2022 Toledo AAF ADDY Winners Booklet

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A M E R I C A N A D V E R T I S I N G A W A R D S

CONTENTS

FROM THE PRESIDENT

4

ABOUT THE AWARD

6

SILVER MEDAL AWARD

7

SALES & MARKETING

12

OUT OF HOME & AMBIENT MEDIA

14

WEBSITES

15

FILM, VIDEO & SOUND

20

CROSS PLATFORM

35

ELEMENTS OF ADVERTISING

39

SELF PROMOTION

47

BEST OF SHOW

51

JUDGE’S CHOICE

53

MOSAIC AWARDS

57

STUDENT AWARDS

60

OUR JUDGES

66

SPONSORS

70

OFFICERS & BOARD OF GOVERNORS

76

toledo

AMERICAN ADVERTISING AWARDS 2022

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On behalf of the American Advertising Federation of To l e d o , I w a n t t o c o n g r a t u l a t e e a c h o n e o f t h e 2 0 2 2 A m e r i c a n A d v e r t i s i n g A w a r d w i n n e r s a n d e n t r a n t s ! We are honored to recognize and showcase northwest Ohio’s creative talent in a variety of advertising, marketing, and public relations categories.

In mid-January, we received 121 professional and 20 student entries from agencies, businesses, and individuals t h r o u g h o u t t h e To l e d o area. Due to our virtual competition, we were able to invite judges from outside of our surrounding area to evaluate each entry.

Thank you to Brenda Cortés, Producer at The Distillery Project located in Chicago, Illinois; Marshall Shorts, Principal Consultant at Artfluential located in Columbus, Ohio; and J o h n To p a c i o , G r o u p Copy Supervisor at Evoke Giant in San Francisco, California bur working out of his home in Seattle, W a s h i n g t o n . We g r e a t l y appreciate the time they took evaluating each entry.

From the President

S A L LY S T E A R N S

Congratulations to Kim McBroom, Director of Sales and Marketing at Bionix, for taking home the most prestigious award of the evening, the 2022 Silver Medal Award. This award recognizes Kim’s outstanding contributions to the community while further advancing the industry’s standards, creative excellence, and responsibility in areas of social concern. Kim will join a remarkable group o f S i l v e r M e d a l A w a r d w i n n e r s t h a t r e p r e s e n t t h e To l e d o creative and advertising community.

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An additional congratulations goes out to our Mosaic A w a r d w i n n e r s : Ti s h a M a y s , M o s a i c E d u c a t o r a w a r d w i n n e r f o r t h e a M AY S i n g K i d s B r o a d c a s t i n g M e d i a & Membership Program; Glacity Theatre Collective, Madhouse, and Monty Cole, Mosaic Champion award w i n n e r s f o r t h e S o n s o f To l e d o f i l m p r o j e c t ; M i c h a e l P e r d u e , M u l t i c u l t u r a l Ta l e n t i n A d v e r t i s i n g C o n t e n t Creation award winner for the LFTF Show, and Urban Sight, Mosaic Alternative Media Form winners for the Glass City River Wall.

Lastly, I want to thank our sponsors for this year ’s event. These businesses included Show sponsors Hanson Inc. and MadAveGroup, Gold sponsor Madhouse, and Silver sponsors Thread Marketing Group and Level 2 A u d i o . H . O .T. G r a p h i c s d i d a l l t h e p r i n t i n g f o r t h e e v e n t a n d A s h l e y Ve t t e r D e s i g n p u t t o g e t h e r t h e r e m a r k a b l e creative. This year ’s show wouldn’t have been possible without the support from all of you!

Speaking of support, I’d like to shout out students from Penta Career Center and instructor Russ Grycza, who took over producing the show this year. Corey Channell was exceptional in shooting and putting it all together w i t h a s s i s t a n c e f r o m f e l l o w c l a s s m a t e s C a r s y n Tu s s i n g , O l i v i a W i l l i s a n d E m B r o o k , a l o n g w i t h A A F To l e d o b o a r d member Spencer LeGros.

T h e c o m p e t i t i o n d o e s n ’ t e n d t o n i g h t ! T h e To l e d o American Advertising Awards are just the first phase of a three tier, national competition. All of this year ’s Gold winning entries will compete in one of 15 district competitions. The District American Advertising Award winners will then move on to the third and final tier of the competition—the national American Advertising Awards! Good luck to all of the Gold award winners who will be moving on to the next phase!

Sally Stearns 2 0 2 1 - 2 0 2 2 A A F To l e d o P r e s i d e n t Marketing Manager | Hanson Inc.

AMERICAN ADVERTISING AWARDS 2022

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ABOUT THE AWARD

The American Advertising Awards (ADDYs), is the advertising industry’s largest and most representative competition, attracting over 40,000 entries every year in local AAF Club (AdClub) competitions. The mission of the American Advertising Awards competition is to recognize and reward the creative spirit of excellence in the art of advertising.

