April 2018 Key Magazine

APRIL/MAY/JUNE 2018

Serving Orange, Seminole, Osceola, Volusia and Lake Counties

AAGO TRADE SHOW

AAGO TRADE SHOW

DD EE CC AA DD EE SS

April 24, 2018

24,Fair 2018 CentralApril Florida Grounds Central Florida Fair Grounds 4603 West Colonial Drive, Orlando, FL 32808 4603 West Colonial Drive, Orlando, FL 32808 VIP HOUR: 4pm - 5pm GENERAL ADMISSION: 5pm - 8pm

VIP HOUR: 4pm - 5pm GENERAL ADMISSION: 5pm - 8pm Vist www.AAGO.org or email Cynthia@AAGO.org

Welcome to a New Standard of Living.

Valet Waste is now Valet Living. But we’re also a lot more.

We pioneered and perfected the doorstep collection amenity. But we’re also setting the standard in turn services, maintenance support and pet solutions. If you’re looking to impress your residents and enhance your property’s value, join the nation’s leading provider in setting a new standard for residential living: Valet Living.

Valet Living Doorstep

Valet Living Turns

Valet Living Maintenance

Valet Living Pet

Valet Living Doorstep is the standard-setting doorstep collection amenity that adds value and convenience to every multifamily property.

We get the job done better than anyone in the business, allowing property owners to contribute to their bottom lines while adding an invaluable, time-saving amenity for residents and on-site staff.

Plus, we are the only partner to guarantee both a property manager orientation and an on-site event that educates your residents about how to make the most of the amenity – so your teams don’t have to.

With Valet Living Turns, you can rest assured your apartment homes will be pristinely restored and ready for incoming residents - without the stress of coordinating everything on your own. Drawing from our expansive network of premium contractors, our turn service is always quick and consistent, offering dependable support in every season. And with our team handling every aspect of the job, yours can stay focused on the pressing demands of property management so your time and resources are spent where they have the greatest impact: improving resident satisfaction and retention.

Valet Living Maintenance is the helping hand that allows properties to prioritize unexpected resident needs and maintain day-to-day upkeep.

We provide additional porter hours for property managers and maintenance teams so they can follow through on requests and uphold the same quality of service and high standards that they are proud to deliver.

Valet Living Pet is the partner for setting the standard in community-building. Our quality products and amenities are tailored to resident needs and those of their loved ones, ultimately contributing to higher resident satisfaction rates and cleaner common areas.

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Contact us today to see how living up to our high standards will benefit both your community and your bottom line.

www.ValetLiving.com | 877-574-2587

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Retirement Announcement www.facebook.com/AAGOPage www.linkedin.com/groups/Apartment-Association-Greater-Orlando https://twitter.com/aagoeducate www.pinterest.com/aagorocks/ Instagram Username: _AAGO_

A word from our long-term member Bernard Kleinstub “Bernie” with World Advertising. As of April 1, 2018, I will be retiring as President of World Advertising of Florida. In 1985 my wife Marsha who recently passed away and I joined the Apartment Association of Greater Orlando. Our dear friend Nan Cavaretta took us to our very first visit at the AAGO offices. My daughter Debbie Brooks will be taking over, I am sure that the great quality of service and promo items will continue. I want to thank the many friends that Marsha and I made at AAGO, great success in the future.

Yours truly,

Bernard Klienstub “Bernie” World Advertising Members Since 1985 Published By Direct One Print and Mail 7213 Sandscove Court, Suite 1 Winter Park, FL 32792 (407) 679-2000 FAX (407) 673-4501 www.directoneinc.com and

Apartment Association of Greater Orlando (AAGO) 340 N. Maitland Ave. Maitland, Florida 32751-4724 (407) 644-0539 • (800) 770-2246 FAX (407) 644-6288

The KEY is published monthly in the interest of all segments of the multi-housing industry.

One copy per member is included in the membership dues.

AAGO digests information from a wide variety of sources to keep you informed, but is not in the business of rendering legal, accounting or financial advice. You should discuss legal, tax and financial matters with your own attorney, accountant or other professional advisor.

Byline articles and columns express the opinions of the writers and do not necessarily reflect AAGO’s policies or sentiments.

(703) 518-6141

APRIL/MAY/JUNE 2018 Volume 44, No. 2

6 AAGO New Members 7 AAGO Premier Partners Education: 10 AAGO Education Calendar/Schedule 12 Apartmentalize 13 Congratulations 14 AAGO Class Descriptions 17 Student Spotlight 18 Professional Designations 19 CAM-Invest In Your Career!

20 CAS-Gain Inside Apartment Knowledge!

21 Future leaders Program 22 LEAP Leadership Development Program 22 Maintenance Appreciation Night! events: 23 AAGO Events Calendar/Schedule 24 And So It Was...January Installation Dinner 26 11th Annual Golden Key Awards Nomination 28 Lease-A-Palooza Save-the-Date 29 AAGO Rock & Bowl 29 AAGO Foundation Golf Tournament 30 May Dinner Meeting 31 AAGO Tradeshow Save-the-Date 32 AAGO Business Exchange 33 AAGO Event Sponsorships advocacy: 34 Owners & Officers Luncheon 35 2018 Legislative Conference 36 AAGO Advocacy At Work legal: 38 Recent Verdicts in Landlord Tenant Scenarios 39 LegaLine:Organize, Don’t Agonize: Simplying Trial Preparation foundation: 42 5 Organizations the AAGO Foundation is Supporting in 2018 market trends: 43 Market Beat 44 Why Real Estate is Ready for Contect Marketings 45 Connect With NAA

www.aago.org

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Cover copyright © 2018 AAGO and its licensors.

All rights reserved.

(407) 960-2910

APRIL/MAY/JUNE 2018

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AAGO Officers and Directors 2017 OFFICERS

PRESIDENT Ricardo Alicea,

CPM, CAPS, CAM, NAAEI Faculty Vidalta Property Management

VICE-PRESIDENT

TREASURER

Lee Rogers

Rachelle Hundley

CAM

ARM, HCCP, CPO, CAPS Royal American Management

JMG Realty, Inc.

SECRETARY

ASSOCIATE VICE PRESIDENT

Jennifer Livingston

Bell Partners, Inc.

Amanda Lynch Real Floors

IMMEDIATE PAST PRESIDENT

Kimberley Maggard

CAPS

Royal American Management

Directors

Steve Hall H & F Construction Services, LLC

Jolie Holloman CAM Pinnacle

Christin Tenpenny CAPS Contravest Management Company

Erika Johnson CAM, CAPS Regional Director, PRG

Sherrie Ngo CAPS Milestone Management

Alex Mauro Ross CAS Info Tycoon

Pete Mann National Credit Services

Julia Comings CAPS BH Management

TJ Jenkins CAPS Finley Management

Meredith Torres CAPS Greystar Multi-Family Services

Renae Gates HCCP Regional Manager Dalcor Companies

Association Staff

Gregg Girard CAM, CAPS Greystar Management

Chip Tatum, CAM, NAAEI Desiree Starr, CAPS, NAAEI Faculty Faculty Chief Executive Officer Senior VP, Program Development

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Cynthia Cruz Events Manager

Courtney Gavin WellKept From Premium Trash Services

Monica Ramsey, CAM, ARM Vice President, Member Relations

Lydia Torres Program Manager

Michelle Brice Lincoln Property Company

Dominica Hurst Office and Bookkeeping Manager

Multi-Family Specialists EC-13005690

FULL SERVICE ELECTRICAL CONTRACTOR Our Services Include: Troubleshooting Meter bank repair/ replacement Apartment panel repair/ replacement Apartment renovation Pole lighting and maintenance Tennis court lighting Breezeway lighting

Registered With: Compliance Depot Net Vendor

RMIS Notivus

Exterior lighting Pool lighting and transformers Sign lighting New wiring and rewiring Smoke detector installation Rehab and remodel Add and replace GFCI protection Surge protection

Free Estimates Volume Pricing

800-929-5035 We AlWAys AnsWer Our PhOnes

www.SwitchElectric.net APRIL/MAY/JUNE 2018

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Welcome To All Our New Members New Community & Management Company Members Art Avenue Apartment Homes 10201 Lee Vista Boulevard Orlando, FL 32829 300 Units

Eagle Landing 4500 Old Silver Star Road Orlando, FL 32808 190 Units

Silver Pointe Apartments 2400 Silver Pointe Circle Leesburg, FL 34748 138 Units

Bainbridge Lake Nona 12855 Sunstone Avenue • Orlando, FL 32832 288 Units

Eagle Summit 3024 Rio Grande Avenue, Suite B Orlando, FL 32805 188 Units

The Palms at Lake Tulane 1033 Hal McRae Loop • Avon Park, FL 33825 80 Units

Eagle Bend 4757 Silver Star Road • Orlando, FL 32808 192 Units

Island Club Apartments 1401 Kirkman Road • Orlando, FL 472 Units

The Tiffany at Maitland West 9301 Summit Centre Way Orlando, FL 32810 315 Units

New Associate Members A-Quality Awnings Cabanas and Shade LLC 2115 West Central Boulevard Orlando, FL 32805 Awnings Ameri Group Builders 545-B Virginia Avenue Port Orange, FL 32127 General Contractors | Waterproofing | Construction | Construction Consultant Bath Fitter 7655 Currency Drive Orlando, FL 32809 Bathtub Repairs & Refinishing Hall Company, Inc. 225 Old Sanford Oviedo Road Winter Springs, FL 32708 Asphalt Paving/Repairs

Omegascapes, Inc. 1225 28th Street Orlando, FL 32805 Landscaping/Lawn Maintenance | Landscaping/Lawn Maintenance/Consulting | Lawn/Shrub Spraying | Irrigation Repairs/ Parts | Sprinkler Systems R & R Industries,Inc. 500 Carswell Avenue Daytona Beach, FL 32117 Roofing Contractors/Consultants | Waterproofing | Restoration-Fire,Water & Wind-Insurance | Water Restoration Rapid Response Team 2250 North Andrews Avenue Pompano Beach, FL 33069 Water Restoration | Remodeling Rent Recovery Solutions 1729 North Cappero Drive St. Augustine, FL 32092 Credit/Collection Information

i4 Waste Valet & Recycling Landscapes USA 3115 37th Street Orlando, FL 32839 Landscaping/Lawn Maintenance/Consulting | Irrigation Repairs/Parts | Mulch | Plants/ Planting Supplies | Tree Services

