing Association.
L i k e u s on facebook facebook.com/ ettflorida
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EVENTS | 23
CALLING ALL SUPPLIER MEMBERS: Register tody and join us as we celebrate you and your peers at our
ASSOCIATES' BREAKFAST Tuesday, May 17, 2022 8:30 a.m. - 10:30 a.m. AAGO Office: 340 N. Maitland Ave Maitland, FL 32751 $25 per person *Limit 2 individuals per company REGISTER AT, AAGO.ORG/EVENTS/SUPPLIERBREAKFAST2022-Q2 24 | aago.org
That 70's That 70's T r a d e Trade
S h o w Show
April 26, 2022 April 26, 2022 THE CENTRAL FLORIDA FAIRGROUNDS
THE CENTRAL FLORIDA FAIRGROUNDS For additional trade show information visit aago.org/events For additional trade show information visit aago.org/events
EVENTS | 25
That’s A Wrap!
2022 INSTALLATION & APPRECIATION DINNER
26 | aago.org
EVENTS | 27
BUSINESS EXCHANGE BUSINESS Orlando Science Center Tuesday, June 7, 2022EXCHANGE BUSINESS EXCHANGE Orlando Science Center Tuesday, June 7, 2022 Tuesday, June 7, 2022
Orlando Science Center
Those who do it best know that there is a science to networking.
Those who do it best know that there is a science to networking. Those who do itturns bestthe know thatfunctioning there is a science to networking. Business Exchange tables, as a "reverse trade show." With suppliers as attendees and management as exhibitors, this Business Exchange turns the tables, functioningcompanies as a "reverse trade show." Business Exchange turnspartners the tables, as "reverse trademix show." event gives our the functioning opportunity to a work the and With suppliers assupplier attendees and management companies asroom, exhibitors, this With suppliers as attendees and management companies as exhibitors, this mingle with decision-makers from a variety of property management event gives our supplier partners the opportunity to work the room, mix and event gives ourdecision-makers supplier partnerscompanies. the opportunity to work the room, mix and mingle with from a variety of property management mingle with decision-makers companies. from a variety of property management companies.
VIP Admission: VIP Admission: 6:00 p.m. - 7:30 p.m. VIP Admission: 6:00 p.m.availability) - 7:30 p.m. (limited 6:00 p.m. - 7:30 p.m. (limited availability) (limited availability) General Admission General Admission 7:30 p.m. - 9:00 p.m. General Admission 7:30 p.m. - 9:00 p.m. 7:30 p.m. - 9:00 p.m.
Register today at aago.org/events/be-2022 Register today at aago.org/events/be-2022 28 | aago.org Register today at aago.org/events/be-2022
2022 CHARITY PARTNERS ANNOUNCED All five (5) of the AAGO Foundation 2022 Charity Partners have impactful footprints throughout the central Florida region. The AAGO Foundation is proud to work alongside each of them to help those in need throughout our community. The Sharing Center has been focused on preventing hunger and homelessness for families and individuals in need. The Center's efforts also serve individuals currently facing homelessness and give them the resources they need to successfully re-enter society. Mission Statement - "Alleviating hunger. Preventing homelessness. Changing lives. 2022 Contribution - $10,000 The Catholic Charities were founded on the belief that the collective efforts of the church faithfully serving those in need could redirect the course of poverty across the nation. Mission Statement - "Embracing those in need with hope of transforming their lives through faith, compassion, and service." 2022 Contribution - $5,000 Co-Founded by Keli Lynch Wright and her son, Ashton Wright. Hatching Hope works diligently to provide disaster relief assistance to the apartment industry. Working as a mobilizing force in the aftermath of apartment fires to largely displaced apartment communities. Mission Statement - "Providing humanitarian aid and disaster recovery essentials when you need it most." 2022 Contribution - $5,000 HOUSD believes that everyone should have a safe and sustainable place to call home and works with a variety of community stakeholders in an attempt to carry out its belief. Mission Statement - "Everybody at the table. Everybody housed." 2022 Contribution - $2,500 The Orlando Dream Center (ODC) provides a variety of services to the central Florida community including, but not limited to, food, senior, and clothing assistance, and offers a variety of elder and youth programs. Mission Statement - "A Bridge of Hope." 2022 Contribution - $2,500
FOUNDATION | 29
Providing Professional Cleaning Services since 1992
Roofs • Exteriors • Breezeways • Walkways • Common Areas • Detailed project plans and communication throughout the project • Fully compliant with third party groups • Licensed and insured and bonded • Uniformed work crews • Flexible scheduling with multiple crews to minimize impact on residents “Your team did a fantastic job cleaning the roofs - they look brand new! They were professional and cleaned up after themselves, and they weren’t in the way or otherwise disruptive to the property’s residents.” Regional Manager – Orlando
The Importance of Political Action Committees And why you should support ours.