Conducted annually by the American Advertising Federation (AAF), the local AdClub phase is the first of a three-tier, national competition.

Concurrently, all across the country, local entrants vie to win ADDY Awards–recognition as the very best in their markets. At the second tier, local ADDY winners compete against winners from other local clubs in one of 15 district competitions. District ADDY winners are then forwarded to the third tier, the national stage of the American Advertising Awards. Entry in your local AdClub competition is the first step toward winning a national ADDY. Entering the American Advertising Awards supports the entire advertising industry, because the AAF and its local and district affiliates use the proceeds to enhance advertising through programs such as public service, internships, advocacy groups, advertising education, and consumer awareness.

Selection of the most creative entry in a category is affected by a scoring process in which a panel of judges evaluates all creative dimensions of every entry. A Gold ADDY is recognition of the highest level of creative excellence and is judged to be superior to all other entries.

AMERICAN ADVERTISING AWARDS 2022

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SILVER MEDAL AWARD

The American Advertising Federation’s Silver Medal Award Program was established in 1959 to recognize men and women who have made outstanding contributions to advertising and who have been active in furthering the industry’s standards, creative excellence and responsibility in areas of social concern.

Annually, AAF member clubs bestow this honor upon outstanding members of the local advertising community.

For many local clubs, awarding the AAF Silver Medal is the highlight of their year. It enhances the image of advertising by recognizing a locally well-known person for their advertising and community involvement.

Candidates are nominated by AAF Toledo members and the recipient is selected by a panel of judges made up of the three previous winners.

Criteria

Silver Medal recipients are selected by a panel of judges from each local club made up of the three previous winners.

Contribution to His/Her Company

The recipient must have achieved success in one of the following areas of work: advertising agency, advertiser, media or advertising service.

Creative Ability

The recipient must have shown a consistent, high degree of original thinking in their field.

Contributions to the General Advancement of Advertising

The recipient must have worked to increase the stature and raise the standards of the advertising profession.

Contributions to the Community

The recipient should be someone who has been active in civic, religious, or other groups dedicated to human or social welfare.

AMERICAN ADVERTISING AWARDS 2022

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Silver Medal Award

KIM MCBROOM

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For 35 years, Kimberly McBroom has been a strategic thinker and collaborative leader throughout the Toledo region. She has directed marketing communications in a multitude of industries including higher education, health care, energy, entertainment, and media with success following her at every stop along her career.

After graduating from the University of Toledo, Kim started her career as a reporter at The Blade. She became interested in public relations and soon joined The Andersons, working in PR and marketing communications. She worked at The Andersons again, later in her career, where she connected the company with Disney to advance marketing for a new consumer product in the Lawn Fertilizer Division. She then moved into the health care world at Flower Hospital (where she also worked two times), crafting and delivering messaging that helped lift the hospital’s profile in Northwest Ohio.

T H E S ILV E R ME DA L AWA R D IS PRESENTED I N R ECO G N IT ION OF OU TSTA N DING CON T R IB U TION S TO A DV E RT IS ING AND FURT H E R IN G T H E IN D U ST RY ’S STANDARDS OF C RE AT IV E E XCE L L E N CE A N D KIM ’S CON T IN U E D COMMU N IT Y IN VOLVEM ENT. Kim then moved into social service, where she successfully passed two levies for the Lucas County Children Services Board and founded the development arm of that organization. Her next challenge came as External Relations Manager at Sunoco MidAmerica, where she integrated communications and was instrumental in building the company’s image across a five-state region, as well as taking on Government Relations.

An even larger challenge awaited Kim in the position of Chief Communications Officer, Associate Vice President-University Advancement, and Director of Marketing Communications at Bowling Green State University. Here, she created and

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operationalized a strategic direction for marketing and communications that put BGSU on the map and resulted in huge increases in enrollment and an improvement in the quality and variety of applicants. In addition, Kim’s efforts in development assisted in the success of the first major campaign to exceed targeted revenue in BGSU history.

Kim then became Chief Marketing Officer for the Toledo Mud Hens and Toledo Walleye sports teams, implementing marketing programs that integrated virtually all areas in the organizations.

Record-setting ticket sales and long-standing corporate partnerships followed, as did the development of the popular Hensville Entertainment District.

Kim is currently the Director of Sales and Marketing for Bionix, a medical device company. In this role, she is setting clear objectives and messaging for each product line, implementing global strategic growth initiatives, and building relationships throughout the company to ensure its long-standing success.

Across all her professional stops, Kim has stayed committed to giving back to the community. Beyond being the proud cofounder of the Northwest Ohio Race for the Cure, Kim has sat on the boards of several key area organizations, including The Jamie Farr LPGA Tournament, the Toledo Ballet, AAA of Northwest Ohio and Downtown Toledo and Regional Arts/Warehouse District Development and the Toledo Region Branding Initiative. Kim has also been a member of the Advertising Club of Toledo, the Council for Advancement and Support of Education, Public Relations Society of America, and Women in Communications.