Renters Legal Liability, LLC 280 400 West Salt Lake City, UT 84101 Insurance Services/Risk Management

Minol 15280 Addison Road Addison, TX 75001 Energy Conservation | Water/Sewer Submetering | Utilities

Respage 3161 Lynnray Drive Atlanta, GA 30340, FL Computer Software/Hardware | Internet Services & Design

My Affordable Roof 1585 Kennesaw Drive Clermont, FL 34711 Roofing Contractors/Consultants | Construction

Signal 88 Security Altamonte Springs 499 North State Road 434 Altamonte Springs, FL 32714 Access Control Systems | Financing | Patrol Services | Security Systems/Service, Installation & Monitoring

Stealth Monitoring 15182 Marsh Lane Dallas, TX 75001 Cameras/CCTV | Security Systems/Service, Installation & Monitoring Straight Line Fence & Outdoor, LLC 2609 Lake Forest Drive DeLand, FL 32720 Fencing Termite Lawn and Pest, Inc. 4520 Parkway Commerce Boulevard Orlando, FL 32808 Animal/Wildlife Removal | Exterminators | Lawn/Shrub Spraying | Bed Bug Detection Top Cat Tom P.O Box 108 Apopka, FL 32704 Concrete Coatings/Pool Decks/Entries Trane 2103 SW 3rd Street Pompano Beach, FL 33069 Heating & Air Conditioning Supplies/Parts Universal Contracting Services, Inc. 5008 West Linebaugh Avenue Tampa, FL 33624 Painting | General Contractors | Carpentry & Refurbishing | Remodeling | Siding/Installation Valet Works Construction 3535 Peachtree Road Atlanta, GA 30326, FL Construction | Remodeling | RestorationFire,Water & Wind-Insurance | Roofing Contractors/Consultants | Water Restoration

AAGO’S MISSION STATEMENT The Source of advocacy, education, and networking opportunities for the apartment industry in central Florida.

AAGO

A PA R T M E N T A S S O C I AT I O N O F G R E AT E R O R L A N D O est. 1972

Thank you to our 2018 Premier Partners!

Providing Professional Cleaning Services since 1992

Roofs • Exteriors • Breezeways • Walkways • Common Areas • Detailed project plans and communication throughout the project • Fully compliant with third party groups • Licensed and insured and bonded • Uniformed work crews • Flexible scheduling with multiple crews to minimize impact on residents “Your team did a fantastic job cleaning the roofs - they look brand new! They were professional and cleaned up after themselves, and they weren’t in the way or otherwise disruptive to the property’s residents.”

Regional Manager – Orlando

AAGO education

2018 education calendar / schedule Date Day

Time Class/Event Name

april

11 . . . . . . . . . Wednesday . . . . . . . . . . . . . . . . . 8:30 am - 5:00 pm. . . . . . . HVAC Industry Changes

18. . . . . . . . . Wednesday . . . . . . . . . . . . . . . . . 8:30 am - 5:00 pm. . . . . . . CAMT-Electrical

20 . . . . . . . . Friday. . . . . . . . . . . . . . . . . . . . . . . 9:00 am - 5:00 pm. . . . . . .Leadership Development Program Orientation

27. . . . . . . . . Friday. . . . . . . . . . . . . . . . . . . . . . . 9:00 am - 12:00 pm. . . . . . Coaching for Peak Peformance

may

15. . . . . . . . . Tuesday. . . . . . . . . . . . . . . . . . . . . 9:00 am - 5:00 pm. . . . . . .Advanced Leasing Techniques

16. . . . . . . . . Wednesday . . . . . . . . . . . . . . . . . 8:30 am - 5:00 pm. . . . . . . CAMT-HVAC

25. . . . . . . . . Friday. . . . . . . . . . . . . . . . . . . . . . . 9:00 am - 5:00 pm. . . . . . .Leadership Development Program-Session 2

30. . . . . . . . . Wednesday . . . . . . . . . . . . . . . . . 9:00 am - 12:00 pm. . . . . . 2018 Marketing Trends

30. . . . . . . . . Wednesday . . . . . . . . . . . . . . . . . 1:00 pm - 4:00 pm. . . . . . . Online Reputation Management

30. . . . . . . . . Wednesday . . . . . . . . . . . . . . . . . 9:00 am - 12:00 pm. . . . . . CAMT-HVAC Day 2

june

8. . . . . . . . . . Friday. . . . . . . . . . . . . . . . . . . . . . . 9:00 am - 12:00 pm. . . . . . “Are you the One?” Marketing Solutions

13. . . . . . . . . Wednesday . . . . . . . . . . . . . . . . . 8:30 am - 5:00 pm. . . . . . . CAMT-Plumbing

15. . . . . . . . . Friday. . . . . . . . . . . . . . . . . . . . . . . 9:00 am - 5:00 pm. . . . . . .EPA in English in Volusia County

19-20. . . . . . Tuesday & Wednesday . . . . . . . 8:00 am - 5:00 pm. . . . . . .CPO

22. . . . . . . . . Friday. . . . . . . . . . . . . . . . . . . . . . . 9:00 am - 12:00 pm. . . . . . Excel

july

13. . . . . . . . . Friday. . . . . . . . . . . . . . . . . . . . . . . 9:00 am- 11:00 am. . . . . . . Introduction to the Apartment Industry

17. . . . . . . . . Tuesday. . . . . . . . . . . . . . . . . . . . . 9:00 am - 12:00 pm. . . . . . Maintenance for Managers

18. . . . . . . . . Wednesday . . . . . . . . . . . . . . . . . 8:30 am - 5:00 pm. . . . . . . CAMT-Appliance Repair

20 . . . . . . . . Friday. . . . . . . . . . . . . . . . . . . . . . . 9:00 am- 5:00 am. . . . . . . Leadership Development Program

26. . . . . . . . . Thursday. . . . . . . . . . . . . . . . . . . . 9:00 am - 5:00 pm. . . . . . .CAM: Industry Experience & Financial Managemen

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AAGO education

APRIL/MAY/JUNE 2018

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AAGO education

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AdTemplate.indd 1

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2/13/18 9:59 AM

AAGO education

Congratulations

to the following individuals for successfully completing their prestigious NAAEI Professional Designations.

Certified Apartment Maintenance Technician

Jason Delgado, CAMT Abiu Gonzalez, CAMT Brian Medina, CAMT Sammy Puerta, CAMT

Patrick Martin, CAMT Nicolas Price, CAMT Victor Frias, CAMT

Certified Apartment Portfolio Supervisor

Lyraine Velez, CAPS

If you are interested in enrolling in an upcoming designation program, please visit www. aago.org or email Lydia Rodriguez at lydia@aago.org.

A CLEAN COMMUNITY, IS A HAPPY COMMUNITY! Stock up on all of your Spring Cleaning supplies at MSH

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Call 866-630-6747 • Español 888-281-0255 • Fax 866-631-6747 • supplyHQ.com APRIL/MAY/JUNE 2018

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AAGO education

2018 Class Descriptions SALES/LEASING/MARKETING TRACKS

The Sales/Leasing and Marketing tracks are designed to give you the skills you need to communicate the benefits of your product and service and to respond to a potential customer’s buying signals.

Virtually everything within the world can be marketed and these skills are useful in both apartment marketing and marketing by the supplier to the apartment communities.

MAINTENANCE TRACK An apartment maintenance technician is responsible for tasks such as asset preservation, turning apartments and completing service requests, among others. The Maintenance Track is designed to enhance the skills that you need to complete the job of maintenance technician.

INTRODUCTION TO THE APARTMENT INDUSTRY Have you always wanted to learn more about the Apartment Industry?

HVAC INDUSTRY CHANGES Air conditioning in Florida is a necessity so be prepared for the warm months by learning the most up to date changes in the industry.

You can start by attending this FREE class. You will learn: • Basics about the Apartment Industry • Vital key terms • Various jobs within the industry • How to find a job within our industry • What do you need in order to be hired?

• Training and educational opportunities • Networking opportunities / committees /dinner meetings / LIVE events, etc.

Seminar topics include: • Terminology • Tools • Charging Procedures • Thermostats • Evaporator Coils • Compressors • Head Pressure • Electrical systems and much more

Audience: Anyone interested in learning more about the Apartment Industry

Audience: Management, Corporate Personnel, Suppliers

ADVANCED LEASING TECHNIQUES Have you been a Leasing Professional for longer than 6 months?

Do you need to rethink the way you are leasing? Are you in a sales rut? Then this is the class for you!

Course topics include: • Image • Product Knowledge • Outselling the Competition • Being a telephone NINJA • Greetings, Demonstrations and Closings • New and Effective Follow-up Ideas • Using technology to lease Audience: Leasing, Management, Corporate Personnel, Suppliers

MAINTENANCE FOR MANAGERS Learn the nuts and bolts of how the maintenance team operates so that your community can run at optimum performance.

Course topics include: • Maintenance basics that every manager should know • Communication tips for a successful partnership • How to “speak the same language” • Improves productivity • Improves morale • Retains top performers • Avoid wrongful termination • Preparing for the call • Telephone image • The psychology of sales • Rapport building • Creating the visual tour • Setting the appointment Audience: Leasing, Management, Corporate Personnel, Suppliers

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AAGO education CERTIFICATION PROGRAMS

The Apartment Association of Greater Orlando is proud to offer several nationally recognized certification programs to its members.

These programs are taught by certified instructors and testing is done on site.

CERTIFIED POOL OPERATOR, CPO Through the National Swimming Pool Foundation, AAGO is an approved provider of the CPO certification. This is a 2-day course which includes the certification exam.