A well-supported political action committee (PAC) is a crucial component of industry advocacy efforts. If you have been involved in any of our local, state (Florida Apartment Association), or federal (National Apartment Association) advocacy initiatives, that statement is probably familiar to you.
What is a political action committee?
Broadly speaking, a political action committee (PAC) is a group formed by an industry or an issue-oriented organization that raises funds to support campaigns of candidates that align with an industry's or organization's priorities. Federal PACs, like the National Apartment Association Political Action Committee (NAAPAC), are governed by the rules of the Federal Election Commission and state PACs, like the Florida Apartment Association's Apartment Political Action Committee (APAC), are governed by state campaign finance law. Put simply, our PACs give our industry a collective voice for action, and with the 2022 Election Cycle just around the corner, having the ability to support candidates who support the industry is more important than ever. This year, we are encouraging our entire membership to make a contribution and support industry advocacy efforts. Make your PAC contribution today! aago.org/products/pac
ADVOCACY | 31
Legal Legal News News by Kevin by Kevin Knight Knight Survey of Recent Trial Every now and then it’s good to “put your hand on the pulse” This article will examine several cases
(1.) Jaw Holdings v Hassock and Henry Broward County Where service of eviction complaint on tenants was made by substitute service on the person who was not co-resident or family member of tenants, there was no proper service and any judgment for possession was void. (2.) Perez v Rodriguez Miami-Dade County Even though fifteen-day notice to vacate met the requirements of Fla. Stat. Section 83.57(3), the notice was defective because it failed to comply with the county ordinance requirement of 30 days notice. (3.) Ramirez v Nunez Miami-Dade County Same holding as Perez above. (4.) Redwood Apartments v Gradys Polk County In a public housing lease, the landlord’s non-renewal notice that alleged damage caused by carelessness, misuse, or neglect on part of the tenant or tenant's family or visitors was not specific enough for the tenant to defend and didn’t provide the tenant with a meeting to discuss the notice. (5.) Downtown East Apartments v Baileys Duval County Tenants’ failure to deposit rent into court registry or file motion to determine the amount of rent meant that landlord was entitled to possession in a nonpayment eviction. The tenant mentioned that he was unemployed due to various “infections” but failed to name-check Covid.
32 | aago.org
Court Rulings of various trial court rulings on landlord-tenant matters in Florida. pertaining to landlord-tenant rulings.