Kim has been recognized with more than 100 marketing and communications awards, including local and regional ADDY Awards and numerous Telly Awards, as well as industry awards from the American Hospital Association, the Ohio Hospital Association, CASE (Council for Advancement and Support of Education) and the ECHL (East Coast Hockey League).

AMERICAN ADVERTISING AWARDS 2022

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SALES & MARKETING SALES PROMOTION

SILVER ADDY AWARD

Terra Temp Menu

C R E D I T S :

Entrant: Melissa Wehrman Designs Client: Terra Tempe Kitchen

Melissa Wehrman, Creative Director

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SALES & MARKETING DIRECT MARKETING

S.U.E. DIRECT MAIL CAMPAIGN 2021 The purpose of the Single User Experience (S.U.E.) Direct mail campaign was to touch on the pain points expressed by countless marketing admins. Each piece needed to be unique and something to catch the attention of the recipients. We used packaging from bubble mailers, to puzzle boxes, and even Nintendo Switch cases. We made it interactive and inlcuded a QR code on each mailing directing them to our website.

SILVER ADDY AWARD

Blink Pain Point Mail Campaign

C R E D I T S :

Entrant: Blink Marketing Logistics Client: Blink Marketing Logistics

Julianne Eggleston, Marketing & Creative Manager Dale Zeigler, Marketing Consultant

AMERICAN ADVERTISING AWARDS 2022

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OUT-OF-HOME & AMBIENT MEDIA POSTER

BRONZE ADDY AWARD

Black Swamp Arts Festival Poster Entrant: Amy Karlovec Client: Black Swamp Arts Festival

C R E D I T S :

Amy Karlovec, Art Director/ Graphic Designer

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ONLINE/INTERACTIVE WEBSITES - CONSUMER

GOLD ADDY AWARD

Reverend Guitars Website

C R E D I T S :

Entrant: Jacob Parr, Chris Hatfield, & Electric Fun Client: Reverend Guitars

Jacob Parr, Creative Direction & Design Chris Hatfield, Creative Direction & Design Jon Spencer, Engineering & Development Joel Trzcinski, Engineering & Development

AMERICAN ADVERTISING AWARDS 2022

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ONLINE/INTERACTIVE WEBSITES - CONSUMER

BRONZE ADDY AWARD

GM ASEP Website

C R E D I T S :

Entrant: Madhouse Client: GM ASEP

Madhouse, Concept, design, and development General Motors ASEP, Ted Schafer, General Motors ASEP Coordinator

AMERICAN ADVERTISING AWARDS 2022

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ONLINE/INTERACTIVE WEBSITES - CONSUMER

BRONZE ADDY AWARD

National Hardware Website

C R E D I T S :

Entrant: Hanson Inc. Client: National Hardware

Hanson Inc. National Hardware / Spectrum Brands

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ONLINE/INTERACTIVE WEBSITES - B TO B

BRONZE ADDY AWARD

Genesis Website Entrant: Interrupt Client: Genesis Products

C R E D I T S : Anita Holman, Executive Creative Director and Brand Strategist Matt Davis, Creative Director Erin Kunz, Senior Art Director Erik Porter, User Experience Strategist & Web Designer Jen Molnar, Director of Brand Content Alia Orra, Senior Copywriter Michael Van Egeren, Copywriter Shannon Yocum, Production Manager Suzanne Silva, Director of Operations/Production Brian Dean, Director of Client Services Karen Torok, Senior Project Manager - Digital Genesis Support Team thePLAN, Website Development

AMERICAN ADVERTISING AWARDS 2022

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ONLINE/INTERACTIVE CAMPAIGN - SOCIAL MEDIA

SILVER ADDY AWARD

Imagination Station Social Campaign

C R E D I T S :

Entrant: Hart Client: Imagination Station

Level 2 Audio

Hart

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FILM/ VIDEO/SOUND TELEVISION ADVERTISING - LOCAL

BRONZE ADDY AWARD

ProMedica Ebeid Children’s Campaign

C R E D I T S :

Entrant: Hart Client: ProMedica Russell J. Ebeid Children’s Hospital

This ‘n That Studio

Hart Dream Louder AMERICAN ADVERTISING AWARDS 2022

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FILM/ VIDEO/SOUND ONLINE FILM, VIDEO, AND SOUND - WEBISODE

SILVER ADDY AWARD

Zip Code Matters

C R E D I T S :

Entrant: Creadio Client: Creadio

Will Lucas, Executive Producer Sena Mourad, Co-Executive Producer Andre Lewis, Producer Robert Brumfield, Producer AMERICAN ADVERTISING AWARDS 2022

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FILM/ VIDEO/SOUND BRANDED CONTENT & ENTERTAINMENT FOR ONLINE FILM, VIDEO & SOUND