• Financial Management • Research Prequisite: You must have worked in the apartment industry for at least 12 months; successfully completed the nine courses listed below (which total 55 ½ hours)and meet all examination requirements within 12 months of declaring your candidacy for CAM.

Audience: Maintenance, Suppliers EPA REFRIGERANT HANDLING CERTIFICATION The Federal Clean Air Act, Section 608, requires that persons who service air conditioning and refrigeration systems containing certain refrigerants be certified under an approved Federal Environmental Protection Agency (EPA) approved course. Through the ESCO Institute, AAGO is able to offer this Universal Certification.

Audience: Maintenance, Suppliers NATIONAL APARTMENT ASSOCIATION DESIGNATION PROGRAMS The multi-family housing industry is growing. Competition is fierce and multi-family housing professionals face more challenges than ever before. You can’t afford to overlook the benefits of an industry designation. Education programs and designations sponsored by NAAEI are the premier offerings for multi-family housing professionals. Each course and program has been carefully crafted and tailored to meet the ever-changing needs of today’s multi-family housing professional.

Enhance your professional growth in the apartment industry by becoming a Certified Apartment Manager (CAM) and take your career to the next level. CAM training helps you manage your apartment community and your team more effectively. The National Apartment Association Education Institute (NAAEI) offers this nationally recognized designation to apartment industry professionals who want to advance their career in apartment management.

CAM training covers: • Management of Residential Issues • Legal Responsibilities • Human Resource Management • Fair Housing • Marketing • Property Maintenance for Managers • Risk Management

Enhance your professional growth in the apartment industry by earning your Certificate for Apartment Maintenance Technicians (CAMT) a program that can take your career to the next level. CAMT training helps you to preserve the value of your apartment community and increase resident retention. CAMT is the only Apartment Maintenance program to be nationally accredited by the American National Standards Institute (ANSI).

Non-Technical Online Courses: • Inside the Apartment Business • People, Projects and Profits Technical Courses: • Interior and Exterior Maintenance and Repair • Electrical Maintenance and Repair • Plumbing Maintenance and Repair • HVAC Maintenance and Repair • Appliance Maintenance and Repair Prequisite: You must have one year of apartment or rental housing maintenance experience before being eligible to receive the certificate; successfully completed the seven courses and online content listed below (which total 90 ½ hours); and meet all examination requirements within 24 months of declaring your candidacy for CAMT.

Take the next step in your professional development and become a certified success by earning your Certified Apartment Portfolio Supervisor (CAPS) designation. The National Apartment Association Education Institute (NAAEI) offers this nationally recognized designation for Multi-site supervisors and experienced apartment managers with a CAM, ARM or RAM designation.

CAPS training covers: • Legal Responsibilities and Risk Management • Financial Management • Property Performance Management • Property Evaluation and Due Diligence

APRIL/MAY/JUNE 2018

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AAGO education • Effective Leadership Prequisite:you must have worked as a multi-site supervisor for 24 months or be a CAM, ARM or RAM designate in good standing with 24 months of management experience; successfully complete the five courses listed below (which total 40 hours); and, meet all examination requirements, within 24 months of declaring your candidacy for CAPS.

Suppliers are important liaisons to the multifamily housing industry.

This program is designed as an opportunity for suppliers to hear the everyday challenges faced by the apartment manager customer.

The CAS program is ideal for new salespeople as well as veterans of the industry.

The Certified Apartment Supplier (CAS) course includes: Required Coursework: • Management of Residential Issues • Risk Management • Financial Management • Fair Housing Time: 9:00 am- 5:00 pm for each module Cost: $549 Member $649 Non Member 10% off for A-APASS CEC: 6 CAS Prerequisites: You must have: completed the Supplier Success course; worked in the apartment industry for at least 12 months in a supplier role; successfully complete the four required courses (which total 26 hours); and meet all examination requirements within 24 months of declaring candidacy for CAS.

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The Key www.aago.org

ESSENTIAL LEARNING TRACKS: LEADERSHIP DEVELOPMENT The Leadership Development program offers blended learning from group activities to instruction in conventional classroom settings. AAGO’s Leadership Development Program will help teach you the essential skills and techniques you need in order to look at challenges from a different perspective. The program will focus on assessing each attendee’s leadership competencies and the gaps that exist.

Modules include: • Program Orientation and Hogan Assessment Review • The 5 C’s of Leadership; Leadership Engagement • Leadership Applications: Ethics, Counseling and Performance Appraisals • Listening Leadership • Leadership “Speak” • “Going from Led to Lead” Audience: Maintenance Supervisors, Community Managers, Suppliers EXCEL In today’s environment, it is important for you to know how to navigate in the world of technology! The courses offered in the Technology Track will enable you to comfortably utilize various platforms and programs to make your life more efficient! Maximize your organization’s profitability and employee performance by attending these information-packed courses!

-Learn to conquer your fear of the spreadsheet. You will learn how to build and maintain spreadsheets for budgeting, databases, and more.

Audience: Leasing, Maintenance, Management, Corporate Personnel, Suppliers

AAGO Student Spotlight

AAGO education

Chris Tall

Leasing Manager - Advenir Living

I recently took Leasing 101 and it completely transformed my leasing skills. AAGO offers courses that are extremely valuable- regardless if you have years of experience or are brand new to the industry. I’m thankful for the diverse educational opportunities AAGO offers that give me a chance to enhance my skills and learn from some of the best in the industry.

Contact Lydia@AAGO.org to learn how you can maximize your potential by taking classes at AAGO! APRIL/MAY/JUNE 2018

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AAGO education

Professional Designations 2018 Course Schedule

Complete the CAPS designation in just 4 days!

Thursday, February 22, 2018 through Sunday, February 25, 2018 The Certified Apartment Portfolio Supervisor (CAPS) designation was developed for Regional/ District Managers, Maintenance Directors, Mid-Upper Level Management, Marketing Directors, and those aspiring to move to that level.

CAM 2018      

July 26– Industry Changes & Financial Management August 9– Marketing August 30– Property Maintenance September 13– Human Resources October 25– Risk Management & Legal November 15– Resident Experience & Review

Achieve the nation’s most prestigious designation for apartment mangers. Become a Certified Apartment Manager!

CAMT 2018      

March 28– Interior & Exterior April 11– Electrical May 23– HVAC Day 1 May 30– HVAC Day 2 June 13– Plumbing July 18– Appliance Repair

The Certified Apartment Maintenance Technician designation provides you with skills and knowledge to service your apartment community with ease and expertise.

     

July 26– Industry Changes & Financial Management August 9– Marketing August 30– Property Maintenance September 13– Human Resources October 25– Risk Management & Legal November 15– Resident Experience & Review

The Certified Apartment Supplier designation is an opportunity for suppliers to experience the everyday challenges that face the multifamily industry.

*Dates are subject to change* To register or for more information, please visit www.aago.org 18

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AAGO education UPDATED CURRICULUM!

Invest in your career!

CERTIFIED APARTMENT MANAGER Earning your CAM allows you to demonstrate that you have the knowledge and ability to manage an apartment community and achieve owners’ investment goals.

If you’re a community manager or experienced assistant manager we recommend this course!

You’ll learn about: • Occupancy rates

• Contractors and vendors

• Comprehensive marketing plans

• Recruitment, hiring, orientation, and training of high-caliber employees

• Sales team management and product readiness • Equitable treatment of current and potential residents

Class Schedule July 26th - Industry Experience & Financial Management August 9th- Marketing August 30th- Property Maintenance September 20th- Human Resources October 25th- Risk Management & Legal November 15th- Resident Experience & Review

• Resident retention and the maintenance of a positive company image • Consistent and ongoing resident communication • Positive resident service and issue resolution • Enforcement of company policy in compliance with laws and regulations

• Systematic employee evaluation • Employment regulations and record keeping • Analysis of the property’s financial operations with corrective actions for underperformance • Monitoring of property performance to achieve the owner’s investment goals • Accounting principles and practices

• Property inspections

• Maximizing net operating income

• Preventive maintenance programs

• Reporting property performance honestly and accurately

• Service request process • Apartment turnover process

To register or for more information please visit www.aago.org or contact Lydia Rodriguez-Torres at Lydia@aago.org

*All classes start at 9 am at the AAGO office

$875 APASS $975 Members $1,275 Non Members

Apartment Association of Greater Orlando AAGO Headquarters 340 N. Maitland Ave Maitland, Florida 32751

APRIL/MAY/JUNE 2018

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AAGO education

Gain inside apartment Gain inside apartment industry knowledge! industry knowledge!

CERTIFIED APARTMENT SUPPLIER CERTIFIED SUPPLIER Earning CASAPARTMENT allows you to network with your peers from

other companies, learn about the benefits and activities your Earning CAS allows you to network with your peers from local apartment association offers, and engage in apartment other companies, learn about the benefits and activities your association meetings and events. The course is an opportunity local apartment association offers, and engage in apartment for suppliers to hear the everyday challenges faced by association meetings and events. The course is an opportunity apartment-manager customers. for suppliers to hear the everyday challenges faced by apartment-manager customers.

You’ll learn about:

If you’re a supplier of apartment products If you’re a supplier ofor services weproducts recommend apartment or

• Applicant You’ll learn screening, about: leasing

this course! services we recommend

• •

this course!