(6.) Paradigm v Robinson Alachua County Trial court lacks jurisdiction to enforce the terms of the settlement agreement that was entered into by the landlord and tenant to resolve eviction where the agreement was not offered to the court for approval or future enforcement. Additionally, the landlord waived the right to evict by accepting the first rent payment due under the agreement. (7.) Narine and Hassan v Griffins Lake County 83.60(2) requiring the tenant to deposit rent in the court’s registry doesn’t apply to a holdover tenant eviction. (8.) Lombardi v Howarth Paso County Claims that trial court erred in entering the final judgment of eviction for failing to pay rent into court registry without an evidentiary hearing on tenant’s counterclaim alleging that rent-to-own agreement gave tenant legal title to property could not be handled on appeal where the appeal wasn’t filed within 30 days of the rendition of the judgment. (9.) Coopers v Smiths Hillsborough County Tenants occupying units on a month-to-month agreement were not “covered persons” under the CDC declaration on Covid related evictions. (10.) SP OV Apartments v Thomas Duval County In a public housing eviction, the landlord was not entitled to proceed where suit was filed more than 45 days after the tenant’s noncompliance. LEGAL | 33
AAGO Legal FCC'S NEW RULING ON TELECOMMUNICATIONS IN MULTI-TENANT ENVIRONMENTS POWER TO THE TENANTS? The Federal Communications Commission (FCC) has long been eyeing ways to increase competition related to telecommunications services in so-called “Multiple Tenant Environments” (MTEs). The FCC has explained that MTEs are commercial or residential premises such as apartment buildings, condominiums, shopping malls, or cooperatives. In 2017, the FCC sought public comment regarding promoting competition in this arena, and in 2019, it issued a notice of proposed rulemaking. Last year, in response to an executive order issued by President Biden, the FCC sought to refresh public comment on the matter. On February 15, 2022, the FCC released its new ruling that telecommunications providers (called “multichannel video programming distributors” or MVPDs) may not enter into exclusive or graduated revenue-sharing arrangements with MTE owners. Likewise, providers must disclose to MTE tenants the existence of an exclusive marketing arrangement. The FCC further clarified that its inside cable wiring rules prohibit sale-and-leaseback arrangements between MVPDs and residential MTE owners since they would effectively deny access to alternative providers.
34 | aago.org
AAGO Legal The new ruling applies to telecommunications providers as well as MVPDs, to the extent that previous rulings applied to such entities, i.e. the FCC is not expanding coverage to new entities. Further, the ruling applies not only to new contracts, but also existing ones. The order itself is FCC 22-12.
FCC Acts to Increase Broadband Competition in Apartment Buildings News Release To review a copy of the Report and Order, please visit, fcc.gov/document/fcc-actsincrease-broadband-competition-apartment-buildings-0
LEGAL | 35
Market Trends_______________________________________ How to Up Your Property’s Engagement and Reach on Instagram By Ashley Tyndall With an average of 95 million posts uploaded onto Instagram every single day, users are bombarded with content, making it more and more difficult for properties to stand out. Instagram is a great social media platform for apartment communities because it allows you to showcase the neighborhood, city, and visual elements of your property. That being said, expanding your reach and engagement on Instagram is much easier said than done. When it comes to social media, we pause to see something that really catches our eye. So, what should you be posting to stop your residents and prospects from aimless scrolling? INSTAGRAM MARKETING TIPS FOR APARTMENTS Over 1 billion people use Instagram every month, and of those 1 billion people a significant percentage are the target demographic for many apartment communities nationwide. In fact, 71% of U.S. users between the ages 19-29 actively use Instagram, according to Pew Research. Instagram mimics Facebook from the standpoint that our focus shifts back to resident engagement. It has a single function (picture- and video-sharing), which makes it highly visual and a great platform for conveying the personality of your resident community. Further, users have several formatting options for editing pictures or even videos. Driven by the freedom to format, as well as a quick- scrolling mobile platform, Instagram is among the most interactive social networks. From promoting your property amenities and luxury features to posting about community events and local happy hours, Instagram marketing offers plenty of ways to engage and inform your residents. 1. ONLY PUBLISH CLEAR, HIGH-QUALITY IMAGES AND VIDEO. Because Instagram is such a visual platform, how your feed looks, your profile image, and your daily posts and Stories matter almost as much as (if not more so) than your actual captions. Everything needs to have a consistent look and feel. Consider what you want your aesthetic to be. Do you want to have a luxurious feed? A bright white feed? Do you want your images to mimic the overall color hue of your brand colors? Set a strategy for this and work with a digital marketing agency, graphic designer, or social media specialist to create consistent filters to be used on all of your images. Moreover, you should only use high-quality, clear images on your feed. Nothing makes a resident hit the unfollow button quicker than fuzzy, cluttered, or unprofessional images.