GOLD ADDY AWARD

BRAVE

C R E D I T S :

Entrant: Madhouse Client: BRAVE

Madhouse, Concept, writing of script, videography, and post-production BRAVE, Anthony King, Director Dream Louder, Music and Audio Mixing

AMERICAN ADVERTISING AWARDS 2022

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FILM/ VIDEO/SOUND BRANDED CONTENT & ENTERTAINMENT FOR ONLINE FILM, VIDEO & SOUND

SILVER ADDY AWARD

Libbey “For Makers by Makers”

C R E D I T S :

Entrant: Madhouse Client: Libbey

Madhouse, Concept, videography, and post-production Libbey, Anthony Tscherne, Multimedia Designer

AMERICAN ADVERTISING AWARDS 2022

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FILM/ VIDEO/SOUND BRANDED CONTENT & ENTERTAINMENT FOR ONLINE FILM, VIDEO & SOUND

SILVER ADDY AWARD

When Life Gives You Rice

C R E D I T S :

Entrant: Your Media People Client: Rice Life Toledo

Spencer LeGros, Director Alex Hinsch, Producer Level 2 Audio, Audio Mix and Master

AMERICAN ADVERTISING AWARDS 2022

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FILM/ VIDEO/SOUND BRANDED CONTENT & ENTERTAINMENT FOR ONLINE FILM, VIDEO & SOUND

SILVER ADDY AWARD

No Barriers

C R E D I T S :

Entrant: Madhouse Client: No Barriers

Madhouse, Concept, script writing, videography, and post-production Level 2 Audio, Audio Mixing

AMERICAN ADVERTISING AWARDS 2022

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FILM/ VIDEO/SOUND BRANDED CONTENT & ENTERTAINMENT FOR ONLINE FILM, VIDEO & SOUND

BRONZE ADDY AWARD

The Joy in Hensville is Back

C R E D I T S :

Entrant: Toledo Mud Hens Client: Toledo Mud Hens

Dan Royer, Creative Director & Producer Cory Marshall, Videographer & Editor Stephen Estes, Videographer Huntor Prey, Spoken Word Artist AMERICAN ADVERTISING AWARDS 2022

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FILM/ VIDEO/SOUND BRANDED CONTENT & ENTERTAINMENT FOR ONLINE FILM, VIDEO & SOUND

BRONZE ADDY AWARD

Back at Full Strength

C R E D I T S :

Entrant: Toledo Walleye Client: Toledo Walleye

Dan Royer, Creative Director & Producer Cory Marshall, Videographer & Editor Stephen Estes, Videographer Huntor Prey, Spoken Word Artist AMERICAN ADVERTISING AWARDS 2022

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FILM/ VIDEO/SOUND BRANDED CONTENT & ENTERTAINMENT FOR ONLINE FILM, VIDEO & SOUND

BRONZE ADDY AWARD

Partners

C R E D I T S :

Entrant: Your Media People Client: Your Media People

Spencer LeGros, Direction and Production Alex Hinsch, Direction and Production Kristen Woods, Production Support Nick HInsch, Production Support Jacquelee Bieringer, Production Support AMERICAN ADVERTISING AWARDS 2022

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FILM/ VIDEO/SOUND BRANDED CONTENT & ENTERTAINMENT FOR ONLINE FILM, VIDEO & SOUND

BRONZE ADDY AWARD

Creativity is Contagious

C R E D I T S :

Entrant: Your Media People Client: AAF Toledo

Spencer LeGros, Direction and Production Alex Hinsch, Direction and Production

AMERICAN ADVERTISING AWARDS 2022

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FILM/ VIDEO/SOUND BRANDED CONTENT & ENTERTAINMENT – NON-BROADCAST

GOLD ADDY AWARD

Purdue for Life

C R E D I T S :

Entrant: Madhouse Client: Purdue Research Foundation

Madhouse, Concept, videography, and post-production Level 2 Audio, Audio Mixing Purdue Research Foundation, Lisa Tally, Steve Schlenk, and Cathy Swick AMERICAN ADVERTISING AWARDS 2022

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FILM/ VIDEO/SOUND BRANDED CONTENT & ENTERTAINMENT – NON-BROADCAST

SILVER ADDY AWARD

Give Rise Campaign Video

C R E D I T S :

Entrant: Madhouse Client: Susquehanna University

Madhouse, Concept, script writing, videography, and post-production Level 2 Audio, Audio Mixing Susquehanna University, Melissa Komora and Logan Sweet, University Advancement AMERICAN ADVERTISING AWARDS 2022

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FILM/ VIDEO/SOUND BRANDED CONTENT & ENTERTAINMENT – NON-BROADCAST

BRONZE ADDY AWARD

CUA Light the Way Campaign Video Entrant: Madhouse Client: Catholic University of America

C R E D I T S :