•

Class Schedule

•

July 26th - Industry Experience & Financial Class Schedule Management July 26th - Industry Experience & Financial August 9thMarketing Management August 30th- Property Maintenance August 9th-20thMarketing September Human Resources August Maintenance October30th25th-Property Risk Management & Legal September 20th-Resident Human Resources November 15thExperience & October Review 25th- Risk Management & Legal November 15th- Resident Experience & Review

• • • • •

contracts, and move-ins Applicant screening, leasing Rent collection, lease renewal, contracts, and move-ins the move-out process, lease Rent collection, renewal, termination, andlease eviction the move-out process, lease Property management systems termination, and eviction and their functions Property management systems How community managers and their functions create a positive fair housing How community managers environment create a positive fair housing Minimizing risk through environment inspections, preventive Minimizing risksafety through maintenance, programs, inspections, preventive and documentation maintenance, safety programs, and documentation

• Addressing property and environmental hazards and • Addressing property and crime environmental hazards and • Analyzing property crime financial operations and • Analyzing property underperformance financial operations and • Monitoring property underperformance performance to achieve an • Monitoring propertygoals owner’s investment performance to achieve an • Maximizing net operating owner’s investment goals income • Maximizing net operating income

To register or for more information please visit www.aago.org or contact Lydia Rodriguez-Torres at Lydia@aago.org To register or for more information please visit www.aago.org or contact Lydia Rodriguez-Torres at Lydia@aago.org

Available as in-person course only Available as in-person course only

Apartment Association of Greater Orlando Apartment AAGO Association of Greater Orlando Headquarters 340 N. Maitland Ave AAGO Headquarters Maitland, Florida 32751 340 N. Maitland Ave Maitland, Florida 32751

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$575 Members $575 Members

AAGO education

FUTURE LEADER PROGRAM FUTURE LEADER PROGRAM Lead, Follow, or Get out of the Way! Lead, Follow, or Get out of the Way!

Do you want to learn the skills to become a Manager or Maintenance Do you wantAre to learn the skills to a Manager or Maintenance Supervisor? you motivated to become accelerate your career development?

Supervisor? Are you motivated to accelerate your career development?

Too often, individuals are looked over for leadership roles due to lack of training and skill development.

No longer! is introducing our brand roles new Future for Assistant Too are looked over due lack of and Too often, often, individuals individuals are AAGO looked over for for leadership leadership roles due to toLeader lack Program of training training and skill skill Managers and Assistant Maintenance Technicians.

Attendees will learn essential skills and development.

No longer!

AAGO is introducing our brand new Future Leader Program for Assistant development. No longer! AAGO is introducing our brand new Future Leader Program for Assistant techniques to gain the knowledge and understanding to become tomorrow’s leaders.

Managers and Assistant Maintenance Technicians.

Attendees will learn essential skills Managers and Assistant Maintenance Technicians. Attendees will learn essential skills and and techniques to to gain gain the the knowledge knowledge and and understanding understanding to to become become tomorrow’s tomorrow’s leaders. leaders. techniques August 16th-Leadership Skills/Traits with Workshop. Meet your Mentor!

August the Frog; Hiring; Development Plans; Meet Decision 16th-Leadership Skills/Traits with your Mentor!

August 17th-Eat 16th-Leadership Skills/Traits with Workshop.

Workshop.

Meet yourMaking Mentor!

September 27th-Financial Management and Bootcamp August 17th-Eat the Frog; Hiring; Development Plans; Decision Making August 17th-Eat the Frog; Hiring; Development Plans; Decision Making September Workshop; from Peer to Boss; Mentorship Updates 27th-Financial and Bootcamp September 28th-Brainstorming 27th-Financial Management Management andGoing Bootcamp September 28th-Brainstorming Workshop; Going September 28th-Brainstorming Workshop; Going from from Peer Peer to to Boss; Boss; Mentorship Mentorship Updates Updates All sessions will be at the AAGO Office from 9:00 am until 5:00 pm APASS Subscribers/$175 Members All will at AAGO 9:00 am All sessions sessions$150 will be be at the the AAGO Office Office from fromfor 9:00 am until until 5:00 5:00 pm pm $150 APASS Subscribers/$175 for Members $150 APASS Subscribers/$175 for Members

To register or for more information please visit www.aago.org.

To register or for more information please visit www.aago.org.

Note:There will be no cancellations accepted after July 6, 2018. Any cancellations received Note: will be no cancellations accepted July 6, cancellations received after There this time the full amountafter of the program.

No Shows will be charged Note: There willwill be be no charged cancellations accepted after July 6, 2018.

2018. Any Any cancellations received after this time will be charged the full amount of the program.

No Shows will be charged for the entire class, including APASS Subscribers after this time will be charged the full amount of the program. No Shows will be charged for for the the entire entire class, class, including including APASS APASS Subscribers Subscribers The Apartment Association of Greater Orlando The Apartment Association of Orlando 340 N. Maitland Ave., Maitland, FL 32751 The Apartment Association of Greater Greater Orlando 340 N. Maitland Ave., Maitland, FL 32751 340 N. Maitland Ave., Maitland, FL 32751 APRIL/MAY/JUNE 2018

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Are you ready to L.E.A.P? Are you ready L.E.A.P? Apply our to Brand New Are you ready to L.E.A.P? Arenow youfor ready to L.E.A.P? Apply now for our Brand New Leadership Development Program Apply now for our Brand Apply now for our Brand New New Leadership Development Program Leadership Leadership Development Development Program Program

Are you interested in improving your leadership skills?

Would you like to help change your organization from good to great?

Are you interested in improving your leadership skills?

Arelike you interested in improving your leadership skills?

Would you help change your organization from good to great?

Are youto interested in improving your leadership skills?

Would you like to help change your organization from good to great?

The Leadership Development program offers blended learning from group activities to instruction in Would you like to help change your organization from good to great?

conventional classroom settings. AAGO’s Leadership Development Program will help teach you the The Leadership program from activities to instruction in essential skills Development and techniques you offers need blended in orderlearning to look atgroup challenges from a different The Leadership Development program offers blended learning from group activities toteach instruction in conventional classroom settings.

AAGO’s Leadership Development Program will help you the The Leadership Development program offers blended learning from group activities to instruction in perspective. The program will focus on assessing each attendee’s leadership competencies andthe conventional classroom settings.

AAGO’s Leadership Development Program will help teach you essential skills and techniques you need in order to look at challenges from a different conventional classroom settings. AAGO’s Leadership Development Program will help teach you the the gaps that exist. essential skills and techniques youon need in order to look atleadership challenges from a different perspective.

The program will focus assessing each attendee’s competencies and essential skills and techniques youHogan need in order to look at challenges from a different April 20th-Program Orientation and Assessment Review perspective.

The program will focus on assessing each attendee’s leadership competencies and the gaps that exist. perspective.

The program will focus on assessing each attendee’s leadership competencies and May 25th-The 5 C’s of Leadership; Leadership Engagement the gaps that exist.

April 20th-Program Orientation and Hogan Assessment Review the that exist.

Julygaps 20th-Leadership Applications: Ethics, and Performance Appraisals April 20th-Program Orientation andLeadership Hogan Counseling Assessment Review May 25th-The 5 C’s of Leadership; Engagement April 20th-Program Orientation and Hogan Assessment Review August 10th-Listening Leadership Leadership Engagement May 25th-The 5 C’s ofApplications: Leadership; July 20th-Leadership Ethics, Counseling and Performance Appraisals May 25th-The 5 C’s of Leadership; Leadership Engagement September 18th-Leadership “Speak” July 20th-Leadership Applications: Ethics, Counseling and Performance Appraisals August 10th-Listening Leadership July 20th-Leadership Ethics, Counseling and Performance Appraisals October 19th-”Going Applications: from Led to Lead” August 10th-Listening Leadership September 18th-Leadership “Speak” August 10th-Listening Leadership September 18th-Leadership “Speak” October 19th-”Going to Lead” In order to applyfrom for Led the program, candidates must have one of the following: September 18th-Leadership “Speak” October 19th-”Going from Led to Lead” October 19th-”Going fromaLed to Lead” Either CAM, CAS, CAMT, ARM or CAPS designation

In order to apply for the program, candidates must have one of the following: OR In order to apply for the program, candidates must have one of the following: Either athe CAM, CAS, CAMT, ARM ormust CAPS designation In order Have to apply for program, candidates have one of the following: 24 months experience supervising a team of 3 or more Either a CAM, CAS, CAMT, ARM or CAPS designation OR Either a CAM, CAS, CAMT, ARM or CAPS designation OR Have 24 months experience supervising a team 3 or more OR All sessions will be at the AAGO Office from 9:00 am of until 5:00 pm Have 24 months experience supervising a team of 3 or more Have 24 months$999 experience supervising a team of 3 or more Members/$899 for APASS

All sessions will be at the AAGO Office from 9:00 am until 5:00 pm All sessions will be at the AAGO Office from 9:00 am until 5:00 pm $999 Members/$899 for APASS All sessions be at the AAGO Office from 9:00 am until 5:00 pm register or forwill more please $999 information Members/$899 for APASS visit www.aago.org. $999 Members/$899 for APASS

To To register or for more information please visit www.aago.org.

Noteregister There will or be no cancellations accepted after March 10, 2018.

Any cancellations reTo for more information please visit To register for information please visit www.aago.org. www.aago.org. ceived after thisor time willmore be charged the full amount of the program.

No Shows will be Note There will charged be no cancellations accepted after March 10, 2018.

Any cancellations refor the entire class, including APASS Subscribers Note There no will cancellations accepted after March 10,program.

2018.

Any cancellations ceived afterwill thisbe time be charged the full amount of the Shows will rebe Note There will be no cancellations accepted after March 10, 2018. AnyNo cancellations received after thischarged time will be charged the full amount of the program.

No Shows will be for the entire class, including APASS Subscribers The of Greater Orlando ceived after this time will beApartment charged Association the full amount of the program. No Shows will be charged for the class, Subscribers 340 N.entire Maitland Ave.,including Maitland,APASS FL 32751 charged for the entire class, including APASS Subscribers The Apartment Association of Greater Orlando The Apartment Association of Greater Orlando 340 N. Maitland Ave., Maitland, FL 32751 The Apartment Association of Greater Orlando 340 N. Maitland Ave., Maitland, FL 32751 340 N. Maitland Ave., Maitland, FL 32751

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AAGO events

2018 events calendar / schedule Date Class/Event Name April

24. . . . . . . . . Trade Show

May

16. . . . . . . . . May Dinner Meeting

22. . . . . . . . . Multi-Site Manager Roundtable and Lunch

June

6. . . . . . . . . . Associate’s Roundtable

13-15. . . . . . . NAA Education Conference-San Diego

26. . . . . . . . . NAAPAC Fundraiser

July

17. . . . . . . . . Member Social

26. . . . . . . . . Rock N Bowl

August

22. . . . . . . . . Business Exchange

September

13. . . . . . . . . Lease-A-Palooza

October

3-5. . . . . . . . FAA Conference and Trade Show

16. . . . . . . . . Member Social

26. . . . . . . . . Golf Tournament

November

9. . . . . . . . . . “Thanks for Giving” Luncheon

December

1. . . . . . . . . . Golden Key Awards

For a full schedule of our up and coming events, please check out www.AAGO.org/events

APRIL/MAY/JUNE 2018

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AAGO events

And So It Was...