36 | aago.org
_______________________________________ Market Trends 2. PROMOTE YOUR RESIDENT EVENTS AND PROPERTY FEATURES. When it comes to your everyday resident communications, consider how can you create visual interest. Are you opening the pool this weekend? Share an armchair view! Are you prepping for a resident event? Show them! Are there cupcakes in the lobby or amenities your residents are not taking advantage of? Make sure you’re sharing the imagery. Before you start, however, make sure you know what tone or personality you want to convey, and which property features you want to highlight. 3. DON’T FORGET ABOUT INSTAGRAM REELS. As one of Instagram’s newer features, Instagram Reels is quickly gaining ground. Reels allow users to create 15- to 60-second videos and share them on the app. The main benefit of Reels is an extended reach and brand awareness, as these are posted into an easily discoverable feed. Reels are featured on the Explore page, offering properties the ability to have their content seen by people beyond their followers. Instagram has placed a strong emphasis on Reels in its latest algorithm, which means it’s generally easier to reach a wider audience with Reels versus static images. What does this all mean for your property? That it’s time to find a trending Reels sound and get creative with your content! 4. ENGAGE WITH YOUR RESIDENTS. With millennials and Gen Z as the most active user base on Instagram, multifamily properties should consider how they can use the platform to create opportunities for engagement and content creation. Inviting your residents to participate in an Instagram contest is perhaps the simplest way to do so. Create a call-to-action for your residents to submit pictures: “Share your poolside pictures this month for a chance to win a gift card!” Offer an incentive for participation. Establish a timeline. This achieves a number of goals — people engage with your page, residents are creating content for you so you are not constantly looking for photos to snap, conversation and interest are sparked so people will continue to keep up with your page. It is a win all around. Keep in mind that when participants share pictures of your property on Instagram, those photos also appear on the newsfeed of their followers. A well-planned Instagram marketing contest has great potential to generate awareness of your property to relevant audiences. The Instagram platform presents several opportunities for marketing your multifamily property, you just have to think visually! Make Instagram Your Second Leasing Office Instagram marketing is about more than just scheduling out some posts and letting them be. To get the most out of your efforts, you need to use it as another leasing tool for your property. Your Instagram should inform, engage, and delight your residents — enough so that your prospects not only want to follow you but also want to schedule a tour to learn more about your property.
MARKET TRENDS | 37
We have added a quirky and fun new addition to the Key Magazine. Did anything stand out or catch your eye? If not, we encourage you to flip through the magazine again.
Easter egg /ˈēstər ˈˌeɡ/ noun An unexpected or undocumented feature of digital or print content that is included as a joke or a bonus.
Easter Egg Hint - Industry-themed and scannable. The first ten (10) individuals to find and utilize the easter egg will receive something special!
ORLANDO’S ORLANDO’S ORLANDO’S ORLANDO’S
QUALITY WORK QUALITY QUALITY WORK WORK
MINIMAL DISRUPTION MINIMAL MINIMAL DISRUPTION DISRUPTION
ENVIRONMENTAL RESPONSIBILITY ENVIRONMENTAL ENVIRONMENTAL RESPONSIBILITY RESPONSIBILITY
NO UPSELLING NO NO UPSELLING UPSELLING
QUALITY WORK
MINIMAL DISRUPTION
ENVIRONMENTAL RESPONSIBILITY
NO UPSELLING
Apartment Association Of Greater Orlando
PRESORT STANDARD US POSTAGE PAID ORLANDO, FL PERMIT 1478
340 N. MAITLAND AVENUE MAITLAND, FLORIDA 32751
Apartment Association of Greater Orlando (AAGO) 340 N. Maitland Ave. | Maitland, Florida 32751-4724 (407) 644-0539 • (800) 770-2246 | FAX (407) 644-6288 www.aago.org
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