Madhouse, Concept, script writing, videography, and post-production Dream Louder, Music Catholic University of America, Alex Pile and Kathy Bagley, Division of University Advancement AMERICAN ADVERTISING AWARDS 2022

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FILM/ VIDEO/SOUND BRANDED CONTENT & ENTERTAINMENT – NON-BROADCAST

BRONZE ADDY AWARD

Peddie Thank You Video

C R E D I T S :

Entrant: Madhouse Client: The Peddie School

Madhouse, Concept, script writing, videography, and post-production Snavely Associates, Agency Partner The Peddie School, Karyn Vella, Deanna Harkel, Wendi Patella, and Brian Davidson - Development & Alumni Relations Level 2 Audio, Audio Mixing AMERICAN ADVERTISING AWARDS 2022

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FILM/ VIDEO/SOUND BRANDED CONTENT & ENTERTAINMENT CAMPAIGN

SILVER ADDY AWARD

ProMedica Stories

C R E D I T S :

Entrant: Hart Client: ProMedica

Hart Dream Louder

AMERICAN ADVERTISING AWARDS 2022

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CROSS PL ATFORM INTEGRATED ADVERTISING CAMPAIGNS - CONSUMER CAMPAIGNREGIONAL/NATIONAL

GOLD ADDY AWARD

OHLQ Boost Your Spirits IQ Campaign

C R E D I T S :

Hart

Entrant: Hart Client: Ohio Liquor/ JobsOhio Beverage System AMERICAN ADVERTISING AWARDS 2022

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CROSS PL ATFORM INTEGRATED ADVERTISING CAMPAIGNS - CONSUMER CAMPAIGNREGIONAL/NATIONAL

SILVER ADDY AWARD

OHLQ Making Spirits Bright Campaign

C R E D I T S :

Hart

Entrant: Hart Client: Ohio Liquor/ JobsOhio Beverage System AMERICAN ADVERTISING AWARDS 2022

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CROSS PL ATFORM INTEGRATED BRAND IDENTITY CAMPAIGN - LOCAL OR REGIONAL/NATIONAL

GOLD ADDY AWARD

LUR Branding

C R E D I T S :

Entrant: Hart Client: LUR

Hart Eric Eggly Photography

AMERICAN ADVERTISING AWARDS 2022

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CROSS PL ATFORM INTEGRATED BRAND IDENTITY CAMPAIGN - LOCAL OR REGIONAL/NATIONAL

BRONZE ADDY AWARD

Golden Owl Tavern Brand Identity Entrant: Melissa Wehrman Designs Client: Golden Owl Tavern

C R E D I T S :

Melissa Wehrman, Creative Director / Designer 360 Creative Solutions Group, Signage Fabricator

AMERICAN ADVERTISING AWARDS 2022

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ELEMENTS OF ADVERTISING COPYWRITING

GOLD ADDY AWARD

Reverend Guitars Website

C R E D I T S :

Entrant: Chris Hatfield Client: Reverend Guitars

Chris Hatfield, Creative Direction & Design Jacob Parr, Creative Direction & Design Jon Spencer, Engineering & Development Joel Trzcinski, Engineering & Development AMERICAN ADVERTISING AWARDS 2022

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ELEMENTS OF ADVERTISING LOGO DESIGN

GOLD ADDY AWARD

Trip’n Biscuits

C R E D I T S :

Entrant: Jacob Parr Client: Trip’n Biscuits

Jacob Parr, Designer

AMERICAN ADVERTISING AWARDS 2022

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ELEMENTS OF ADVERTISING LOGO DESIGN

BRONZE ADDY AWARD

Anthony Wayne United

C R E D I T S :

Entrant: MadAveGroup Client: Anthony Wayne United

Greg Stawicki, Senior Designer

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ELEMENTS OF ADVERTISING LOGO DESIGN

Logo Color Variations One-color White

One-color Black

Gray-scale

BRONZE ADDY AWARD

Sylvania School District Rebrand

C R E D I T S :

Entrant: MadAveGroup Client: Sylvania Schools

Terry Lesniewicz, Chief Brand Officer

Greg Stawicki, Senior Designer Michael Seay, Director

AMERICAN ADVERTISING AWARDS 2022

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ELEMENTS OF ADVERTISING LOGO DESIGN

BRONZE ADDY AWARD

LUR Logo

C R E D I T S :

Entrant: Hart Client: LUR

Hart

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ELEMENTS OF ADVERTISING STILL PHOTOGRAPH - COLOR - SINGLE

BRONZE ADDY AWARD

Ice Jordan

C R E D I T S :

Entrant: Nick Amrhein Photographer + Director Client: Greg Walker

Nick Amrhein, Photographer

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ELEMENTS OF ADVERTISING ART DIRECTION—SINGLE

GOLD ADDY AWARD

Reverend Guitars Website

C R E D I T S :