January Installation Dinner

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AAGO events

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GOLDEN KEY AWARDS Nominations Open June 1st

O G A

eA r A

e

#W

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www.GoldenKeyNominee.Com

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APARTMENT ASSOCIATION OF GREATER ORLANDO PRESENTS:

GOLDEN KEY AWARDS

O

re

eA

#W

G AA

N O M I N AT I O N P R O C E S S To submit a nomination, simply log onto www.goldenkeynominee.com and complete one form for each nomination.

There is no limit to the number of entries in a category. All members of AAGO are eligible to enter.

Each nomination must be submitted with the following: jpeg photo; summary of accomplishments; letter (s) of recommendation; entry fee of $25 for Individual Award or $25 Team/Property Award based on Community Size: Small (0-250 Units) Medium (251-399 Units) Large (400+ Units)

Individual Achievement Awards Maintenance Supervisor of the Year Property Manager of the Year Assistant Manager of the Year Leasing Manager of the Year Service Tech of the Year Porter/Grounds Keeper of the Year Mgmt. Company Executive of the Year Mgmt. Company Rookie of the Year

Team/Property Awards Community of the Year Best Lease-Up Community of the Year Service Team of the Year Affordable Community of the Year Luxury Community of the Year Renovated Community of the Year

Leasing Consultant of the Year

Student Housing Community of the Year

Regional Supervisor of the Year

Best Curb Appeal

Housekeeper of the Year Corporate Support - Management Person of the Year Corporate Support - Supply Person of the Year Account Executive of the Year (Supplier) Supplier Company Rookie of the Year

Best Social Media Campaign Interior Design: Clubhouse, Model, Leasing Office Best Marketing Campaign Supplier Company of the Year APRIL/MAY/JUNE 2018

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AAGO events

SAVE THE DATE church street B

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09 13 18

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10:00Am 4:00pm

featuring:

KATE GOOD 28

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m

www.LEASE-A-PALOOZA.COM

AAGO events

Register for both AAGO Foundation events at: https://www.aagofoundation.org

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The StateAAGO ofevents the Market Dinner Meeting

Wednesday, May 16, 2018 6:00 pm - 8:30 pm

Panelist

Panelist

McCarley Davis EVP/CIO Epoch Residential

Michele Brice

Area Vice President Lincoln Property Comp.

Panelist

Panelist

Moderator

Luke Wickham

Kimberly Maggard

Chip Tatum

Senior Vice President CBRE

SVP, Operations Royal American

CEO/EVP AAGO

Our esteemed panel will discuss the central Florida economic forecast, development pipeline, affordable housing, hot trends, and more!

Members: $59 Non-Members: $99 Hilton Orlando - Altamonte Springs

350 North Lake Blvd., Altamonte Springs, FL Register Online at: www.aago.org/events/maydinner2018 30

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AAGO TRADE SHOW AAGO events

D E C A D E S

Save the date April 24, 2018 Central Florida Fair Grounds 4603 West Colonial Drive, Orlando, FL 32808 VIP HOUR: 4pm - 5pm GENERAL ADMISSION: 5pm - 8pm APRIL/MAY/JUNE 2018 Visit www.AAGO.org or email Cynthia@AAGO.org

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AAGO events

2018 AAGO Business Exchange

Orlando Science Center 2416 N. Mills Ave, Orlando, FL 32803

Wednesday, August 22nd, 2018 VIP (Limited Availability): 4:00 pm - 5:00 pm VIP Experience: 5:00 pm - 6:00 pm* General Admission: 6:00 pm - 7:30 pm *VIP Experience is for registered VIP attendees and property management exhibitors only. **Early Bird pricing is for Member General Admission only. Expires 6/30/2018

$199 Supplier Members

$299 (VIP) Supplier Members FREE

Property Management $179 ** Members

Early Bird Members

$499 Non Members

To register visit www.AAGO.org/2018BE or contact Cynthia Cruz (cynthia@aago.org) for more information!

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e r A e W #

AAGO events

Event Sponsorships Premier Partners - Wait list • 110,000+ impressions • Your logo listed on our website, hyperlinked to your company member profile. Premier Partners Page is published in every publication we produce: Key Magazine, Trade Show Program, Resource Guide, Golden Key Awards Program and any other publications we may publish.

• Your logo is is placed on our stand-up banners and is displayed at most AAGO events. Your logo is used in a power point presentation that is played throughout different events.

Premier Partner Sponsorships Available — Limit 12. . . . $2,500 ea.

Dinner Events A limelight table provides you an opportunity to network and display your marketing materials to the attendees at the dinner meeting. The dinner meetings average between 125-150 people. Approximately 60% are management individuals comprised of leasing consultants, assistant managers, managers and regional managers.

Limelight Tables . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $75 ea.

Golden Key Awards With close to 300 nominations and over 1,000 people in attendance. This event is the apartment industry’s “Oscars” where we celebrate the excellence of those in the Central Florida market.

Sponsorships Available. . . . . . . . . . . . . . . . . . . . . . . . . . $975 - $4,000 Gold. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $975 • 2 tickets to event • Name on marketing material Platinum. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $2850 • 10 tickets to event • Company logo on marketing material • Co-Present award of choice KEY. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $4000 • 20 tickets to event • Large company logo on marketing material • Logo on screen throughout awards ceremony • 30 second commercial at event • Present award of choice Business Exchange The Business Exchange is like a reverse trade show or “speed dating for business”. The management companies are the

exhibitors and the suppliers are the attendees. This event features in excess of 20 management companies.

Sponsorships Available Limit 2. . . . . . . . . . . . . . . . . . . . . . . . . $1,000 Lease-A-Palooza Lease-A-Palooza is a one day event where nearly 300 Leasing Consultants, Managers, Regional Managers, Marketing Managers attend to learn new techniques, tips, and get charged up!

Sponsorships Available. . . . . . . . . . . . . . . . . . . . . . . . . $1500 - $3,750 Break Sponsor. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $1500 • Includes 2 tickets to event • Company name on all marketing material Event Sponsorship • Includes 2 tickets to event • Company name on all marketing material Photobooth Sponsorship. . . . . . . . . . . . . . . . . . . . . . . . . . $2500 • Includes 2 tickets to event • Company name on all marketing material and on photos Parking Sponsor. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $3000 • Includes 3 tickets to event • Company name on all marketing material and parking voucher • 30 Second Commercial at event • 2 minutes to speak at event Presenting Sponsor. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $3750 • Includes 3 tickets to event • Company name on all marketing material and parking voucher • 30 Second Commercial at event • 2 minutes to speak at event Education For most of the education classes you can put out all of your brochures, signs and banners. You have the opportunity to mix and mingle with the students and you are introduced to the class and have 5 minutes to do a presentation on your products and services.

All sponsorships include your name and logo printed on all AAGO marketing flyers for that event which is faxed out 3-4 times for each event as well as listed in our E-Newsletter and all email campaigns for the particular classes.

Sponsorships Available. . . . . . . . . . . . . . . . . from $59+Food - $1,200

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AAGO Advocacy

Tuesday, April 10th, 2018 11:30 am - 1:30 pm

420 EAST Apartments 420 East Church Street, Orlando, FL 32801 Join your colleagues, peers, and friends for this “invitation only� luncheon for multifamily owners, officers, and regional/district managers. This year, 100% of your luncheon donation benefits our advocacy efforts at the national level through support of NAAPAC. Our guest speakers will give their expert opinion and analysis of the apartment market, central Florida economy, and an update on insurance trends for 2018/2019 in the wake of last years active hurricane season.

Many thanks to our host 420 EAST and the Jefferson Apartment Group for the beautiful venue and hospitality! Attendees are invited to take a guided tour of the community following the luncheon.

Thank you to our luncheon sponsors!

$79 Members (Suggested Contribution) $109 Non Members

Questions?

Please contact Monica Ramsey, VP of Member Relations at 407-644-0539 x207 or monica@aago.org.

Disclosure: Contributions are not deductible for Federal income tax purposes. Contributions to NAAPAC are voluntary and are used for political purposes. The amount indicated is merely a guideline and you may contribute more or less than the suggested amount. The Association(s) will not favor or disadvantage anyone by reason of the amount of their contribution, or their decision not to contribute. You may refuse to contribute without reprisal. Federal law requires NAAPAC to request and report the name, address, occupation, and employer for each person whose contributions exceed two hundred ($200) or more in a calendar year.

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AAGO Advocacy

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AAGO Advocacy

AAGO Advocacy at Work By: Amanda

Hoang

Public Affairs and Communications Consultant

2018 LEGISLATIVE COMMITTEE LEADERSHIP Please join us in welcoming our new Legislative Committee Chair, Missy Dugas with Royal American and our new Vice Chair, Ryan Grail with Grail Management.

Missy and Ryan look forward to serving the association in this new capacity and helping track public policy developments at the local, state, and federal level that impact the apartment industry.

STATE On January 31st, over 40 AAGO members traveled to Tallahassee for the Florida Apartment Association’s (FAA) Legislative Conference. While in our state Capitol, AAGO members met one-on-one with members of the Florida Legislature and their staff to discuss a variety of policy issues. Please join AAGO in thanking all of the members who traveled to the Capitol for this annual advocacy opportunity. Their willingness to be a voice for the industry made a positive impact on all of the public policy issues FAA and AAGO are tracking this legislative session.