Entrant: Jacob Parr & Chris Hatfield Client: Reverend Guitars

Jacob Parr, Creative Direction & Design Chris Hatfield, Creative Direction & Design Jon Spencer, Engineering & Development Joel Trzcinksi, Engineering & Development AMERICAN ADVERTISING AWARDS 2022

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ELEMENTS OF ADVERTISING COMPUTER GENERATED IMAGERY (CGI)

SILVER ADDY AWARD

Envelope Mart Sales Video

C R E D I T S :

Entrant: Madhouse Client: Envelope Mart

Madhouse, Concept, script writing, 3D modeling and animation, and postproduction Level 2 Audio, Sound design and audio mixing Envelope Mart AMERICAN ADVERTISING AWARDS 2022

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ADVERTISING INDUSTRY SELF-PROMOTION BRAND ELEMENTS

SILVER ADDY AWARD

Fearless Gin

C R E D I T S :

Entrant: Interrupt Client: Interrupt

Anita Holman, Executive Creative Director and Brand Strategist Matt Davis, Creative Director Aly Krajewski, Graphic Designer Ernest Turner, Senior Copywriter Shannon Yocom, Production Manager Suzanne Silva, Director of Operations/ Project Manager Interrupt Support Team Toledo Spirts, Distillery Metzgers, Printing Grace Imaging, Label Printing

AMERICAN ADVERTISING AWARDS 2022

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ADVERTISING INDUSTRY SELF-PROMOTION BRAND ELEMENTS

SILVER ADDY AWARD

Fearless Rum

C R E D I T S :

Entrant: Interrupt Client: Interrupt

Anita Holman, Executive Creative Director and Brand Strategist Matt Davis, Creative Director Sara Blease, Senior Art Director Aly Krajewski, Graphic Designer Alia Orra, Copywriter Shannon Yocom, Production Manager Bill Giacci,Project Manager Interrupt Support Team Toledo Spirts, Distillery Metzgers, Printing Grace Imaging, Label Printing

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ADVERTISING INDUSTRY SELF-PROMOTION SPECIAL EVENT MATERIALS (PRINTED OR DIGITAL)

Music Fest

Saturday, June 12th 2021

Live music begins @ 6pm Bobby May & John Barile

@ The MadAve Social Club 1600 Madison Ave. 2nd Floor Toledo, Ohio

The Grape Smugglers Josh Boyd & The VIP Band And many more musicians Food and drinks provided

BRONZE ADDY AWARD

2021 MadAve Music Fest

C R E D I T S :

Entrant: MadAveGroup Client: MadAveGroup

Greg Stawicki, Senior Designer Terry Lesniewicz, Chief Brand Officer

AMERICAN ADVERTISING AWARDS 2022

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ADVERTISING INDUSTRY SELF-PROMOTION INTEGRATED MEDIA CAMPAIGN

BRONZE ADDY AWARD

Hart for the Holidays Campaign Entrant: Hart Client: Hart

C R E D I T S :

Hart Dream Louder

AMERICAN ADVERTISING AWARDS 2022

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A M E R I C A N A D V E R T I S I N G A W A R D S

BEST OF SHOW

toledo

BEST OF SHOW WEBSITES - CONSUMER

GOLD ADDY AWARD

Reverend Guitars Website

C R E D I T S :

Entrant: Jacob Parr, Chris Hatfield, & Electric Fun Client: Reverend Guitars

Jacob Parr, Creative Direction & Design Chris Hatfield, Creative Direction & Design Jon Spencer, Engineering & Development Joel Trzcinski, Engineering & Development

“I enjoyed the copywriting on the website. It was beautifully done. The visuals, the colors and how the different colors were used from the guitars was very cool. The user experience was amazing; from phone to desktop was wonderfully executed.”

Brenda Cortés “Out of all the shows I have judged, this is one of the best I have ever seen.

Period. The Art Direction is absolutely gorgeous. As a writer by trade, the storytelling on the website is some of the best I have seen in a long time.

I applaud the creative team for crafting a message that goes beyond the science of what makes a website good.”

John Topacio AMERICAN ADVERTISING AWARDS 2022

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A M E R I C A N A D V E R T I S I N G A W A R D S

JUDGE’S CHOICE

toledo

JUDGE’S CHOICE BRANDED CONTENT & ENTERTAINMENT FOR ONLINE FILM, VIDEO & SOUND

GOLD ADDY AWARD

BRAVE

C R E D I T S :

Entrant: Madhouse Client: BRAVE

Madhouse, Concept, writing of script, videography, and post-production BRAVE, Anthony King, Director Dream Louder, Music and Audio Mixing

“I truly think this piece of work was outstanding. The music, the editorial treatment, the specific footage that was selected, went hand-in-hand with the footage. Even the real people that raised their hands and were a part of it, and were giving themselves to be filmed onscreen, I think it was all beautifully put together. I’m grateful for the opportunity and so happy that I came across the organization BRAVE. ” Brenda Cortés

AMERICAN ADVERTISING AWARDS 2022

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JUDGE’S CHOICE DIRECT MARKETING

SILVER ADDY AWARD

Blink Pain Point Mail Campaign

C R E D I T S :

Entrant: Blink Marketing Logistics Client: Blink Marketing Logistics

Julianne Eggleston, Marketing & Creative Manager Dale Zeigler, Marketing Consultant

“The core piece of this submission really drew my attention beacuse of the story and the Art Direction. However, what elevated it for me was the additional components to the submission. The added pieces reinterpreted the original idea in ways that I felt were very unexpected. For me, that is one of the hallmarks that makes a good campaign great.”