This year’s Legislative Conference focused on defending the Sadowski Affordable Housing Trust Fund, promoting renters insurance, and protecting doorstep trash services.

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As we approach the end of this year’s session, below is a brief recap of the items to watch in 2018.

Sadowski Affordable Housing Trust Fund The Senate’s proposed budget would fully fund affordable housing and allocate $120 million to affordable housing projects. On the other hand, the House budget proposes only $74 million in funding for affordable housing programs that benefit Florida’s most vulnerable populations (The elderly, homeless, and those struggling economically). Before the end of this year’s session, the two chambers must come to an agreement regarding affordable housing resources.

Renters Insurance Senate Bill 678 and House Bill 467 would require apartment communities to specify whether or not they require their residents to carry renters insurance and what types of coverage must be secured. House Bill 467 is currently on first reading on the House Floor.

The Florida Apartment Association supports this legislation because it will reduce misunderstandings between apartment communities and residents with regard to responsibility and liability in the event of property damage due to natural disaster or other emergency event.

AAGO Advocacy Doorstep Trash Services AAGO members who traveled to the Capitol on January 31st were lucky enough to see their advocacy in action firsthand when House Bill 529 passed the Florida House. If signed into law, this legislation will clarify the legality of the trash collection services in Florida’s Fire Prevention Code.

NATIONAL

time well spent!

ADA Reform Passed the U.S. House of Representatives

On behalf of the AAGO Legislative Committee and Board of Directors, thanks to everyone who took time out of their busy schedule to reach out to members of Congress about this legislation. Now, NAA will focus on securing the votes needed to pass this legislation in the U.S. Senate. AAGO members will be making the push to support this legislation at NAA’s “Advocate” Conference in March when they travel to Washington, D.C. to meet with federal policymakers on a variety of issues.

On February 15th, H.R. 620 passed the U.S. House of Representatives by a 225-192 vote. If signed into law, this legislation will help to curb ‘drive-by’ lawsuits under the Americans with Disabilities Act. According to the National Apartment Association (NAA), over the course of three days, members reached 55% of the U.S. House of Representatives to share their support for the bill. There is no doubt that this grassroots advocacy from AAGO members and other NAA affiliates helped get this fill across the first finish line in the House.

This is why every call and email sent to your legislators is

Stay tuned in our next issue for an overview of the NAA Advocate conference and the industry’s continued progress at the federal level.

APRIL/MAY/JUNE 2018

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AAGO legal LEGAL NEWS by KEVIN KNIGHT

RECENT VERDICTS IN LANDLORD TENANT SCENARIOS We tend to focus on verdicts in factual scenarios that do arise, or could easily arise, in a landlord/tenant scenario.

Seems to make the most sense; offering the proverbial “cautionary tale” of what not to do/do to avoid a similar legal “castrophe.” We continue: Harris v. PBH Mayport, LLC, Duval County Case No: 16-2015-CA-2989 (July 17, 2017): Plaintiff was a 42 year old tenant who allegedly complained about a crack in one of the stairs leading from the second floor to the first floor. According to the Plaintiff, the Landlord inserted a screw into the tread, rather than replacing it. Within a month after she made the complaint, the tread bowed upwards. This reduced the distance between steps and led to the Plaintiff falling approximately seven steps as she was descending.

As a result of the fall, Plaintiff suffered an aggravation of a lumbar herniation which then required extensive treatment.

The Landlord countered by asserting that the Plaintiff failed to walk with adequate care and was also negligent.

At trial, Plaintiff offered the opinion of an expert architect that the Landlord’s installation of the screw worsened the

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tread issues on the stairs and violated the applicable housing codes. Plaintiff claimed that she had done nothing wrong and was not negligent.

Plaintiff had a prior, long-term history of lower back problems By: Kevin Knight which she was just a dull ache.

Records revealed that she had received injections and chiropractic treatment prior to the accident for her lower back.

Plaintiff claimed her fall caused her to need more injections and several radio ­frequency ablation procedures (i.e., burning the nerves to decrease or eliminate pain sensation).

Plaintiff asserted that she would need significant care in the future. Plaintiff claimed that her injuries impacted her pre accident job duties of working with disabled clients, including at least one Special Olympian. Plaintiff did not make a wage loss claim and testified that she was a single mother of three children ages 12-21.

VERDICT: The Jury obviously liked the Plaintiff, found the Landlord 100% liable and awarded the Plaintiff $2,280,000.

Piotroski v Freed, Miami-Dade Case No: 2015-1337-CC05 (May 16, 2017):

AAGO legal

Plaintiff was a tenant who made some repairs to her unit after the Landlord orally promised to reimburse her for the repairs. Plaintiff contended that the Landlord breached his agreement by failing to pay for the repairs made by the Plaintiff.

agent (her son) orally agreed that Plaintiff should make the repairs and would be reimbursed. Evidence showed that the Landlord allowed Plaintiff to deduct $500 each month from her rent for a three month period and advanced an additional $1,100 for the repairs.

Plaintiff was residing in one of Defendant’s units located in a condominium with a Homeowners Association when a water pipe broke in the apartment unit directly above the Plaintiff’s unit. Plaintiff suffered extensive water damage and a ceiling collapse. Plaintiff asserted that the Landlord’s

Plaintiff asserted that the Landlord refused to reimburse her for the balance of the repair costs.

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Defendant argued that the parties had agreed that Plaintiff would be given a $2,600 credit only and that Homeowners’ Association had a separate agreement for the Association to pay for repairs not covered by Defendant.

VERDICT: The jury found for the Plaintiff on both unjust enrichment and quantum meruit claims.

Plaintiff was a warded damages of $8,000 on each claim. Plaintiff had sued the Landlord asserting breach of contract, unjust enrichment and quantum meruit.

BOTTOM LINE: These two cases illustrate/confirm that landlords should: (1) get every agreement in writing; and (2) make sure that any repairs are professionally/ responsibly performed. In the Harris case, a “simple screw” installed improperly led to a $2 million dollar verdict….which amount could have bought a lot of repairs (and even a few screws to boot!).

Please feel free to contact us for a free estimate:

(904) 716-0683 www.dmkoehnlandscaping.com

APRIL/MAY/JUNE 2018

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AAGO legal

LegaLine

by Melanie A. Mucario, Esq. — Wilkins Law Firm

Organize, Don’t Agonize: Simplifying Trial Preparation You were reasonable. You made concessions. This should be a simple dispute to resolve. However, the tenant has different plans. Trial is imminent. The dreaded email with the attached Notice of Hearing always elicits the same response: a sigh, and a seemingly endless flood of legal questions. Understanding how to prepare for trial can ease this anxiety, and improve chances of a favorable outcome.

testify. Walking through the issues with your attorney, and identifying the best person to testify for each issue, should be part of the trial preparation.

Florida Rules of Evidence: Testimony and Hearsay It can be frustrating to participate in a court hearing, and not understand the formalities (that sometimes seem to fall outside the realm of “common sense”). A little insight into the Florida Rules of Evidence puts things in perspective. A roadblock to presenting evidence to the court is “hearsay.” Hearsay is not a legal term that can be easily summarized. The definition itself is carefully crafted. Hearsay is “a statement made out of court that is offered into court as evidence to prove the truth of the matter asserted.” The legal theory is that most statements out of the courtroom are deemed untrustworthy; and therefore, are not allowed. This begs the question, “How do we get any evidence in front of the judge?”

The Payment Ledger: Records of Regularly Conducted Business Activity The most common reason for an eviction proceeding is non-payment of rent. The payment ledger is the star piece of evidence in this matter. The ledger should have a chronological accounting of the rent that came due, and all the payments made. The amounts due should be clear and definite. The person testifying to the ledger needs to have a healthy understanding of the software used, how the accounting is kept, and explain any irregularities if they exist. The payment ledger is considered a record of a “regularly conducted business activity.” The business activity is collecting rent, and the ledger is a business record. “Records of regularly conducted business activity” are a statutory provided exception to hearsay. Your attorney will ask you to identify the record, and will specifically ask if the record is kept “in the regular course of business.” After your affirmative response, you jump the hearsay hurdle, and are in the door. Payment ledgers can be offered as evidence.

The Property Manager is the quintessential jack-of-alltrades, but some of those duties have to be delegated.

The Property Manager should not be the “point person” for court appearances if there is someone more qualified to testify. The person collecting the rent is the best person to testify about rent collecting. The person preparing and posting the Notice to Pay, would be best suited to testify to the notice. In a deposit dispute, the person that conducted the walk-through at move in, and the person that conducted the walk-through at moveout, may not be the same person. Ideally, both would

The Notice to Pay (aka The Three Day Notice) The Notice to Pay is another crucial piece of physical evidence. Make sure to know (1) when it was posted; (2) the rent due date on the notice; and (3) confirm that the rent was not paid during the notice to pay period. If partial rent is paid, a receipt must be issued, and a new Notice to Pay posted with the new amount and date due.

Make sure to be able to clearly discuss the steps taken in the issuing of the notice or notices. Notices to Pay are generally accepted under the records exception discussed above, but some judges require that the person that

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AAGO legal

posted testify. It would be worth following up with your attorney about that possibility, and touching base with the person in the office that does the notice preparation and posting.

The Lease Agreement: Where It Begins Everything starts with the lease agreement. The breach of that lease is what brought us all together. It also deserves some pre-trial attention. The lease is the first line of defense in any Landlord/Tenant dispute. The lease states the amount of monthly rent, when the rent is due, and when rent is considered late. There are paragraphs dedicated to what is considered rent (late fees, utilities, amenities, etc.). Pages are dedicated to rules and regulations. A good once-over of the lease in preparation for trial will help keep things fresh for recall, and keep the flow of the trial moving forward if required to specifically point out provisions in court.

The Time-Line of Events: Tying it All Together Litigation is not cheap, but there are ways to assist your attorney, and cut down on significant attorney fees during trial preparation. When it appears that trial is unavoidable, there is a knee-jerk reaction to scoop up any and every piece of information related to the litigated situation. This results in a sizeable “data dump” on your attorney. The attorney and her paralegals sift through emails and notices; payment ledgers and seven day notices to cure; maintenance requests and application files. Some of the information is electronic, and some paper. Sometimes all of it is relevant, and sometimes very little is needed.