John Topacio

AMERICAN ADVERTISING AWARDS 2022

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JUDGE’S CHOICE ONLINE FILM, VIDEO, AND SOUND - WEBISODE

SILVER ADDY AWARD

Zip Code Matters

C R E D I T S :

Entrant: Creadio Client: Creadio

Will Lucas, Executive Producer Sena Mourad, Co-Executive Producer Andre Lewis, Producer Robert Brumfield, Producer

“I chose Zip Code Matters because I thought this project was timely and the subject matter should be illuminated. As a designer, I understand the power of design and I subscribe to the notion that anything that is not designed by nature or God is designed by us. People. Human beings. I thought Zip Code Matters offered an outlook and perspective on how social determinents can be impacted just based on where you live and your zip code and how that is also by design.”

Marshall Shorts

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MOSAIC AWARDS

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MOSAIC MULTICULTURAL TALENT IN ADVERTISING CONTENT CREATION

Mike Perdue - LFTF Show

MOSAIC CHAMPION

Glacity Theatre Collective Madhouse, Monty Cole (Director) Sons of Toledo Film

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MOSAIC EDUCATOR

Tisha Mays - aMAYSing Kids Broadcasting & Media Mentorship Program

MOSAIC ALTERNATIVE MEDIA FORM

Urban Sight, Inc. Glass City River Wall AMERICAN ADVERTISING AWARDS 2022

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STUDENT AWARDS

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GOLD ADDY AWARD

The Revelation Booth Student: Jessie Walton Instructor: Jenn Stucker

SILVER ADDY AWARD

BOLD :: BGSUGD Portfolio Review Day Student: Sophia Llamas Instructor: Jenn Stucker AMERICAN ADVERTISING AWARDS 2022

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SILVER ADDY AWARD

BGSU GD Graduation Gift Student: ARTD 4060 Students: Brigette Holsapple, Lauren Perry & Harmony Ross Instructor: Jenn Stucker

SILVER ADDY AWARD

The War of the Worlds Student: Madysen Schuster Instructor: Jenn Stucker AMERICAN ADVERTISING AWARDS 2022

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BRONZE ADDY AWARD

14th Annual Creative Noises Live!

Student: Ramona Wolff Instructor: Carey Marten

BRONZE ADDY AWARD

Mock Owens Women’s Sport Promotion Student: Abigail Neubert Instructor: Carey Marten AMERICAN ADVERTISING AWARDS 2022

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BRONZE ADDY AWARD

Bearfoot Shoe Brand Campaign Student: Noah Ackerman Instructor: Carey Marten

BRONZE ADDY AWARD

Boxer Boots Shoe Brand Campaign Student: Hannah Markin Instructor: Carey Marten AMERICAN ADVERTISING AWARDS 2022

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BRONZE ADDY AWARD

14th Annual Creative Noises Live!

Student: Alianna Menchaca Instructor: Carey Marten

BRONZE ADDY AWARD

16th Annual Melodic Expressions Student: Julia Russo Instructor: Carey Marten AMERICAN ADVERTISING AWARDS 2022

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OUR JUDGES

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BRENDA CORTÉS Brenda Cortés doesn’t easily fit into one of the buckets that tend to define people in this industry. And she doesn’t really believe in that mentality anyway.

While her business card says Senior Producer, she is so much more than that.

And as a first-generation Mexican American, she’s proud to be creating her own legacy and identity, on her own terms.

Brenda came to The Distillery Project from Leo Burnett & LAPIZ, bringing her big agency experience to grow TDP’s production group. She brings a unique perspective to every project and hopes to inspire other young Hispanic and Latinx creatives that they too can find and share their voices anywhere—not just within multicultural marketing agencies.

During her time at TDP, she has produced work for Fortune 500 companies like Caterpillar, Arrow Electronics, as well as family-owned businesses and local startups. And she gives her all to every assignment, from creative conception to the final edit. She produced 52 original pieces of content within her first year—a record for the agency.

Brenda is exceptional because of her empathy and her ability to grow and nurture relationships. Within a year at TDP, she was entrusted with the role of lead producer for the agency’s biggest client, Meijer. She produces work that shows instead of tells, which speaks volumes to her attention to detail.

Brenda’s drive for success, her empathetic approach, and genuine care for every member of the team adds so much to the overall culture of Distillery. Quite simply, she embodies the best of who we are as people and professionals.