What does an attorney do with all this information? A well-prepared attorney constructs a time-line to make sense of the data, and make the evidence presentable to the court. This time-line is appropriately papered with the corresponding emails, notices, letters, and ledgers. This is a lot of billable attorney time, but there may be someone better suited for this time-line construction – the person that lived it; i.e. The personnel

that communicated the most with the problem tenant.

This person would have the most accurate recollection of receiving and recording the documentary evidence.

Enlisting this person to help construct the time-line would result in the most accurately reconstructed timeline, and decrease attorney fees. Secretly, your attorney will thank you.

Trial Preparation Checklist A better understanding of a few rules of evidence and a short explanation of key testimony points make the entire process more palatable. And, everyone can always benefit from a brief checklist: 1. Make sure the correct person from the office is present to testify to contested issues.

2. Bring a written payment ledger, and be able to account for everything on the ledger.

3. Be familiar with the lease, and be able to identify the provisions by paragraph.

4. Be familiar with the Notice to Pay. 5. Bring any other documentation to support contested issues (i.e. maintenance records, notices to cure, etc.).

6. Construct and understand a clear chronological time-line of events.

Melanie A. Mucario, Esq. is a partner at Wilkins Law Firm, a state-wide Real Property Management Law Firm. She can be contacted at MMucario@eviction247.com for any of your real property management questions.

Black’s Law Dictionary (6th ed. 1990).

Fla. Stat. Sec. 90.803(6) Records of Regularly Conducted Business Activity

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AAGO foundation 5 Organizations the AAGO Foundation is Supporting in 2018 The AAGO Foundation’s mission is to educate and empower central Florida’s homeless, veterans reintegrating into the workforce/society, and teens aging out of foster care. The Foundation Board and Foundation Committee are excited to honor this mission by supporting 5 central Florida organizations in 2018, check out the lineup below!

Want to get involved? The AAGO Foundation Committee meets every 4th Thursday at 9:00 AM at the AAGO office in Maitland.

Or, you can support the AAGO Foundation by getting a team together for fundraising events such as Rock n’ Bowl (mark your calendar for July 26th!) or the Golf Tournament (mark your calendar for October 26th!).

1. Bags of Hope Central Florida is on a mission to empower children who are living in extreme poverty to focus on their education and change their futures. The program provides meals to these children who suffer from daily hunger through mobile food programs and encouragement and direction through mentoring. The AAGO Foundation’s contribution this year will help provide meals to these homeless or displaced children.

2. Rethinking Homelessness’ Welcome Home Project strives to make homelessness in central Florida rare, brief, and one-time. The Welcome Home project will house 129 individuals who are experiencing chronic homelessness and provide these individuals with funding for housing along with support such as case management and wrap-around services. The AAGO Foundation’s contribution this year will help house these homeworthy individuals.

3. The Sharing Center aims to offer hope to central Florida families by providing food, clothing, and financial assistance with a focus on preventing hunger and homelessness for families and individuals in crisis. As a Community Partner, the AAGO Foundation will help fund The Sharing Center’s efforts in 2018 and looks forward to organizing a service day at their location in Longwood.

4. Seminole County Friends of Abused Children seeks to add stability to the lives of abused and neglected children in our community. The organization helps children age 0-21 by providing items that are missing or lost in their tumultuous lives such as clothing, luggage, school supplies, eyeglasses, and more. The AAGO Foundation’s support will help purchase these items for children in need.

5. The Stephen Siller Tunnels to Tower Foundation helps support first responders, service members, and members of our community who suffer from homelessness. Through their Legacy of Love program, this organization provides children with necessary funding to assist with education, counseling, or other needs. The AAGO Foundation will attend events and provide monetary contributions this year to support the cause.

This article was written by Sydney Jamieson, 407apartments.com Market Director and Vice-Chair of the AAGO Foundation. If you have questions about getting involved, Sydney would love to chat!

Please visit our AAGO Foundation Website for more information at: https://www.aagofoundation.org 42

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AAGO market trends

MARKET BEAT Multi-Family Market Vital Signs

AAGO, The Key Magazine – Market Beat - Feb 2018 Article – Employment

By MyRentComps.com ByAAGO, MyRentComps.com The Key Magazine – Market Beat - Feb 2018 Article – Employment

By MyRentComps.com It is common knowledge in our industry that healthy labor numbers drive the apartment market. That is, as the total number o grows at a faster rate than that of the total labor force, we eventually reach what is known as “Full Employment”. Full Emplo It is common knowledge in our industry that healthy labor numbers drive the apartment market. That is, as the total number of employed be loosely defined as the state when nearly all that are willing and able to work are gainfully employed. A fully employed wo grows at a faster rate than that of the total labor force, we eventually reach what is known as “Full Employment”. Full Employment can typically leads to higher wage growth.

Wage growth, coupled with fullThat employment, nearly always leads toof an increase in ho Itbeisloosely common knowledge in our industry healthy labor numbers drive the market. is, asemployed the total number defined as the state when nearlythat all that are willing and able to work areapartment gainfully employed.

A fully workforce formations turn, leads an increase inreach rental housing It’s this increase in rental housing Full needs - as a result o employed grows at a faster rate than that of the total which, laborinforce, we toeventually what isneeds. known as “Full Employment”. typically leadscan to higher wagedefined growth.asWage growth, coupled with full employment, nearly always leads to an increase in household Employment be loosely the state all the that are willing laborwhen market nearly - that drives apartment market.and able to work are gainfully employed. A fully formationsworkforce which, in turn, leadsleads to an to increase rentalgrowth. housing Wage needs.growth, It’s thiscoupled increase with in rental needs -nearly as a result of the healthy employed typically higherinwage full housing employment, always leads to labor marketin- household that drives the apartmentwhich, market. an increase formations inSo,turn, leads to an increase in rental housing needs.

It’ s this increase in rental housing in this month’s article we will look at both the current and a historical perspective of the Labor Force, Empl

Employment

needs - as a result of the healthy labor marketUnemployment - that drives the(U.E.R.) apartment market.

Rates in the greater Orlando area provided by Florida’s Bureau of Labor Market Statistics.

So, in this month’s article we will look at both the current and a historical perspective of the Labor Force, Employment, and

So, in this month’ s article we will look at both the current and a historical perspective the Labor Force, Employment, and Unemployment Rates (U.E.R.) in the greater Orlando Florida’s Bureau ofof Labor Market Statistics.

The tablearea belowprovided shows theby U.E.R. has dropped substantially from the heights of 2009 and 2010 during the recession, and is n Unemployment Rates (U.E.R.) in the greater Orlando area provided by Florida’s Bureau of Labor Market Statistics.

a third of when it topped 11% to its current point of 3.2%. The record low since 2000 in our area was 3.1% both in 2000 an The table below shows the U.E.R. has dropped substantially from the heights of 2009 and 2010 during the recession, and is now less than will break through that record year if we continue the trending at the Average Annual Employment Growth Rate of 3.22 The table U.E.R. dropped thethis heights 2009 2010was during theboth recession, now a third of below when itshows toppedthe 11% to itshas current pointsubstantially of 3.2%. Thefrom record low sinceof 2000 in and our area 3.1% in 2000 and and is 2006.

We experienced since October 2009. less than a third of when it topped 11% to its current point of 3.2%.

The record low since 2000 in our area was 3.1% both in 2000 will break through that record this year if we continue the trending at the Average Annual Employment Growth Rate of 3.22% that we’ve and 2006. We willOctober break through experienced since 2009. that record this year if we continue the trending at the Average Annual Employment Growth Rate

of 3.22% that we’ve experienced since October 2009.

Greater Orlando Area - October Employment Numbers Year over Year

Greater Orlando Area - October Employment Numbers Year over Year October

2009

2010

Labor Force

October

1,100,245

1,120,478

Employment

976,470

995,933

Unemployment

123,775

124,545

11.2

11.1

U.E.R.

2009

2010

2011

1,120,478 2014 1,134,762 2011Labor Force2012 1,100,2452013 Employment 976,470 995,933 1,023,516 1,134,762 1,150,710 1,163,313 1,212,738

Unemployment 124,5451,144,346 111,246 1,023,516 1,056,558123,775 1,090,463 U.E.R. 9.8 111,246 94,152 11.2 72,85011.1 68,392 9.8

8.2

6.3

2012

2013

2014

2015

1,150,710 1,222,411 2015 1,163,313 2016 1,212,7382017 1,056,558 1,090,463 1,144,346 1,163,127 1,222,411 1,264,775 1,299,612 94,152 1,163,127 8.2 59,284

5.6

4.8

72,850 59,284 1,207,345 68,392 1,258,158 6.3 57,430 5.6 41,454 4.8 4.5

2016

2017

1,264,775

1,299,

1,207,345

1,258,1

57,430

41,4

4.5

3.2

As seen in the table above, since 2010 the Labor Force has continued to grow, and the number of employed (“Employment”) As seen in the table above, since 2010 the Labor Force has continued to grow, and the number of employed (“Employment”) has a pace, a nettocreation ofand jobsthe which gives the U.E.R. even more positive meaning.

As seen in the table above, since 2010 the Labor Force hasindicating continued grow, number of declining employed (“Employment”) grown grown at a faster pace, indicating a net creationfaster of jobs which gives the declining U.E.R. even more positive meaning.

Inhas 2013, weInat2013, we fi the previous high Employment numbers reached in 2007 (1,066,180 Employed) and have since continued to see more positi a faster pace, indicating a net creation of jobs which gives the declining U.E.R. even more positive meaning.

In 2013, we finally reached finally reached the previous high Employment numbers reached in 2007 (1,066,180 Employed) and have since continued to see more six(1,066,180 years to get the jobslost back in that were lost since inrecent the most recent recession. the previous high ItEmployment inabout 2007 Employed) and have continued to see more positive growth. It positive growth. took aboutnumbers six yearsreached to gettook the jobs back that were the most recession. took about six years to get the jobs back that were lost in the most recent recession.

The separation of the Blue and Red lines in the chart (2007 to 2013) show an aspect of the depth of this past recession in our area compared to the years leading up to it. The subsequent compression of the space between these lines since 2009 show the job market tightening up again. This compression is a big flashing indicator of “economic growth” as people have been joining the Labor Force and Jobs are being created and filled at a faster rate. This is what we need to keep seeing to show an economy that is continuing to grow and strengthen, and to keep our multifamily industry strong and vibrant.

Current Apartment Market Survey & Trend Report (AMSTR) Get the Apartment Market Statistics you need. There are big member discounts and we are taking orders today. Please contact the AAGO offices to order a current AMSTR or preorder a copy of the upcoming AMSTR that covers the AAGO The separation of thearea.

Blue and Red lines in the chart (2007 to 2013) show an aspect of the depth of this past recessio

The separation of the Blue and Red lines in the chart (2007 to 2013) show an aspect of the depth of this past recession in our area compared to the years leading up to it. The subsequent compression of the space between these lines since 2009 show th compared the years leading up to it. The compression of the space betweenStatistics these lines since 2009 show the job market Source: U.S.toDepartment of Labor, Bureau of subsequent Labor Statistics, Area Unemployment Program, in cooperation with tightening upindicator again. Local This is growth” a big flashing indicator have of “economic growth” as people have beenthe joining the Lab tightening up again.

This compression is a big flashing of compression “economic as people been joining the Labor Force and Florida Department of Economic Opportunity,Jobs Bureau of Labor Market Statistics. are being created and filled at a faster rate.

This is what we need to keep seeing to show an economy that is continuing Jobs are being created and filled at a faster rate. This is what we need to keep seeing to show an economy that is continuing to grow and strengthen, and to keep our multifamily industry strong and vibrant. strengthen, and to keep our multifamily industry strong and vibrant.

Apartment Market Survey & Trend Report (AMSTR) Current Apartment Market Survey & TrendCurrent Report (AMSTR)

APRIL/MAY/JUNE 2018

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AAGO market trends

Why Real Estate is Ready for Content Marketing

By Ashley Tyndall Real estate is a game of risks and rewards. It’s a strategic bet by each developer that each project will generate the buyers, leasees, or tenants necessary to yield a return on their investment. In today’s crowded market, it’s never been more important to differentiate your property and generate leads (and ultimately customers).

Marketing in real estate has historically been viewed as a cost center rather than a business builder. The perception is that marketing is necessary, but also expendable. It’s often diminished to a building logo or a flowery brochure. When you need to tighten the belt… goodbye marketing!

The glaring oversight is that real estate marketing rarely differentiates between its audiences (whether by generation, geography, or lifestyle); nor does real estate marketing leveraged as a tactic for achieving measurable business goals. Let’s take a quick glance at the current environment…

What does marketing in real estate currently look like?

• One size fits all. When was the last time you were excited about wearing a piece of clothing that says “one size fits all?” Historically, real estate has used a copy-paste strategy when marketing apartments. It recycles old messaging and doesn’t take into account the resident or the lifestyle.

• It seldom harnesses new technology. Direct mail?

Brochures? Sales speak? The rise of technology and a new age of consumerism has made some of these traditional promotional techniques extinct. The industry has seldom taken advantage of digital platforms, despite these being used by their target audience.

• It lacks measurement. With new technology comes the ability to track, trace, and affect the bottom line. What kind of ROI is your marketing producing?

What is content marketing?

Traditional marketing focused on disruptive tactics. TV commercials and radio programs have become less effective with the invention of the DVR and internet radio—not to mention, today’s consumers are averse to traditional sales speak. Content marketing or inbound marketing takes a drastically different approach. Content marketing meets prospective customers by providing helpful information about the topics they’re already searching for.

Let’s take a baby boomer, for example. He’s nearing retirement and sits down at his computer to search for “Best retirement cities in the country with golf all year round.” If I’m a residential resort community that practices content marketing, I’ve already anticipated what my best prospects will be searching.

Throughout the past few months, I’ve been blogging about 44

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relevant topics, including a recent blog post that highlights cities across the country with the best golf courses and ideal weather. I’m not directly selling my property, but rather I’m educating on what’s out there. My blog answers the questions of my target audience, who may be searching for answers online. The idea is that through education, transparency, and thought leadership, I have an excellent platform through which to tell prospective customers about my business!

Let’s extend the same approach to millennials, except this time I’m also engaging them on social media—interacting and delivering relevant information when it makes sense.

Perhaps they’re interested in “active and health-conscious cities with good job markets.” Through relevant blog topics, conversational interactions, and well-targeted social media advertising, I can be the one to open their eyes to a new city, a new neighborhood, and a new property.

Why is real estate is a good fit for inbound?

• It’s targeted to specific personas. As highlighted above, you are not blanketing the market with collateral material and wasted dollars that may land on the doorsteps of folks no where near the buying process. With inbound, you’re engaging in a dialogue with individuals specifically seeking solutions you provide. You’re targeting individual personas, identifying their pain points, interests, motivations, and creating solutions.

• It delivers measurable results. Inbound is more than social media and blogging. It is a strategic alignment of tactics that surround your business goals. The inbound technology allows you to see real-time data on valuable metrics. By monitoring increased traffic to your site, you can determine the amount of visitors that have further engaged: How many qualified leads did we drive? How many of those leads turned into tenants or customers?

From there, you can associate dollars spent for dollars earned—direct ROI. • It meets your best prospects where they are. Increasingly, all generational cohorts are using the internet and social media to do research for all of life’s buying decisions, big or small. With the ease of gaining information at their fingertips, your prospective clients are expecting you to provide this information through this conduit. Doesn’t it make sense to meet ideal prospects where they are? ______________________________________________ “Ashley Tyndall is the Director of Corporate Communications for Criterion.B an agency focused on branding and inbound marketing for the commercial real estate industry.”

AAGO market trends

Connect With NAA Register Now for the Industry’s Largest Advocacy Event and Make Your Voice Heard!

By Jeff Lowry, Madera Residential 2018 National Apartment Association Chairman of the Board

R

egistration is open for the rental housing industry’s largest advocacy event, Advocate! Previously known as the NAA Capitol Conference, Advocate reflects the same high standards and experience expected of NAA events wrapped into an exciting new schedule and venue.

The new schedule aims to create a compelling experience for all attendees: An issues briefing will be held on Tuesday, March 13, to prep veterans and newcomers alike for Lobby Day meetings on Wednesday, March 14.

During these two days, attendees will gain a comprehensive understanding of the issues facing our industry and be given the tools to meet with members of Congress—on Capitol Hill and in district all year long.

Importantly, the conference primes attendees on prominent issues and lays the groundwork for year-round efforts because advocacy doesn’t just occur in Washington D.C. The timing for this conference is more crucial than ever—with the elections in 2018, the apartment housing industry must make our voices heard. Together, we can strengthen our industry, secure a favorable legislative climate and voice our support for pro-apartment housing industry policy.

Also new in 2018, committee meetings will follow Lobby Day and begin on Thursday, March 15 and run through Friday, March 16. All of these activities will be based out of Advocate’s beautiful new venue, the Grand Hyatt Washington.

Register today for Advocate at www.naahq.org/advocate

World Series Champ Alex Rodriguez to Keynote the Friday General Session at Apartmentalize

NAA is excited to announce three-time MVP and 14-time All-Star Alex Rodriguez will headline the Friday General Session at Apartmentalize (previously the NAA Education Conference & Exposition).

Rodriguez is not only one of the greatest athletes in the world, he also is a rental housing champion as the founder of a tremendously successful, fully-integrated real estate investment and development firm, A-Rod Corp.

Rodriquez is just one of the reasons to join us to Apartmentalize in sunny San Diego, which means taking your career, your company and the experience your residents receive to the next level.

Be at the center of it all and achieve greater success in all three areas by joining us June 13-16 to attend the apartment housing industry’s largest, most important event.

Visit www.naahq.org/apt to register, and if you haven't already, check out our Game Changer speakers who will help renew your energy and leave you feeling inspired.

Have You Taken the Time to Explore Our Credential Programs?

NAA is the leading provider of education for apartment industry professionals seeking to advance their careers. Earning one gives you valuable insights and real-world skills you can use on the job.

Earning a credential demonstrates your commitment to your career and gives you valuable insights and real-world skills you can use on the job. Credentials also validate your knowledge and skills, enhance your credibility, boost your confidence and earn you respect among clients and peers.

Browse the suite of credentials available—from the Certified Apartment Manager (CAM) to the Certified Apartment Portfolio Supervisor (CAPS)—at www.naahq.org/educationcareers/naaei-credentials to find the one you want to earn.

The Most Widely Used Lease Product in the Apartment Industry, Exclusive to NAA Members

Lease with Confidence: Developed exclusively for NAA members, NAA’s Click & Lease makes apartment leasing fast, safe and simple.

It can be a constant challenge to create and manage compliant, up-todate leasing documents.

NAA Click & Lease offers current and customizable forms to simplify the process and reduce risk. Join the Click & Lease network and enjoy the many benefits that membership brings by visiting www.naahq.org/member-services/naa-click-lease.

With Click & Lease, everything you need is online and easily accessible. Speed up the preparation of legal documents, make your leasing process more efficient and streamline applications for prospective residents. No wonder it’s the most widely used standardized lease program in the apartment housing industry.

You Wouldn’t Build Without Blueprints, So Why Budget Without Benchmarks?

The premier industry budgeting tool—the 2017 NAA Survey of Income & Expenses (IES)—is the most comprehensive look at apartment housing operations data. With detailed local market and national economic analysis (in over 100 single markets), it gives apartment operators the financial tools they need to measure their performance against their peers.

Order the 2017 IES and read the executive summary at www.naahq.org/17ies.

APRIL/MAY/JUNE 2018

45

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