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MARSHALL L. SHORTS Depending on the need Marshall L. Shorts shows up as an artist, designer, brand strategist, cultural organizer, or advisor. He is the founder and principal of Artfluential a brand & design consultancy working with people at the intersection of art, design, cultural strategy, and social justice. He is also cofounder of Creative Control Fest, a conference centering Black creatives. He serves as a founding board member of Maroon Arts group and serves on the board of GCAC (Greater Columbus Arts Council). Marshall has presented two TEDx Talks, spoken at multiple conferences, and won numerous creative and leadership awards. He takes the most pride in loving and being there for his family and community.

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JOHN TOPACIO Before John Topacio majored in advertising at Michigan State, he was premed— for a week. However, he was able to fuse his initial passion with his current one at Evoke/San Francisco where he is a copy supervisor working on Bristol Myers Squibb and Coherus.

Prior to venturing to the healthcare side of the ad world, John held freelance and full-time roles at general-market agencies such as Campbell-Ewald, Doner, Euro RSCG, FCB, Goodby Silverstein & Partners, Leo Burnett and Organic.

He worked on practically every vertical and project type you can think of, including Super Bowl briefs. The latter was actually his first assignment after graduating from the VCU Brandcenter and is still trying to recover from the experience.

Even though his day job is hectic, John still finds time to compete in endurance events, such as Ironman Wisconsin and the Antarctic Ice Marathon. He’s currently trying to qualify for the Boston Marathon and finish a marathon on every continent and the North Pole.

John judged more than 10 local ADDY competitions and will be a judge at the national level of the 2022 American Advertising Awards.

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C

U

L

T

I V

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THERE’S A LITTLE CAMP IN US ALL

N G T I

A C O M M U N I T Y

Since the day she was born, society has been busy telling her who to be. What to wear.

How much to get paid. To remain reserved,

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with self-confidence to spare and a light that

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can’t be dimmed. Now, she’s got a little camp

O

Turn POTENTIAL into IMPACT

to over-apologize, to step back when she wants to stand up, and to stay quiet when she wants to shout. Not anymore. Now, she’s been to Girl Scout camp, and she came home

E

A

in her—and she will never be the same.

D

Donate today to this life-changing campaign.

E

R

She’ll thank you later.

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EMPOWER HER The campaign to transform our camps and our girls

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5/21/19 9:48 AM

IPEMA CERTIFIED PLAYGROUND MULCH

ready to play.

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ashley@ashleyvetter.com 419.601.0811

5/26/20 11:34 AM

Productive Creative AMERICAN ADVERTISING AWARDS 2022

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Over the last 33 years, we’ve won a lot of ADDY awards.

But that’s not what makes us a winning agency.

See the bigger picture at MadAveGroup.com AMERICAN ADVERTISING AWARDS 2022

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You can’t celebrate without the perfect playlist*. *Curated by Marc Folk.

madmadmad.com

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Sounds Great!

Level2Audio.com AMERICAN ADVERTISING AWARDS 2022

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THANK YOU

Ashley Vetter Hanson HOT Printing & Graphics Level 2 Audio MadAveGroup Madhouse Penta Career Center

PENTA Career Center Video Production Team: Corey Channell Carsyn Tussing Olivia Willis Em Book Russ Grycza, Instructor

The Toledo Repertoire Theatre

Judges:

Thread Marketing Group

Brenda Cortés, The Distillery Project

Individuals: Liz Allen Sally Stearns Melanie Dunn Scott Grosteffon Spencer LeGros Alexander Hinsch

Marshall Shorts, Artfluential John Topacio, Evoke/San Francisco Silver Medal Award Voting Committee: Scott Greggory Judy McFarland Mark Reiter

Sara McCatherine Ben Jameson Bonnie Herrmann Rhonda Sewell Marc Folk

…and to everyone who made this evening and awards presentation possible.

Josh Coleman Valerie Thompson Scott Greggory Amy Scott

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OFFICERS & BOARD OF GOVERNORS

Sally Stearns President Hanson, Inc.

Bethany Hefflinger Board Member Lamar

Scott Grosteffon Vice President Impact Products LLC

Alex Hinsch Board Member Your Media People

Valerie Thompson Secretary ProMedica

Spencer Legros Board Member Your Media People

Ashley Yoakam Ex-Officio TPS Foundation

Rob Lorenzo Board Member Rob Lorenzo Photo | Cardinal Stritch

Melanie Dunn President’s Advisory Council Madhouse Sara McCatherine Director AAF Toledo Liz Allen Board Member Madhouse

Carey Marten Board Member Owens Commnunity College Greg Reece Board Member HOT Graphic Services Melissa Wehrman Board Member Melissa Wehrman Designs

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aaftoledo.org Printing Partner: HOT Graphic Services Creative: Ashley Vetter Photo: Grant Beachy